Every year we have new lead generation trends come and go. Some earn their place as invaluable marketing strategies while others fade away with a whimper. Whatever happens, there always seems to be a lot of buzz around trends, whether they deserve it or not. Which makes it difficult to know which ones will catch on and which of those are gimmicks simply getting their moment in the spotlight. This can be frustrating for web designers and site owners – especially when trends shake up design principles only to fall short of expectations. #1: Voice search Like most trends, voice search is nothing new but 2017 is the year it’s being touted as a technology that will change the way people use the web. This shouldn’t come as any kind of surprise following the release of Google Home and Amazon Echo devices, but what does this mean for voice search…
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Earlier this year, Viget embarked on a huge effort to design and build a drag & drop email editor for iContact in just three months. Although time was short, we had a large team, and our coordination was a critical part of our success. The size and complexity of this project called for the inclusion of a Product Manager. In this article, I’ll share how effective collaboration between User Experience (UX) and Product Management made me a better UX Designer and helped our team to produce high quality work on time and on budget. Definitions First, I’ll clarify what I mean when I say UX and Product Management. At Viget, we’re not overly rigid about titles and roles, but this is how the responsibilities broke down for this project: UX Responsibilities Comparative research to understand competing productsEarly concept modeling, in collaboration with Product Manager and DevelopmentUser Interface (UI) Design and Information Architecture (IA)Prototyping…
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No matter how new a problem may be to us, we are never the first person to tackle it. There are always examples to learn from. That said, the way we learn from others’ examples can make the difference between uncritical emulation and a solution that fits the unique problem and context we’re facing. Here I’ll describe what comparative research is, why it’s worth your time, and give an example of how it helped us on a recent project. Some Fundamentals of Comparative Research Comparative research is a way to broaden our thinking about product functionality. It answers questions like, “How have others dealt with this kind of content complexity? What is a good way to conduct this kind of interaction? How are different use cases accounted for?” This type of research is particularly useful when trying to identify best practices that haven’t yet solidified into conventions–ones that aren’t likely…
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Here’s what happens to your SEO efforts when your IA sucks, some common SEO IA mistakes, and helpful tips on how to make your IA and SEO work together.The post How to Make Information Architecture & SEO Work Together by @MrDannyGoodwin appeared first on Search Engine Journal.
With over 36 million Americans experiencing some degree of hearing loss every year, it’s surprising that the hearing aid industry isn’t congested with more products. Plagued by limited availability and high prices, the hearing aid industry once offered little hope to those who suffer from all four degrees of hearing loss. In 2009, a group of engineers and entrepreneurs in Austin decided to fight back with an unconventional and advanced hearing option that could drastically improve the quality of consumers’ every day lives. Audiotoniq was born, and all they needed was a website.  Say what now? Audiotoniq wanted a website that would identify their organization and create a strong community through user engagement. Pixeldust got to work designing and developing a clean, Drupal based interactive website that would establish Audiotoniq, emphasize user involvement, and provide precise and accurate information on hearing loss in America. Audiotoniq wanted their website to…
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With more than one third of adults overweight in the US, it’s easy to see why the weight loss industry is booming. And while many diet food companies claim to offer healthy food that tastes great, most customers are usually left feeling unsatisfied, disconnected and reaching the end of a Doritos bag. But My Fit Foods has taken a different approach. Founded in the apartment kitchen of personal trainer Mario Mendez in 2006, My Fit Foods offers healthy pre-packaged meals for customers who lead busy lifestyles in over 30+ stores throughout Texas, Arizona and California. My Fit Foods also gives back to their surrounding communities by organizing weekly group runs, movie nights and philanthropic marathons. But myfitfoods.com did not reflect the company’s easy-going nature or provide the high-level functionality needed to engage users and showcase the menu. And while MFF had mastered tasty food and community spirit, they lacked the…
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Pixeldust has launched the newly redesigned Sunlight Photonics website. Built on a WordPress platform, the new site features an updated design, custom artwork, and a unique look at all of Sunlight’s products. Users can find information on Sunlight products and read about the company’s remarkable efforts in the development of high-performance solar cells.
