Posts Tagged:YouTube

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

Google’s YouTube Ads Upgraded With Location Extensions and Store Visits Measurement by @MattGSouthern

Google AdWords has upgraded YouTube ads with location extensions and the ability to measure in-store visits.The post Google’s YouTube Ads Upgraded With Location Extensions and Store Visits Measurement by @MattGSouthern appeared first on Search Engine Journal. Source:

Big Ask

Art from Roger DisneyEvery summer, Chicago is filled with outdoor art fests. We close off a big city street and artists pitch hundreds of tents selling their creations. My wife, Lynette, especially looks forward to the one in our neighborhood.This year she stumbled on an artist selling his art as greeting cards. Lynette loves unique things she can’t just buy at the Hallmark section of Walgreens.Each greeting card was $2. How can an artist survive on $2 greeting cards? What a terrible idea.In 1966, Jonathan L. Freedman and Scott C. Fraser, while researchers at Stanford University, picked random people from a telephone book and called them up for an experiment. The researchers wanted to convince people to let a group of strangers into their home for 2 hours to audit what they had in their cabinets.As you’d expect, only 22% of the people asked agreed to let this research team into their…

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Writing Smarter Animation Code

If you’ve ever coded an animation that’s longer than 10 seconds with dozens or even hundreds of choreographed elements, you know how challenging it can be to avoid the dreaded “wall of code”. Worse yet, editing an animation that was built by someone else (or even yourself 2 months ago) can be nightmarish. In these videos, I’ll show you the techniques that the pros use keep their code clean, manageable, and easy to revise. Scripted animation provides you the opportunity to create animations that are incredibly dynamic and flexible. My goal is for you to have fun without getting bogged down by the process. We’ll be using GSAP for all the animation. If you haven’t used it yet, you’ll quickly see why it’s so popular – the workflow benefits are substantial. See the Pen SVG Wars: May the morph be with you. (Craig Roblewsky) on CodePen. The demo above from…

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Bad is Where You Start

When you start anything new you will immediately encounter the reality that you’re relatively terrible at it. Now, I use the word “relative” because, like most things, your new level of skill is relatively “bad” when compared to others. But, this isn’t the point. When you start something new you start poorly. But that’s how you have to start. You see, bad is where you start so that you can begin to not be bad. This truth is wildly overlooked by most folks as there is this strangely naive belief that we can encounter something new and not completely suck at it. I have even fallen for this ignorant belief structure, like when I started my year-long video project and believed, secretly at first, that I’d be half-way decent at it and that I wouldn’t have to necessarily start from the very beginning. What I realized, the first time I started,…

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Are You Designing for Macro and Micro Conversions?

Designing for conversions is nothing new, but the way marketers create and measure conversions is changing. Until recently, we’ve only really been able to measure user actions individually and do our best to build up a picture of the consumer journey they take. However, with technology like Google Attribution we can now build up a more accurate picture of the actions users take across different channels, devices and sessions. This is changing the way we look at conversions and the different types of actions consumers take long the buying process. Your clients are now measuring macro and micro conversions, which means you probably need to start designing for them. Why should I care about macro, micro conversions? Essentially, it comes down to guiding users along the consumer journey and being able to measure their progress. People rarely land on a website and head straight for the buy button. They learn more about products, compare…

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Writing style

Was there a source for my writing style or was it self discovered?body[data-twttr-rendered=”true”] {background-color: transparent;}.twitter-tweet {margin: auto !important;}@natekontny as a follower of vlog, wanted to know, where did you pick up the style of writing from, was there any source, or self discovered — @seebiscutfunction notifyResize(height) {height = height ? height : document.documentElement.offsetHeight; var resized = false; if (window.donkey && donkey.resize) {donkey.resize(height); resized = true;}if (parent && parent._resizeIframe) {var obj = {iframe: window.frameElement, height: height}; parent._resizeIframe(obj); resized = true;}if (window.location && window.location.hash === “#amp=1” && window.parent && window.parent.postMessage) {window.parent.postMessage({sentinel: “amp”, type: “embed-size”, height: height}, “*”);}if (window.webkit && window.webkit.messageHandlers && window.webkit.messageHandlers.resize) {window.webkit.messageHandlers.resize.postMessage(height); resized = true;}return resized;}‘rendered’, function (event) {notifyResize();});‘resize’, function (event) {notifyResize();});if (parent && parent._resizeIframe) {var maxWidth = parseInt(window.frameElement.getAttribute(“width”)); if ( 500 < maxWidth) {window.frameElement.setAttribute(“width”, “500”);}}Surprise!Adapted from Gage SkidmoreMy dad loves talk radio. I remember as a kid driving around with him and the car tuned to WGN an AM station based here…

