Why Do I Care What Somebody Had For Breakfast?

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

Twitter seems to be everywhere these days. In fact, it was mentioned so many times in one week that Joel McHale and the people at the Soup on E! made a video compilation of references with Joel calling Twitter “the digital macarena.” Like it or not, Twitter and the rest of the social media sites and applications have transformed the Internet and every other traditional form of marketing known to mankind for the last 70 years. And Twitter can transform you.

twitter-logoThe genius behind Twitter is that it essentially creates intimacy between businesses and consumers that didn’t previously exist. It puts a human face on what can otherwise seem like a giant, careless corporate machine. Businesses in every industry are literally rebuilding their brand image, identity and persona (yes the three are separate) through Twitter. And while the #1 criticism of Twitter I ran into again and again on the web was “why do I care what somebody had for breakfast?”, Twitter is THE new marketing/advertising/public relations tool.

Consumers have complained for years about the number of ads bombarded at us through the traditional media outlets–television, radio, pop-ups. So why is Twitter different? Because it’s an opt-in service. Users genuinely want to be there. In fact, they choose to be there. There is no better way for a business to literally “reach out and touch someone.” Even if Twitter turns out to be a flash-in-the-pan, the impact on business/customer relations will still be phenomenal.

So how are businesses doing this? By providing customer service for individual people and problems, tweeting about special deals, posting interesting links and tidbits of information, talking about the upcoming launch of a new product, listening to what consumers have to say about their product, and just generally acting like a real person. Twitter has become the new mom-and-pop store in terms of customer service. Remember what it was like when there used to be good customer service?

The reason Twitter works so well for businesses is that it bypasses every other version of traditional media and relies on a little thing called word-of-mouth. And it’s fast. Instead of sponsoring a pop-up ad or running the same 15-second spot every 30 minutes, Twitter allows companies to instantaneously give consumers information without waiting for a commercial break. And thanks to retweeting (what Twitterers call re-posting links, information, etc), your message can reach thousands or millions more people, free of charge.

So how can we use this in the digital media industry? By adding a smart, well-planned social media component to your marketing plan and website. Pixeldust has helped several clients cultivate a respectable, interactive social media campaign. Sales won’t necessarily be instantaneous, but “if you build it, they will come.” All you have to do is take the first step and reach out to your tech-savvy audience. They’re waiting.

Posted on October 21, 2018 in Omaha Drupal Development, Oregon Drupal Development, Pennsylvania Drupal Development, Philadelphia Drupal Development, Phoenix Drupal Development, Pittsburgh Drupal Development, Plano Drupal Development, Portland Drupal Development, Raleigh Drupal Development, Reno Drupal Development, Riverside Drupal Development, Rochester Drupal Development, Sacramento Drupal Development, San Antonio Drupal, San Antonio Drupal Development, San Antonio web design, San Diego Drupal Development, San Francisco Drupal Development, San Jose Drupal Development, Santa Ana Drupal Development, Scottsdale Drupal Development, Seattle Drupal Development, Shreveport Drupal Development, Social Media, South Carolina Drupal Development, South Dakota Drupal Development, St. Louis Drupal Development, St. Paul Drupal Development, St. Petersburg Drupal Development, Stockton Drupal Development, Tampa Drupal Development, Tennessee Drupal Development, Texas Drupal Development, Tulsa Drupal Development, Utah Drupal Development, Vermont Drupal Development, Virginia Beach Drupal Development, Virginia Drupal Development, Washington Drupal Development, West Virginia Drupal Development, Wichita Drupal Development, Wisconsin Drupal Development, Wyoming Drupal Development

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