Pixeldust has launched the new Mattress People website. Built on the Drupal platform, the new website features easy navigation and a fresh, comfortable theme. Users can find information on mattress brands and types of beds, view upcoming Mattress People sales and find Mattress People locations.
Pixeldust has launched the new Pioneer Surgical Distributor website. Built on a Drupal platform, the new website features a custom Pioneer brand theme and effectively provides Orthopedic, Cardiac, Spinal and Biologic information for existing and potential clients.
Pixeldust has launched the new Cactus Cafe website. Built on a WordPress platform, the new website features a cohesive brand theme and gives users a new place to purchase show tickets online. Users can find information about upcoming shows, read about their favorite artists and interact with other Cactus Cafe-goers.
For more than 130 years, the Texas State Teachers Association has been working to empower public education. Their estimated 3.2 million members have worked continuously to protect public education employees, cultivate student knowledge and improve the future of public education in Texas. Over the years, the TSTA has been instrumental in a number of legislative measures such as child labor laws, mandatory schooling, civil rights, statewide teacher salaries, the Teacher Retirement system and more. But, at over 10 years old, the tsta.org site no longer reflected TSTA’s legislative stature or conveyed a strong interactive presence. And while educational reform was quickly becoming a hot-bed issue in the legislature, the TSTA needed a tool to help them revitalize their look and dominate the educational stratosphere.
Pixeldust has launched the newly redesigned My Fit Foods website. Beginning with a fresh look, the redesigned website utilizes Drupal 7 and features a comprehensive menu where users can now purchase My Fit Foods meals online and pick them up at their local store. Pixeldust designed a custom Drupal Commerce solution that connects directly to each store’s point of sale (POS) system and submits the orders into the system dynamically. The POS then reports back to the website that the order was accepted. Users can also set a default location, so that when they look at a menu, they only see items available in their favorite store.
For more than 30 years, the Cactus Cafe has been the soul of live acoustic music in Austin. A local gem in a sea of music tranquility, Cactus Cafe provides a unique, intimate experience that both artists and audiences are unlikely to find anywhere else. It’s a rare place that showcases music in the way that every true fan hopes to experience their favorite artist: live, up close and personal. It’s a place where audiences can savor the music they love. But cactuscafe.org did not provide any information about the venue or give customers any indication of the awesomeness they were about to experience. And while Cactus Cafe’s word-of mouth reputation has reached every corner of Austin, they lacked the ability to connect with artists and customers online.
With nearly $300 billion in donations in 2010, it’s easy to measure the success of higher education donation campaigns. After all, substantial education donations often aid colleges in numerous areas, whether it be a scientific breakthrough or an improvement to a student’s general way of life. And Texas State University-San Marcos was no different. But their Pride in Action Campaign website was in need of a little sprucing up.
In an industry worth more than $14 billion and still growing, it’s safe to say that the orthopedic surgical instrument and implant industry isn’t slowing down any time soon. In fact, it’s projected to gross nearly $22 billion in 2012, almost doubling in revenue in just one year. And for nearly 20 years, Pioneer Surgical has grown alongside it. Founded in 1992 in the garage of a local surgeon, Pioneer has since expanded into more than 300 employees worldwide. Their strong commitment to innovation has resulted in over 130 U.S. and foreign patents and kept them at the forefront of spinal and orthopedic surgical solutions. But with all of their growth and innovative breakthroughs, Pioneer did not have a way to distribute important product information to customers online.
Pixeldust has launched the newly redesigned Texas State Teachers Association website. Beginning with a new look, the redesigned website utilizes Drupal and features a cohesive layout that allows users to easily access TSTA’s vast array of educational resources.
For more than 15 years, Dovetail Software has been providing customer service and support software solutions to a network of global 1000 enterprises. Their comprehensive selection of software solutions not only focuses on customer service and support, but reduces the overall cost and complexity of supporting complex product and service environments. But dovetailsoftware.com did not reflect the company’s technical stature or their ability to stay on top of industry trends. And while Dovetail’s products consistently dominated the service and support market, their website appeared fragmented and out of touch with consumers.