Posts Tagged:messages

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


When Does a Project Need React?

You know when a project needs HTML and CSS, because it’s all of them. When you reach for JavaScript is fairly clear: when you need interactivity or some functionality that only JavaScript can provide. It used to be fairly clear when we reached for libraries. We reached for jQuery to help us simplify working with the DOM, Ajax, and handle cross-browser issues with JavaScript. We reached for underscore to give us helper functions that the JavaScript alone didn’t have. As the need for these libraries fades, and we see a massive rise in new frameworks, I’d argue it’s not as clear when to reach for them. At what point do we need React? I’m just going to use React as a placeholder here for kinda large JavaScript framework thingies. Vue, Ember, Svelte… whatever. I understand they aren’t all the same, but when to reach for them I find equally nebulous.…

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Best HTML Email Design Dimensions: How Wide Should Your Email Template Be?

The template you are using for your HTML email marketing campaign can go a long way in converting your email recipients to customers. As such, you need to make sure that people who receive them can view your emails properly. The question is: What is the best width for your email marketing campaign? In this article, we will attempt to answer the question, as well as discuss important tips related to creating effective HTML email newsletters. A Brief Background on HTML Email Design Back in the day, Microsoft Outlook was considered as the primary email client during the time when the average width of the desktop monitor was 1,024 pixels. As a result, email marketers had to conform to the size to fulfill the constraints. From there, the 600-pixel width for HTML email came into being. However, times have changed since then, and screen resolutions have become bigger. In fact,…

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5 Personalization Hacks that Fly Under the Radar

There’s no doubt. No questioning or debate necessary. Every marketer is trying to personalize. It’s seen as THE trend by most. And yet, results vary. Some still struggle. Slapping on trite $FNAME or $COMPANY wherever possible. Then there’s others setting the bar. Setting the tone. The difference is nuanced. You can’t always see it in front of you when you click on an ad or visit a landing page. But you can feel it. It’s there. And it’s undeniable. Some of the most sophisticated marketing today segment customer bases; delivering real-time personalization to each individual – without them even realizing it. Here’s five examples of what they’re doing, how they’re doing it, and you can do it, too. 1. Content vs. Web Personalization Type in http://Amazon.com and what do you see? It’s not generic. Or static. But a list of recommended products. And a list of suggestions based on past…

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7 B2B Facebook Advertising Hacks to Generate High-Ticket Sales

Facebook ads work great… …for product companies with low-priced, transactional products. Right?! That’s the stereotype. Otherwise, they “don’t work,” according to Hacker News experts. But they do. And they can. With almost any product or service. Especially services. Here’s why, and how you can (and should) use Facebook ads to generate leads and solidify client relationships. Why Facebook Ads are Tailor-Made for High-Ticket Services We could start with statistics. Instead, let’s start with sales. Like, in person or on the phone. Your ability to ‘close’ that person depends on a number of factors. Not all of them are in your own hands. Question #1. Do they value a need for what you’re selling? If not, don’t even bother. You’d be wasting your time. You can’t convince someone they need something that they don’t think they need. A solution to a problem that doesn’t exist, isn’t a solution. Question #2. Are…

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HOW TO: Track Facebook Ads in Google Analytics (March 2017 Update)

A lot of businesses are familiar with Google Analytics as a traffic-tracking tool for their websites, and while that is one of their greatest functions, Google Analytics has a ton of great uses, such as monitoring traffic flow and learning what people are searching for on your site. Another one of these functions is measuring conversions of your social media ad campaigns—including Facebook Ads. While Facebook’s Ads manager (and, of course, AdEspresso) have a ton of great information about ad campaigns, Google Analytics can still give you more information about how people are converting, when, and why—and Google analytics often gives you the bigger picture. While we’ll take a close-up look at Facebook Ads specifically in this post, the knowledge and principle apply to all online ads, including ads run through Twitter, Instagram, Pinterest, and more. Why You Should Track Facebook Ads in Google Analytics Google Analytics is one of the best…

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5 Basic Design Strategies To Create An Effective Voice User Interface

It was in the early 2000s when interactive voice response (IVR) became popular. It all started with a touch-tone/voice hybrid, which was quite primitive back then. In this article, we will talk about IVR and how to use this technology to improve the voice user interface for your business. What is IVR? IVR provides a means of communication for many companies. The technology makes it possible for people to book flights, get stock quotes, transfer money, and receive traffic information. Think of it as the automated voice prompts when you call a hotline, but with a more engaging and interactive interface. The IVR came about as a result of increased volume of calls received by businesses that wanted to devise a way to handle the increasing traffic of calls. Today, there are over 2.5 million IVR ports servicing businesses. On the average, 15 percent of inbound calls use self-service menus.…

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New in Basecamp 3: Message Types

