Posts Tagged:platform

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Is it Still Worth Learning to Code in 2017?

Over the last few years the idea that everyone should learn to code has become popular. More specifically, the notion is that Millennials and every generation after will need coding skills to make it in the workplace. Schools are now teaching code, often at a kindergarten level, and just about every major publication has run articles explaining why everyone should learn to code. But, at the risk of questioning Forbes, Inc and other publications that love telling us what to do, is it really worth learning code in 2017 if you haven’t started already? The argument for everyone learning to code It’s easy to see where the logic of learning code comes from. Every business needs programming, on one level or another, these days and some of the brightest success stories in recent times have come from coding. Mark Zuckerberg built Facebook with his bare fingers slapping against keys, while Larry Page masterminded Google’s…

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Paying customers, not paying Facebook, Google, or Twitter.

Our new Basecamp Referral Program splits $100 between existing customers and new customers rather than putting it in the pocket of those that track your every move online.Last year we experimented with running ads on Facebook, Google, and Twitter. All-in we spent 6 figures on the experiment. And then we stopped.But what stopped us wasn’t the spend, it was the feel. Every dollar you spend is a vote, and we were casting hundreds of thousands of votes for big companies that are tracking people’s every step, every move, every curiosity, and every detail of their lives. Fuck that.Yeah, they could bring us customers. But we don’t like the way they do it. We don’t want to be complicit in the how. No thank you, no vote.So, armed with the dollars and the drive, how do we introduce Basecamp 3 to more people? Who can we vote for to help us do this? The answer…

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5 Emerging Online Community Platform Trends

Building an online community is not a new topic, but the market is refocused on its growing importance because these online communities can increase customer retention, decrease customer support expenses, and increase profits. Source: https://www.phase2technology.com/feed/

The Secret to Turning Ideas into Working Features

When we talk about development process, we tend to focus on process artifacts and rituals like tickets and sprint planning meetings. But how does a ticket become actionable in the first place? How do you leave a sprint planning session with enough knowledge to start development? That piece can be less clear. The secret? Definition. In this post, I’ll walk through an example from a recent project that illustrates the unheralded but hugely important definition process. The project: We designed and implemented an email builder application for iContact, an email marketing platform. The Viget players: Me (product manager), Brandon (UX), David (developer). The iContact players: Angela (product owner), Laurie (QA lead), Mark (developer). Here’s how that feature went from roadmap to reality. Step 1: Get on the Roadmap Early on, we collaborated with iContact’s product team to define the product roadmap. We knew we couldn’t implement all their ideas in…

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Facebook Messenger Day vs. Snapchat vs. Instagram Stories: Which One Should You Pick?

Snapchat was first. Then came Instagram. And now, Facebook. Snapchat’s defining feature is their disappearing images and videos, which can be shared publicly, to all your followers, or privately. Instagram recreated this with Stories, and Facebook played copycat in their Messenger Day feature and then again with their own Newsfeed Stories. So what’s the difference between Facebook Messenger Day, Snapchat, and Instagram Stories? Which one should you use? Does it even matter? I can tell you one thing: in the battle of Facebook Messenger Day vs. Snapchat vs. Instagram Stories, it does matter. And in this post, we’re going to look at why, along with differences between each platform and which you should use for your business. Facebook Messenger Day vs. Snapchat vs. Instagram Stories: The Similarities This is a pretty good place to start. Facebook Messenger Day, Snapchat, and Instagram Stories all have some overlapping features, including: Images and…

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8 Conversion Optimization Tools to Make You a Better Designer (and Earn More Money)

Conversion rate optimization (CRO) is a great service to compliment your design skills. Half of the process comes down to design anyway but running CRO campaigns gives you great insights into how your design choices impact a brand’s performance in the wild – and it can earn you a nice extra wedge of cash in the same process. Conversion rate optimization means expanding on your existing skills but with today’s CRO tools, this is well within the reach of you as a web designer. here are eight conversion optimization tools to make you a better designer and earn more money. Why offer conversion optimization as a web designer? From a financial perspective, the best thing about conversion optimization is it gives you the opportunity to turn one client into a long-term earner. It’s also a service that businesses are screaming out for right now – and for good reason. After all, who…

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One build tool to rule them all—Blendid!

