My Fit Foods

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With more than one third of adults overweight in the US, it’s easy to see why the weight loss industry is booming. And while many diet food companies claim to offer healthy food that tastes great, most customers are usually left feeling unsatisfied, disconnected and reaching the end of a Doritos bag. But My Fit Foods has taken a different approach. Founded in the apartment kitchen of personal trainer Mario Mendez in 2006, My Fit Foods offers healthy pre-packaged meals for customers who lead busy lifestyles in over 30+ stores throughout Texas, Arizona and California. My Fit Foods also gives back to their surrounding communities by organizing weekly group runs, movie nights and philanthropic marathons. But did not reflect the company’s easy-going nature or provide the high-level functionality needed to engage users and showcase the menu. And while MFF had mastered tasty food and community spirit, they lacked the interactive usability for customers to purchase meals online.

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The Before Picture
My Fit Foods wanted a site that would easily fit into their customer’s busy lifestyles. Pixeldust got to work designing and developing a website that would garner customer attention, improve brand awareness and reach out to customers online. My Fit Foods wanted their new website to help customers connect with their products online and engage with the company in a more personal way.

A Whole New Look
Built on a Drupal 7 platform, features a comprehensive menu where users can purchase My Fit Foods meals online and pick them up at their local store. Pixeldust designed a custom Drupal Commerce solution that connects directly to each store’s point of sale (POS) system and submits the orders into the store’s system dynamically. Users can set a default location to see the items available at their favorite store based on their location. Users can also rate, review and save their Favorite products, as well as submit their own personal Fit Stories with before and after images to display on the website.

The After Picture
The goal of was to increase user engagement and provide customers with a new, convenient way to access My Fit Foods meals online. The interactive experience Pixeldust created for My Fit Foods provides users with the tools to kick-start and control their healthy weight loss experience.

Posted on March 1, 2013 in Austin Drupal Development, Austin Responsive Design, Austin Responsive Development, austin tx website design, Austin Web Design, Austin website design, Austin, TX Web Design, Drupal Development, Drupal Maintenance Austin, drupal,, Portfolio, RFP, Web Site Bid Request Builder - Website RFP Example - Professional, Web Site Project Specification Builder - Write a better Website RFP - Professional, Web Site Proposal Request Creator - Get the Best Website Bids - Professional, Web Site Proposal Request Creator - Website RFP Example - Free Online, Website Project Inquiry, Website Project Specification Producer - Improve Your Website RFP - Free Online, Website Proposal Request Maker - Website RFP Example - Web-Based, Website Request for Quote Generator - Write a better Website RFP - Professional, Website Request for Quote Software - Improve Your Website RFP - Web-Based, Website Request for Quote Template - Write a better Website RFP - Web-Based, Website SOW Software - Improve Your Website RFP - Professional, Website Statement of Work Creator - Get the Best Website Bids - Professional, Website Statement of Work Software - Get Accurate Website Bids - Learn From Experts

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