Posts Tagged:Social Media

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Facebook Ad Transparency Tool: What It Can and Can’t Do

So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe social media is (or at least should be) both authentic and transparent. Facebook has made a lot of big changes very quickly on the platform to prevent something similar from happening in the Read more Source: https://adespresso.com/feed/

Breathing New Life into an Old Website

Everyone working in development is bound at some time to discover they’ve been shelling out good money for hosting an old website that has been forgotten about. Rather than letting this investment go to waste, you could actually revive the old site by updating it. What you do with it after that is entirely up to you. You could sell it on to a new owner, monetize the content with advertising, use the site to promote a new product or service, or simply keep it as a portfolio example of your work. The longer the site has been sitting around, the more work you will need to do to getting working well. What follows are the basic things you’ll need to check and basic steps you can take to correct any problems you encounter. 1. Make sure you actually own the rights to the site This is not always as…

Read More →

The 9 Social Media Analytics Tools Your Agency Needs in 2018

If you’re a quickly growing agency, you need to constantly be collecting and analyzing your results. This can be a make-or-break in keeping up your momentum, making sure you are delivering for your customers and generating new insights for them (and you) on a regular basis. For example: how do you know which Facebook Ad Read more Source: https://adespresso.com/feed/

30 Crazy Social Media Facts That Might Change How You Think About Marketing by @jonleeclark

Here are 30 stats that can help light your social media marketing fire.The post 30 Crazy Social Media Facts That Might Change How You Think About Marketing by @jonleeclark appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

9 Simple Steps to Creating an Effective Social Media Strategy by @lisabuyer

Use this step-by-step guide to create and document a purposeful social media marketing strategy.The post 9 Simple Steps to Creating an Effective Social Media Strategy by @lisabuyer appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

How to Improve Your Marketing with The New Twitter Analytics

Are you keeping careful track of every social media post and its subsequent reactions on every platform you’re on? Do you know whether images, videos, or text work best in Tweets? What types of content your Twitter followers want to see, or which hashtags will get you the most reach with the right audience? Twitter Read more Source: https://adespresso.com/feed/

Hello, Who Is This?

Fascinating to consider: In the moment when a phone rang, there was an imperative. One had to pick up the phone. This thinking permeated the culture from adults to children. In a Hello Kitty segment designed to teach kids how the phone worked, Hello Kitty is playing when the phone starts to ring. “It’s the phone. Yay!” she says. “Mama! Mama! The telephone is ringing. Hurry! They are gonna hang up.” I personally hate the phone part of my smartphone. I’d rather not have it at all, most days. 9 out of 10 calls that I can are robocalls, spam, people who accidentally dialed me or folks who have the number from a previous owner. Maybe 99 out of 100… what a waste. And when I get a call I freeze and become anxious, which is the exact opposite emotion that we used to get. Instead of surprise and excitement it’s dread. I wonder…

Read More →

Open a Joomla Form by Clicking on a Menu Link

Some websites make it really hard to contact them. The “Contact Us” page is hidden in the footer. The social media icons, if there any, lead to accounts where no-one ever replies. Why not make it as easy as possible to contact you?!? One good idea is to place a “Contact Us” in your menu. As soon as people click on it, they’ll get a pop-up box with a contact form. Your visitors don’t even need to visit a different page. That’s as easy as it gets. [[ This is a content summary only. Visit http://OSTraining.com for full links, other content, and more! ]] Source: https://www.ostraining.com/

Open a Joomla Form by Clicking on a Menu Link

Some websites make it really hard to contact them. The “Contact Us” page is hidden in the footer. The social media icons, if there any, lead to accounts where no-one ever replies. Why not make it as easy as possible to contact you?!? One good idea is to place a “Contact Us” in your menu. As soon as people click on it, they’ll get a pop-up box with a contact form. Your visitors don’t even need to visit a different page. That’s as easy as it gets. [[ This is a content summary only. Visit http://OSTraining.com for full links, other content, and more! ]] Source: https://www.ostraining.com/

Combining the Powers of SEM and BIO for Improving CSS

CSS is easy, some might argue, but that “easiness” can cause messy code. This is especially true through power of preprocessors like Sass or Less where, if you aren’t careful, your CSS can become harder to deal with instead of easier. Sass? Harder? This Gist shows a great example of Sass nesting hell. If your Sass code looks like that, you can definitely improve your code with SEM & BIO, a CSS technique I’ll introduce you to now! In this article, I am going to use the code example below to explain how SEM and BIO works and how they can help enhance your CSS strategy. See the Pen by thebabydino (@thebabydino) on CodePen. Generally, SEM is concerned with high level CSS philosophy whereas BIO is an actual technique to help you write better CSS to achieve SEM. The main purpose of both SEM and BIO is to better handle…

