Posts Tagged:efficiency

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


9 Facebook Remarketing Rules to Guarantee Your Success

Facebook remarketing campaigns are the hidden gem of the advertising world.  While many advertisers use Facebook remarketing tactics, they’re often only targeting past website visitors and neglecting the wide range of other Facebook ad audiences. That’s an unbelievable waste of potential. You know what’s even crazier? People actually want to see your remarketing messages. A survey of 3,000 shoppers in the US and UK by AgileOne found that 41% of people in the age group of 25-34 appreciate a follow-up cart abandonment email. Have we convinced you to the point you wish to learn all the secrets of Facebook remarketing campaigns? They’re only one click away! Basically, your customers are asking for you to send them additional offers and will thank you by making a purchase. In case you’re wondering why retargeting campaigns work, here are the top reasons: With remarketing, people are already familiar with your brand and product –…

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Breadcrumb Navigation & its Usefulness

While navigating through websites, breadcrumbs are one way to ensure that you (or your users) can browse and explore easily. Breadcrumbs, or breadcrumb navigation links, are a set of hyperlinks that function as an extra navigation feature for websites. Breadcrumbs positively effect usability by minimizing the number of actions a website user needs to take to get into high-level pages, which enhances ease of navigation. They also provide indication as to the exact location of the visitor within the website’s hierarchy, providing context and, essentially, a virtual mini map of the site.  What are Breadcrumbs? A “breadcrumb” is a kind of alternate navigation method which helps to reveal the visitor’s location within a website or Web app. We often find breadcrumbs on websites that have an extensive catalogue of information organized in a hierarchical manner. We can also see breadcrumbs in Web apps that have a vast quantity of content,…

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ES6 for Drupal Developers: Arrow Functions, Concise Methods, and Other Syntactic Features

Object structures and functions are possibly two of the most commonly utilized syntactic features in JavaScript, as they both have important roles in defining classes in object-oriented programming. In ES6, defining methods and functions has become much easier with the help of concise properties and methods, and especially arrow functions, which may help to limit the lines of code you have to write. In the previous installment of this series, we took a closer look at the spread operator, default parameters, and destructuring assignment, all important features of ES6 that are useful within functions. But what about writing the functions themselves? In this third installment, we’ll delve into syntactic particularities of ES6, including those that affect our code on a large scale, such as arrow functions and concise properties, and on a smaller scale, like string interpolation, computed property names, and for … of loops. Concise properties and methods In…

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Outrigger: A Development Toolset that Makes the Easy Stuff Easy

When working on tools to increase efficiency for my team at Phase2, one of my favorite sayings is: “make the easy stuff, easy”.  That is often easier said than done. Keeping software versions and configuration consistent across the myriad of platforms, operating systems and servers had become a huge challenge.  A collection of us set out to make development, integration, staging and also production environments simple, portable and, most importantly, CONSISTENT across team members and environments. Over the past 18 months we have focused and refined a tool set that we feel really delivers on the promise of simple, portable, and consistent environments with tooling that enables our teams to deliver the highest quality work for our clients. Additionally, we felt that in order for it to reach its potential to help as many of our team members and clients as possible, and in keeping with our company values and…

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What’s Next In Tech: Takeaways from SXSW

Phase2 was in Austin last week for South By Southwest, the frenetic, ever-expanding conference celebrating the latest in technology, design, art, and entrepreneurship. We co-hosted a “Drupal Drop In” lunch with our partner, Acquia, and got a chance to speak with attendees about this year’s most popular SXSW themes. Here are a few of the highlights: AI and Machine Learning Many panels and sessions focused on the emerging applications (and moral ambiguities) of artificial intelligence, the rapidly evolving technology that underlies machine learning, deep analytics, the cognitive web, and advanced robotics. If you’ve pulled up at a stoplight next to a driverless car or been blown away by Amazon’s intuition when suggesting products, you’ve experienced AI in action. A few key takeaways: The scale and speed at which data can be mined and insights intelligently extracted is accelerating at a breakneck pace. Machine learning systems are mature enough to perform…

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QA Analyst – Blue State Digital – New York, NY

WordPress, Drupal) a plus. Work with other QA engineers and developers to continually improve testing efficiency, expand coverage, and increase product…From Blue State Digital – Wed, 15 Mar 2017 15:01:27 GMT – View all New York jobs Source: http://rss.indeed.com/rss?q=Drupal+Developer

How to Spot 7 Little-White Analytics Lies (No Polygraph Needed)

You’re data driven. You make decisions based on numbers. Results. Not pie-in-the-sky feeling and intuition. No HiPPOs allowed. There’s only one problem. What if those numbers you’re referring to are wrong? What if the stuff inside Google Analytics – the historical performance information that you’re relying upon in order to create future strategies and tactics – is only telling you half the truth? Because unfortunately, that’s what’s happening. You think you’re seeing one thing. But there’s a whole lotta stuff that’s (a) flat out incorrect or (b) misleading and misinforming. Crushing, right? Like being told the first time there was no Santa Claus. (Don’t worry kids, there is.) Don’t worry, though. Because if you know where to look, there’s a few simple tweaks you can make in order to get the truth (and nothing but the full truth) from your analytics. Here’s 7 little-white analytics lies to look for and how you…