Introducing Blendid!—the culmination of over three years of steady progress and community contributions in pursuit of the perfect front-end toolset. It’s a stand-alone blend of fully configurable tasks packaged into a full-featured modern asset pipeline. Blendid combines and configures the best build tools so you don’t have to. It can be used out of the box with zero configuration as a static site builder, or can be easily configured for any platform. At Viget, we’ve used Blendid on production Rails, Django, Craft, Laravel, and React projects, to name a few. # Install yarn add blendid # Generate config and starter files yarn add blendid — init # Profit! yarn run blendid Live Development. Fast builds. yarn run blendid No one should have to suffer through hitting save, waiting 30 seconds for your code to recompile, then hitting refresh in your browser to see it, or worse yet, manually running a…

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How To Slash Your Facebook Ads Costs with Split Testing

Have you been running campaign after campaign without seeing the results you wanted? You know your products are great because you already sold a bunch of them. Is the cost per lead simply too high? That amazingly cheap, endless stream of leads you were promised is nowhere to be seen, and the few ones you got costed you an arm and a leg. By now you must feel like you’ve just wasted your money and hate that Zuckerberg guy… What you are going through sucks. It feels horrible but it’s completely normal, we’ve all been there. In this article, I’ll show you how to turn that around, what to do next and how you can go from feeling like your money went down the drain to getting the results you are actually looking for. If you are interested in learning more about your audience, build a funnel that works all…

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5 eCommerce Conversion Mistakes Sabotaging Sales

‘Customer struggle’ is real. And unfortunately, it’s only getting worse. EConsultancy ran one study yeeeeeaaaaaaars ago that discovered UK companies were losing “24% of their annual revenue due to poor customer experiences.” That’s so bad that it brings up the 92:1 ratio. The one that says companies focus almost exclusively on NEW, without giving a dollar or pound or loonie to their existing ones. Think that’s gotten better over the past few years? Guess again. The good news is that you can start by fixing these common 5 conversion mistakes that force people to Bounce.    Here’s where you should start. Mistake #1. Overspending on Customer Acquisition You’ve read all the stats. All the previous posts. You know that carpet bombing people with more untargeted ads, without – you know – actually taking in their preferences, interests, or purchasing history is… not a great idea. Because Search –> Click –>…

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Ruby On Rails Developer – WebLinc – Philadelphia, PA

WebLinc – a Commerce platform and services provider in Old City Philadelphia – is looking for Ruby on Rails developers to join our implementation teams….From WebLinc – Fri, 05 May 2017 11:48:58 GMT – View all Philadelphia jobs Source: http://rss.indeed.com/rss?q=Drupal+Developer

ECMAScript Modules in Browsers

As Jake Archibald says, they are starting to land! The support landscape is already: Safari 10.1. Chrome Canary 60 – behind the Experimental Web Platform flag in chrome:flags. Firefox 54 – behind the dom.moduleScripts.enabled setting in about:config. Edge 15 – behind the Experimental JavaScript Features setting in about:flags. There are plenty of weird gotchas to be aware of, like minor syntax things that are intentionally not supported, and the order of script execution. We covered Stefan Judis’s post, who’s sure we’ll continue to bundle: Just because we might have support for ES6 modules in browsers soon, it doesn’t mean that we can get rid of a build process and a proper “bundle strategy”. But there are folks who wish all this wasn’t so complicated, like Pawel Grzybek: Three things that I wish I could ditch from my everyday front-end workflow: CSS preprocessors, JavaScript transpilers and module bundlers. Direct Link to…

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LinkedIn Ads: Everything You Need to Know (Step-by-Step Tutorial Included)

Moment of truth: do you use LinkedIn Ads? If I had to place a bet, I would guess that most people reading this post have not run an ad campaign on LinkedIn. If you haven’t, you’re in the majority—only one of my clients has ever run a LinkedIn campaign. That’s a shame; LinkedIn Ads can provide immense value for certain businesses, especially when they’re used correctly. And that one client? They got results that they were really happy with. Do you want the same? Just keep reading then! We’re going to give you everything you need to get started with LinkedIn Ads, including a step-by-step tutorial. We’ve talked a lot about Facebook Ads, Twitter Ads, Promoted Pins, and Instagram Ads, but LinkedIn Ads don’t get a lot of attention—on any site. We’re going to change that right now! What Do LinkedIn Ads Look Like? LinkedIn Ads works on a bidding…

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Pipelines Beta UI is Now Available!

