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Posts Tagged:social

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Security Essentials for Site Developers and Admins

Of all tech topics, security is possibly the most complex, and certainly the most important. This is because security is always evolving. It is a forced evolution, as we must adapt to constantly emerging threats. There are various levels of security that we’ll have responsibility for. The first level is ourselves or the organization we work for. The second level is our clients. And the third level is the users of the websites or applications we develop for our clients. Despite our best efforts, clients will always find ways to undermine the protections we provide for them. They rely on us as IT professionals to help them stay safe, but paradoxically also rarely follow the safety advice we provide them with. Most users really are their own worst enemies. What we need to do, then, is make it as difficult as possible for clients to compromise their own security, while…

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12 Steps for Conducting a Successful Social Media Audit by @lisabuyer

A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity levels of your social media efforts. Auditing the performance and outcome of your social media marketing gives insights on how your brand compares to the size, weight, reach and influence. Here’s how you can conduct a successful social media audit in 12 steps. 1. Schedule It Instead of waiting until a potential problem is detected or for failing results to appear, proactively schedule an audit for your brand at least two times a year. A […]The post 12 Steps for Conducting a Successful Social Media Audit by @lisabuyer appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

The 16 Best Video Editing Apps You Must Use In 2018

Social videos are convincing, and they resonate with users; this is good news. Many brands, however, still struggle to create high-quality, professional videos that they can share on social media as a strong representation of their brand. But with the incredible technology available today, we have more resources than ever before to make this task Read more Source: https://adespresso.com/feed/

A Dozen Reasons Why You Should Attend DrupalEurope in Darmstadt, Germany this September

DrupalEurope, which will be happening from September 10 through 14, 2018 in Darmstadt, Germany, describes itself as “both a technology conference and a family reunion for the Drupal community.” 1600+ attendees are expected. The buzz around this event has been unusually high, especially in the greater Acquia metaverse, for 12 reasons. Here they are: 1. Drupal Europe is put on by a group of community volunteers in collaboration with the German Drupal Association and the Drupal Europe Foundation. The fact that this is an 100% community-spun, DrupalCon-scale event is amazing, and shows how the community in Europe is committed to support it on its own. One of those community organizers, btw, is Acquian Gábor Hojtsy. Another Acquian volunteer is Ricardo Amaro, who is chairing the DevOps + Infrastructure track. A big bunch of Acquians are speaking, but we’ll get to them later in this post. 2. But first, back to…

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Pinterest Analytics: Everything Businesses Need to Know

Pinterest doesn’t get as much attention as other social media marketing platforms, but it should. Its user base is steadily growing, and the diversity of users is increasing too as more men are joining the previously women-dominated platform. Pinterest also has a lot of selling power, with more than 93% of users using the platform to Read more Source: https://adespresso.com/feed/

How to Measure the ROI of Your Social Media Marketing Efforts by @ashleymadhatter

This five-step guide will help you find out if your social media efforts are producing ROI.The post How to Measure the ROI of Your Social Media Marketing Efforts by @ashleymadhatter appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

18 Essential Social Media Marketing Apps for Your Smartphone by @osbennn

These 18 social media marketing apps make it super easy to create and publish updates from anywhere, anytime.The post 18 Essential Social Media Marketing Apps for Your Smartphone by @osbennn appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Which Digital Marketing Channel Has the Highest ROI for Websites? [POLL] by @A_Ninofranco

Which digital marketing channel might offer you the highest ROI – SEO, PPC, social, or email? Find out here.The post Which Digital Marketing Channel Has the Highest ROI for Websites? [POLL] by @A_Ninofranco appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

What’s It Like to Create Copy for Big-Name Brands?

