Category Archive for: marketing

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

The “Basecamp MBA” Reading List

A few months ago, I met a new friend at a Creative Mornings talk. She is going to take some time off at the beginning of 2018 to work through the AltMBA reading list before diving into job searching. I thought this was a great idea and it got me wondering about the kind of reading material Basecamp would suggest for people who want to build a business like ours. Of course, there’s our previous books and the upcoming Calm Company. But with minds like the ones we have, I guessed we can could up with a really fantastic set of material that SvN readers would eat up. With that in mind, I asked my colleagues:Given your role at Basecamp, what one or two books/resources would you suggest to help someone prepare for the kind of work you do?Some of the books we recommend. IKEA side table not required.Before I share…

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14 Ways to Build Links Through Content Marketing by @BrockbankJames

Here are 14 content-led link building tactics you can use to support your SEO efforts, based on your budget.The post 14 Ways to Build Links Through Content Marketing by @BrockbankJames appeared first on Search Engine Journal. Source:

Why Every Marketing Mix Should Include Paid, Owned & Earned Content by @KatyKatzTX

Here’s why a GREAT marketing mix should blend paid, owned, and earned media into new strategies.The post Why Every Marketing Mix Should Include Paid, Owned & Earned Content by @KatyKatzTX appeared first on Search Engine Journal. Source:

New Class: Marketing Automation Using Mautic

This week’s new class is a complete beginners guide to Mautic, the open source platform for marketing automation. “Marketing Automation Using Mautic” will help you create your first inbound marketing campaigns with Mautic. In a world where marketing automation tools often cost over $1,000 per month even to get started, why not look at open source alternatives? In this class, you’ll learn how to create meaningful communication with your customers and let automation do the busy work for you. The lessons will cover all the fundamentals of Mautic, from installation and configuration to campaigns and outcomes. Mautic can help you, no matter what website builder you use. We’ll show you how to integrate with WordPress, Drupal, Joomla, and other software. If you’re new to this type of marketing, we have a complete introductory class for you. [[ This is a content summary only. Visit for full links, other content,…

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AI, Content & Search: 5 Macro Market Trends for Micro Marketing by @andybetts1

Here are five trends and opportunities in AI, search, and content marketing you should take advantage of.The post AI, Content & Search: 5 Macro Market Trends for Micro Marketing by @andybetts1 appeared first on Search Engine Journal. Source:

How to Create Better Content This Year: 3 Fun & Inspiring Ideas by @JuliaEMcCoy

Have your marketing team look at these three fun ideas to help them create better content this year.The post How to Create Better Content This Year: 3 Fun & Inspiring Ideas by @JuliaEMcCoy appeared first on Search Engine Journal. Source:

Screen Recording Utilities for macOS

I record quite a few short little videos. Sometimes for use demonstrating bugs or weirdnesses. Sometimes right here for the blog. A lot of times for Instagram or other social media. Allow me to get SUPER NITPICKY about what I like. Multiple formats. Sometimes you need a GIF. Sometimes you need an MP4. Sometimes you need both. It’s ideal if the software can export as either or both. Easily resizeable recording area. If you need to record the entire screen, fine, but I feel like that’s the job for more full-blown screencasting apps. More often, I need to record a smaller bit of the screen. Ideally, I can drag over the portion I want, but the more control the better. Aspect ratios and saved sizes. Speaking of control, it’s likely I might want a square recording (like if it’s going to Instagram) or I might want a 16:9, a common…

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Drupal 8.5.0 released

Earlier today, we released Drupal 8.5.0, which ships with improved features for content authors, site builders and developers. Content authors can benefit from enhanced media support and content moderation workflows. It is now easier to upload, manage and reuse media assets, in addition to moving content between different workflow states (e.g. draft, archived, published, etc). Drupal 8.5.0 also ships with a Settings Tray module, which improves the experience for site builders. Under the hood, the Settings Tray module uses Drupal 8.5’s new off-canvas dialog library; Drupal module developers are encouraged to start using these new features to improve the end-user experience of their modules. It’s also exciting to see additional improvements to Drupal’s REST API. With every new release, Drupal continues to extend investments in being an API-first platform, which makes it easier to integrate with JavaScript frameworks, mobile applications, marketing solutions and more. Finally, Drupal 8.5 also ships with…

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SEO Company Conductor Acquired by WeWork by @MattGSouthern

SEO and marketing technology company, Conductor, is being acquired by co-working company WeWork.The post SEO Company Conductor Acquired by WeWork by @MattGSouthern appeared first on Search Engine Journal. Source:

