Category Archive for: marketing

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

Social Media Marketing for Link Building: Top Tactics & Strategies by @ab80

Read on and learn tactics that you can try out when using social media marketing for link building.The post Social Media Marketing for Link Building: Top Tactics & Strategies by @ab80 appeared first on Search Engine Journal. Source:

Why Machine Learning Is Key to the Search Marketing of Tomorrow by @cchaitanya

Learn how machine learning and automation are empowering search marketers today and how it can tackle digital marketing’s data problems.The post Why Machine Learning Is Key to the Search Marketing of Tomorrow by @cchaitanya appeared first on Search Engine Journal. Source:

How Your Small Company Can Compete Against Big Brands in PPC by @GrpTwentySeven

Find out how you can compete – and win – against big brand advertisers in search engine marketing.The post How Your Small Company Can Compete Against Big Brands in PPC by @GrpTwentySeven appeared first on Search Engine Journal. Source:

Phase2 Welcomes Scott Delea of Award Winning Digital Marketing Agency

We know that today our clients need the trusted open technology expertise and consultation Phase2 has been delivering for more than a decade, and they also need a marketing strategy that helps them use this digital technology to deliver business results. We realize that the pressure for marketing departments to work together with their IT counterparts and deliver digital capabilities is greater than ever. Source:

Over-Engineering Is Easy

One of the strangest challenges that a startup or a new project has is over-engineering everything. You would think that a young team would find this issue easy to avoid but it’s actually not. I think this is made even more difficult if you’re an experienced business-builder. Part of this is because you simply know too much about what is required and so you’re constantly trying to optimize today’s work with what you know will be tomorrow’s work. In other words, my experience of building organizations and software products can be a serious issue and enemy to velocity, especially in the early stages. This is partly why I think younger, first-time founders have an intrinsic advantage in that their ignorance and lack of experience is actually a powerful tool that they are leveraging whether they know it or not. Instead of spending tons of time creating the perfect roadmap or a…

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Lazy creative

James Van Der Beek stars in an episode of Room 104 on HBO. The series is in the middle of its first season, but it’s already done so well that HBO’s renewed it for a second season.It’s a curious show, as it takes place in a single hotel room every episode. The same hotel room over and over and over again. The room itself is also extremely uninteresting. When the design team went to Mark Duplass, the creator of the show, with tons of ideas on what the room should look like, Mark shot them all down.No, I want the room to be as bland as possible.So how did Mark Duplass create such an interesting and succesful show with this limited pallette?Our brains are lazy. Well, that’s not exactly fair. Our brains are great at conserving energy.They’ve evolved to reserve the juice necessary to deal with things in our environment that are…

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The 4 Most Essential Qualities of Great Content Marketers by @nancy_elle

Content marketing efforts become successful because of the people behind them. Learn the four qualities that great content marketers possess.The post The 4 Most Essential Qualities of Great Content Marketers by @nancy_elle appeared first on Search Engine Journal. Source:

Visual Search: Looking Beyond Image SEO Marketing by @jesstiles

Visual search is fast becoming a staple for shopping apps. Learn what this means for SEO and how to adapt.The post Visual Search: Looking Beyond Image SEO Marketing by @jesstiles appeared first on Search Engine Journal. Source:

Revisiting our Fantasy Football Exploration

In 2015 Viget launched one of our most popular explorations around the future of fantasy football. As avid fans and players, we were interested in exploring the intersection of three of our biggest passions: technology, experience design, and sports. Our goal was to consider improvements to the fantasy football interfaces as well as concepts to push the fantasy experience beyond the screen. Through our research we specifically focused on designs for a more immersive draft experience, enhanced league communications, and better access to more statistical analysis. Two years has passed and the fantasy landscape is still booming with no signs of slowing down. As we start our 6th season of fantasy football at Viget we decided to dust off the ole exploration from the trophy shelf and see whether or not our ideas still hold water—or gatorade—or, well, you get the point. Looking back, what began as a “wouldn’t it…

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The Ultimate Guide to Live Video (on Every Social Platform)

While it’s no secret that video has been dominating marketing for several years, there’s no doubt that 2016 and 2017 have been the years of live video. It feels like every other day I’m getting a notification that someone I know is going live on some platform, and we’re getting frequent updates to both Instagram’s Read more Source:

“-PE + AE = +ROI”: The Formula of 440 Marketing Group Success (Case study)

Ok, maybe the “math formula” in the title can sound a little obscure. What about: “Why we stopped using Power Editor and started using AdEspresso to grow our agency and enhance our clients ROI“? Hi, I’m Amy Houck. In 2009, I founded a social media marketing company called 440 Marketing Group. As social media has Read more Source:

Where Do New Jobs Come From?

