Posts Tagged:psychological

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

End of Your Rope

Parenting a new one is hard, one of the hardest things that humans will do. The psychological, emotional, and physical demands are as difficult as most anything that we can willingly put ourselves into. Sometimes the only thing you can do is just hold on. I mean, as Theodore Roosevelt once said: When you’re at the end of your rope, tie a knot and hold on. This is all you can really do. The payoff comes much later. The post End of Your Rope appeared first on John Saddington. Source:

Real Behavior Change…

… is exceptionally hard. It’s harder than most people think, or realize, or want to admit to themselves. Real, sustained, fundamental behavior change is one of the hardest things to do for oneself and is just as hard (or harder?) for others. And this is really what we’re up against when we think through things like New Year’s Resolutions and similar things. What we want is real, lasting behavior change but we’re almost never committed to work for it. We’re almost never invested enough to grind through the difficulty of experiencing and being rewarded by a true biological and psychological state change. This is why most resolutions never stick. Some fail before they are even executed. That’s because habits, which are a template for behavior models and systems, take a lot more time than anyone mentally wants to commit to. If we just mentally decide to change and if we honor that mental…

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Full Discretion

I’ve said this phrase so many times in my life (and shared it with others) that I’m shocked that I haven’t actually every written it down here on my blog. Well, today’s the day I suppose. The reason that I do what I do is because I simply want to have full discretion of my time, my schedule, and ultimately my life. I, like you, want to be as much in control of the scarce resources that I have so that I can have the most purpose-driven, value-filled existence imaginable. It is the ability to say “no” at-will and the ability to decide what I can and won’t do. This extends throughout everything in life from my relationships to my relaxation to my professional decisions and to my vocation. This is why entrepreneurship and building my own projects and companies is really the only lifestyle that could possibly make me happy because…

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Go Big or Go Home

I’ve been in Y Combinator twice. I’ve been running my own businesses for over 12 years. So I’ve been around quite a few people who didn’t get the inflection point they wanted after trying to start the next ‘billion dollar company’, so packed it up, and quit the game. Does it really have to be like that?In 1992, a young kid got lucky. He was in the right bar at the right time and met a casting director who launched his acting career. It turned into quite a decent career.But there was a problem.He was quickly typecast. Every single movie he was in had the same formula of having our actor showcase his charm and good looks. The paycheck was great, but it wasn’t any fun.Then… he disappeared.For two years, after what first looked like the peak of this actor’s career, he wasn’t in anything. The scripts dried up. People stopped sending him things.…

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What the best leaders do

10 things I’ve tried to keep in mind as a CEO these past few years…“This is somewhat terrifying.”I remember thinking this when I became the CEO of Know Your Company back in January 2014. Sure, I’d started two companies beforehand — but one was with close friends, and the other was by myself. With Know Your Company, it was the first time I was to lead a team of people who weren’t friends of mine.At the time, I hired one programmer part-time to help me out at Know Your Company. And while he was just “one direct report,” it was imperative to me to be the best manager and leader to him, as possible.Here’s the first thing I noticed in this process: Being a manager feels different than being an employee. And, it feels very different than working by yourself.Your words carry more weight than before. Your actions are watched more closely. You aren’t…

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4 Psychological Tips to Write PPC Ads That Pack a Punch by @CJGiarratana

Want to make PPC ads a powerful investment for you? Here are copywriting tips for ads that get more sales!The post 4 Psychological Tips to Write PPC Ads That Pack a Punch by @CJGiarratana appeared first on Search Engine Journal. Source:

5 eCommerce Conversion Mistakes Sabotaging Sales

‘Customer struggle’ is real. And unfortunately, it’s only getting worse. EConsultancy ran one study yeeeeeaaaaaaars ago that discovered UK companies were losing “24% of their annual revenue due to poor customer experiences.” That’s so bad that it brings up the 92:1 ratio. The one that says companies focus almost exclusively on NEW, without giving a dollar or pound or loonie to their existing ones. Think that’s gotten better over the past few years? Guess again. The good news is that you can start by fixing these common 5 conversion mistakes that force people to Bounce.    Here’s where you should start. Mistake #1. Overspending on Customer Acquisition You’ve read all the stats. All the previous posts. You know that carpet bombing people with more untargeted ads, without – you know – actually taking in their preferences, interests, or purchasing history is… not a great idea. Because Search –> Click –>…

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Twitter: It’s You.

