Posts Tagged:hero

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Fun with Viewport Units

Viewport units have been around for several years now, with near-perfect support in the major browsers, but I keep finding new and exciting ways to use them. I thought it would be fun to review the basics, and then round-up some of my favorite use-cases. What are viewport units? Four new “viewport-relative” units appeared in the CSS specifications between 2011 and 2015, as part of the W3C’s CSS Values and Units Module Level 3. The new units – vw, vh, vmin, and vmax – work similarly to existing length units like px or em, but represent a percentage of the current browser viewport. Viewport Width (vw) – A percentage of the full viewport width. 10vw will resolve to 10% of the current viewport width, or 48px on a phone that is 480px wide. The difference between % and vw is most similar to the difference between em and rem. A…

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Bringing Research Home

Any designer who has created a personal portfolio site knows that your toughest client is always yourself. Recently, we have felt particularly sympathetic to the plight of designing for yourself because we have been taking an introspective look at our own site and messaging. We wanted to understand how potential clients perceive and evaluate Viget in their search for an agency partner and the role that our website plays in shaping that impression. We wanted to see our brand and our site through the lens of a potential client, a person getting a first introduction to Viget. To do that, we applied the same research methods we employ for client projects to our own questions. Creating a Setting for Direct Feedback Having conversations with prospective and current clients is something we do all the time. Typically though, those conversations are initiated by the business development team or account managers, people who are heavily involved in…

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Is It Time to Finally Kill Off the Homepage?

As with most things in web design, the homepage has been branded dead or dying many times over the years. They’ve been replaced by magazine-style front page designs, bypassed by landing pages and cut out entirely by social media. Except none of these things killed the homepage. Instead, they joined it as part of a more intricate set of interactions with visitors – each one playing an important role in a more complex web. Now, the latest person calling for the head of homepages is Optimizely’s Cara Harsham, who wrote for the Moz blog last week, claiming her company has “successfully killed THE homepage”. Well folks, looks like it’s time to get those funeral suits pressed again. Personalization killed the homepage The crux of Cara Harsham’s article is that brands need to show users customised content based on their needs and previous interactions, thereby making the generic homepage irrelevant. Her article makes a lot of…

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Should You Warn Clients Against Using Popups on Their Website?

So you’ve just signed off another project with your latest clients and it’s one of your finest pieces of work, even if you say so yourself. The client is ecstatic (why wouldn’t they be?) and you’ve got a new favourite portfolio piece to wow future clients with. That is until you pay said site a visit one day and you see your former clients has plastered popups all over the place. Before you’ve even scrolled past the hero section your screen your wonderful design is hidden by a full-screen popup – disaster. Your best piece of work has been turned into a UX nightmare, tarnishing your portfolio and annoying any number of visitors in the same process. The question is, should you warn your clients against using popups on their website (or any other UX concerns for that matter)? The endless debate over popups The popup debate has been going…

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Best HTML Email Design Dimensions: How Wide Should Your Email Template Be?

The template you are using for your HTML email marketing campaign can go a long way in converting your email recipients to customers. As such, you need to make sure that people who receive them can view your emails properly. The question is: What is the best width for your email marketing campaign? In this article, we will attempt to answer the question, as well as discuss important tips related to creating effective HTML email newsletters. A Brief Background on HTML Email Design Back in the day, Microsoft Outlook was considered as the primary email client during the time when the average width of the desktop monitor was 1,024 pixels. As a result, email marketers had to conform to the size to fulfill the constraints. From there, the 600-pixel width for HTML email came into being. However, times have changed since then, and screen resolutions have become bigger. In fact,…

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Plugins Loaded

There is this fella named John James Jacoby. He’s the lead behind some huge WordPress projects you may have heard of: BuddyPress and bbPress. We use bbPress right here on CSS-Tricks to power the forums. I had some trouble the other day, where editing posts in the forums started behaving weirdly. Not terribly surprising, as we have some custom code written for that to allow Markdown to be used by all forums users for Topics and Replies. I feel like supporting Markdown is pretty important on a site about coding, as it makes posting code wayyyyy easier. Just put inline code in single ` backticks and blocks of code in “code fences” which are triple “` backticks line separated by blank lines on either side. It scares me to death when problems like this happen, because they are well beyond my WordPress development chops. If Markdown just stopped working in…