Each position has its own origin story. Some roles existed when Viget first came to be, but many broke off from other positions as the internet industry evolved and specialization increased — like Front-End Developers and UX Designers (whose responsibilities were, long ago, rolled up into the Designer role). Just recently, we started recruiting for the new-to-us Digital Content Producer position, not in response to the industry evolving as much as Viget evolving. I thought I’d share the background and context out of which this new role came to be. The position arose from conversations about wanting to do more with our abundant treasure chest of awesome client work, admirable company traditions, beautiful office spaces, and talented employees. We have great content and fertile ground for more great content, but we needed to address some gaps and answer some questions. Here are some of the conversations we were having: For…

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Startup + Community = Great Things Together

It’s too dangerous to go it alone. You know this and I know this. We achieve so much more together, as a team, than without one. Going “solo” sounds sexy and looks pretty cool on the silver movie screen, but, those are fantastical (but entertaining!) lies that we should never try to emulate. Instead, let’s do it together – whatever “it” is. I was reminded starkly of this when we received this comment in The Bitcoin Pub, a new but growing community of crytocurrency enthusiasts: via The Bitcoin Pub The text is below: Guys I just wanted all of you to know. This thing that we all are a part of, what ever it is, means so damn much to me. It’s the first time in my life that I feel such a huge desire to be a part of a community. And it’s not at all about the money,…

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Quiz: What Is SEO’s Role in the Digital Marketing World? by @outbrain

SEO overlaps with so many digital marketing disciplines. See how you stack up against other marketers with this online quiz.The post Quiz: What Is SEO’s Role in the Digital Marketing World? by @outbrain appeared first on Search Engine Journal. Source:

Stockio Review: Stock Photos and More Without the Attribution and Costs

Inspired Magazine Inspired Magazine – creativity & inspiration daily If you’re looking for a featured photo to match that perfect blog post, the process often takes much longer than you would expect. Most bloggers have no interest, or money, to pay for stock photos, and most of the time you can find royalty-free images that don’t require attribution. Unfortunately, there are a few main problems when it comes to finding royalty-free images that don’t require attribution: Many search engines don’t have the proper tools to filter out photographs that aren’t legal to use. Many times you stumble upon a free stock photography website only to find that you’re required to provide an attribution link on each photo. There are so many photography sites that you often have to bookmark several of them to find the pictures you need. It’s a tough process, but with the help of Stockio you should be able to make…

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How to Train Your Creativity & Improve Your Marketing by @seo_travel

Learn 16 actionable things you can do today to train your creativity and improve your marketing skills.The post How to Train Your Creativity & Improve Your Marketing by @seo_travel appeared first on Search Engine Journal. Source:

UX Design Practices That Kill the User Experience

UX design, as the name suggests, is supposed to create better experiences for the end user. There’s nothing new about this concept, but the rise of mobile forced web designers to adopt a new kind of UX mantra. It didn’t end with web design though; now, marketers, business owners and anyone with a domain name understand the principle of creating better experiences. On the one hand, this is a good thing because it means the importance of user experience is well-known. But we’ve also ended up with this “everyone’s a UX designer” mentality, which leads to some UX design practices that actually end up harming the user experience. I’ve been guilty of this as much as anyone over the years, learning (the hard way) that you can’t make any assumptions when it comes to users’ best interests.   The trap of UX design best practices These things are everywhere. From mobile navigation…

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Movavi Screen Capture Studio Review: Recording Online Videos is a Breeze

Inspired Magazine Inspired Magazine – creativity & inspiration daily You wake up for work. The first item on your to-do list is to open up that social media webinar you’ve been looking forward to. You’re fifteen minutes early and ready to learn about how you can turn your small business into a presence on Facebook. But then, the phone rings. Your kid got sick at school and now you need to come and pick him up. Wouldn’t it be nice to have a quick way to record that webinar for future viewing? Quite a few versions of screen capture software exist. Some cost hundreds, or even thousands, of dollars. Others come as browser extensions or default software installed into your operating system. These tend to work for limited use, but you often run into problems like the amount of time you can capture, resolution difficulties and watered-down features in general. The…

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8 things remote CEOs do differently

If you’re thinking of going remote, here’s what successful remote leaders do…Earlier this month, I spoke with a CEO who’s looking to transition her company to become remote in the upcoming year. I could tell she was hesitant — perhaps even nervous about it. She’d never run a remote company before.She asked me:“Claire, what do CEOs of remote companies have to do differently?”“Do I need to shift some of my attitudes or behaviors?” she elaborated. “What do I need to do as a remote leader to make sure we’re as successful as when we were co-located?”I had to pause and think about her questions for a minute.Even though I’ve been a CEO of a remote company for the past almost four years, I’d never explicitly thought about the difference between what a remote CEO requires vs. what a co-located CEO requires. But when posed the question, I realized there are certain things I deliberately focus on…

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