Posts Tagged:Facebook

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Server-Side React Rendering

React is best known as a client-side JavaScript framework, but did you know you can (and perhaps should!) render React server-side? Suppose you’ve built a zippy new event listing React app for a client. The app is hooked up to an API built with your favorite server-side tool. A couple weeks later the client tells you that their pages aren’t showing up on Google and don’t look good when posted to Facebook. Seems solvable, right? You figure out that to solve this you’ll need to render your React pages from the server on initial load so that crawlers from search engines and social media sites can read your markup. There is evidence showing that Google sometimes executes javascript and can index the generated content, but not always. So server-side rendering is always recommended if you want to ensure good SEO and compatibility with other services like Facebook, Twitter. In this…

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5 Facebook ad Optimization Rules to Steal (And 5 Reasons Why You Need Them)

There are a million and one things to manage with Facebook campaigns. A seemingly never ending slew of variables from placements to devices to campaign types, objectives, creatives, and hell – even CTAs. Tons of stuff to sweat. Thankfully there’s a silver lining. Facebook’s optimization rules can help you automate many of the time-consuming tasks Read more Source: https://adespresso.com/feed/

7 Ways to Increase E-commerce Sales with Facebook Ads by @@mattorlic

Facebook advertising can help grow your ecommerce business. Here’s how to boost your sales with Facebook Ads.The post 7 Ways to Increase E-commerce Sales with Facebook Ads by @@mattorlic appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

How To Grow Your User Base With Lookalike Audiences and Email Marketing

Imagine throwing $3 million into Facebook advertisements. Not into a house, or a yacht, or a really nice car. Noah Kagan, SaaS founder of AppSumo, has spent over $3 million dollars on Facebook ads—and he’s not the only one. As companies look to grow aggressively, it’s not uncommon for them to pour a pretty penny Read more Source: https://adespresso.com/feed/

Facebook Advertising Strategies: 12 Facebook Pay Per Click Ideas for High-ROI Campaigns

Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies. Let’s start from the beginning. Facebook is a pay-per-click marketing channel. This means that you’ll be paying every time someone clicks on your ads. You can also be charged based on ad impressions, Read more Source: https://adespresso.com/feed/

Stay Away From These User Interface Design Mistakes

The importance of creating a functional site should not be ignored. No matter how the website is beautifully made, yet does not create interest in the site visitors, the website is doomed from the start. In other words, every aspect of the website must engage the visitor, and it all starts with great user interface design. The Importance of User Interface Design for Business Websites Web designers should always keep in mind to provide a functional site that can easily generate interest among the website visitors to create a steady traffic influx. The type of user interface design plays a significant role in driving in a high volume of web traffic. Therefore, carefully deciding which design to use should be of utmost concern. In this day and age, e-commerce has been enjoying a steady growth, raking in sales worth billions of dollars each year. This is the reason why a…

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Web Designer/Developer – Perfect Presence, LLC – Montgomery Village, MD

HostGator, Google Admin Console, WordPress, Drupal, Meteor Framework, Facebook Ad Manager*. As with doing so, we are looking to hire a couple of qualified…From Indeed – Wed, 07 Jun 2017 12:59:46 GMT – View all Montgomery Village, MD jobs Source: http://rss.indeed.com/rss?q=Drupal+Developer

Tips To Create Effective ‘Coming Soon’ Landing Pages

The company website is an effective tool for grabbing the attention of potential customers. While it may seem like a daunting task, creating an effective ‘coming soon’ landing page is not all that hard. Just like any website page, it needs to have an appealing and attractive design to make your customers excited about the launch of your new website. What is a ‘Coming Soon’ Page? Before we learn some tips on how to make an effective ‘coming soon’ page, let us first have an understanding of what these pages are. As the name implies, these are placeholders that announce whether your website is launching or undergoing maintenance. They are designed to capture a visitor’s limited attention span. While creating one may take time and energy, it can also help create a sense of anticipation to your loyal and potential customers. Making them look forward to your launch date can…

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9 Secrets the Pros Use to Create Great Facebook Ad Copy

Writing great Facebook ad copy, like writing great books (or blog posts), is a craft. David Ogilvy was considered a master of his craft. He understood before anyone else the importance of writing a good headline, for that’s the first thing readers see and determines whether they read more. It was true in the age of Read more Source: https://adespresso.com/feed/

9 Secrets the Pros Use to Create Great Facebook Ad Copy

Writing great Facebook ad copy, like writing great books (or blog posts), is a craft. David Ogilvy was considered a master of his craft. He understood before anyone else the importance of writing a good headline, for that’s the first thing readers see and determines whether they read more. It was true in the age of Read more Source: https://adespresso.com/feed/