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10 Crucial Elements of Facebook Ads Landing Pages

Facebook advertising is like selling artisanal coffee. First, you need to get people to come to your coffee shop. Next, you need to impress them with the smell of freshly roasted coffee beans to convince them to purchase something. Similarly, in Facebook advertising, getting people to come to your landing page is only half the challenge. As someone lands on your landing page, they still need to be convinced about your product’s amazing features, design, and benefits. If your ad campaign has the average click-through rate of 8% (which is pretty high), but only 12% of those people convert on your landing page, the real conversion rate of your campaign is 0.96%. Which leads us to the question: Is your landing page conversion rate too low? No worries. We gotcha! Up next, you’ll find ten Facebook Ads landing page elements along with the best practices. For those who lack patience,…

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Websites to Generate SVG Patterns

These aren’t particularly hard to web search for, but just in case you didn’t know they existed I figured I’d drop them here. I’ve used all three of these in the past and I think they do a good job of driving home how cool of patterns you can make in SVG with such little code. Hero Patterns A collection of repeatable SVG background patterns for you to use on your web projects. SVG Patterns Gallery SVG images are typically smaller than bitmap images and remain sharp on high-dpi screens. Unlike CSS3 gradients, SVG images are supported on IE9. SVGeneration Scalable Vector Graphics are crisp and clear and can be rendered in all modern browsers. Websites to Generate SVG Patterns is a post from CSS-Tricks Source: CssTricks

Regular or 360°? Both! Our Top 29 Amazing Facebook Video Ads

It’s no secret that Facebook’s video ads are a powerful marketing tool. Forbes reported in November of 2015 that video had the most reach out of any post on the network, and Fortune reported that Facebook users watch about four billion video streams a day. 360° video came right on the heels of this regular video boom. From comparisons to virtual reality to early adoption by big brands, 360° emerged as a challenger to the supremacy of video ads. But luckily, you don’t have to choose between regular or 360° video ads — you can harness the power of both. With Facebook advertising bigger than ever on mobile, and more time spent consuming video than ever before, here are 30 amazing video ads to inspire you to kick off with one, the other, or both. 1. LG G5 Phone release To launch their flagship smartphone, LG made a short video…

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Solo Act

Illustration by Nate OttoBruce Roper never planned to start a business. As a teenager, he wanted to be a Beatle. As an adult, he moved to Chicago after a brief stint running a music store and began fixing guitars. Over the next quarter century, Bruce built up a modest but steady one-man business repairing and building instruments, as well as teaching guitar building. Bruce’s students come to him seeking the secrets of making guitars, but he’s the first to say there are no secrets. It’s just a matter of doing it, and there’s no substitute for the decades of experience Bruce has accumulated.https://medium.com/media/a747364df8b26224fbb3bc1381ef326f/hrefTranscriptBRUCE ROPER: Smell that. That’s western red cedar there. Yeah, that’s a great wood. But this is the same as the fence out there.WAILIN WONG: Bruce Roper is standing in the small shed where he builds and repairs acoustic guitars. It’s behind the house where he lives on the bottom…

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Where Are All the Creative Web Designers At?

There’s a common notion in the industry these days that web designers are stuck in a pit of uncreativity. The open canvas we once had as web professionals feels considerably more constrained these days by the growing collection of best practices, new technology trends and the use of automated tools. So what happened to the rare breed of creative web designers – did they really all disappear without a trace or is the more to the story behind a web that feels eerily familiar wherever you go?   The same old templates argument This is where the notion of web design becoming uncreative all stems from. Once platforms like WordPress and Shopify started publishing themes and templates the web gradually started to look more formulaic. Not only were designers creating these templates within the confines of their chosen platform but people were buying these templates in mass numbers.   Shopify’s themes…

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UX + CRO = PROFIT: How to Use Your UX Skills to Improve Conversion Rates (Part One)