Writing for big brands is a bit different than creating content for local businesses. When you write for well-known companies, you have to follow stricter content guidelines and more rules. Adopting an overly relaxed demeanor while creating content for such firms won’t get you anywhere. If you are a writer and want to start offering your copywriting services to big-name brands, here are some important things you have to know before making the big leap: 1. You have to do plenty of research When a well-known company hires you for a writing gig, the first thing you have to do is to read up on their existing guidelines and be familiar with their tone. Asking them for their brand and content guidelines will help you avoid a lot of guesswork and misinformation. You should ask your client for sample posts which you can use as a rough guide as well.…

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50+ Social Sharing Sites That Boost SEO & Drive Traffic by @jonleeclark

Here are 55 social bookmarking sites that you can leverage in your SEO strategy.The post 50+ Social Sharing Sites That Boost SEO & Drive Traffic by @jonleeclark appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

LinkedIn: The Game

Pretty hilarious: The general goal of LinkedIn (the game) is to find and connect with as many people on LinkedIn (the website) as possible, in order to secure vaguely defined social capital and potentially further one’s career, which allows the player to purchase consumer goods of gradually increasing quality. L-O-FUCKING-L…! Like many games, it has dubious real-life utility. The site’s popularity and success, like that of many social networks, depends heavily on obfuscating this fact. This illusion of importance creates a sense of naive trust among its users. This makes it easy to exploit. It did, seriously, give me a good chuckle. LinkedIn is one of the worst social networks ever… and it really is sad that I still have an account and that I continue to pump content to it. The internal conflict is real and I’m killed off my account and brought it back from the dead multiple times. The current iteration of…

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Demons Through Portal

Building a new type of social network is a lot harder (and easier) than it was even a few years ago. This is because the expectations that users have is grossly different than before the advent of mass-social media adoption. But, it’s also easier from a technology perspective because there’s so much more available to builders and software developers. Still, the never-ending question that I have is how we can best create an experience that is enjoyable without making it an entire cesspool of interaction and conversation. To a certain degree, I suppose, it’s impossible to fully manage that. There is a very fine line between building something addictive and building something useful. As long as it doesn’t send demons through the metaphorical portal, I think we’ll be good to go. The post Demons Through Portal appeared first on John Saddington. Source: https://john.do/

17 Really Simple Ways to Get More Media Coverage from Search & Social by @lisabuyer

Check out new (and old) ways to get more media coverage and stand out in search and social media.The post 17 Really Simple Ways to Get More Media Coverage from Search & Social by @lisabuyer appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Kylie Jenner

Whoa: Kylie Jenner, a teenaged model/influencer, has a makeup business that did $330m of revenue last year. The infrastructure is managed by other companies, but she is effectively the distribution, with 111m (sic) Instagram followers. Distribution, reach and customer acquisition are everything for any online consumer brand – how do people know you exist? If you have that, the rest can be added (remember Beats). Unreal. It really doesn’t matter if she has a famous background or that she leveraged her family’s wealth and market power to put this thing together… she still had to bring the goods to a fanbase that cares. And that’s the point: Distribution, reach, and are everything for customer acquisition for any online consumer brand. This is a great reminder since I’m building a project that is going to have a large (and hopefully growing) consumer interest and brand. And, if we have the community…

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5 Ways Twitter Purge Impacts Search and Social by @martinibuster

Five ways Twitter Purge may positively impact your sales, SEO and advertising.The post 5 Ways Twitter Purge Impacts Search and Social by @martinibuster appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Facebook Ad Transparency Tool: What It Can and Can’t Do

So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe social media is (or at least should be) both authentic and transparent. Facebook has made a lot of big changes very quickly on the platform to prevent something similar from happening in the Read more Source: https://adespresso.com/feed/

Breathing New Life into an Old Website

Everyone working in development is bound at some time to discover they’ve been shelling out good money for hosting an old website that has been forgotten about. Rather than letting this investment go to waste, you could actually revive the old site by updating it. What you do with it after that is entirely up to you. You could sell it on to a new owner, monetize the content with advertising, use the site to promote a new product or service, or simply keep it as a portfolio example of your work. The longer the site has been sitting around, the more work you will need to do to getting working well. What follows are the basic things you’ll need to check and basic steps you can take to correct any problems you encounter. 1. Make sure you actually own the rights to the site This is not always as…

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The 9 Social Media Analytics Tools Your Agency Needs in 2018

If you’re a quickly growing agency, you need to constantly be collecting and analyzing your results. This can be a make-or-break in keeping up your momentum, making sure you are delivering for your customers and generating new insights for them (and you) on a regular basis. For example: how do you know which Facebook Ad Read more Source: https://adespresso.com/feed/

30 Crazy Social Media Facts That Might Change How You Think About Marketing by @jonleeclark

Here are 30 stats that can help light your social media marketing fire.The post 30 Crazy Social Media Facts That Might Change How You Think About Marketing by @jonleeclark appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

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