information architecture
For more than 30 years, the Cactus Cafe has been the soul of live acoustic music in Austin. A local gem in a sea of music tranquility, Cactus Cafe provides a unique, intimate experience that both artists and audiences are unlikely to find anywhere else. It’s a rare place that showcases music in the way that every true fan hopes to experience their favorite artist: live, up close and personal. It’s a place where audiences can savor the music they love. But cactuscafe.org did not provide any information about the venue or give customers any indication of the awesomeness they were about to experience. And while Cactus Cafe’s word-of mouth reputation has reached every corner of Austin, they lacked the ability to connect with artists and customers online.
Pixeldust has launched the new Cactus Cafe website. Built on a WordPress platform, the new website features a cohesive brand theme and gives users a new place to purchase show tickets online. Users can find information about upcoming shows, read about their favorite artists and interact with other Cactus Cafe-goers.
With more than one third of adults overweight in the US, it’s easy to see why the weight loss industry is booming. And while many diet food companies claim to offer healthy food that tastes great, most customers are usually left feeling unsatisfied, disconnected and reaching the end of a Doritos bag. But My Fit Foods has taken a different approach. Founded in the apartment kitchen of personal trainer Mario Mendez in 2006, My Fit Foods offers healthy pre-packaged meals for customers who lead busy lifestyles in over 30+ stores throughout Texas, Arizona and California. My Fit Foods also gives back to their surrounding communities by organizing weekly group runs, movie nights and philanthropic marathons. But myfitfoods.com did not reflect the company’s easy-going nature or provide the high-level functionality needed to engage users and showcase the menu. And while MFF had mastered tasty food and community spirit, they lacked the interactive usability for customers to purchase meals online.
Pixeldust has launched the newly redesigned My Fit Foods website. Beginning with a fresh look, the redesigned website utilizes Drupal 7 and features a comprehensive menu where users can now purchase My Fit Foods meals online and pick them up at their local store. Pixeldust designed a custom Drupal Commerce solution that connects directly to each store’s point of sale (POS) system and submits the orders into the system dynamically. The POS then reports back to the website that the order was accepted. Users can also set a default location, so that when they look at a menu, they only see items available in their favorite store.
With nearly $300 billion in donations in 2010, it’s easy to measure the success of higher education donation campaigns. After all, substantial education donations often aid colleges in numerous areas, whether it be a scientific breakthrough or an improvement to a student’s general way of life. And Texas State University-San Marcos was no different. But their Pride in Action Campaign website was in need of a little sprucing up.
