Posts Tagged:marketing

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Bringing Analytical Thinking to Product Decisions with Client Teams

What is decision-making? In its simplest form, decision-making is the act of choosing between two or more courses of action. When confronted with a decision, you can take one of two cognitive approaches – analytical or intuitive. In Thinking Fast, and Slow, Nobel prize winner cognitive psychologist Daniel Kahneman describes analytical thinking as “slow, deliberate, and consciously effortful mode of reasoning.” By contrast, intuitive thinking is our “fast, automatic, and largely unconscious mode.” In other words: think, or blink.   There are hundreds of non-trivial decisions that come up in our day-to-day work building brands and creating great web products here at Viget. Which typeface combination best conveys a campaign’s tone? What mobile nav style will work best for users in an older demographic? How should I structure the code for this feature? Our professional lives can be simplified down to making and acting on decisions like these. When we…

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The Business Cycle, Part 1

Illustration by Nate OttoWorksman Cycles is the oldest American bicycle manufacturer that still makes its products in the U.S. Founded in New York in 1898, Worksman has outlasted the demise of American cycle manufacturing by focusing on a niche category: heavy duty tricycles that factory workers use for hauling equipment and getting around industrial plants. And Worksman’s president is determined to keep the company in the U.S., even as that commitment has been tested through the years.https://medium.com/media/ac5945721e9fa882ea3a72e9e9b5a656/hrefThis is the first of a two-parter about Worksman. The next episode will be out in two weeks, so make sure you’re subscribed to The Distance via Apple Podcasts (nee iTunes Podcasts) or the podcatcher of your choice so you don’t miss it!TranscriptWAILIN WONG: There are times when a name seems like destiny. Like Thomas Crapper, a famous English plumber from the 19th century, or Usain Bolt, the Olympic sprinter from Jamaica. These names are called aptonyms,…

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Is it Still Worth Learning to Code in 2017?

Over the last few years the idea that everyone should learn to code has become popular. More specifically, the notion is that Millennials and every generation after will need coding skills to make it in the workplace. Schools are now teaching code, often at a kindergarten level, and just about every major publication has run articles explaining why everyone should learn to code. But, at the risk of questioning Forbes, Inc and other publications that love telling us what to do, is it really worth learning code in 2017 if you haven’t started already? The argument for everyone learning to code It’s easy to see where the logic of learning code comes from. Every business needs programming, on one level or another, these days and some of the brightest success stories in recent times have come from coding. Mark Zuckerberg built Facebook with his bare fingers slapping against keys, while Larry Page masterminded Google’s…

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Building products

What’s it going to take to get traction? “Make something people want.” “Minimum viable products.” “Talk to users and build features.” These are all common phrases used amongst those of us who are focused on building products. But I recently had a great reminder…It’s amazing how much of a phenomenon American Girl is. If you aren’t familiar, in 1986, a woman named Pleasant Rowland launched a new doll company. She was fed up with the shallowness of Barbie and Cabbage Patch Kids.Here I was, in a generation of women at the forefront of redefining women’s roles, and yet our daughters were playing with dolls that celebrated being a teen queen.So she made her own. At first, everyone thought she couldn’t compete. But it turned out to be an instant success.The dolls don’t stand out to me as better quality than other dolls we could buy. They’re not bad quality. But if you were…

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5 Content Marketing Mistakes You Should Avoid to Earn More Links by @BrockbankJames

Here are five reasons why your content fails to earn links and how to turn things around.The post 5 Content Marketing Mistakes You Should Avoid to Earn More Links by @BrockbankJames appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

11 ways to get feedback from your most introverted employee

I’m an introvert. Most people don’t believe me when I tell them this (I do a lot of public speaking for an introvert 😳), but I am an introvert through-and-through. When I need to recharge, I seek alone time as opposed to being around a group people.As an introvert, I also tend to avoid questions that seem overly personal or require long, drawn-out answers. Honestly, it can feel draining to divulge so much of myself and talk all the time.Early in my career, I remember how this played out at work: My boss at the time would ask me for feedback about the company… And I struggled to answer his questions candidly. As introvert, I never felt comfortable being 100% transparent with him about what I thought could be better in the company.I’m embarrassed thinking back on what was probably viewed as avoidant, disengaged behavior. It’s not that I didn’t want to be…

