Posts Tagged:Reveal

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


5 questions that reveal if a company has a healthy workplace culture

Everyone says, “It’s great working here.” But is it really?“How do you know if a company’s culture is good?”Last week, a friend who’s looking for a new job asked me this. She’d been doing a few interviews, and was trying to figure out what questions to ask during her interviews to discern if a potential employer’s workplace culture was healthy.In each interview, she’d ask a version of: “What’s it like to work here?”Without fail, the person on the other side of the table would tell her: “It’s great!”But is it really?How do you know if a company’s culture is what they say it is?Instead of asking “What’s it like to work here?” these five questions are what I recommended she ask at the end of her next interview…#1: When is the last time you had a 4-hour block of uninterrupted time?Our most productive, creative work happens when we have a large block of uninterrupted time. Yet how…

Read More →

11 ways to get feedback from your most introverted employee

I’m an introvert. Most people don’t believe me when I tell them this (I do a lot of public speaking for an introvert 😳), but I am an introvert through-and-through. When I need to recharge, I seek alone time as opposed to being around a group people.As an introvert, I also tend to avoid questions that seem overly personal or require long, drawn-out answers. Honestly, it can feel draining to divulge so much of myself and talk all the time.Early in my career, I remember how this played out at work: My boss at the time would ask me for feedback about the company… And I struggled to answer his questions candidly. As introvert, I never felt comfortable being 100% transparent with him about what I thought could be better in the company.I’m embarrassed thinking back on what was probably viewed as avoidant, disengaged behavior. It’s not that I didn’t want to be…

Read More →

4 Things You Should Know Before You Start Using Memes on Social Media

Memes are one of the greatest symbols of social media. They’re edgy. They’re funny. They’re easy to iterate on, and every week, a new one pops up. But despite their popularity, it seems like using memes is a risky decision for a brand — or is it? Memes can work well for brands, but only for those that get the essential elements of using a meme right. If you try to use a meme and don’t hit the mark, you’ll look foolish and out of touch at best, but could also end up seriously offending someone. So whether you’re new to memes, or looking to spin your meme mastery into good business, this guide will help you nail marketing with memes. Their simple form and humor give memes inherent virility and a broad appeal. If you’ve been thinking about using memes to promote your brand on social media, you’re in…

Read More →

Zen and the Art of Legacy Web App Maintenance

Before we jump into the nerdy bits here, let’s take a moment to honor the true thinker of Zen, author Robert M. Pirsig, who passed away April 24th, 2017. Quality . . . you know what it is, yet you don’t know what it is. But that’s self-contradictory. But some things are better than others, that is, they have more quality. But when you try to say what the quality is, apart from the things that have it, it all goes poof! — Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance We make a lot of websites and web apps here at Viget. And since we don’t like to hand off our work and tell clients to get lost, we’ve found ourselves maintaining a decent amount of large codebases over the years. While the mere uttering of the words “legacy code” can send developers running for the hills,…

Read More →

The Next Real Estate Frontier: Relieving Buyer Anxiety

Few life events bring such trepidation, anxiety, and stress than purchasing a home. The process is complex and littered with vocabulary and legalese that makes even the most intelligent person feel like a child. From the perspective of the buyer, the process seems to be an endless stream of disjointed tasks, many of which have potential to derail the entire purchase. Add the financial implications and fear brought on by the previous housing crash, and it’s easy to see why buyers are waiting longer than previous generations to purchase a home. OBSERVATIONS FROM 2007-PRESENT I am currently in the midst of my second home purchase, and I can attest that many of these same feelings still exist despite having some knowledge of what to expect. And while technology played a bigger role this time in our home search, little progress has been made to assuage the feelings described above. By…

Read More →

Rethinking Real Estate Tech: An Exploration

Ask a homeowner what it’s like to buy a home, and they’ll probably tell you about the agonies they’ve faced. Our experiences of the travails of home buying – and the ways digital technology helped and complicated the process for us – prompted our most recent exploration: From Hassle to Harmony. In it, we develop designs that we wish we’d had when on the hunt. Buying a home is regularly cited as one of the most stressful experiences people encounter. It’s a significant life change up there with marriage, job changes, and having children. Home buying tends to be an emotional rodeo, especially in competitive markets, and especially for first-time buyers. There’s the stress of being a beginner, for one, having to learn industry terms and processes so that you can be smart about due diligence periods and escrows and inspections. Then there’s the stress of finding a good realtor, someone you…

Read More →

Beyond Websites – Using Drupal for Digital Signage

Using Drupal 8 to power real-time signage systems. Acquians Adam Weingarten and Mike Madison shared their knowledge and experience in a session at DrupalCon Baltimore called “Beyond Websites: Using Drupal for Digital Signs”. Drupal gets better when companies, organizations, and individuals build or fix something they need and then share it with the rest of us. Our community becomes better, stronger, and smarter when others take it upon themselves to make a positive difference contributing their knowledge, time, and energy to Drupal. Acquia is proud to play a part, alongside thousands of others, in making tomorrow’s Drupal better than today’s. “People are looking for ways to present information outside a conventional web page. Drupal has a lot of established patterns for web pages but not many for some of these new experiences. This session helps fill those gaps and give people a roadmap for how to build their own next-generation…

