Posts Tagged:demographic

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Offering more inclusive user demographic forms

© Open Demographics Initiative’s gender identification questions Last week, Nikki Stevens presented “Other, Please Specify” for TEDx at Arizona State University. In her TED Talk, Nikki shares the story behind the Open Demographics Initiative, which is developing a recommended set of questions that anyone can use to ask online community members about their demographics. Nikki demonstrates how a majority of demographic surveys require users to conform to restrictive identity fields, which can alienate minority or underrepresented groups. The Open Demographics Initiative wants to develop forms that are more inclusive, in addition to giving people more control over the data and information they chose to disclose. Inspired by Nikki’s presentation, I reached out to the engineering team at the Drupal Association to see if there are plans to implement the Open Demographics Initiative’s recommendations on Drupal.org. I was happy to learn that they are collaborating with the Open Demographics team to…

Read More →

How do Website Colors and Design Attract Viewers?

Studies have shown that our emotions, both positive and negative, are influenced by colors. Is your website’s color scheme optimized to bring in new traffic? Does your website design complement those colors? Check out our simple guide to see if your website’s design is costing you viewers. An eye-catching color scheme or design layout can change the face of a webpage. They can also determine whether a viewer will decide to stay around to view your content, or leave the page immediately. In short, a lot can hinge on a simple color scheme.   Do you want to find out how to use colors and designs to attract viewers and, better yet, to keep them coming back for more? In this article, our team of experts break down the latest research in color psychology to recommend the best color schemes and rules. So, read on and discover how you can…

Read More →

Bolster Your Editorial Content with Data: Four Approaches

In recent year, journalism outlets have further embraced data as a primary means of editorial storytelling. Mainstays such as the New York Times, the Washington Post and the Wall Street Journal have built dedicated teams specializing in quantitative data analysis and visualization in service of telling compelling news stories. At the same time, newer outlets such as FiveThirtyEight and Vox tout their data-forward journalism. This approach to journalism isn’t new. All good journalism uses data, typically qualitative, to inform and inspire. However, modern tools and computing power allow editorial teams to access, analyze and share large quantitative datasets with a speed and efficiency previously impossible. Data-forward storytelling isn’t a replacement for good journalism. Instead, it’s one part of a toolset that can augment a story by providing meaningful context and opportunities for further audience engagement. There are a few specific ways it can provide unique value: Provide Context Quantitative data can…

Read More →

Fostering a Culture of User Research in Your Organization

Usability is central to the work of user experience design, which means that user research is central to our work as designers. At Viget, we’ve come to see research and design as inseparable. Yet it isn’t enough to conduct research every now and then, when a client asks for it. What’s needed is a culture of research, a shared habit of testing design assumptions with real people. A few years ago, we realized that we weren’t doing the research we needed to be doing, and had to change. This post describes our shift to become a more research-oriented group of designers. We’ve grown as design researchers since then and hope that what we’ve learned along the way can help you improve your process and convey the value of research to clients and coworkers. Here are some of those lessons. 1. Commit to making research a priority For research to become integral to the way you work, it…

Read More →

Cultivating an Inclusive Culture

The honest introspection and continuous work for a better teamReconsider DiversityThe typical approach to diversity in corporate environments can usually be summed up in two ways: lazy and superficial.To be fair, diversity is a difficult word to put into action. Most attempts to do so will probably end up feeling superficial. For example, companies often ironically state that they’re “committed to diversity” when the word itself is pretty noncommittal. The ambiguous nature of diversity means it can be interpreted in a number of different ways.That laxity is an allowance for laziness. Initiatives based on diversity are notorious for having vague, or non-existent, standards and accountability. Diversity has become a clichéd ideal versus an agent for change.Diversity is a difficult word to put into action.Attempts to execute diversity in a more specific way can also be problematic. Companies confronted with unfavorable demographic numbers and public pressure to do better find it easy to reach…

Read More →

Using Google Demographic Data to Optimize Your PPC Account by @GrpTwentySeven

How PPC pros can better optimize accounts and target audiences using the various types of demographic data Google collects.The post Using Google Demographic Data to Optimize Your PPC Account by @GrpTwentySeven appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Bringing Analytical Thinking to Product Decisions with Client Teams