“Marketing is too important to be left to the marketing department.”– David Packard, co-founder, Hewlett-Packard “Mo’ customers, mo’ problems,” said no one, ever. Whether you’re selling a product, raising donations, or offering a service, having more customers is almost always a good thing. But how can you, lovely UXer that you are, optimize your site so it converts more visitors into customers? (Spoiler alert: this post will answer that very question.) Conversion rate optimization (CRO) is the process of optimizing experiences with the goal of increasing the percentage of visitors that convert into customers. User feedback and analytics data are used to deliver a more persuasive experience — ultimately making your site more effective. Understanding users and design principles are critical aspects of CRO, so UX professionals are a natural fit to lead this type of work. This series provides an introduction to CRO and a framework to help you…

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UX + CRO = PROFIT: How to Use Your UX Skills to Improve Conversion Rates (Pt 1)

“Marketing is too important to be left to the marketing department.”– David Packard, co-founder, Hewlett-Packard “Mo’ customers, mo’ problems,” said no one, ever. Whether you’re selling a product, raising donations, or offering a service, having more customers is almost always a good thing. But how can you, lovely UXer that you are, optimize your site so it converts more visitors into customers? (Spoiler alert: this post will answer that very question.) Conversion rate optimization (CRO) is the process of optimizing experiences with the goal of increasing the percentage of visitors that convert into customers. User feedback and analytics data are used to deliver a more persuasive experience — ultimately making your site more effective. Understanding users and design principles are critical aspects of CRO, so UX professionals are a natural fit to lead this type of work. This series provides an introduction to CRO and a framework to help you…

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21 Facebook Ad Secrets Revealed by SumoMe, HubSpot, and Marketo

Let’s be honest with each other for a second… Digital marketing efforts, outside of the ‘digital marketing’ and tech space, largely suck. Go see for yourself. Pull up any B2B website. Or how about a local service provider. Or a product company. Hell — even huge, household eCommerce names are mostly terrible. Websites are clunky at best. Emails are terrible. And the less said about content or social, the better. Most are simply coasting by on brand recognition and big ad budgets to make up for you, well, skillz. Inside our lovely echo chamber of marketing technology, though, things are different. MUCH different.  The bar is insanely high. You guys reading this, and the marketers at some of the top companies profiled below, are the ones pushing the boundaries and creating the rules on-the-fly. SumoMe, HubSpot, and Marketo are just a few of the ones leading the pack. So let’s study them and…

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Hero Patterns

A project by Steve Schoger: A collection of repeatable SVG background patterns for you to use on your digital projects. Customizeable patterns. You can even snag the path data for your own deeds. Direct Link to Article — Permalink Hero Patterns is a post from CSS-Tricks Source: CssTricks

Ensuring CSS Animations Run and Stop Gracefully

The standard method of pre-loading content is to show an animation, load some content, then simply stop the animation after the content loads. Simple enough, but nailing this timing for when both of those do and should happen isn’t so simple. Since we don’t know how long it takes to load that content, many developers will simply keep the animation running in the background (possibly for infinite), or they will stop the animation “half way” right when the content finishes loading, but before it completes its iteration. Both options stink. The first is bad for performance since hidden animations still drain CPU (especially on mobile) while the second option leaves the user left with a jarring experience; stopping the animation and fading in content the same time the pre-loader’s fading out. We can fix this. Some Goals Only play animations as long as needed Allow an animation to complete its…

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Where Do All the PPC Heroes Assemble? by @sejournal

Hero Conf Los Angeles, the world’s largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search and social content you can’t get anywhere else.The post Where Do All the PPC Heroes Assemble? by @sejournal appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

5 Conversion-Sabotaging Design Features to Avoid at All Costs

Great designers are hard to find. Ones who get it… who understand conversion principles and business objectives and can translate that into something beautiful that also works. Great designers are also vastly underpaid. Mistreated. And subjected to the most inane direction from clients and bosses imaginable. It takes 0.05 seconds for someone to have a first impression of your site. Of whether they’re going to listen to what you say, eventually trust you, and perhaps, one day, purchase. And ALL of that comes down to design.  Yet, designers are forced by the people cutting the checks to work with garbage. Which inevitably leads to, garbage. Here’s why, kicking off with a bang. Conversion Killer #1. Homepage Carousel Sliders There must be some unwritten rule somewhere. An unspoken law, that every single ugly B2B website, MUST feature a homepage carousel. You know the drill. There are, like three to five slides, each…

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