Read More →

Save Your Facebook Ad Budget with these 7 Behavioral Targeting Tricks

Average ads aren’t ideal. No one’s happy with sloppy creative. But on Facebook, they’re not a deal killer. Instead, your targeting is. It’s the beginning and the end. The single biggest determining factor that influences results. Which then includes what you’re going to pay, too. Here are 7 behavioral targeting tricks to use with your Facebook ad campaigns. But first, a quick primer on the types of behavior we’re going to target. A Behavioral Targeting Primer: Explicit vs. Implicit Intent Behavioral targeting is exactly what it sounds like. Campaigns, emails, or ads are triggered based on a customer’s action. That could be on your site, or away from it. On Facebook, or off of it. The trick is the funnel. It’s knowing where someone is and what they’re trying to do so that you can organize, trigger, and target appropriately. Like marketing automation. Someone downloads an eBook. Then you slowly start…

Read More →

Breadcrumb Navigation & its Usefulness

While navigating through websites, breadcrumbs are one way to ensure that you (or your users) can browse and explore easily. Breadcrumbs, or breadcrumb navigation links, are a set of hyperlinks that function as an extra navigation feature for websites. Breadcrumbs positively effect usability by minimizing the number of actions a website user needs to take to get into high-level pages, which enhances ease of navigation. They also provide indication as to the exact location of the visitor within the website’s hierarchy, providing context and, essentially, a virtual mini map of the site.  What are Breadcrumbs? A “breadcrumb” is a kind of alternate navigation method which helps to reveal the visitor’s location within a website or Web app. We often find breadcrumbs on websites that have an extensive catalogue of information organized in a hierarchical manner. We can also see breadcrumbs in Web apps that have a vast quantity of content,…

Read More →

Contact Form Design Tricks To Improve Lead Conversion Rate

As online marketers, your major focus is probably on generating leads, engaging, and converting them to potential customers. Most of the time, your objective is to attract and inform them. For this reason, you need to give priority to optimizing and modifying your contact form design to maximize your conversion. There is not much difference when it comes to a high-converting and a low-converting contact form. It all boils down to the details and the choice of contact form design features that can help increase your success rate of. Contact Form Design Tips There are several ways you can get maximum conversion from your contact form. Here are 10 research-based tips and best practices on improving your contact form design for better conversion rate. 1. Use The Right Layout Finding the right layout can be crucial for your contact form. A one-eye tracking study by Google revealed the following when…

Read More →

How to Migrate Joomla Comments Away from Disqus with CComment

Did you start seeing sponsored ads above and below your Disqus comments on your Joomla based site recently? If you did, then it means that Disqus, without your permission, has included your site in their advertising program Reveal. We first wrote about this in “How to Opt-Out of Disqus Reveal”. The only alternative Disqus provides to avoid ads is to pay them $10 a month. But what if you don’t want to? Fortunately, it is possible for Joomla users to migrate your comments away from Disqus. In this tutorial, I’ll show how you can move your Disqus comments to the CComment extension, created by Daniel Dimitrov at compojoom.com. [[ This is a content summary only. Visit http://OSTraining.com for full links, other content, and more! ]] Source: https://www.ostraining.com/

Shame the Confirmshamers

When you deactivate your Facebook account, you aren’t politely bid adieu. Instead, you’re shown pictures of yourself with all of the people who will “miss” you now that you’re no longer sharing your life with them on Facebook. Putting aside the plain presumption of this tactic (BethAnne, shown in the fourth image, then my girlfriend and now my wife, most certainly saw more of me after I deactivated my account), what fascinates me about this screen is the same thing that prompted me to leave Facebook in the first place: the system understands “friendship” only in terms of the digital information provided to it. If I am no longer an entity in the system, my “friends” in the system will no longer be connected to me. I’ll no longer be able “send BethAnne a message.” This is a screenshot of Facebook’s account deactivation screen in 2011 (a friend who recently…

Read More →

Using Breadcrumbs for Website Navigation

While navigating through websites, breadcrumbs are one way to ensure that you (or your users) can browse and explore easily. Breadcrumbs, or breadcrumb navigation links, are a set of hyperlinks that function as an extra navigation feature for websites. Breadcrumbs positively effect usability by minimizing the number of actions a website user needs to take to get into high-level pages, which enhances ease of navigation. They also provide indication as to the exact location of the visitor within the website’s hierarchy, providing context and, essentially, a virtual mini map of the site. What are Breadcrumbs? A “breadcrumb” is a kind of alternate navigation method which helps to reveal the visitor’s location within a website or Web app. We often find breadcrumbs on websites that have an extensive catalogue of information organized in a hierarchical manner. We can also see breadcrumbs in Web apps that have a vast quantity of content,…

