Posts Tagged:radio

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


11 ways to get feedback from your most introverted employee

I’m an introvert. Most people don’t believe me when I tell them this (I do a lot of public speaking for an introvert 😳), but I am an introvert through-and-through. When I need to recharge, I seek alone time as opposed to being around a group people.As an introvert, I also tend to avoid questions that seem overly personal or require long, drawn-out answers. Honestly, it can feel draining to divulge so much of myself and talk all the time.Early in my career, I remember how this played out at work: My boss at the time would ask me for feedback about the company… And I struggled to answer his questions candidly. As introvert, I never felt comfortable being 100% transparent with him about what I thought could be better in the company.I’m embarrassed thinking back on what was probably viewed as avoidant, disengaged behavior. It’s not that I didn’t want to be…

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Make It Rain

https://medium.com/media/e049c1d99323c5afa8e5d8a327472f1a/hrefMatt Stock is a business owner who loves marketing and has embraced the unglamorous job of selling a pretty mundane service: basement waterproofing. He’s tried everything from Yellow Pages to billboards to Internet advertising at U.S. Waterproofing, his 60-year-old family business. But Matt faced one of his greatest challenges as a business owner and a marketer in 2012, when Illinois was hit with a drought.https://medium.com/media/13eca3d7857d9c22d0646d2a6d6cee24/hrefIllustration by Nate OttoTranscript[SOUND OF RAIN]MATT STOCK: Music to our ears is when rain occurs. I was hoping on your way over here there’d be a raincloud follow you. My name’s Matthew Stock. I am the president of U.S. Waterproofing.When there’s water in a basement, unless someone has prior experience, it’s not easy to diagnose it. Even for us when we come there, we’re not there the second it rains, we have to ask a lot of questions, use a certain process to figure out where it’s coming from.…

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Lead Generation with Instagram—The Definitive Guide

When you’ve mastered lead generation on Facebook, it feels like you’re firing on all cylinders. You have eBooks, free tools, surveys, all types of lead magnets going out. You have traffic and conversions coming in. Everything is going great — your lead generation is better than ever before. Then you turn to Instagram, and everything works a little differently. Suddenly, you can’t push your great new eBook anymore. Instagram is a visual platform, and your text-heavy copy looks clumsy and out of place. Although you want to use Instagram as another lead generation tool, you can’t immediately transfer your Facebook success onto this new platform — until now. We’ll go through the basics of lead generation on Instagram—all the formal and informal ways you can nudge potential customers from Instagram to your product—and offer some tips to get you started. What Is Lead Generation and Why Should I Bother? Lead…

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Facebook Ads Review 101: Rules to follow to get your ads approved… quickly!

Something we always get questions about is why Facebook ads get rejected. You’ve worked really hard to get your Facebook ad just right. Your image is carefully curated, your copy is finely tuned, and your targeting is carefully calibrated. You submit it for review, and you end up receiving a notification that says that your ad has not been approved. You know Facebook rejects ads that violate its policies. “But what are those policies?” you wonder. It’s not always easy to figure it out. While your ads are “pending review,” anything can happen. Sometimes good ads are rejected or bad ads are approved. And Facebook reserves the right to reject or approve an ad for any reason. We’ve gone over the rules time and again, and we’re here to share the most recent updates on Facebook’s policies and demystify once and for all why ads do and don’t get approved.…

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CSS-Tricks Chronicle XXX

I got a chance to be on the Thunder Nerds podcast the other week, on the episode 55 – Down Wit SVG? Yeah You Know Me with Chris Coyier. We got to talk about a variety of things that I work on, including Practical SVG, CodePen, this site, ShopTalk, and upcoming conferences. Speaking of which… The very next thing I’ll be speaking at is An Event Apart in Seattle on April 3-5, 2017. I’m also doing the A Day Apart workshop, which I gave a tiny sneak peek at the other day. I’ll be at most of the other An Event Apart shows this year as well: Boston, Chicago, San Francisco, and Denver. The AEA gang interviewed me about a bunch of interesting stuff recently, as well. Other conferences I’ll be at this year include: June 16, 2017, CSS Day, Amsterdam, NL August 17, 2017, Build Right: Maker Series, Dayton,…