What is decision-making? In its simplest form, decision-making is the act of choosing between two or more courses of action. When confronted with a decision, you can take one of two cognitive approaches – analytical or intuitive. In Thinking Fast, and Slow, Nobel prize winner cognitive psychologist Daniel Kahneman describes analytical thinking as “slow, deliberate, and consciously effortful mode of reasoning.” By contrast, intuitive thinking is our “fast, automatic, and largely unconscious mode.” In other words: think, or blink.   There are hundreds of non-trivial decisions that come up in our day-to-day work building brands and creating great web products here at Viget. Which typeface combination best conveys a campaign’s tone? What mobile nav style will work best for users in an older demographic? How should I structure the code for this feature? Our professional lives can be simplified down to making and acting on decisions like these. When we…

Read More →

4 Things You Should Know Before You Start Using Memes on Social Media

Memes are one of the greatest symbols of social media. They’re edgy. They’re funny. They’re easy to iterate on, and every week, a new one pops up. But despite their popularity, it seems like using memes is a risky decision for a brand — or is it? Memes can work well for brands, but only for those that get the essential elements of using a meme right. If you try to use a meme and don’t hit the mark, you’ll look foolish and out of touch at best, but could also end up seriously offending someone. So whether you’re new to memes, or looking to spin your meme mastery into good business, this guide will help you nail marketing with memes. Their simple form and humor give memes inherent virility and a broad appeal. If you’ve been thinking about using memes to promote your brand on social media, you’re in…

Read More →

7 Topics that Should be Covered During a Digital Discovery Workshop (including 70+ Specific Questions You Should Ask)

Discovery Workshops play an important role in the success of any development project. If a Discovery Workshop is not conducted the right manner, its value can be lost. At the beginning of a project, Discovery Workshops are the part of the “Discovery Phase,” which can be considered as the courtship period, during which a strategic partner usually collaborates with his client to understand the project’s requirements and functional specifications, and to discuss content modelling, solution architecture and so on. The aim is to define the project’s business goals by fitting the pieces together. This is the foundation of any project. However, a successful Discovery Workshop is only achieved when the right set of questions are asked. Here is my list of questions that I consider are important to ask while you are onsite with client, discussing the details of his or her project. For me, the right set of questions…

Read More →

Hashtags on Facebook — The Definitive Guide

We know that hashtags on Facebook tend to stump people. Their usefulness on Twitter and Instagram is obvious—you can plug into any topic and get your content in front of interested users. But over on Facebook, we sometimes neglect them. But if you’re still thinking about Facebook hashtags like you did in 2009, that’s probably why you’re confused. As more and more businesses and people got on Facebook, the platform expanded its search functions. Hashtags have now become the new normal. Facebook users now expect to see hashtags, and then use them to discover new content and conversations. And this has us wondering, can adding a hashtag to your ad boost its overall performance? We decided to run an experiment to test the importance of hashtags in Facebook ads. Here are the results! Some Basics About the #Hashtag We’ve written before about how to create a hashtag that actually boosts…

Read More →

5 Personalization Hacks that Fly Under the Radar

There’s no doubt. No questioning or debate necessary. Every marketer is trying to personalize. It’s seen as THE trend by most. And yet, results vary. Some still struggle. Slapping on trite $FNAME or $COMPANY wherever possible. Then there’s others setting the bar. Setting the tone. The difference is nuanced. You can’t always see it in front of you when you click on an ad or visit a landing page. But you can feel it. It’s there. And it’s undeniable. Some of the most sophisticated marketing today segment customer bases; delivering real-time personalization to each individual – without them even realizing it. Here’s five examples of what they’re doing, how they’re doing it, and you can do it, too. 1. Content vs. Web Personalization Type in http://Amazon.com and what do you see? It’s not generic. Or static. But a list of recommended products. And a list of suggestions based on past…

Read More →

Gen Z

A few very important documents for all of us to review: Gen Z: Mobile Mindsets, All Teens Gen Z: Mobile-First for Hispanic Teens Gen Z: Mobile-First for Black Teens Gen Z: What Teens Think is Cool These reports, via Google, are kind of gripping if I can be honest. I almost have a teenager on my hands but she’s already exhibiting a lot of these characteristics and traits. Interesting breakdown of what’s understood and perceived as “cool” as well, especially the difference between teenagers and my own demographic. All Teens: If friends are talking about it. If I see an ad about it. If it’s something personalized to me. Ages 25-34: If friends are talking about it. If it’s something personalized to me. If I see or hear something on social media. Huh. The post Gen Z appeared first on John Saddington. Source: https://john.do/