Read More →

Essential E-Commerce Site Design Techniques To Prevent Shopping Cart Abandonment

E-commerce shop owners understand the importance of the shopping cart. Unfortunately, some online business owners have to deal with customers abandoning their shopping cart before making a purchase. You can prevent shopping cart abandonment by your customers, by improving their online shopping experience. Shopping Cart Abandonment At A Glance According to the Listrak Shopping Cart Abandonment Index, ecommerce websites lose at least 75% of potential buyers before users cross the line and convert in a best-case scenario. On the other hand, 4 out of 5 shoppers abandon the shopping cart before making a purchase. In addition, shopping cart abandonment averages as high as 87% for checkout pages and increases to as high as 90% during Fridays and weekends as revealed by this article. Aside from that, among the different sectors, the travel industry registered the highest abandonment rate at 85%. Site Design Tips To Avoid Shopping Cart Abandonment Now that…

Read More →

Announcing: The “Don’t Be the Last to Know” Workshop

On March 30th, we’ll reveal insights from almost 300 companies and 15,000 employees in a hands-on, in-depth workshop…Over the past three years as the CEO of Know Your Company, I’ve heard numerous business owners say a version of this to me:“Claire, I dig your software and the methodology behind it… but is there a way to put those concepts into practice on day-to-day basis? What are other ways that I can avoid blindspots? And is there a way to teach my leadership team and managers to do the same?”I get it. I’ve always believed that creating an open, honest working environment requires more than just using a piece of software. As with any complex problem, you’ve got to act in a different way if you want to see any changes.Because of this, I decided to pull together all our learnings over the past three years, across almost 300 companies and 15,000 employees, and…

Read More →

Learn More vs. Sign Up vs. Download? What’s the Best Call-to-action?

Jeopardy Time! Is the link between the regular content that your potential customer is interested in, and a page with a more high-value offer on it that is relevant and interesting enough to persuade your visitor to complete a short form. If you answered “What is a call to action”? compliments, you’rr ready to go on Tv! In marketing, a call to action (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now,” “learn more” or “sign up.” Your Facebook ad call-to-actions are dependent on your advertising goals and the expected outcome. Unfortunately, Facebook ad call-to-actions get a lot less attention than they deserve. Choosing the right call-to-action for your Facebook ad campaign could make a huge difference in your ad ROI. In one case study, we discovered that the click-through rate of “Learn More” CTA outperformed “Sign Up” by 22.5%! But which…

Read More →

Join Basecamp as our new Rails programmer

Basecamp is hiring! We have a rare opening for a Rails programmer to work on new product development within our General Practice team. We haven’t had an opening for this kind of work for a few years, so we’re excited to welcome someone new to the team!This is a position for an experienced Rails programmer, but you don’t have to be a rock star, a ninja, or a superhero to apply. In fact, if you self-identify in any of those categories, we’d rather you don’t!We’re looking for someone with a strong track record of putting Rails to work and bringing products to life. This is not a junior position, but, imposters everywhere, this is in reach to YOU. If you ship solid work, you have the experience we’re looking for.We want strong, diverse teams built from different backgrounds, experiences and identities. We’re ready for the ongoing work that goes into building an inclusive,…

Read More →

UX + CRO = PROFIT: How to Use Your UX Skills to Improve Conversion Rates (Part One)

“Marketing is too important to be left to the marketing department.”– David Packard, co-founder, Hewlett-Packard “Mo’ customers, mo’ problems,” said no one, ever. Whether you’re selling a product, raising donations, or offering a service, having more customers is almost always a good thing. But how can you, lovely UXer that you are, optimize your site so it converts more visitors into customers? (Spoiler alert: this post will answer that very question.) Conversion rate optimization (CRO) is the process of optimizing experiences with the goal of increasing the percentage of visitors that convert into customers. User feedback and analytics data are used to deliver a more persuasive experience — ultimately making your site more effective. Understanding users and design principles are critical aspects of CRO, so UX professionals are a natural fit to lead this type of work. This series provides an introduction to CRO and a framework to help you…

Read More →

UX + CRO = PROFIT: How to Use Your UX Skills to Improve Conversion Rates (Pt 1)

“Marketing is too important to be left to the marketing department.”– David Packard, co-founder, Hewlett-Packard “Mo’ customers, mo’ problems,” said no one, ever. Whether you’re selling a product, raising donations, or offering a service, having more customers is almost always a good thing. But how can you, lovely UXer that you are, optimize your site so it converts more visitors into customers? (Spoiler alert: this post will answer that very question.) Conversion rate optimization (CRO) is the process of optimizing experiences with the goal of increasing the percentage of visitors that convert into customers. User feedback and analytics data are used to deliver a more persuasive experience — ultimately making your site more effective. Understanding users and design principles are critical aspects of CRO, so UX professionals are a natural fit to lead this type of work. This series provides an introduction to CRO and a framework to help you…

Read More →

Back to Top