One of the best ways to improve a product is to look at hacks and workarounds your customers have come up with, understand the why behind the how, and then figure out how to turn those little innovations into full-blown features so everyone can benefit from them.That’s exactly what we’ve done with a brand new feature we launched today called Message Types. And whose hacks and workarounds did we model this feature on? Ours!How we’ve been doing itAt Basecamp, we’ve been prepending many of our message board posts with emojis to classify them as this type or that type. For example, when we write up announcements everyone should know about, we put the 📣 emoji in front of the title like this:Or when we pitch big ideas to one another, we prefix the subject with a trusty 💡 lightbulb:And when we write up heartbeats (our internal term for detailed project updates), we use a…

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Introduction to The Elm Architecture and How to Build our First Application

Creating our first Elm application might seem like a hard task. The new syntax and the new paradigm can be intimidating if you haven’t used other functional programming languages before. But once you create your first application, you will understand why Elm has been gaining so much attention lately. Article Series: Why Elm? (And How To Get Started With It) Introduction to The Elm Architecture and How to Build our First Application (You are here!) In this article, we are going to build a simple application that will introduce us to the language fundamentals: the Elm architecture and how to start making things. It is going to be pretty simple, but it will introduce us to one of the most common tasks in any application: reacting to user actions and doing something with them inside the application. A stylized version of the Elm application for this tutorial It is going…

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10 Crucial Elements of Facebook Ads Landing Pages

Facebook advertising is like selling artisanal coffee. First, you need to get people to come to your coffee shop. Next, you need to impress them with the smell of freshly roasted coffee beans to convince them to purchase something. Similarly, in Facebook advertising, getting people to come to your landing page is only half the challenge. As someone lands on your landing page, they still need to be convinced about your product’s amazing features, design, and benefits. If your ad campaign has the average click-through rate of 8% (which is pretty high), but only 12% of those people convert on your landing page, the real conversion rate of your campaign is 0.96%. Which leads us to the question: Is your landing page conversion rate too low? No worries. We gotcha! Up next, you’ll find ten Facebook Ads landing page elements along with the best practices. For those who lack patience,…

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Why All Businesses Should Be Using Facebook’s Messenger Ads

In the years I spent as a salesperson, there was one thing my manager made sure sunk in: always make sure the customer knows you’re there and available. This meant greeting the customer within ten seconds and asking how you could help them. It’s an effective strategy—but there isn’t really a social media equivalent. If users visit your Page, great—they may see (and ignore) your CTA to contact you, shop, or learn more. There isn’t really a way to greet them and welcome them, and to start a conversation. That’s why Facebook Messenger Ads are so important. Facebook Messenger Ads focus on generating conversation between you and relevant audience members. In this post, we’re going to take a closer look at what they are, why businesses should be using them, and how to create them. What Are Facebook’s Messenger Ads? There are two different types of Facebook Messenger Ads: destination…

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Hacking Custom Audiences: How to Best Utilize Facebook’s Holy Grail

AdWords has intent. People search for something specific, click, and buy (soon thereafter). That’s why ‘Search’ drives the most conversions inside your analytics package. And it’s why Google’s ad business accounts for the vast majority of their revenue. But AdWords is largely alone in the ‘intent’-centric category. Nowhere else does that happen. Online or off. But the best converting Facebook campaigns all do have one thing in common: highly targeted custom audiences. Here’s why, and how to start building your own to generate more leads and sales. Why Facebook’s Custom Audiences Payoff Transporting the same AdWords logic to Facebook is a recipe for disaster. They’re diametrically opposed. Consumers looking for something specific on one. While completely avoid finding anything specific on the other. But. Facebook does have something that AdWords doesn’t: custom audiences. The ability to create highly refined lists of people, each with different levels of awareness and… intent.…

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Get to the point

It’s the single best way to improve your day-to-day writing.If you want to consistently improve your everyday writing, there’s one really straightforward thing you can do…Get to the point.When you get to the point quickly, your writing becomes instantly clearer. Clarity makes your writing easier to understand, easier to retain, and more enjoyable to read. All of that makes your readers happy.Here are a few pointers in how do do that.Avoid the long windupThe long windup is the most common (and most painful) mistake I see when reading.Common offenders are things like a grand introduction about yourself, a discussion of why your post is important, a massive outline, or a long setup story that buries a one-line reveal.You don’t need any of that, and your readers don’t want it either.When readers run into a long windup they either 1) skim to find the main point or 2) just leave. Either way they’re irritated and are probably going to…

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What six weeks of work looks like

Basecamp 3 saw a flurry of updates over the last 6 weeks. Here’s what a few small teams working together were able to ship.A few months ago I wrote up a post sharing the details of how we structure our teams and work in six week cycles at Basecamp. It turned out to be very popular article.Now let’s take it one step further and show the actual work itself.Six weeks , 8 people, 40-hour work weeksHere’s what our core product team of 4 programers and 4 designers were able to start, complete, and ship to Basecamp 3 customers over the last six weeks. Note: This is for the web/desktop app only. The iOS (4 people) and Android (3 people) teams shipped entirely different work over the last cycle.Many Basecamp 3 customers still prefer receiving notifications via email, but they can experience email overload quick on busy Basecamp accounts. So now we’ve fixed that for them. Now…