How to Successfully Transfer a Facebook Campaign to Instagram

You put in the hard work to conquer your Facebook ads. You’ve A/B tested, figured out your target audiences, mastered lead generation, and you can finally run successful campaigns without a hitch. So when it comes time to start expanding your business’ brand on social media, it can feel like you’re going back to square one. With Instagram, the good news is that you don’t have to start from square one. Since Facebook acquired Instagram in 2012, many of the back-end features like targeting are compatible with what you already know from running campaigns on Facebook. And the rest? Well, we’re here to get you up and running in no time. Keep Your Images High Quality, and Focus on the Product As a general rule, with Facebook, it is always best to show faces. Faces draw people into ads because facial recognition and our ability to read moods and emotions…

Read More →

The Ultimate Guide to Facebook Ads Interest Targeting Research (Advanced Methods Exposed)

I often get asked how I find good interests to target for my Facebook ad campaigns. So I’ve decided to write a super in-depth guide that you can bookmark and use whenever you need. It’s right here, free of charge. I’m covering interest-based targeting and specifically how you can reach your audience more accurately than your competitor by spending less money and get better performance at the same time. My aim is to make targeting research easier than ordering a delicious taco! Feel hungry? Please, be our guest! Interest-based targeting is generally used for cold audiences – when you want to introduce yourself to people who haven’t heard of you before. Facebook is an amazing resource for that Can you imagine how much work it would take to uncover most of your market around random websites and market to them if Facebook wasn’t available? First, you have to figure out EVERY…

Read More →

What Kind of Lead Magnet Should You Make?

A lead magnet is basically a bribe. In a world where marketers clamor for “eyeballs,” views, and clicks, a lead magnet cuts through the noise by actually delivering something of value. Yes, you’re angling for something in return—a name, an email address—but you’re getting it honestly. You’re getting it through reciprocation. People like what you’re offering and they want to give you that information in exchange. The problem is that you can’t just give away just anything. The type of lead magnet you choose to use needs to align with your customers’ needs, with your value proposition, and with your market. Picking the right kind of lead magnet could mean the difference between a campaign that flops and one that brings you thousands of new customers. Something your market needs An effective and successful lead magnet will demonstrate the kind of value that your business can offer. It’s not “giving…

Read More →

19 Amazing Native Advertising Ad Examples

It’s easy to hear the phrase “native advertising” and think, “Psh.” Native advertising can sometimes get a bad reputation, especially when advertisers (or publishers) make big mistakes with how and what kind of content they present. Case in point: The Atlantic being forced to eat crow and repent after publishing an editorial that appeared like it was written by the Atlantic editorial team, but in reality came from the Church of Scientology. Certainly bad PR, but it did inspire some good spinoffs. Now there are reports that the FTC plans to force publishers to explicitly signpost when native advertisements exist alongside normal content. #FakeNews is the mantra of the day. Despite this, there’s still one very good reason to not give up on native ads. Why people are wrong about native advertisements One of the big criticisms of native ads hinges on the fact that they “look” like normal content…

Read More →

Omni-Channel for Government Part 2: A Data-Powered Experience (VIDEO)

As I discussed in Part 1 of this blog post, an omni-channel strategy is not just for retail organizations. Omni-channel is a powerful tool for governments to foster trust, enhance the citizen experience, and power more efficient and effective service delivery. The tool that powers all this? Data. Behind every omni-channel strategy is a set of structured data. In this post, we’ll take a look at some non-retail organizations who are using  data to power successful omni-channel strategies, and walk you through how to get started with an omni-channel strategy for your organization. Who’s Doing It Well? The City of Boston The City of Boston is doing some very interesting things with their data to improve service delivery and meet users where they are. The Boston Mayor’s office introduced CityScore, “an initiative designed to inform the Mayor and city managers about the overall health of the City at a moment’s…

Read More →

How to Find Out Everything Facebook Knows About You

If you’re deep in the weeds of Facebook marketing, you probably think a lot about ad targeting at the granular level. You’re trying to juggle everything you know about your product, your advertising goals, and your target demographics to answer the question: How I can be sure that I’m showing this ad to the right people? A great way to reverse engineer that question is to investigate your own Facebook feed! Finding out what Facebook knows about you (and how they know it) can help you to refocus your targeting efforts and understand why some methods of building and targeting an audience can be more effective than others. What Facebook Knows and How As you comb through your Facebook feed, you might see an ad or two and wonder, how could Facebook possibly think I’d be interested in this?! Well, Facebook can put together an incredibly detailed image of you…

Read More →

Back to Top