Posts Tagged:Open Graph

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

Powerful Strategies To Connect Your Website To Social Media

The key to standing out and succeeding over your competitors is by increasing your online presence. Most businesses take advantage of social media because it has become one of the useful and most powerful tools to let people know about your company, products and services. A website that is prominently visible on search engines makes it easier to connect with potential consumers, thereby leading to a positive impact towards the business. What causes websites to rank higher than the rest depends on search engine optimization (SEO), although its main driving force is high quality content. On top of these, you need to connect your website to social channels. In this article, I will share with you some tips and techniques to maximize social media for your website. The Importance of Social Media Social media has become a part of any online business. At least 97% of marketers are currently participating…

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What to do about Dr. Google

Almost from its very inception, the Internet has been used as an essential source of medical information. Patients have become avid researchers, no longer relying only on their doctors’ advice. They feel both empowered and overwhelmed by the data at their fingertips. While healthcare professionals respect their patients’ desire to become advocates for their own well-being, they are often concerned about the validity of the information informing their patients’ decisions. There exists an opportunity for healthcare organizations to not only provide accurate, valid, and useful information to patients, but to extend their branding and create additional opportunities for meaningful interactions that wouldn’t otherwise exist. According to Google, 84% of patients use both online and offline sources for hospital research, with these searches driving nearly 3 times as many visitors to hospital sites compared to non-search visitors. The good news is that, according to the same article, patients are turning to…

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The Simplest (and Most Performant) Way to Offer Sharing Links for Social Media

This past summer, I wrote The Essential Meta Tags for Social Media about how developers can prepare web pages to optimize their appearance when shared on social media. But what about creating the links to let users share these web pages? Facebook, Twitter, and LinkedIn offer numerous ways to do this, some involving button generators and others that require external JavaScript. To avoid all of that, though, you can create your own links to share web pages. And the best part is that it’s simple to do yourself. Here’s how. Basic Concept: Just a Link When sharing web pages using links, you’re essentially submitting a GET request (i.e. clicking a link) to a URL provided by each social media service. Then, by appending a series of name/value pairs (query parameters like ?title=Title) to the end of this URL, you can specity the URL of the web page you want to…

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A Little More than Just a “Like” Button: Facebook Announces New Site Changes at f8

For those of you who don’t live your lives inside the high-stakes realm known as Drupal web development, today marked Facebook’s annual f8 conference where CEO Mark Zuckerberg announced upcoming site changes and unveiled a wicked set of awesome new features.

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