Posts Tagged:Social Media

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Why Putting Up a Website for Your Business Isn’t Enough Anymore

While putting up a website has always been considered a good marketing strategy, companies should know that maintaining a website is not enough to make a mark. Remember that a website is just an extension of your company site or office, and it is where your clients may know what products or services your company offers. Each company will opt to do the same — create a website and maintain it to ease transactions and to post updates about your company. The thing is, if every company does the same, how can you make your company stand out in a sea of competitors? Here are things you can do aside from putting up a website: Make use of social media Marketing strategies extend to social media because this is where a lot of people are. Aside from the fact that your company may be able to reach a wider population,…

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One door at a time

Entrepreneurs are told to go big or go home. Stop obsessing over scale, and perfect the basics instead.Last year, I met a first-time entrepreneur who was opening a tea shop. We’ll call him John.At the time, he had a pop-up shop in my neighborhood. I really liked him, his vision, and the quality and presentation of his tea, so we kept in touch. When he decided to go from pop-up to permanent shop, he asked for my advice.While we were talking about this permanent shop, which he still hadn’t opened, his attention would often drift to his next shop. And the one after that. And after that. And then building an app to make online ordering easy. And then, becoming the next Starbucks.Whoa. Hold on, man, I told him. I get it, scaling the business seems sexy. But, I said, that is the entirely wrong thing to think about now. I wouldn’t spend…

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Implementing Webmentions

We get a decent amount of comments on blog posts right here on CSS-Tricks (thanks!), but I’d also say the hay day for that is over. These days, if someone writes some sort of reaction to a blog post, it could be on their own blog, or more likely, on some social media site. It makes sense. That’s their home base and it’s more useful to them to keep their words there. It’s a shame, though. This fragmented conversation is slightly more useful for each individual person, it’s less useful as a whole. There is no canonical conversation thread. That’s what Webmentions are all about, an official spec! In a sense, they allow the conversation to be dispursed but brought all together in a canonical conversation thread on the main post. Webmentions don’t need to be an alternative to comments, although when you pop over to real Drew McLellan’s post…

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7 Multi-screen Benefits For Web Designers

Website designers often prefer using two or three screens during programming. Of course one can work but working with multiple screens is a lot better. After experiencing multi-screen benefits, most designers will tell you that they feel strange or incomplete when they have to work with one screen. Why use multi-screen When we’re talking about multi-screen, it means having two or more physical monitors connected to one operating system. However, it could also mean having multiple devices such as a smartphone, tablet, laptop or desktop. In most cases, the use of phones and other portable devices allows designers to make quick notes or quickly look up something while still coding on their laptops or PCs. When using multiple screens running from different operating systems, it’s usually for the purpose of testing. The use of multiple screens isn’t limited to the web design industry. It is widely used in several sectors. One…

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3 Perennial Principles for Every New Project or Startup (and How to Overcome Them)

I was chatting with my brother who’s gone through the full gamut recently of putting together a new project(s) and I shared with him earlier this morning these three powerful and omnipresent principles that always seem to happen, regardless of how experienced one might be in building new projects and/or companies. Even for myself and my new-ish project, Pinpoint, our team has experienced these things in spades! And, of course, I’ve experienced it countless times when putting together smaller indie projects and apps as well: It takes much, much longer than you originally anticipate to get things really moving. The number of iterations (and even more substantive pivots) required is more than you originally planned. What you end up ultimately executing against or shipping to market is oftentimes dramatically different than the original concept. Longer time, many more iterations, and a different product. This is like the canonical journey for any…

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Why Are Cinemagraphs Trending in Web Design?

Do you still remember the time when animated GIFs were all the rage in websites? Although web design standards have drastically changed since then, the attraction potential of moving images cannot be denied. That’s why a lot of websites continue to use animation, and one awesome web design trend these days is the use of cinemagraphs. What are Cinemagraphs? Cinemagraphs have been making significant noise lately, and are being used across several websites and social media campaigns. A lot of companies have joined the bandwagon of integrating cinemagraphs into their website, such as Budweiser, Coca-Cola, Chanel, Netflix, and Wal-Mart, to name a few. In a nutshell, a cinemagraph is a still photo but with subtle movements being looped continuously. The technique was the brainchild of American photographers Kevin Burg and Jamie Beck, who set out to animate photographs starting in 2011. By Johan Blomström, CC BY 2.0, Link Cinemagraphs hit…

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The 8 Main Different Types of Content and How to Use Them

When you hear “content marketing,” what do you think of? If you’re like most businesses, I work with, probably blogging that’s integrated social media marketing. While blogging is extremely effective (as AdEspresso can show!), there are a large number of other types of content that you can—and should—add to your content marketing arsenal. Different types Read more Source: https://adespresso.com/feed/

The Tenth Fourth

We made it a decade! It’s our tenth birthday! 🎉 This is an extra-special one, as we hit those double digits. Each year on July 4th we mark the occasion with a post. In that tradition, allow me to ramble on a bit about the past and present. The very first post ever on this site was literally a CSS trick. It’s a classic, too. “Header Text Image Replacement”: .headerReplacement { text-indent: -9999px; width: 600px; height: 100px; background: url(/path/to/your/image.jpg) #cccccc no-repeat; } Funny, I just used that trick a couple of days ago. The post is interesting to me for a number of reasons. For one, I certainly didn’t come up with that technique. At the time, I was just learning CSS myself and writing down interesting stuff I’d come across and used in my own work. I think I felt like I learned it a little more deeply by…