How to Use Emojis in Facebook Ads – Complete Guide

Using emojis in marketing campaigns is like a secret spell  only known to few selected marketers. Even though the strategy’s been talked about frequently and people use emojis daily, only a few brands have yet successfully included emojis in their Facebook campaigns. If you think about the amount of emojis used by consumers every single day, Read more Source: https://adespresso.com/feed/

Reactive UI’s with VanillaJS – Part 1: Pure Functional Style

Last month Chris Coyier wrote a post investigating the question, “When Does a Project Need React?” In other words, when do the benefits of using React (acting as a stand-in for data-driven web frameworks in general), rather than server-side templates and jQuery, outweigh the added complexity of setting up the requisite tooling, build process, dependencies, etc.? A week later, Sacha Greif wrote a counterpoint post arguing why you should always use such a framework for every type of web project. His points included future-proofing, simplified workflow from project to project (a single architecture; no need to keep up with multiple types of project structures), and improved user experience because of client-side re-rendering, even when the content doesn’t change very often. In this pair of posts, I delve into a middle ground: writing reactive-style UI’s in plain old JavaScript – no frameworks, no preprocessors. Article Series: Pure Functional Style (You are…

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How do we get more subscribers, followers, and signups?

It’s the question we all have at some point running a business.Someone recently noticed that I have a larger YouTube subscriber count then they expected, given my channel’s newness and the relatively small number of views so far. Their channel was getting a ton of views from some neat niche content, but he was having trouble getting repeat visitors and subscribers.What was I doing differently?I don’t like my wedding photos. It’s been 15 years! And I still remember how much I hated the haircut I got two days before the event.I don’t spend much money on things other than camera gear and computers. Most of my clothes look like someone else had them during their good days 🙂 But soon after my wedding, I decided to find a fancy salon and pay fancy prices to someone who knows exactly how I’d like to cut my hair.I met Valerie.Valerie has been awesome. I’ve been seeing…

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The $1,500 Facebook Audience Experiment: 1% vs. 5% vs. 10% Lookalike

Facebook Lookalike Audiences are an excellent way to reach people who are similar to your existing customers and followers. When creating a Facebook Lookalike Audience, you can choose between a range of 1%-10% of the total population in your chosen target country, with 1% being those who most closely match your source. We bet you’ve Read more Source: https://adespresso.com/feed/

Everything You Need to Know About Facebook Ad Relevance Score by @@SusanEDub

Here’s everything you need to know about the Facebook Ad Relevance Score and improve your score for better performance.The post Everything You Need to Know About Facebook Ad Relevance Score by @@SusanEDub appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Google’s AMP (Accelerated Mobile Pages) Gains Support From Facebook by @MattGSouthern

Facebook is rolling out support for AMP as part of its open source Instant Articles software development kit. The company’s new SDK will have an extension that allows publishers to create content in the Instant Articles, AMP, and Apple News format. Support for Google’s AMP will be rolled out first, with support for Apple News coming in a few weeks. Facebook’s SDK will work by building AMP and Apple News pages with the same markup used to build Instant Articles. In addition, it will include the unique customization options offered by each publishing format. “With an easy way to get […]The post Google’s AMP (Accelerated Mobile Pages) Gains Support From Facebook by @MattGSouthern appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Low Ad ROI? Here’s Why Your Problem is at the Top, Not the Bottom, of the Funnel

Conversions are low. ROI abysmal. Facebook ads “aren’t working.” And that’s because Facebook ads “don’t work.” Nothing’s converting. It’s tempting to think that conversions are the problem. People already have ‘ad fatigue’ or the image isn’t good enough. Those things might be true. But more often than not, the problem is your Reach (not Frequency). You aren’t Read more Source: https://adespresso.com/feed/

16 Genius Ideas for Your Facebook Ad A/B Testing

A/B testing your Facebook ads can be super fun. There are so many different ad elements and variations you could test (and play with): The ad copy, images, audiences, placements… But where should you start? And which testable ad elements help to get the fastest improvement in results? After helping several startups with their Facebook Read more Source: https://adespresso.com/feed/

Beautiful Social Media Icons To Use In Your Website

In this age of social media, getting your readers engaged can go a long way in driving traffic to your website. For this reason, you need to consider adding social media icons to your website. It is very important to have buttons that will allow your readers to share what they are reading from your blog or website. Social icons will give you an idea of what is attractive or appealing to your readers. Fortunately, these things can be easily downloaded and installed on your website. However, you need to make sure that the buttons you are using on your website come from reputable and safe sources. Here are some websites where you can get the best social media buttons with the highest quality and from clean, malware-free repositories: Handycons Handycons is a set of free, hand drawn social media icon set consisting of 12 icons. The pack contains icons…

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