… and, if I’m to be fair… it’s also me. A relationship is always a two-way street, right? At least that’s what my mother told me… But after writing this blog post yesterday and giving myself a full day to imagine a life without Twitter the thought of it being real was too intoxicating to let go. So, I’ve decided that it’s about time to put my personal use of Twitter on auto-pilot and go do other things with my life. GOODBYE TWITTER. IT’S BEEN GOOD. LIKE, REALLY GOOD. THANKS FOR EVERYTHING. I’m not replacing Twitter with anything, by the way, I’m just removing it from my daily routine and automating a bit more of the sharing that I’ve already put in place. My hope is to not touch the service or open the native iOS app ever again… just that thought makes me incredibly giddy. The mental bandwidth that I’ll get back and…

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19 Amazing Native Advertising Ad Examples

It’s easy to hear the phrase “native advertising” and think, “Psh.” Native advertising can sometimes get a bad reputation, especially when advertisers (or publishers) make big mistakes with how and what kind of content they present. Case in point: The Atlantic being forced to eat crow and repent after publishing an editorial that appeared like it was written by the Atlantic editorial team, but in reality came from the Church of Scientology. Certainly bad PR, but it did inspire some good spinoffs. Now there are reports that the FTC plans to force publishers to explicitly signpost when native advertisements exist alongside normal content. #FakeNews is the mantra of the day. Despite this, there’s still one very good reason to not give up on native ads. Why people are wrong about native advertisements One of the big criticisms of native ads hinges on the fact that they “look” like normal content…

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That Enemy, My Friend, is Fear

You’ve heard it before: Do what scares you. You mentally agree with the sentiment. You may have even concluded that you needed to actually follow-through with the idea, that doing things that scare you is not just a good idea but one full of opportunity, adventure, and real-life change. I know I have. But, when there’s an opportunity to actually do something that scares me I want to back-off, take my hand off the trigger, and remove my foot from the gas. This fundamental, biological, instinctual mechanism is built within us to save us from harm. Why? I imagine it’s most simply this: That we might live one more day on planet earth. I get it, but, I don’t like it. And “just living” is the last thing that you and I want to do. Last night I went ahead and did something scary. I captured a few candid thoughts about what it’s…

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How Powerful is “Free” in Facebook Advertising?

People love free stuff. That’s why we take all those adorable mini shampoos from hotels, even when we have our favorite full sized hair products at home. We love free so much that we’ll do things that don’t make sense, just because something’s free — like wait in line for free pancakes for longer than it would take us to buy ingredients and make them at home. We figured free might work for Facebook ads like it does for pancakes. To understand just how powerful the word “free” was in Facebook ads, we decided to do a basic A/B test on a pair of ads — one with the word “free” in the copy, and one without it. But what we found was not what we expected. What’s The Deal With “Free?” “Free” is all over Facebook ads. When we analyzed 37,259 Facebook ads, it was the most used word…

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The liquidity what if? Our alternative to employee options/equity grants

Employees can still benefit from a sale or liquidity event without offering equity or options. Here’s how we do it.A few years ago at one of our semi-annual Basecamp company meetups, the topic of options/equity came up. Since we don’t offer equity or options, people wanted to know how they could benefit on the upside if we ever sold the company.So David and I started thinking about it. We consulted some other business owners, Jeff Bezos (who owns a small piece of our company), and our accountants and lawyers. We wanted to get a pretty full picture of the implications of an equity program.The more people we talked to, the more complex it started to sound. The complexity was both psychological (social company dynamics + anxiety of variable value) and economic (options/equity doesn’t really mesh well with an LLC corporate structure). And since we have no intention of selling Basecamp or going public — the…

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Low Facebook ROI? 5 Common Sense Questions to Ask Yourself

