Posts Tagged:marketing

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


17 Top Content Marketing Experts You Should Be Following by @osbennn

Here are 17 thought leaders worthy of your attention, so you can keep your content marketing strategy fresh and effective.The post 17 Top Content Marketing Experts You Should Be Following by @osbennn appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

The open-plan office is a terrible, horrible, no good, very bad idea

Not because there aren’t people who actually enjoy working in an open office, there are. Quite a few, actually. But they’re in the distinct minority. The vast majority of people either dislike the open office or downright hate it. So how is that going to work, exactly?By force, of course! Open offices are more appealing to people in management because they needn’t protect their own time and attention as much. Few managers have a schedule that allows, or even requires, long hours of uninterrupted time dedicated to a single creative pursuit.And it’s these managers who are in charge of designing office layouts and signing leases. It’s also these managers who are responsible for booking photo shots of the FUN-FUN office, giving tours to investors, and fielding interviews with journalists. The open office is an excellent backdrop for all those activities.What it isn’t, though, is conductive to better collaboration. A new study shows…

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The Apple App Store

The Apple App Store is now 10 years old and, for many of us, we can’t imagine life without it. For me, being part of the much smaller population that has fully participated in all that the App Store has to offer (e.g. launching apps for download and sale into it) I couldn’t be more grateful for what Apple has done in this department. Being part of the larger mobile revolution (or evolution…?) has transformed my thinking permanently in regards to business-building, product design and development, customer support and even sales and marketing. And, having access to a global audience has been incredibly rewarding and has resulted in some pretty decent results. The App Store is now a big part of my story and I’m, again, so grateful for it. 9to5Mac has a great post on the design evolution of the store and some of the apps that launched with…

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5 Major Tips to Build & Improve Your Online Presence with Content Marketing by @JuliaEMcCoy

Build a profitable online presence and boost your audience engagement with these five key content marketing tips.The post 5 Major Tips to Build & Improve Your Online Presence with Content Marketing by @JuliaEMcCoy appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

The 4 questions you should stop asking during your one-on-one meetings

You’re probably already asking at least one of them – but it’s never too late to stop.Looking at the clock. Staring into the distance. Short, nondescript answers.A CEO recently told me how he’d frequently see this body language from an employee during their one-on-one meetings. Flat. Disinterested. Preoccupied. It felt lousy to witness, but it’d always been this way. He’d silently concluded that he was wasting both of their time.“I want to know what’s on his mind and how I can help, but these one-on-one meetings just aren’t working,” this CEO admitted to me. “I’m not really sure what to do except to stop having them.”To see if I could help, I asked him what questions he was asking. He shared them with me… and then it clicked.The once hazy picture zoomed into focus: This CEO was asking the wrong questions. All of his questions were common questions, no doubt. But therein lied the…

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PPC 101: Get Your Complete Guide to Pay-Per-Click Marketing Basics [EBOOK] by @lorenbaker

Learn the fundamental components of paid search advertising. Download SEJ’s PPC 101 guide now.The post PPC 101: Get Your Complete Guide to Pay-Per-Click Marketing Basics [EBOOK] by @lorenbaker appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

30 Crazy Social Media Facts That Might Change How You Think About Marketing by @jonleeclark

Here are 30 stats that can help light your social media marketing fire.The post 30 Crazy Social Media Facts That Might Change How You Think About Marketing by @jonleeclark appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Working together to promote Drupal

The Drupal community has done an amazing job organizing thousands of developers around the world. We’ve built collaboration tools and engineering processes to streamline how our community of developers work together to collectively build Drupal. This collaboration has led to amazing results. Today, more than 1 in 40 of the top one million websites use Drupal. It’s inspiring to see how many organizations depend on Drupal to deliver their missions. What is equally incredible is that historically, we haven’t collaborated around the marketing of Drupal. Different organizations have marketed Drupal in their own way without central coordination or collaboration. In my DrupalCon Nashville keynote, I shared that it’s time to make a serious and focused effort to amplify Drupal success stories in the marketplace. Imagine what could happen if we enabled hundreds of marketers to collaborate on the promotion of Drupal, much like we have enabled thousands of developers to…