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Introducing Pixel Caffeine – New WordPress Plugin for Facebook Ads

You’ve probably heard of Facebook Pixel – the conversion tracking pixel to track off-site conversions of your Facebook campaigns. But why do you need it? And is the setup process as complicated as it looks? Does it involve writing lines and lines of code? Do you need to hire a team of developers? No, no aaand… no! This guide will explain why you should use Facebook conversion tracking, how to make it work, and most importantly – how to get started in 10 minutes! And to add a cherry on top, we’ll introduce you to our new WordPress plugin, Pixel Caffeine, a “magic trick” that helps you to easily track conversions and create Custom Audiences. Ready to get better Facebook ad results? Let’s roll! What is Facebook Conversion Tracking? Facebook Conversion Tracking helps advertisers to see the ROI of their Facebook campaigns by tracking the visitors of a website. To set up Facebook conversion…

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Just Another HTTPS Nudge

I was strongly reminded about the scariness of non-secure websites the other day. I’m using Xfinity as an internet service provider, and they give you a device that is both a cable modem and a router. Here’s a tiny bit of backstory. I use a VPN, and I discovered that in using their modem directly, the VPN wouldn’t work. I’m not sure why. I didn’t dig into it very far, because I have a modem of my own I’d prefer to use. So I plugged that in, which worked… but not particularly well. The connection was spotty and slow, even right in my own house. I think (maybe?) it was competing WiFi signals from the two routers sitting right next to each other. Don’t quote me on that. The reason I think that is because, fortunately, I was able to turn off the router on the Xfinity device, and that…

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New in Basecamp for Android 3.4

The last update for their app was only a month ago, but Team Android at Basecamp has kept a steady pace to release a new version of the app, chock full of slick new screens and updates to features you already love. Here’s what you’ll find in the latest version, available today:New Hey! MenuThe new Hey! menu brings all your new @mentions, Messages, Comments, To-dos, Events, and Campfire chats into one place. If it’s new in your account, it’s in your Hey! menu.Hey! is for horses and Basecamp notifications.Improved PingsPings are a great way to reach out to someone on your account without creating noise for your other colleagues in a Team or Project Campfire. This update makes them even easier to use on Android. Now, each Ping with an individual user gets its own color with a profile picture:Ping a friend.Group pings are now clearer. Tap the colored toolbar to see who is…

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Regular or 360°? Both! Our Top 29 Amazing Facebook Video Ads

It’s no secret that Facebook’s video ads are a powerful marketing tool. Forbes reported in November of 2015 that video had the most reach out of any post on the network, and Fortune reported that Facebook users watch about four billion video streams a day. 360° video came right on the heels of this regular video boom. From comparisons to virtual reality to early adoption by big brands, 360° emerged as a challenger to the supremacy of video ads. But luckily, you don’t have to choose between regular or 360° video ads — you can harness the power of both. With Facebook advertising bigger than ever on mobile, and more time spent consuming video than ever before, here are 30 amazing video ads to inspire you to kick off with one, the other, or both. 1. LG G5 Phone release To launch their flagship smartphone, LG made a short video…

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7 Essential New Facebook Ad Features to Experiment with ASAP

Facebook’s been busy. While short-sighted people squabble over nothing, Facebook has been quietly rolling out new stuff that continues to make them an indispensable part of a marketer’s arsenal. Facebook’s custom audiences and ability to match data points with user information has been virtually untouchable. Albeit, limited.  Not anymore. The true underlying power isn’t in the feature per se. But in how you’re able to leverage it to work with all of the other activities, campaigns, and promotions you’re currently running in multiple channels. Here are seven examples that they’ve introduced over the past few months that you need to start experimenting with immediately. 1. Fan Page Engagement Custom Audiences Custom audiences are undoubtedly the best targeting approach you can use on Facebook. AdWords might have intent. But Facebook’s custom audiences deliver peerless retargeting options. Trouble was, you were kinda limited. You need a large audience to get the most bang for…

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Sponsored Messages Are The New Push Notification

You’ve been able to message company chat bots on Facebook Messenger for months, but only recently did they gain the ability to talk back. In November, Facebook introduced Sponsored messages a feature that lets brands pay to message users directly. It was not a celebrated move — in fact, there was a lot of concern in the tech press that this was going to be annoying. But that hasn’t yet proven to be the case. Sponsored messages are actually very similar to something we’re all familiar with—push notifications. In fact, when you get one, they look pretty much identical. The difference is that sponsored messages are much more effective and actually, much less annoying. The problem with push notifications There are basically two issues with push notifications: They’re dumb. The messages users get through push notifications are generally generic and uninspired because it’s really hard to take advantage of user…

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