Posts Tagged:Netflix

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


5 Personalization Hacks that Fly Under the Radar

There’s no doubt. No questioning or debate necessary. Every marketer is trying to personalize. It’s seen as THE trend by most. And yet, results vary. Some still struggle. Slapping on trite $FNAME or $COMPANY wherever possible. Then there’s others setting the bar. Setting the tone. The difference is nuanced. You can’t always see it in front of you when you click on an ad or visit a landing page. But you can feel it. It’s there. And it’s undeniable. Some of the most sophisticated marketing today segment customer bases; delivering real-time personalization to each individual – without them even realizing it. Here’s five examples of what they’re doing, how they’re doing it, and you can do it, too. 1. Content vs. Web Personalization Type in http://Amazon.com and what do you see? It’s not generic. Or static. But a list of recommended products. And a list of suggestions based on past…

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19 Amazing Native Advertising Ad Examples

It’s easy to hear the phrase “native advertising” and think, “Psh.” Native advertising can sometimes get a bad reputation, especially when advertisers (or publishers) make big mistakes with how and what kind of content they present. Case in point: The Atlantic being forced to eat crow and repent after publishing an editorial that appeared like it was written by the Atlantic editorial team, but in reality came from the Church of Scientology. Certainly bad PR, but it did inspire some good spinoffs. Now there are reports that the FTC plans to force publishers to explicitly signpost when native advertisements exist alongside normal content. #FakeNews is the mantra of the day. Despite this, there’s still one very good reason to not give up on native ads. Why people are wrong about native advertisements One of the big criticisms of native ads hinges on the fact that they “look” like normal content…

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Regular or 360°? Both! Our Top 29 Amazing Facebook Video Ads

It’s no secret that Facebook’s video ads are a powerful marketing tool. Forbes reported in November of 2015 that video had the most reach out of any post on the network, and Fortune reported that Facebook users watch about four billion video streams a day. 360° video came right on the heels of this regular video boom. From comparisons to virtual reality to early adoption by big brands, 360° emerged as a challenger to the supremacy of video ads. But luckily, you don’t have to choose between regular or 360° video ads — you can harness the power of both. With Facebook advertising bigger than ever on mobile, and more time spent consuming video than ever before, here are 30 amazing video ads to inspire you to kick off with one, the other, or both. 1. LG G5 Phone release To launch their flagship smartphone, LG made a short video…

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What is DevOps?

DevOps is a much used term, but it seems like everyone you talk to has a different definition of it. Here’s my own interpretation: DevOps is a series of processes designed to reduce the time between development and deployment. By reducing this lead time, development teams can gather feedback more quickly and iterate their solution, delivering value based on real data and customer feedback. Viewed through this lens, DevOps is a key component in realizing the true value of Agile Development. As The Agile Manifesto states: “Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.” So, reducing the time spent getting features out into the wild is key. In practice, that means less time spent in testing and deployment. To do that, the practice of DevOps has…

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Netflix for Designers

Envato Elements is the design industry’s first unlimited download subscription for digital assets, tailored to the needs of agencies, designers, marketers, and professionals. With over 9000 carefully curated fonts, graphics, mockups, templates and more you can save time whilst still creating beautiful design projects. Join the thousands of subscribers already enjoying unlimited monthly downloads, broad commercial use licensing and the ability to cancel at any time – no strings attached. Browse the library now! Direct Link to Article — Permalink Netflix for Designers is a post from CSS-Tricks Source: CssTricks

An Intro to Monkey Testing with Gremlins.js

A common idiom in our industry is, “You never can predict how the user will use your product once they get it in their hands.” If you’ve ever watched a stakeholder use a website or web application for the first time, you may know this firsthand. I can’t count the number of times I’ve seen a user seemingly forget how to use websites on a mobile device, or try to use it in a way that makes you think, “But no one would actually do that in real life!” The thing is, you never really do know what a user may do in the moment. They might be in a frantic state of mind, trying to accomplish something too quickly, and don’t tap or type the way a calm, focused user might. This fits right into the all-too-common scenario of designing and developing for the best case scenario, and not…

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App Spotlight: Our Top Five Free iPhone App Picks for the Week

Urbanspoon It happens to all of us: you’re hungry, but can’t really decide what to eat. Or you want to try something new, but don’t want to pay for a bad meal. Luckily, your phone can help. Urbanspoon is a restaurant app designed to help you decide where to eat. Presented as a slot machine widget, Urbanspoon reads your location, lets you pick the type of food you’re looking for, and then tells you to shake your iPhone for a restaurant pick. Not happy with the results? Shake it again. Results can be filtered by neighborhood, cuisine, price, distance, popularity, no chains and the meal you’re looking for. Urbanspoon also provides reviews from bloggers, newspapers and other users.

A Little More than Just a “Like” Button: Facebook Announces New Site Changes at f8

For those of you who don’t live your lives inside the high-stakes realm known as Drupal web development, today marked Facebook’s annual f8 conference where CEO Mark Zuckerberg announced upcoming site changes and unveiled a wicked set of awesome new features.

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