Read More →

Open a WordPress Form by Clicking on a Menu Link

Some websites make it really hard to contact them. The “Contact Us” page is hidden in the footer. The social media icons, if there any, lead to accounts where no-one ever replies. Why not make it as easy as possible to contact you?!? One good idea is to place a “Contact Us” in your menu. As soon as people click on it, they’ll get a pop-up box with a contact form. Your visitors don’t even need to visit a different page. That’s as easy as it gets. [[ This is a content summary only. Visit http://OSTraining.com for full links, other content, and more! ]] Source: https://www.ostraining.com/

The Future of Facebook Marketing: 7 Takeaways to Crush it by @lisabuyer

Here are the top Facebook marketing ideas you can start applying to your social media marketing plans today.The post The Future of Facebook Marketing: 7 Takeaways to Crush it by @lisabuyer appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Klout Loses its Influence, Announces Shutdown on May 25 by @MattGSouthern

Social media measurement platform Klout announced that it is shutting down at the end of this month.The post Klout Loses its Influence, Announces Shutdown on May 25 by @MattGSouthern appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

How do Website Colors and Design Attract Viewers?

Studies have shown that our emotions, both positive and negative, are influenced by colors. Is your website’s color scheme optimized to bring in new traffic? Does your website design complement those colors? Check out our simple guide to see if your website’s design is costing you viewers. An eye-catching color scheme or design layout can change the face of a webpage. They can also determine whether a viewer will decide to stay around to view your content, or leave the page immediately. In short, a lot can hinge on a simple color scheme.   Do you want to find out how to use colors and designs to attract viewers and, better yet, to keep them coming back for more? In this article, our team of experts break down the latest research in color psychology to recommend the best color schemes and rules. So, read on and discover how you can…

Read More →

How To Get 1,000 New Instagram Followers in One Month (2018 Update)

Instagram is soaring in popularity. The platform boasted 800 million users in September 2017, up more than 30% percent from one year earlier. If you’re just getting started with social media ads, Instagram can be a great place to begin Whatever stage your business is at, making sure your Instagram strategy is up to date Read more Source: https://adespresso.com/feed/

Copywriting Q&A: How to Get Over the Fear of Selling

If you’re trying to build a freelance business or to land a job, you’ve got to be able to sell yourself, right? Well, if the idea of selling freaks you out, I have good news: If you’re Selling, you’re doing it wrong. Read on… Today’s question comes from Zoe T., who asks, “I know that copywriting isn’t just writing, that I have to sell my services to get clients. But the idea of doing that makes me really uncomfortable. I’m just not naturally good at sales. Do you have any tips?” If you don’t like selling or if you consider yourself “not very good” at it, I have good news: If you’re Selling, you’re doing it wrong. Okay, now obviously, I’m not talking about making sales: getting new clients to hire you for work. Instead, I’m talking about capital-S Selling: The high-pressure, make-or-break interactions that make you feel gross and…

Read More →

The data protection challenges of a decentralized, social web

Last night, I read a thoughtful blog post from Sebastian Greger, which examines the challenges of implementing privacy in a decentralized, social web. As a part of my own POSSE plan, I had proposed implementing support for Webmention on dri.es. This would allow me to track comments, likes, reposts, and other rich interactions across the web on my own site. Sebastian correctly explains that when you pull in content from social media websites into your own site with the intention of owning the conversation, you are effectively taking ownership of other people’s content. This could be in conflict with the GDPR regulation, for example, which sets tight rules on how personal data is processed, and requires us to think more about how personal data is syndicated on the web. Data protection is important, but so is a decentralized, social web. These conversations, and the innovation that hopefully results from it,…

Read More →

No Effort without Error

Been meditating on this quote quite a bit recently via Theodore Roosevelt: It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming. In a world of social media, of superficial competition, of promiscuous comparison games… it’s just too easy to criticize and be cynical about someone else’s work, especially when the stumble or fall. It’s funny… we don’t criticize the young child who’s learning to crawl or to walk as we observe them try over, and over, and over again. We do the exact opposite: We endlessly encourage and…

Read More →

How to Write The Perfect Instagram Bio For Your Business (with Examples!)

Instagram is the best social media platform for you to engage with your audience on a visual level. With over 500 million daily active users and 80% of Instagram accounts following at least one business, you have the opportunity to interact with a huge potential audience. With all that reach, every marketer on the platform Read more Source: https://adespresso.com/feed/

Back to Top