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The Smart Marketer’s Guide to Social Media Aggregation by @cynthialive

How to efficiently collect, modify, and repost the most amazing content on the web and keep your audience engaged.The post The Smart Marketer’s Guide to Social Media Aggregation by @cynthialive appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Nine (+1) Best Marketing Podcasts for Facebook Advertising Pros

If you’re reading this and you landed here starting with a Google search it means only one thing: you’re looking for the best. The best tool to make Facebook advertising easy (AdEspresso) the best -and free- Social Media Marketing blog (this) and the most accurate selection of the best marketing podcasts. We know you’re always Read more Source: https://adespresso.com/feed/

Server-Side React Rendering

React is best known as a client-side JavaScript framework, but did you know you can (and perhaps should!) render React server-side? Suppose you’ve built a zippy new event listing React app for a client. The app is hooked up to an API built with your favorite server-side tool. A couple weeks later the client tells you that their pages aren’t showing up on Google and don’t look good when posted to Facebook. Seems solvable, right? You figure out that to solve this you’ll need to render your React pages from the server on initial load so that crawlers from search engines and social media sites can read your markup. There is evidence showing that Google sometimes executes javascript and can index the generated content, but not always. So server-side rendering is always recommended if you want to ensure good SEO and compatibility with other services like Facebook, Twitter. In this…

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Powerful Strategies To Connect Your Website To Social Media

The key to standing out and succeeding over your competitors is by increasing your online presence. Most businesses take advantage of social media because it has become one of the useful and most powerful tools to let people know about your company, products and services. A website that is prominently visible on search engines makes it easier to connect with potential consumers, thereby leading to a positive impact towards the business. What causes websites to rank higher than the rest depends on search engine optimization (SEO), although its main driving force is high quality content. On top of these, you need to connect your website to social channels. In this article, I will share with you some tips and techniques to maximize social media for your website. The Importance of Social Media Social media has become a part of any online business. At least 97% of marketers are currently participating…

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Uber’s CEO is out because of pressure, not some ethical epiphany from the board

It’s hard to predict exactly how much pressure is needed to affect change, but it’s clear to see when there is enough. And there was finally enough to flush out Uber’s CEO.But let’s not kid ourselves. Kalanick didn’t get the boot because Uber’s board had some ethical epiphany. They presided over his misdeeds for years. Fat, golden years steered by toxic leadership and fueled by depraved acts.Now greed has taken a backseat to fear. Fear that the pressure that once seemed so easy to ignore will suddenly drown them all. Flushing out the CEO goes from “impossible to even consider” to “impossible to avoid” in what seems no time at all.On the board, it probably did look like “life comes at you fast”, but that’s only because they’ve been ignoring a dashboard full of warning lights for years. Blinded by those seventy billion dollar headlights.When the gravity of the situation finally comes into…

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Focus is Power

This couldn’t be more true: via gapingvoid There is something quite amazing about working intentionally on focusing your time and energy and limited resources into just a few things. For instance, over the past year I’ve systematically removed nearly all of my personal projects and experiments and also my social media and networking usage. I haven’t been this “trim” in… well, I honestly can’t remember. And although I wouldn’t have called the feeling that I’ve felt “power”… now that I think upon it that’s actually how I feel. I simply feel more powerful – it’s great. If you feel like you need to focus your time and your efforts than now is the best time to do it. And when you think you’re done there’s a good chance that you could go even further. The post Focus is Power appeared first on John Saddington. Source: https://john.do/

How to Promote a Small Website: Content, Social & Link Building by @grybniak

Help your SEO efforts go further with a content strategy, social media marketing, link building, and PPC marketing.The post How to Promote a Small Website: Content, Social & Link Building by @grybniak appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Pinterest Contests: All You need To Know To Run It Now (and Win New Leads)

Pinterest is truly a platform that is unlike any other social media site that we have, where the goal is to store content from outside sources instead of just sharing it or creating it. And it only makes sense that Pinterest contests would be unlike any other social media contest examples that we’re familiar with. Since Read more Source: https://adespresso.com/feed/

Cleaning Up Twitter

One of the things that I’ve been doing, behind the scenes, is cleaning up a lot of my social network accounts that aren’t being used. You see, even though I’ve put Twitter on “bot-mode” I still have a lot of other accounts that just need to be deleted entirely. Ewww. So, what I’ve done is delete nearly all of my Twitter accounts that I have (and I know how many I have via 1Password). I couldn’t believe how many that I’ve had and it’s kind of embarrassing to be honest. For every project that I created I started a new Twitter account because I believed that it was necessary for the project’s success. I actually believe that you can be just as successful without Twitter and many of the social networks that the many “gurus” and “the pros” recommend. You see, in a world where signing up for Twitter and using it…

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Is It Time to Finally Kill Off the Homepage?

As with most things in web design, the homepage has been branded dead or dying many times over the years. They’ve been replaced by magazine-style front page designs, bypassed by landing pages and cut out entirely by social media. Except none of these things killed the homepage. Instead, they joined it as part of a more intricate set of interactions with visitors – each one playing an important role in a more complex web. Now, the latest person calling for the head of homepages is Optimizely’s Cara Harsham, who wrote for the Moz blog last week, claiming her company has “successfully killed THE homepage”. Well folks, looks like it’s time to get those funeral suits pressed again. Personalization killed the homepage The crux of Cara Harsham’s article is that brands need to show users customised content based on their needs and previous interactions, thereby making the generic homepage irrelevant. Her article makes a lot of…

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