Posts Tagged:LinkedIn

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


LinkedIn Teams Up With Bing Maps to Show Commute Times on Job Postings by @MattGSouthern

A new feature on LinkedIn sees the professional network team up with Bing Maps to provide information about commute times.The post LinkedIn Teams Up With Bing Maps to Show Commute Times on Job Postings by @MattGSouthern appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Copywriting Q&A: How to Get Over the Fear of Selling

If you’re trying to build a freelance business or to land a job, you’ve got to be able to sell yourself, right? Well, if the idea of selling freaks you out, I have good news: If you’re Selling, you’re doing it wrong. Read on… Today’s question comes from Zoe T., who asks, “I know that copywriting isn’t just writing, that I have to sell my services to get clients. But the idea of doing that makes me really uncomfortable. I’m just not naturally good at sales. Do you have any tips?” If you don’t like selling or if you consider yourself “not very good” at it, I have good news: If you’re Selling, you’re doing it wrong. Okay, now obviously, I’m not talking about making sales: getting new clients to hire you for work. Instead, I’m talking about capital-S Selling: The high-pressure, make-or-break interactions that make you feel gross and…

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The Definitive Guide to Mastering Google’s New AdWords Life Events Targeting

Targeting on platforms like Facebook, Twitter, and (now) LinkedIn is the bread and butter of interest and lifestyle targeting. You can target highly specialized niches, behaviors, and demographics that can make massive impacts on your campaign success. And thankfully, AdWords is starting to catch up. Just recently, AdWords announced that all advertisers have access to Read more Source: https://adespresso.com/feed/

LinkedIn Integrates GIFs into Messaging by @MattGSouthern

LinkedIn has teamed up with Google-owned company, Tenor, to integrate GIFs into direct messaging.The post LinkedIn Integrates GIFs into Messaging by @MattGSouthern appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

35 Ways to Find New Copywriting Clients

Looking for clients is a big part of your job. (At least initially; eventually referrals will make everything much easier.) Many new copywriters can fall into a little bit of a client-search trap, though: They pick one method of searching and stick with it. If that method works consistently for you, then great. But it’s much more likely that that method will be spotty and, if you’re not seeing the results you want, it’s also likely you’ll get frustrated and disappointed. So let’s head off any frustration and disappointment at the pass. Today, I’m giving you 37 different ways you can try to find clients. Some will be easy to do and some will take longer than others. And some will work like gangbusters for you, and some won’t—but you can’t know until you try. The key here is to spread your wings a bit and try a few new…

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LinkedIn Introduces Video Ads and Video for Company Pages by @MattGSouthern

LinkedIn has finally jumped on the video ad bandwagon with video for sponsored content. LinkedIn is also giving businesses the opportunity to add video to company pages. Video for sponsored content are ads that can be placed in the LinkedIn news feed as a standalone post. These video ads have a persistent call to action button, giving businesses the opportunity to capture leads at any point throughout the video. Video for sponsored content can be targeted by traits like job title, seniority, company name, industry, skills, and more. Performance can be measured through insights and breakdowns of the types who’s […]The post LinkedIn Introduces Video Ads and Video for Company Pages by @MattGSouthern appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

LinkedIn Makes it Easier to Ask for Referrals by @MattGSouthern

LinkedIn is streamlining the process of asking for and receiving referrals from contacts.The post LinkedIn Makes it Easier to Ask for Referrals by @MattGSouthern appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Copywriting Q&A: Should You Worry About Competition from Other Copywriters?

When you’re out there hustling to find as many clients as you can, it’s natural to be aware of (and maybe intimidated by) your competition. But should you worry about it? Or is there a better way to expend that energy? Read on… Today’s question comes from Renee R., who asks, “I just joined a Facebook group for creative professionals because I thought it would be good for networking. The problem is, I’m constantly bombarded by posts from tons other copywriters talking about their successes and I’m starting to feel like a failure. If there are so many other copywriters out there, how can I possibly succeed?” Especially when you’re in a confined “space” like a Facebook group, competition can feel very daunting. But there are two things you need to keep in mind: First, competition is a good thing. If someone else can make a living at it, you…

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11 LinkedIn Experts Share Their Best Unusual LinkedIn Marketing Hack by @LarryKim

These 10 LinkedIn experts share their best unusual hack to help you amp up your LinkedIn marketing game.The post 11 LinkedIn Experts Share Their Best Unusual LinkedIn Marketing Hack by @LarryKim appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Trick a Journalist — The next “innovation” in email marketing

I’m sick of how marketing is being done today. Automate scraping leads, automate nagging them with email, automate some series of actions to get them to succumb to your pitch.My inbox is full of people sending me “Did you get my email? You didn’t reply. Were you eaten by a shark?” Rarely though are they real people anymore.The worst examples are from companies I already do business with sending me umpteen emails to become their customer. “Hey Nate saw you run a business, you should use us.” I already do. Well, now I’m reconsidering.It’s bots all the way down.This awful form of communication also reaches people trying to get more press. If they can just email more journalists over and over and over again.Check this terrible example out.https://www.trickajournalist.com/Trick A Journalist!? A stalking AI bot. Journalists treated as suckers. As prey.Journalists at major business news sites wrote glowing reviews about our crypto startup. You’ve probably even read…

