Posts Tagged:site design

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Make Your Website Fresh Again With These 7 Tips

Back in the day when websites were all about content, web design wasn’t too much of an issue. As long as you had amazing content, the overall look of your website wouldn’t matter. Of course, times are a-changin’, and keeping your website fresh and updated is now a default strategy for any site owner. Site visitors have become more meticulous in choosing the company and brand to patronize, based on the websites that they visit. More than textual content and aesthetically pleasing web design, keeping your website fresh is of utmost importance to retain customers and encourage potential clients. If your website has been around for a while – and you’ve been using the same design and theme for years – maybe it’s time for a little upgrading. Especially when your site begins to get a steady increase in traffic, returning visitors may want to see the same outstanding features…

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Make Your Website Fresh Again With These 7 Tips

Back in the day when websites were all about content, web design wasn’t too much of an issue. As long as you had amazing content, the overall look of your website wouldn’t matter. Of course, times are a-changin’, and keeping your website fresh and updated is now a default strategy for any site owner. Site visitors have become more meticulous in choosing the company and brand to patronize, based on the websites that they visit. More than textual content and aesthetically pleasing web design, keeping your website fresh is of utmost importance to retain customers and encourage potential clients. If your website has been around for a while – and you’ve been using the same design and theme for years – maybe it’s time for a little upgrading. Especially when your site begins to get a steady increase in traffic, returning visitors may want to see the same outstanding features…

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Essential E-Commerce Site Design Techniques To Prevent Shopping Cart Abandonment

E-commerce shop owners understand the importance of the shopping cart. Unfortunately, some online business owners have to deal with customers abandoning their shopping cart before making a purchase. You can prevent shopping cart abandonment by your customers, by improving their online shopping experience. Shopping Cart Abandonment At A Glance According to the Listrak Shopping Cart Abandonment Index, ecommerce websites lose at least 75% of potential buyers before users cross the line and convert in a best-case scenario. On the other hand, 4 out of 5 shoppers abandon the shopping cart before making a purchase. In addition, shopping cart abandonment averages as high as 87% for checkout pages and increases to as high as 90% during Fridays and weekends as revealed by this article. Aside from that, among the different sectors, the travel industry registered the highest abandonment rate at 85%. Site Design Tips To Avoid Shopping Cart Abandonment Now that…

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Pros and Cons of Putting a Sidebar on your WordPress Site

How websites look these days is light years away from past web design standards. Two decades ago, AOL was a big name in the internet, while Microsoft was on its way to introducing Windows 98. Google wasn’t even around that time, and it was only in 1998 that they were launched into the virtual world with a simple design because they focused on function rather than form. Well, hello there, old Google layout! Over time, the web design industry has undergone so many updates and upgrades. Along with these changes is the shift in how visitors become prospective clients of an e-commerce site such as Shopify or followers of a blog. One of the biggest and most influential upgrades in the past few years is the rise of content management system (CMS) frameworks such as WordPress to make website creation as easy as pie. The rise of the sidebar WordPress…

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Behind the scenes: A/B testing at Highrise

Highrise launched in 2007 and was a leader in teaching folks about some successful marketing split tests. Today we’ve got a few new lessons. First let’s talk a bit about strategy, and then I’ll share a couple important results we’ve seen.When to stopHere at Highrise, we split test constantly. Since these can take quite a lot of time to reach statistical significance, and I want to keep using our time efficiently, it’s important to have another test ready in the queue as soon as one completes. Even if it’s changing a word on a single button.But it’s super easy to get stuck. We run dozens and dozens of experiments and often end up with nothing. No changes. Or the new stuff just makes things worse.So when do you stop? It’s helpful to come up with some baselines. We look at other products out there, our past, and our sister product Basecamp. How are we…

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Lots of ways to add an ID to the `body` element

The following is a guest post by Trishah Woolley. Over the years, Trishah has collected a ton of code snippets that to the job of adding IDs and classes based on some variable information, like the URL or data from WordPress. Each of these snippets were either either collected from documentation or a similar online resource, or written by Trishah based on standard features of the language and API’s involved. Over the time I have been doing WordPress web design, there are occasions when I have needed to add an ID or class to the <body> tag. For example: This often happens when integrating a 3rd party into WordPress that creates its own pages that WordPress doesn’t recognize. Or I need more nuanced classes for the site design I’m creating. To change the look of these pages in a way that the styles are scoped just to that page, we…

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Cactus Cafe

For more than 30 years, the Cactus Cafe has been the soul of live acoustic music in Austin. A local gem in a sea of music tranquility, Cactus Cafe provides a unique, intimate experience that both artists and audiences are unlikely to find anywhere else. It’s a rare place that showcases music in the way that every true fan hopes to experience their favorite artist: live, up close and personal. It’s a place where audiences can savor the music they love. But cactuscafe.org did not provide any information about the venue or give customers any indication of the awesomeness they were about to experience. And while Cactus Cafe’s word-of mouth reputation has reached every corner of Austin, they lacked the ability to connect with artists and customers online.

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