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Why Focusing on SEO Alone Isn’t Enough by @AndreaMLehr

Your SEO will be more effective when it complements your social and content marketing strategies.The post Why Focusing on SEO Alone Isn’t Enough by @AndreaMLehr appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

The Secret to Turning Ideas into Working Features

When we talk about development process, we tend to focus on process artifacts and rituals like tickets and sprint planning meetings. But how does a ticket become actionable in the first place? How do you leave a sprint planning session with enough knowledge to start development? That piece can be less clear. The secret? Definition. In this post, I’ll walk through an example from a recent project that illustrates the unheralded but hugely important definition process. The project: We designed and implemented an email builder application for iContact, an email marketing platform. The Viget players: Me (product manager), Brandon (UX), David (developer). The iContact players: Angela (product owner), Laurie (QA lead), Mark (developer). Here’s how that feature went from roadmap to reality. Step 1: Get on the Roadmap Early on, we collaborated with iContact’s product team to define the product roadmap. We knew we couldn’t implement all their ideas in…

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4 Things You Should Know Before You Start Using Memes on Social Media

Memes are one of the greatest symbols of social media. They’re edgy. They’re funny. They’re easy to iterate on, and every week, a new one pops up. But despite their popularity, it seems like using memes is a risky decision for a brand — or is it? Memes can work well for brands, but only for those that get the essential elements of using a meme right. If you try to use a meme and don’t hit the mark, you’ll look foolish and out of touch at best, but could also end up seriously offending someone. So whether you’re new to memes, or looking to spin your meme mastery into good business, this guide will help you nail marketing with memes. Their simple form and humor give memes inherent virility and a broad appeal. If you’ve been thinking about using memes to promote your brand on social media, you’re in…

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Facebook Messenger Day vs. Snapchat vs. Instagram Stories: Which One Should You Pick?

Snapchat was first. Then came Instagram. And now, Facebook. Snapchat’s defining feature is their disappearing images and videos, which can be shared publicly, to all your followers, or privately. Instagram recreated this with Stories, and Facebook played copycat in their Messenger Day feature and then again with their own Newsfeed Stories. So what’s the difference between Facebook Messenger Day, Snapchat, and Instagram Stories? Which one should you use? Does it even matter? I can tell you one thing: in the battle of Facebook Messenger Day vs. Snapchat vs. Instagram Stories, it does matter. And in this post, we’re going to look at why, along with differences between each platform and which you should use for your business. Facebook Messenger Day vs. Snapchat vs. Instagram Stories: The Similarities This is a pretty good place to start. Facebook Messenger Day, Snapchat, and Instagram Stories all have some overlapping features, including: Images and…

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QA Engineer-Web Marketing – Smartsheet – Bellevue, WA

Working knowledge of Drupal. Experience with Drupal strongly preferred. Strong and proven knowledge of using browser developer tools and extensions….From Smartsheet – Thu, 11 May 2017 16:23:53 GMT – View all Bellevue jobs Source: http://rss.indeed.com/rss?q=Drupal+Developer

The Issue with Preprocessing CSS Custom Properties

CSS has Custom Properties now. We’ve written about them a bunch lately. Browser support is good, but of course, old non-evergreen browsers like Internet Explorer don’t have them and never will. I can see the appeal of authoring with “future CSS”, and letting a preprocessor backport it to CSS that is compatible with older browsers. Babel for CSS! Why not?! It makes me nervous though – because it’s only some use cases of Custom Properties that you can preprocess. There are plenty of situations where what you are doing with a Custom Property just isn’t possible to preprocesses. So if you do, you’re putting yourself in a pretty weird situation. If you’re in a situation where you can preprocess them and get what you expect, you probably should have just used preprocessor variables. Preprocessors can’t understand the DOM structure It isn’t until “runtime” when a complete DOM is constructed that…

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Marketing Design — How we improved our conversion rate at Highrise