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Probably a Good Thing

There is one area of technology that I have very little experience with and that’s AR/VR. It was only recently that I purchased one of the Google Cardboard headsets! This area of technology is fascinating though and the recent iOS update and the growing number of AR apps in the App Store is fun to play with. Just messing around. This is one area of technology that I’m entirely behind the curve on and I think I’m okay with that. I’ve never even put on an Oculus rig yet and although I’ve seen YouTube videos of people’s experiences… it doesn’t excite me to go out and try it. At some point I will and then I’m sure I’ll write something about it. But, for now, I don’t mind observing and watching other people get deeply engaged with it. I’m okay with that. Sometimes being an observer is exactly what you’re…

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The Beginner’s Guide to YouTube Marketing

If I had you compile a list right now of social media channels, most important to least important, which would rank at the top? For almost everyone, that answer would be Facebook. Now another question—which would be at the bottom? For a large number of businesses (and I mean a lot), that would probably be Read more Source:

“Email killer”

There’s a lot we’d like to replace in our lives from material objects to our coworkers, jobs, lifestyles, you name it. But maybe there’s a better way.Graffiti was a huge problem in Reykjavik, Iceland in 2008. The initial attempt to solve it was, like most things we do against something we don’t like, to replace it. Cover it up. Crack down on those who did it.But when areas that attracted graffiti were locked down by police, graffiti artists just matriculated to other areas. Even worse, the cover up was incredibly expensive. And it didn’t work. New graffiti would show up overnight.Then some folks in the Reykjavik government realized an unspoken rule about graffiti culture: respect. You don’t cover up art that is better than yours.And so parts of Reykjavik embraced graffiti. Some became curators, letting the best of it remain. And some homes and storefronts, even the government itself, commissioned graffiti artists to…

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16 Social Media Updates You Might Have Missed by @thebigdebowski

Miss the latest social media news? Here’s a recap of the latest updates on Facebook, Instagram, Pinterest, Twitter, and YouTube.The post 16 Social Media Updates You Might Have Missed by @thebigdebowski appeared first on Search Engine Journal. Source:

Share YouTube Videos With iMessage Contacts Without Leaving the App by @MattGSouthern

YouTube for iOS has been updated with iMessage support, letting users watch and chat about videos without leaving the app.The post Share YouTube Videos With iMessage Contacts Without Leaving the App by @MattGSouthern appeared first on Search Engine Journal. Source:

What’s my purpose?

One of the most common questions I’m asked is: “How do I find my purpose?” The askers seem bored with their current jobs. They feel lost. They want to work on something that has more importance to the world.On November 18, 2007, Dennis Quaid’s infant twins were given two injections of Heparin — 1,000 times the normal dose. Heparin is a useful, but dangerous, blood thinning agent. The accident was fortunately caught in time, and an antidote was given to the twins saving their lives. But in 2008 a similar accidental use of Heparin occurred where 17 babies were given the wrong dosage. Two of them died.Medical mistakes like these are still too common. Dennis Quaid made it his mission to raise awareness of the issue. He helped produce a documentary called Chasing Zero. The short film traces the stories of people who’ve been traumatized by human medical error with hopes of inspiring more…

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YouTube Changes Rules Regarding Videos With External Links by @MattGSouthern

YouTube is adding restrictions on which accounts are able to add external links at the end of their videos.The post YouTube Changes Rules Regarding Videos With External Links by @MattGSouthern appeared first on Search Engine Journal. Source:

