Posts Tagged:marketing

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

What Google’s Perspective API Might Mean for Search Marketing

Google released a new API that’s sending shock waves through the internet. Here’s how ‘Perspective’ can affect the search marketing.The post What Google’s Perspective API Might Mean for Search Marketing appeared first on Search Engine Journal. Source:

(An Interview About) imgix Page Weight

Imgix has been a long-time display ad sponsor here on CSS-Tricks. This post is not technically sponsored, I just noticed that they released a tool for analyzing image performance at any given URL that is pretty interesting. We know web performance is a big deal. We know that images are perhaps the largest offender in ballooning page weights across the web. We know we have tools for looking at page performance as a whole. It seems fairly new to me to have tools for specifically analyzing and demonstrating how we could have done better with images specifically. That’s what this Page Weight tool is. Clearly this is a marketing tool for them. You put in a URL, and it tells you how you could have done better, and specifically how imgix can help do that. I’m generally a fan of that. Tools with businesses behind them have the resources and…

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The OSTraining Podcast #7: Alan Hartless

In this week’s episode, I talk with Alan Hartless. Alan is the lead engineer at Mautic, a marketing automation platform that’s 100% open source. Alan started his career as a nurse and led a fascinating life in the medical world before becoming a developer. Follow Alan on Twitter at @alanhartless [[ This is a content summary only. Visit for full links, other content, and more! ]] Source:

Want to expand your Google Analytics skills or land a full-time job? Start here.

People often contact Viget about our analytics training offerings. Because the landscape has changed significantly over the past few years, so has our approach. Here’s my advice for learning analytics today. We’ll break this article into two parts — choose which part is best for you: 1. I’m in a non-analytics role at my organization and looking to become more independent with analytics. 2. I’d like to become a full-time analyst in an environment like Viget’s, either as a first-time job or as a career change. “I’m in a non-analytics role at my organization and looking to become more independent with analytics.” Great! One more question — do you want to learn about data analysis or configuring new tracking? Data Analysis: At Viget, we used to offer full-day public trainings where we covered everything from beginner terminology to complex analyses. Over the past few years, however, Google has significantly improved…

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10 Email Marketing Strategies Your Clients Will Love

Website owners have a tough gig when it comes to choosing their marketing channels. Every year more platforms hit the scene and everyone involved in marketing wants to make them sounds as exciting as possible. This is why we get so much hype surrounding every development in the industry – from chatbots to voice search and every other non-event in between. Then we have email marketing, the most classic of all digital marketing channels – and still the most effective, despite sporting a few wrinkles. This is important, too. Because, aside from your clients’ website itself, email is the only modern marketing channel they actually own themselves. Every other channel is gobbled up by Google, Facebook and other corporations who dictate who they can interact with people (and how much they should pay for the privilege). Google even wants to gobble up our websites now with AMP, the greedy little…

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Why You Should Kill Gated Content Once and for All by @bsmarketer

Gated content isn’t quite dead, but the marketing technology segment is rapidly evolving. Here’s why you should rethink using it.The post Why You Should Kill Gated Content Once and for All by @bsmarketer appeared first on Search Engine Journal. Source:

Copywriting Q&A: How to Use Blogging to Build Your Copywriting Business

One of the biggest challenges any copywriter will face is finding a steady stream of clients. And while active prospecting can’t be beat, there are also a few other tactics you can use for attracting interest and nurturing potential clients. Read on… Today’s question is from Heidi P., who asks, “Is there anything I can do to get more attention for my portfolio site? I know it’s important to have one, but I feel like I’m not getting a lot of eyes on it.” One great way to attract more targeted traffic to your site is to, essentially, become your own content marketer. That is, put together a content plan to attract your ideal clients to your site. First, you need to have a good idea of who your ideal client is. Are you looking to work with small businesses, solopreneurs, design studios, or large businesses? And are you looking…

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Tips In Choosing Website Color Schemes (With BONUS Online Tools)

When you create a website, one of the first things that you need to focus on is web design. Aside from picking the right layout for your pages, your choice of color schemes can make or break the whole package. Color scheme is about considering the interplay of colors in three major aspects: complementation, contrast, and vibrancy. Choosing the right colors is one of the most difficult phases in web designing and the process can be very challenging especially for those who are new in the field. You should not worry too much, though, because there are available online tools that you can use to help you select the perfect color schemes to use for your page. What is the importance of colors in websites? Here are some of the reasons why choosing the right color schemes is extremely important: 1. Creates an emotional connection Colors generally trigger moods or…

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The Who, What, and Why of Product Management (from a Startup Founder’s Perspective)