Originally Highrise was built for Jason and David, the founders of Basecamp, who had trouble staying on top of who was talking to the lawyer, who needed to follow up with the landlord, what was said to the reporter, etc.But do our customers look like Jason and David?Maybe they did originally but things changed over the last decade Highrise has been in business? Is that still our reason for existing? So we recently did a series of Jobs-to-be-Done interviews to understand who uses Highrise at a deeper level.The results were clarifying.Our interviews uncovered that Highrise was now in the hands of a very different group of people with very different needs. It’s less about “Contacts” and more about “Leads” someone needs to get into a sales process. It’s less about “Todos” and “Tasks” and more about “I need a reminder to follow-up with this lead in a few weeks.” But that’s just…

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Facebook Ads Case Study: How This Digital Product Got a 4X Lifetime ROI

Do you sell a digital product? Whether it’s a book, software, or course, digital products are always a lot easier to sell in theory than in reality. Selling a digital product is difficult, and there is a lot of competition on Facebook’s advertising ecosystem. However, as experience has taught us time and time again, with the right strategy, brands can get it right. Today, we are focusing on Mastin Labs, a photography software company that sells Lightroom presets that emulate film. They are long-time AdEspresso customers (almost 3 years!), and they’ve succeeded. Success wasn’t gained from any singular ad, but rather, their overall Facebook marketing and advertising strategy. With a consistent 4X lifetime return on their ads, they have something valuable to teach. Mastin Labs, started by Kirk Mastin, was born from a passion for film photography. The goal of Mastin Labs is not to replace film, but to rather…

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Facebook Ads Case Study: How This Digital Product Got a 4X Lifetime ROI

Do you sell a digital product? Whether it’s a book, software, or course, digital products are always a lot easier to sell in theory than in reality. Selling a digital product is difficult, and there is a lot of competition on Facebook’s advertising ecosystem. However, as experience has taught us time and time again, with the right strategy, brands can get it right. Today, we are focusing on Mastin Labs, a photography software company that sells Lightroom presets that emulate film. They are long-time AdEspresso customers (almost 3 years!), and they’ve succeeded. Success wasn’t gained from any singular ad, but rather, their overall Facebook marketing and advertising strategy. With a consistent 4X lifetime return on their ads, they have something valuable to teach. Mastin Labs, started by Kirk Mastin, was born from a passion for film photography. The goal of Mastin Labs is not to replace film, but to rather…

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10 Facebook Ad Optimization Hacks for Massive Success

Ther’s a ton of articles about Facebook ad optimization. However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.” That’s not very helpful, is it? Optimization implies that your campaign outcomes will improve as a result. It is among the key things that separate the successful unicorn ad campaigns from the rest. This article is about the Facebook ad optimization hacks that really help you take your campaign to the next level. Let’s get straight to the point, in this guide you will learn how to: Increase your ads’ click-through rates Lower your ad campaign’s cost-per-click Reach even more high-ROI audiences Lower your cost-per-acquisition Increase your sales results at the same ad budget Sounds like a difficult promise to keep? That’s because it is. If you want to reach all your target audience members and outpace your competition, you’ll need to optimize…

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5 eCommerce Conversion Mistakes Sabotaging Sales

‘Customer struggle’ is real. And unfortunately, it’s only getting worse. EConsultancy ran one study yeeeeeaaaaaaars ago that discovered UK companies were losing “24% of their annual revenue due to poor customer experiences.” That’s so bad that it brings up the 92:1 ratio. The one that says companies focus almost exclusively on NEW, without giving a dollar or pound or loonie to their existing ones. Think that’s gotten better over the past few years? Guess again. The good news is that you can start by fixing these common 5 conversion mistakes that force people to Bounce.    Here’s where you should start. Mistake #1. Overspending on Customer Acquisition You’ve read all the stats. All the previous posts. You know that carpet bombing people with more untargeted ads, without – you know – actually taking in their preferences, interests, or purchasing history is… not a great idea. Because Search –> Click –>…

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4 Instagram Marketing Ideas for Higher Engagement & More Followers by @nathanhchan

These Instagram marketing ideas will help your feed look better, drive better engagement, and grow your followers.The post 4 Instagram Marketing Ideas for Higher Engagement & More Followers by @nathanhchan appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

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