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9 Simple Steps to Creating an Effective Social Media Strategy by @lisabuyer

Use this step-by-step guide to create and document a purposeful social media marketing strategy.The post 9 Simple Steps to Creating an Effective Social Media Strategy by @lisabuyer appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

3 Ways Content Reuse Can Supercharge Your Marketing by @kevlindsay

Here are three ways content reuse can help supercharge your content marketing efforts today.The post 3 Ways Content Reuse Can Supercharge Your Marketing by @kevlindsay appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

How to Improve Your Marketing with The New Twitter Analytics

Are you keeping careful track of every social media post and its subsequent reactions on every platform you’re on? Do you know whether images, videos, or text work best in Tweets? What types of content your Twitter followers want to see, or which hashtags will get you the most reach with the right audience? Twitter Read more Source: https://adespresso.com/feed/

UTC is Enough for Everyone, Right?

A good candidate for the Blog Post of the Year from Zach Holman. I think Eric Portis’ “w descriptors and sizes: Under the hood” is up there too, but perhaps even nerdier. Ooooh, also Frank Chimero’s “The Good Room” is up there. But I digress. Zach’s article is as educational as it is funny. But yeah, this UTC initialism doesn’t make any sense. Let’s dig into this a little more. So you’ve got a bunch of scientist types around 1960 who are like, hey, time is all screwy we should totes make a standard. And some of them spoke English, and some of them spoke French, which, of course, is the cause of so much conflict over so many generations. (In hindsight, maybe we should have split all those troublemakers up from the start.) The English-speaking folk were like yo, this definitely sounds like Coordinated Universal Time, boom, ship it.…

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How To Use Workplace by Facebook To Your Advantage

There’s been a lot of talk about what a paid version of Facebook might look like and how it would affect the marketing landscape in the future. We can get a glimpse of that by taking a look at Workplace by Facebook. Workplace is Facebook’s version of an internal collaboration tool, like Slack or HipChat. Read more Source: https://adespresso.com/feed/

Why Content Marketing Is a Fool-Proof SEO Strategy Today by @HoleksaWilliam

Content marketing is key to your link building and SEO success. Here are two case studies that show the potential.The post Why Content Marketing Is a Fool-Proof SEO Strategy Today by @HoleksaWilliam appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

AdWords Audit: The 7-Steps Checkup Your Account Needs

Google AdWords is one of the most complicated platforms in the marketing space. With countless tools, reports and ways to spend money, you can’t take anything lightly. And when real dollars and your company’s bottom line are at stake, even small mistakes can add up to significant impacts. Potentially bankrupting your marketing budget in just Read more Source: https://adespresso.com/feed/

Your Guide to Picking the Right Content Marketing KPIs [EBOOK] by @lorenbaker

Use the right content marketing metrics that truly matter to your business. Download SEJ’s guide on content marketing KPIs.The post Your Guide to Picking the Right Content Marketing KPIs [EBOOK] by @lorenbaker appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

What Is Artificial Emotional Intelligence & How Does Emotion AI Work? by @gregjarboe

Discover what artificial emotional intelligence is and how affective computing can help brands craft better marketing messages.The post What Is Artificial Emotional Intelligence & How Does Emotion AI Work? by @gregjarboe appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

How to Know Your Audience to Master Your Marketing Campaigns by @mindyweinstein

This step-by-step approach will help you get to know your audience and achieve greater SEO success.The post How to Know Your Audience to Master Your Marketing Campaigns by @mindyweinstein appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

What’s the best use of a leader’s time?

I asked this to 700+ managers, founders and executives from all over the world. Here’s what they said.Time is the one constant we are all given. No one gets more or less of it than anyone else.As leaders, it’s how we spend our time — what we choose to prioritize, and what we choose not to do at all — that reveals what’s important to us, and determines our team’s outcomes. If we want to figure out how to be an effective leader in the workplace, we must start with examining how we spend our time.As a CEO myself, I’ve personally wrestled with this. I’ve had weeks where I’ve had fires to put out, meetings to show up to, business development calls to make, interviews to hold… Before I know it, the week is over, and I’m looking back at it thinking, “What the hell just happened? Where did my week go? Is that really where I…

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