I’ve been in “product management” for a long time, as long as I can remember and certainly since I first starting building my own small apps and digital products in the early 2000’s. But that terminology wasn’t codified in my own head at the time and the culture around product management has rapidly changed, progressed and matured, especially in the last few years. In fact, it has grown to the point where there’s an entire industry around it, specifically, and its significance within the business building has become much more elevated; it is even seen as a stepping stone for a future startup founder and CEO. I find that last point quite fascinating especially because my pathway to becoming a startup CEO myself never had anything so clearly and programmatically defined (but this post isn’t about how I feel about this and honestly it doesn’t really matter). For the record…

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My Time as a Basecamp Intern

As I started my fourth semester of university, I began to think about summer jobs. During my search, I found an application for an internship.“Basecamp is looking for interns for summer 2017”Being so early in my degree, I definitely didn’t think I was qualified, so I sent it along to some friends who I thought were great candidates. I didn’t intend to apply, but eventually gave in to a friend who told me that I should. I was hopeful, but I wasn’t really expecting it to go any further than the application.Two interviews and several weeks later, I somehow landed the internship.. . .I’m Megan and for the past twelve weeks, I have been the customer support intern at Basecamp.My ProjectBasecamp interns don’t fetch coffee. Being in a remote position would make that task pretty difficult. 😄Instead, we work on projects that matter to us. We get to contribute real improvements to the…

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Daniel Craig— Flip flopper

In celebrity news this week, Daniel Craig will be back as 007 in the next James Bond film slated to be in theaters Nov 8, 2019. (My birthday by the way. Thanks MGM)But his return is quite the surprise for us interested in the movie franchise. When Time Out asked Daniel about returning for the next Bond movie after Specter in 2015, Daniel let us know:I’d rather break this glass and slash my wrists.Daniel Craig is a giant flip flopper…As many families do, after a long week, my wife and I don’t feel like cooking on Friday night, so we look to eat out. We are terrible however with the decision about where to go.We simply don’t care enough. I’m not a picky eater. I don’t feel strongly about most restaurants we can choose. We hem and haw about going to this place or that place. I remember nights where we would eventually just give…

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How to Use Content & Social Selling to Make More Sales by @TheBillWidmer

Learn how to combine content marketing and social selling as an unstoppable force to skyrocket your company’s growth.The post How to Use Content & Social Selling to Make More Sales by @TheBillWidmer appeared first on Search Engine Journal. Source:

Dear Blue Apron,

This is one of those open letters of advice. It’s from a friend, me. And it’s free advice. So it might be worth just that — nothing.But I, and probably everyone else, noticed Amazon encroaching on your business. And since I’m a big fan, and we at Highrise have weathered some intense competition too, I thought some of our learnings might trigger something for you.Also, you and I both understand, I know absolutely nothing about your business or running a public company. I hate those open letters that are like “YOU NEED TO DO THIS”. You don’t. I suspect you’ll be fine if you just stay true to yourselves.So even if this doesn’t help you, maybe it’ll help someone else.Know ThyselfWhen I took over as CEO of Highrise in 2014 — which was also the same week I signed up for Blue Apron! :) — I really had no idea what I had on my hands. I didn’t create…

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Full Stack Marketing Web Developer – TSheets – Boise, ID

We’re currently seeking a motivated Full Stack Marketing Web Developer to help shape the TSheets brand by implementing sophisticated solutions to help grow the…From TSheets – Wed, 26 Jul 2017 18:30:45 GMT – View all Boise, ID jobs Source:

How to Avoid Burnout & Survive Long Term in Digital Marketing by @malleeblue

Here are some tips on how SEOs and digital marketers can avoid burnout and survive long term in the industry.The post How to Avoid Burnout & Survive Long Term in Digital Marketing by @malleeblue appeared first on Search Engine Journal. Source:

5 Best Digital Marketing Courses to Take Your Career to the Next Level

Check out five of the best digital marketing courses that will help take your career to the next level.The post 5 Best Digital Marketing Courses to Take Your Career to the Next Level appeared first on Search Engine Journal. Source:

Facebook Leads Ads: The Definitive Guide

Anytime someone discusses online marketing, the conversation almost always turns towards lead generation; which ironically is also the point where most people start hearing white noise and start tuning out. Although the term lead generation can sound quite dry and monotonous, it’s actually one of the most important parts of your digital advertising funnel. So, Read more Source:

72 Things to Know When Selling SEO Services by @bhartzer

Selling SEO services can be tough. The more you know, the easier it can be to sell search engine optimization (SEO) audits and monthly retainer services to businesses. While I really understand SEO and how to create websites and optimize content, I’ve never considered myself to be a salesperson. Good SEO definitely sells itself, but many businesses, especially those with a limited marketing budget, need to be sold on the benefits of good old-fashioned SEO. After all, SEO isn’t an item that can be bought on Amazon. So, How Do You Sell SEO? For the purpose of this article, SEO […]The post 72 Things to Know When Selling SEO Services by @bhartzer appeared first on Search Engine Journal. Source:

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