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CSS-Tricks Chronicle XXIX

A round up of goings-on related to me, this site, and related projects, as we are wont to do once in a while. I’ve had the good fortune of being a guest on a number of podcasts lately, so I’ll link up those. I’ll share some upcoming conferences I’ll be at and news from CodePen and ShopTalk Show. I got to be a guest on the OfficeHours.FM Podcast with Carrie Dils in All the Things, Episode 122. Carrie’s podcast is about the WordPress ecosystem, so we chat about CSS-Tricks a good bit, which is a WordPress site. We talk about business, staying on top of things, the origin of CodePen, and more. I gave my presentation 10 Things You Can (and Should) Do With SVG as a webinar for Shopify, and they wrote it up and published the whole talk. I’ll be speaking at some conferences coming up. Only a…

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Clothes Call

Illustration by Nate OttoHere’s a story for all you Cubs fans out there, or anyone who’s ever wondered: Who makes the championship t-shirts you see players wearing in the locker room right after they win the game?Marathon Sportswear in Blue Island, Illinois is one of those businesses. The t-shirt screen printing company is located in White Sox territory, but its president, Jim Piko Jr., roots for the Cubs. And when the Cubs won the 2016 World Series, he wasn’t just thrilled as a longtime fan of the team. Marathon, which Jim’s father started in the family garage in 1980, began printing tens of thousands of officially licensed Cubs t-shirts as soon as the team won the championship. It was the equivalent of a farmer’s bumper crop for Jim. Being prepared for that moment took weeks of advance preparation — and years of slowly building a business, one t-shirt at a time.https://medium.com/media/3fb8de4b5b6c07815e0f46c1ecf66e7c/hrefTranscriptWAILIN WONG: Jim Piko Jr.…

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How to have an honest one-on-one with an employee

Here are six ways to get employees talking about what they really feel (and not what they think you want to hear)…“I can handle the truth. I’m pretty tough, Claire.”My CEO at the time told me this during our one-on-one about five or so years ago. The year was ending, and he wanted to know what the company could do to improve, how he could improve as a leader — and he wanted to know the truth of what I actually thought.Yet despite him saying he could “handle the truth,” I couldn’t bring myself to tell it to him.Truth was, I wasn’t confident in the company’s overall direction. And I was troubled when I learned a few employees felt they were treated unfairly in the company… But it felt futile to mention these things. I couldn’t imagine that our CEO would take my feedback to heart and change anything in the company. If anything, I could…

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Measuring Results From An Omni-channel Strategy

When an organization has invested its resources in an Omni-Channel strategy, it is only logical to pause and ask, “Is this really working?” But this simple question is not so easy to answer. While an initial assessment revealing an increase in traffic, sales, engagement, satisfaction, or other metrics may be considered a measure of success, it is not revealing how each channel may (or may not have) contributed to that outcome. In order to accurately measure the success of the Omni-Channel experience, an organization must evaluate the performance of each touchpoint in a holistic way. This means that some of the traditional key performance indicators may need to be reconsidered, given the new ways consumers interact contextually with the brand. Let’s take the retail industry as an example. Retailers, for example, may need to rethink their interpretation of in-store foot traffic and sales per square foot. Similarly, they might need…

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Measuring Results From An Omni-channel Strategy

When an organization has invested its resources in an Omni-Channel strategy, it is only logical to pause and ask, “Is this really working?” But this simple question is not so easy to answer. While an initial assessment revealing an increase in traffic, sales, engagement, satisfaction, or other metrics may be considered a measure of success, it is not revealing how each channel may (or may not have) contributed to that outcome. In order to accurately measure the success of the Omni-Channel experience, an organization must evaluate the performance of each touchpoint in a holistic way. This means that some of the traditional key performance indicators may need to be reconsidered, given the new ways consumers interact contextually with the brand. Let’s take the retail industry as an example. Retailers, for example, may need to rethink their interpretation of in-store foot traffic and sales per square foot. Similarly, they might need…

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Corporate Drupal Developer – Entercom Communications Corp. – Portland, OR

Corporate Drupal Developer. As a Drupal Developer, you will work closely with developers, radio professionals and other stakeholders to deploy new website…From Entercom Communications Corp. – Thu, 24 Nov 2016 09:03:15 GMT – View all Portland jobs Source: http://rss.indeed.com/rss?q=Drupal+Developer