Facebook ads are tough to get right. There’s so many options – so many variables and moving pieces – that it’s easy to get lost in the minutia. Campaign results are sagging and you’re not sure where to look first. If that sounds familiar, here are 5 common sense questions to ask yourself to figure out what’s going wrong (and why). 13 Reasons Why You Should Start with the Fundamentals Maybe I’m just getting old. Outdated and out of touch. But with every new growth hack and tactic that pops up, I find myself retreating further back into the Stone Ages of marketing fundamentals. They’re not flashy. Nobody on will have an epiphany or scream and shout. And yet, the basics, or the underlying principles, will more-often-than-not get the job done. Toiling away for hours on new images to revamp struggling Facebook campaigns? That might help… but probably not…

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4 Lead Generation Techniques You Aren’t Using Yet

As your business grows, finding and nurturing leads will increase your customer base and brand awareness. In fact, quality leads are so important that Aaron Ross, author of best-selling Predictable Revenue, says they are “like a crystal ball that lets you see future sales performance.” Putting a CTA on your website and setting up an email list are the first steps, but it’s not just about tacking a call-to-action on the end of your blog post. Instead, it’s about choosing the right tools to intrigue potential leads for a robust, offensive lead generation. To jumpstart that offensive strategy, here are four ways to generate leads that you can use to come out swinging. Who can resist a free sample? Let’s face it: everyone loves a freebie. We want free shipping when we shop and free food when we’re at the food court. Free is something that comes up in Facebook…

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8 Mistakes To Avoid When Promoting Your Small Business Facebook Page

You put your business’s Facebook page in front of 1.13 billion people every day. The way that this huge audience of users reacts to your page can either be deal-making or detrimental. Though people want to know the secret recipe for a perfect Facebook page, the truth is there’s no one trick that will lead to instant success. The more important thing is knowing what not to do — what fatal mistakes to watch for and when to re-think your strategy. In practice, this is the best way to create the page that works best for you. 1. Casting a generic net Broadcasting your business on Facebook is one of the biggest no-nos. But the sad reality is that instead of focusing on fans and being part of a community, too many small businesses blast away about their products and services. Facebook is all about authenticity, so if a business…

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Facebook: Stranger in a Strange Land

I downloaded 3 of the new Facebook apps yesterday in an attempt to understand that world a bit better. For many of you this might come as a shock because, one, I haven’t downloaded these previously but that’s because I’m not actually a super-user of Facebook (or even a user for that matter) and two, that I’m willing to jump into something that I’ve been pretty against in the past. Loading Facebook Apps… But for purely research and development purposes I’m jumping back in. After having taken many years “off” it’s kind of a psychological thriller. And, to be sure, curiosity abounds. I downloaded Facebook, the Messenger app, and the new Workplace app that’s gotten a lot of attention in the last few days and giving it a run. I’m just friends with my direct family for the most part and one or two very close friends (developers) so I really…

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"Sell the problem you solve, not the product you offer."

Commuting? Listen to this article on the go. Tap play below to get started. I saw a post on LinkedIn that actually made me think. It said: Sell the problem you solve. Not the product. I thought it was interesting because every business sells something: shoes, airplanes, cupcakes, buildings, etc. But is every business solving a problem? If it’s a successful business, then, most likely, yes. Billionaire businessman Richard Branson said, “To launch a business means successfully solving problems.” When I saw the LinkedIn post alongside Branson’s quote, it clicked. There is a prevalent mistake businesses make in their sales presentations and marketing messaging. One that’s preventing them from selling more successfully. In the past, sales and marketing was all about showing off features (“This medicine has 600mg acetaminophen”), then it moved to benefits (“This medicine will make you feel better”), now, it’s evolved to solving problems (“This medicine will remove your headache”). Let me give two examples. First,…

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Consumer Profiling Via Twitter

Yesterday, social media and marketing researcher and scientist Dan Zarrella debuted a new way to see into the minds of Twitter users with TweetPsych. Using two linguistic analysis methods, TweetPsych analyzes the content of a user’s last 1,000 tweets and builds a psychological profile based on the content.

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