Companies naturally want to make their businesses stand out among competitors. For this purpose, rebranding is one effective marketing strategy that could bring a boost in sales, but it can also break the business. In this article, we will discuss some of the logo design trends that might give you some ideas for your next rebranding campaign. Rebranding Basics Rebranding a business may involve changes in the company name, logo, design dynamics, slogan, or advertising and marketing approach. These modifications are not completed overnight; in fact, they will require a considerable amount of time to pull off an effective and successful transition to the new look. When it comes to rebranding, a lot of companies start by changing the logo. This extremely delicate but important process will give the company a new face, as well as a new perspective on how it aims to capture the market. Logo Redesign Inspiration…
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By now, almost everyone has seen the unique way Google celebrates holidays or pays homage with their home page logo. Here we present 11 of their most creative masterpieces.
Since the Internet is quickly becoming mainstream media’s biggest contender, it’s easy for your company’s message to get drowned out in the mix. One of the easiest ways to set your company apart from the competition is the use of a professional, easily recognizable logo. Think about it–what comes to mind when you see golden arches? Red cola cans? A brown shipping company? A solid logo design can make your company stand out and be memorable.
Every year, thousands of heavy machinery auctions commence all over the world. With a lot of money to be made and equipment to be sold, auction and equipment owners have been known to walk away with millions of dollars in sold equipment in one weekend alone. Naturally, it’s easy to see why any machinery business would want a piece of the pie. MachineryInpsections is a company that knew exactly what to do with their piece: create and supply inspection reports to equipment buyers before auctions begin. Their only problem: they didn’t have a website.