An Introduction to mo.js

mo.js is a javascript library devoted to motion for the web. It offers a declarative syntax motion and the creation of elements for animation. Even though mo.js is still in beta, there is already a host of amazing features to play with. Its author, Oleg Solomoka (otherwise known as @legomushroom) creates incredibly impressive demos and tutorials for the library’s offerings that you should check out, but in this article we’ll run through a really quick overview of features and tutorials to get you started. Base premises mo.js basically offers two ways to make something that moves. You can do what other libraries do and reach inside the DOM or SVG DOM and move it, or you can create a special mo.js object, which has some really unique offerings. There are fundamental things available to both ways of working, such as custom path easing or timelines. The path easing and timelines…

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Party in the Front, Business in the Back

Illustration by Nate OttoWhen Gary Morrison’s mother and her best friend got into the foil-stamped napkin business in 1979, the two women were just looking for a side project that would make them some extra money. Decades later, Gary is running AR-EN Party Printers, a company that custom prints cocktail napkins, coasters, matchboxes and more. He’s the first person to acknowledge that no one really needs what he’s selling, yet he’s figured out how to make a sustainable business out of disposable personalized favors.https://medium.com/media/07e3d7349ea2cfc59acb51593a6485e5/hrefTranscriptWAILIN WONG: Groucho Marx is famously quoted as saying, “I don’t want to belong to any club that would have me as a member.” Gary Morrison has his own version of that line.GARY MORRISON: I don’t want to be invited to any party that would have me as a guest.WAILIN: Despite his best efforts, Gary turns up at a lot of parties. Or more accurately, his products do. Since 1995,…

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Why ‘Message Match’ Matters: How to Reduce Facebook Ad Costs 79%

Successful ad campaigns contain a string of variables. From your ad text to your images, channel settings to audience targeting, there’s a plethora of options to get right (or screw up). And that alignment of variables ultimately determines if a campaign will survive and thrive or flounder and fail. ‘Message match’ gets you one step closer, aligning the Holy Trinity of Audience + Advertisement + Landing page. Getting that right, exponentially increases the chances of improving your Relevancy scores, which then trickles down to lowering costs and converting more leads and customers. Here’s how it works and why it’s important. Why the AdWords Quality Score is Important Back in the old days, AdWords was a straight auction. Meaning: Your ad rank (or where you showed up on the search result pages) was the result of multiplying your Click Through Rate (CTR) against your Cost Per Click (CPC). Relevance wasn’t taken…

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How Social Media Nurturing Gets You More Results by @smartfinds

Social media nurturing has to be a requirement for all businesses. Businesses have turned social media automation into something that seems to resemble broadcast radio by posting large volumes of tweets and updates occurs fast with automation tools. Now imagine every business, regardless of their industry, doing the exact same thing. Automated postings have inundated social communities to a point that no one is listening anymore. Unfortunately, businesses have over-used social media automation tools to be the end of their marketing efforts. They are seeking efficient (not necessarily effective) ways of getting their message out as fast and as low […]The post How Social Media Nurturing Gets You More Results by @smartfinds appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Home is Where the Hearse Is

Four generations of the Zarzycki family have lived behind or above their funeral home, starting with founder Agnes Zarzycki, the first woman funeral director of Polish descent in Chicago. Today, 101-year-old Zarzycki Manor Chapels is still run by women, who are upholding old traditions — like conducting funeral services in Polish — while bringing in new ideas to keep their business going for the next century.Illustration by Nate OttoThis is the second profile in our October series about the business of dying. If you missed our last two stories about Frigid Fluid, a company that makes embalming fluid and cemetery equipment, go back and check out our main episode and the accompanying mini episode (where you learn the difference between embalming and taxidermy, among other fun things).TranscriptCLAUDETTE ZARZYCKI: It was our home and we knew of no other home but living above the funeral home. If we were old enough, we could sit down in the office…

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Bing Makes it Easier to Find and Stream Radio Stations by @MattGSouthern

Bing has partnered with TuneIn to improve the way people can find information about radio stations, as well as locate where to stream them online. Searching Bing for “online radio stations” will return a carousel of links to streams of some of the most searched for radio stations. Streaming one of the radio stations requires use of the TuneIn app. In order to stream one of the radio stations from Bing search results on mobile, you will need to have the TuneIn app installed on your phone. If you’re searching on a desktop, Bing will redirect you to TuneIn’s website […]The post Bing Makes it Easier to Find and Stream Radio Stations by @MattGSouthern appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

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