How Different CMS’s Handle Content Blocks

Imagine a very simple blog. Blog posts are just a title and a paragraph or three. In that case, having a CMS where you enter the title and those paragraphs and hit publish is perfect. Perhaps some metadata like the date and author come along for the ride. I’m gonna stick my neck out here and say that title-and-content fields only is a CMS anti-pattern. It’s powerful in its flexibility but causes long-term pain in lack of control through abstraction. Let’s not have a conversation about CMS’s as a whole though, let’s scope this down to just that content area issue. Now imagine we have a site with a bit more variety. We’re trying to use our CMS to build all sorts of pages. Perhaps some of it is bloggish. Some of it more like landing pages. These pages are constructed from chunks of text but also different components. Maps!…

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Drupal Commerce 2.0 Wisdom from Acro Media

If you’ve been following the Acro Media blog, you probably know that the digital agency (and Acquia partner), based in Kelowna, BC, Canada, has a special interest in Drupal Commerce. So with the recent launch of Drupal Commerce 2.0, it made sense to check in with them. After all, Arco team are core maintainers for modules such as Commerce Migrate, Commerce POS, and a host of others. Leading up to the 2.0 release of Drupal Commerce, Arco had 20 team members contributing a total of 60 contrib credits. In the past 3 months, they’ve been credited on over 270 issues. They’ve also been publishing content steady. Their aim seems to be to not only to get the word out about 2.0, but to help educate other developers, agencies and current and potential customers. So here, all in one place, a collection of Arco Drupal Commerce Knowledge. Migrating Drupal Commerce 1…

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A decade or so ago, a young musician couldn’t get anyone to play his music. He had raw talent, and just recorded his first album, but all the gatekeepers thought he sounded too young. Without Disney or Nickelodeon marketing his stuff, he was a dud.What does he do?I bet you know the names of a few famous impressionist painters. Monet. Manet. Degas. What makes them famous though? Are they really the best? Do you know a bad impressionist painter?What about Gustave Caillebotte?Caillebotte was an interesting impressionist. I don’t think anyone would say he’s bad, but he sure isn’t as popular as Monet.Caillebotte also has a quirky story. Upon his death he requested his art collection be hung in the Musée du Luxembourg in Paris. His art collection was about 70 paintings he had collected from his friends, also impressionists.They weren’t popular. They were actually the worst paintings of his friends. “Worst” being the…

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Highrise about town

Recent places Highrise has been spotted in the wildPhoto by Christine Roy on UnsplashConference organizingCongratulations to the Girls to the Moon team for another successful Campference providing a safe space for girls to keep kicking ass! Alison directs operations for the group and we know how tough it is to keep those pieces together. She uses Highrise to help.Girls To The Moon Sponsors underwrite our programmingJob interviews are ineffectiveSince starting the Highrise team from scratch when we spun off from Basecamp in 2014, we’ve learned a thing or two about hiring. A big one being how terrible interviews are for finding successful fits.What we do is find a few top candidates and we pay them for a one week mini project and see what they come back with. It’s not cheap, but it’s worse to hire someone who doesn’t work out.Many Hirers Turn to Alternatives to Job InterviewsToo many marketing optionsOverwhelmed by all the…

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Fill the Gaps

I’ve been spending a little bit more of my time working with my brother recently around his YouTube Channel and his new community site and what we’re looking at doing now is filling in the gaps of what we now understand as definitive needs within the community. Boot it up. In other words, as the community grows we become intimately aware of their growing needs and we’re able to service those needs directly. Obviously, this behooves both us as creators and builders and those who are (and will be) users and customers since validation happens on both sides of coin and can, without vicissitude, become swivels unto themselves. Filling the gaps is a good way to build product… is all I’m saying. The post Fill the Gaps appeared first on John Saddington. Source:

Bury the lede

How can we keep people interested?Technology doesn’t always give us the highest quality outcome. Sometimes it just buys us more convenience.Look at coffee. It used to be a pain to prepare and drink. Then in 1850 Folgers started roasting and grinding it for us. It wasn’t as fresh, but it sure was fast.Or look at photography. Today, smartphones put everything from supercomputers to cameras into our pocket. But the pictures pale in comparison to what my 5lb DSLR can take.But we compromise. Sometimes convenience wins. Writing made a similar compromise.The telegraph was a huge improvement in communication compared to smoke signals. We could now transmit messages over long distances.But man, were those early messages expensive. A trained operator needed to type each letter by hand. And so compromises were made to shorten and change the message. For example, when the Wright Brothers completed their first flight, they couldn’t gush to their parents.…

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