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2017 Year in Review

Per usual, I’m doing my “Year in Review,” just as I’v done for 2012, 2013, 2014, 2015, and 2016. This is the 6th year that I’ve done it. And, as things go, I spent time reviewing my own years in review and was completely overwhelmed by how much has happened in just the last 6 years that I’ve been writing these recaps. It really is unbelievable the amount of things that can occur in one, single, year… completely blows me away. This year, in particular, was the most exciting year of my life and also one of the most challenging, most frustrating, and most joy-filled as well. That always seems to happen. In addition, just like previous years, I would have never been able to predict what was going to happen in that year, just like now, as I’m writing this post, I cannot imagine what will happen and transpire in the next 365 (or 360…

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Limiting Access

In a world where accessibility is simple and easy it’s very powerful to head in the opposite direction. More specifically, it’s just insane that anyone, anytime, anywhere can ping you via 1,000 different systems or tools or apps with the click of a button. Instead, shutting things down and closing things off is not only a necessary ingredient to maintain one’s sanity, it also helps curate and filter out the noise that might make it through if it wasn’t for making it slightly more difficult. And it’s not even that much more difficult either. By letting folks know that you only communicate via X, Y, or Z medium or tool forces folks to ask themselves how motivated they really are to connect with you. I’ve been doing this for years. For instance, I don’t communicate with folks via LinkedIn or Facebook or Twitter DM. Instead, if they want to chat with…

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22 Useful & Quick Ways You Can Improve Your LinkedIn Profile by @LarryKim

Put more into LinkedIn to get out of it. Here are 22 top tips to effectively boost your LinkedIn profile.The post 22 Useful & Quick Ways You Can Improve Your LinkedIn Profile by @LarryKim appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

What Matters Most When You Apply: Six Myths Debunked

Job searching is daunting. Polishing your cover letter(s), perfecting your resume, and finding a professional photo for your LinkedIn is practically a full-time job in itself. Sure, college career centers and bootcamps have great resources and networks, but most job seekers are doing the majority of the legwork themselves. As a recent(ish) college grad who now sits on the other side of the job search, I want to debunk some of the myths that I had heard coming into my first job search. If you’re applying to a small or medium-sized agency like Viget, you can confidently disregard these myths and, hopefully, have a more successful job search. #1: Job Applications Go Straight Into the Ether Most applications go through an Applicant Tracking System (ATS) or into an HR specific-email. It’s easy to think that because you’re not submitting your resume directly to a person that your application just disappears into…

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Advocating for Accessible UI Design

Accessibility is a hot topic these days, and the older we web-makers get, the hotter it’s going to become! That might be a snarky outlook, but what I’m trying to say is that it’s about time we start designing the web for everyone because the web was meant to be for everyone, and less and less are we able to predict where, when, and how our work will be consumed. Accessibility is not just up to developers As developers, we often encounter accessibility post-design, when we do things like implementating the correct role and aria attributes, ensuring navigation is keyboard friendly, and responsibly hiding elements. In general, our accessibility efforts go towards thinking about how to make specific components and features accessible, such as an SVG icon system or helpful tool-tips. Given our roles as developers, this makes sense. Accessibility flaws, however, often originate in the UI design itself, and…

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Google’s Job Search Will Now Estimate Salaries For All Job Positions by @MattGSouthern

Google is adding some requested features to its job search experience that was introduced earlier this year. Job seekers will now be able to access salary information directly in search results, which is something Google says is missing from 85% of job postings in the US. When actual salary information is not available, Google will display estimated salary ranges based on job title, location, and employer. In order to provide estimated salaries, Google will be sourcing information from sites like Glassdoor, PayScale, and LinkedIn. It’s possible that Google’s enhancements to job searches will further empower candidates. For jobs that have […]The post Google’s Job Search Will Now Estimate Salaries For All Job Positions by @MattGSouthern appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Copywriting Q&A: How to Draw Work Opportunities to You

Everyone knows someone for whom things just “work out.” Things go along swimmingly for them, and the things they want just seem to magically drop into their laps. Opportunities seem to appear out of nowhere. The truth is that you, too, can make opportunities appear. Here’s how… Today’s question is from Raquel Y., who asks, “I know other freelancers who haven’t been around that much longer than I have who just always have work. I mean, we’re not in the same industries and I get that make a difference, but it still seems like stuff is coming so much easier for them. What’s the deal?” People who seem to have opportunities just fall into their laps aren’t magical—they just know how to be opportunity-oriented. There are opportunities to find new clients around us all the time. There are two parts to being opportunity-oriented (and, thus, attracting opportunities to you). The…

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LinkedIn is Testing Autoplaying Video Ads on Mobile by @MattGSouthern

Get ready to start seeing autoplaying video ads in your LinkedIn feed on mobile.The post LinkedIn is Testing Autoplaying Video Ads on Mobile by @MattGSouthern appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

LinkedIn is Working on a Recruiting Tool Called Talent Insights by @MattGSouthern

LinkedIn is working on a tool called Talent Insights to help companies make data-backed decisions when recruiting talent.The post LinkedIn is Working on a Recruiting Tool Called Talent Insights by @MattGSouthern appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

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