Personalization in Marketing: How to Do More on Social Media

Personalization, or personalized marketing, focuses on giving specific content to the people who will find it most relevant. Recommendations that are pretty much tailored to fit specific individuals will, unsurprisingly, have a much higher success rate over time. And now, with our marketing technologies being what they are, personalization is becoming more widespread and more Read more Source:

When to Break the Copywriting Niche Rule

It’s definitely no secret that—in spite of what a lot of gurus will tell you—I strongly advise you not to choose a niche when you’re first starting out. Why not? Well, this article about avoiding niches will explain it in more detail but, suffice it to say that choosing a niche when you’re first starting out limits your portfolio and limits your job and work options. And, what’s worse, it may limit you to a niche that you may not even end up liking or an industry or niche that’s not broad enough to support you. When you’re first starting out, you need to make your portfolio as broad and deep as possible, with lots of different media (emails, banner ads, print ads, brochures, etc.) and lots of different industries. The key to this niche rule are the words “when you’re first starting out.” Once you’ve established a broad portfolio…

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Why You Should Start Your Own Digital Marketing Agency by @Visiture_search

Pros and cons of starting your own SEM agency, as well as tips on how to do so.The post Why You Should Start Your Own Digital Marketing Agency by @Visiture_search appeared first on Search Engine Journal. Source:

Respecting privacy at Basecamp

I spend a lot of time as a data scientist thinking about how to use data responsibly, particularly when it comes to privacy. There’s tremendous value to be found by analyzing data, but the only way the data science field will continue to have data to analyze is if we are responsible in how we use it.As a company, Basecamp strives to have the respect for user privacy that we’d like in every service we personally use.I could talk about the things that we do relating to privacy:We have a plain English privacy policy, and expect to be GDPR compliant by the deadline.We use encryption for all communications between Basecamp and your browser, and we encrypt our backend services as much as is practical.When you cancel, we delete your account and all your data.We purge log data and database backups after 30 days.But I think our privacy philosophy is better defined by the things…

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7 Insights You Can Unlock From Every Relevant SERP by @boggles

Learn how to use the elements of industry-relevant SERPs to further grow your online marketing strategies.The post 7 Insights You Can Unlock From Every Relevant SERP by @boggles appeared first on Search Engine Journal. Source:

Marketing Automation: The 4 Secret Don’ts That Nobody Tells You

Marketing automation is one of the best ways for business owners to save money, time and sanity. Many business owners get derailed by trying to do too much, or by getting too involved with their marketing. By automating, they can set many of these repetitive tasks on autopilot, so they can put their creative energy Read more Source:

AI in Content Marketing: 3 Frequently Asked Questions

Incorporating AI into the content marketing process is essential. Here’s how you can start getting comfortable with AI.The post AI in Content Marketing: 3 Frequently Asked Questions appeared first on Search Engine Journal. Source:

Trick a Journalist — The next “innovation” in email marketing

I’m sick of how marketing is being done today. Automate scraping leads, automate nagging them with email, automate some series of actions to get them to succumb to your pitch.My inbox is full of people sending me “Did you get my email? You didn’t reply. Were you eaten by a shark?” Rarely though are they real people anymore.The worst examples are from companies I already do business with sending me umpteen emails to become their customer. “Hey Nate saw you run a business, you should use us.” I already do. Well, now I’m reconsidering.It’s bots all the way down.This awful form of communication also reaches people trying to get more press. If they can just email more journalists over and over and over again.Check this terrible example out. A Journalist!? A stalking AI bot. Journalists treated as suckers. As prey.Journalists at major business news sites wrote glowing reviews about our crypto startup. You’ve probably even read…

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Which Is Better: Content Marketing or PPC? The Pros & Cons of Both by @JuliaEMcCoy

Content marketing or PPC? Find out which could be a better investment of your time and marketing investment.The post Which Is Better: Content Marketing or PPC? The Pros & Cons of Both by @JuliaEMcCoy appeared first on Search Engine Journal. Source:

How to Find and Evaluate Potential Copywriting Clients

Many new (or new-ish) copywriters think that finding potential clients is hard. The truth is, it couldn’t be easier: Do a Google search, open a phone book (if you can find one), or just walk down the street. Most businesses and companies need copywriting help to some degree. It’s not finding potential clients that’s the tricky thing; it’s identifying how you can help them. To that end, we’ve put together a list of questions to help you evaluate a potential clients’ marketing materials. Bear in mind, though, that this is just a list of questions you could ask (and a partial list, at that). There aren’t going to be any obvious answers; you’ll have to use your copywriting training and experience to answer them—and figure out how to fix them for your would-be client. Without further ado, let’s look at those questions! Website: Is their benefit clear? Is what sets…

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