Coupled with increasing literacy rate publishing industry in India has seen tremendous growth in the past decade. Contradicting the global trend, in India the Newspaper industry has seen 8% growth last year. Most of this growth is driven by vernacular newspapers. It is expected that in the next decade regional newspapers grow at a rate of 12-14% as primary source of information. Although there is an increase in the adoption of digital books, digital news is yet to be accepted by Indians.