Subject: We want to hear from our beta users about the new Pipelines UX! First, we would like to thank all our valued beta users, who have been our partners in product innovation for Acquia Pipelines. We’re thrilled that so many of our customers have found delight with Pipelines, and we look forward to continuing to build upon the product, making your development process seamless and easy on the Acquia Cloud platform. We’re happy to announce that the web user interface for the Pipelines beta is now available to all those beta participants with subscriptions on Acquia Cloud! In addition to the CLI, we’ve now provided a great UI to enhance reporting and usage inside of the Cloud UI. We are very interested in feedback on this user experience for DevOps on the Acquia Platform. In particular we want feedback on the UX design, Pipelines ease of use, and to…

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7 Mistakes Your Local Business is Making on Instagram and How to Avoid Them

Instagram has more than half a billion users, so it is chock full of compelling visual content that engages users day in and day out. It’s a great tool to leverage your brand and appeal to customers — and it’s being used more and more for small, local, and “boring” businesses as a way to grow and engage with customers. However, Instagram can be a tricky platform. Its cultivated aesthetics and ad options, if used the wrong way, are just a waste of your time and energy. We see a lot of repeat mistakes by small brands on Instagram that end up costing them. So we’re here to share some of these common mistakes we see all too often. Whether you’re a serial poster, afraid of hashtags, or just trying to figure out how best to engage directly with your customers on social, here’s how to avoid mistakes and get…

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What You’ll Learn at Acquia's Developer Experience Roadshow

Since its founding, Acquia has set a strong precedent for investing in developer experience. Developers are users and influencers of Acquia products, and need to be armed with state-of-the-art tools to build leading digital experiences with Drupal. From Acquia Dev Desktop to the Drupal 8 Module Acceleration Project, Acquia is committed to developing tools and resources that empower development teams. This month, Acquia’s own John Kennedy and Adam Balsam hit the road to showcase Acquia’s next generation of open source developer tools and extensions to Acquia Cloud. At the Developer Experience Roadshow in Boston, Kennedy, who was the program lead for the D8 MAP project, pinpointed four reasons why it’s necessary for Acquia to continue to build new tools and products for developers: Drupal Development has changed: The transition from Drupal 7 to Drupal 8 has significantly changed Drupal development. Drupal developers can take advantage of more tools and frameworks…

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7 Topics that Should be Covered During a Digital Discovery Workshop (including 70+ Specific Questions You Should Ask)

Discovery Workshops play an important role in the success of any development project. If a Discovery Workshop is not conducted the right manner, its value can be lost. At the beginning of a project, Discovery Workshops are the part of the “Discovery Phase,” which can be considered as the courtship period, during which a strategic partner usually collaborates with his client to understand the project’s requirements and functional specifications, and to discuss content modelling, solution architecture and so on. The aim is to define the project’s business goals by fitting the pieces together. This is the foundation of any project. However, a successful Discovery Workshop is only achieved when the right set of questions are asked. Here is my list of questions that I consider are important to ask while you are onsite with client, discussing the details of his or her project. For me, the right set of questions…

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How to Get The Most Results with Instagram Stories 

Instagram stories are here, and then they’re gone. They only last 24 hours, so if you want to get results from them, they’d better be good. Instagram stories were one of the platform’s very first Snapchat-like features, which have since exploded into popularity. They garner a massive amount of views, and can be incredibly influential. To get those results, though, you need to know how to use them. We’re going to show you how. Why Use Instagram Stories? You can find Instagram stories at the top of your feed, and they’ll stream seamlessly from one users’ content to the next. According to HootSuite, the feature gained 150 million daily viewers within six months; it took Snapchat 6 years to hit that number. In addition to the fact that you could get a ton of users watching your content, there are a few other benefits to consider. One of the largest…

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Save Your Facebook Ad Budget with these 7 Behavioral Targeting Tricks

Average ads aren’t ideal. No one’s happy with sloppy creative. But on Facebook, they’re not a deal killer. Instead, your targeting is. It’s the beginning and the end. The single biggest determining factor that influences results. Which then includes what you’re going to pay, too. Here are 7 behavioral targeting tricks to use with your Facebook ad campaigns. But first, a quick primer on the types of behavior we’re going to target. A Behavioral Targeting Primer: Explicit vs. Implicit Intent Behavioral targeting is exactly what it sounds like. Campaigns, emails, or ads are triggered based on a customer’s action. That could be on your site, or away from it. On Facebook, or off of it. The trick is the funnel. It’s knowing where someone is and what they’re trying to do so that you can organize, trigger, and target appropriately. Like marketing automation. Someone downloads an eBook. Then you slowly start…

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