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Using Breadcrumbs for Website Navigation

While navigating through websites, breadcrumbs are one way to ensure that you (or your users) can browse and explore easily. Breadcrumbs, or breadcrumb navigation links, are a set of hyperlinks that function as an extra navigation feature for websites. Breadcrumbs positively effect usability by minimizing the number of actions a website user needs to take to get into high-level pages, which enhances ease of navigation. They also provide indication as to the exact location of the visitor within the website’s hierarchy, providing context and, essentially, a virtual mini map of the site. What are Breadcrumbs? A “breadcrumb” is a kind of alternate navigation method which helps to reveal the visitor’s location within a website or Web app. We often find breadcrumbs on websites that have an extensive catalogue of information organized in a hierarchical manner. We can also see breadcrumbs in Web apps that have a vast quantity of content,…

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Exponential growth devours and corrupts

There is no higher God in Silicon Valley than growth. No sacrifice too big for its craving altar. As long as you keep your curve exponential, all your sins will be forgotten at the exit.It’s through this exponential lens that eating the world becomes not just a motto for software at large, but a mission for every aspiring unicorn and their business model. “Going viral” suddenly takes on a shockingly honest and surprisingly literal meaning.The goal of the virus is to spread as fast as it can and corrupt as many other cells as possible. How on earth did such a debauched zest become the highest calling for a whole generation of entrepreneurs?Through systemic incentives, that’s how. And no incentive is currently stronger than that of THE POTENTIAL.It used to be that successful, upcoming companies would show a prudent mix of present-day profits and future prospects, but such a mix is now…

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Intro to Vue.js: Vue-cli and Lifecycle Hooks

This is the third part in a five part series about the JavaScript framework, Vue.js. We’ll cover Vue-cli, and talk a little more about real-life development processes. This is not intended to be a complete guide, but rather an overview of the basics to get you up and running so you can get to know Vue.js and understand what the framework has to offer. Article Series: Rendering, Directives, and Events Components, Props, and Slots Vue-cli (You are here!) Vuex (Coming soon!) Animations (Coming soon!) Vue-cli and build processes If you haven’t yet read the last section on Vue.js components and props, I highly suggest you do so before reading this section, otherwise, some things we’ll cover will lack context. Vue offers a really nice cli that gets you up and running with your choice of a few build tools, and really nice simple starter boilerplate. It’s a lovely tool. Before…

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What to do about Dr. Google

Almost from its very inception, the Internet has been used as an essential source of medical information. Patients have become avid researchers, no longer relying only on their doctors’ advice. They feel both empowered and overwhelmed by the data at their fingertips. While healthcare professionals respect their patients’ desire to become advocates for their own well-being, they are often concerned about the validity of the information informing their patients’ decisions. There exists an opportunity for healthcare organizations to not only provide accurate, valid, and useful information to patients, but to extend their branding and create additional opportunities for meaningful interactions that wouldn’t otherwise exist. According to Google, 84% of patients use both online and offline sources for hospital research, with these searches driving nearly 3 times as many visitors to hospital sites compared to non-search visitors. The good news is that, according to the same article, patients are turning to…

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Increase Your Productivity with These 13 Chrome Extensions

The new year is always a great time to think about ways to help work more efficiently. My handy arsenal of Chrome extensions has helped me increase my own efficiency and productivity, so I’d like to share them with you! Also, I’d love to hear about your favorite extensions in the comments. 1. Grammarly (Free) Grammarly is a great extension that automatically spell-checks content as you type. I’ve pre-emptively fixed many a typo in my project Basecamp posts due to Grammarly. (The service boasts that they fix an average of 16 user mistakes per day!) 2. Project Naptha (Free) This extension is awesome. It lets you select text from inside an image. While I don’t use this daily, it’s come in incredibly handy when I need to complete a task like copying text that appears within a design comp. Every now and then, it’ll mess up the characters slightly and I’ll need to make a…

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The True Cost of Not Hiring A Designer

We like to have fun with our designs here at AdEspresso. But that doesn’t mean we don’t take design seriously. Great design is integral to the AdEspresso experience.  We want people to enjoy our site, our ads, and our product. All our design is in-house, with our full-time designers making sure every piece of design is to the highest quality. But great design gives more than a great experience. Design increases revenue, increases customers, and decreases costs. Here’s how. The ROI of Grand Designs You don’t have to take our word for it. There is plenty of evidence that good design pays. The Design Value Index tracks the returns of design-centric brands. These are select brands that put design at the forefront of their thinking and customer experience. Think Apple, think Nike, think Coca-Cola. If you track these brands against the rest of the S&P over the last decade, they…

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The outwork myth

Enough alreadyYou can’t outwork people.You may be able to outwork someone.Maybe you have a lazy friend. Or you’ve met a few entrepreneurs who talk a big game but they don’t seem to want to do any work.They don’t represent people, they each represent a person.The world is a big place. It may feel smaller, but it’s actually bigger — more people in more places have more opportunity than ever before. It’s hungry.If you’re ready to work on something, there’s someone else out there who’s ready to work on it too. Someone just as hungry. Or hungrier.Or if there isn’t — if you’re truly on to something no one else has ever thought of — then you aren’t working against anyone anyway.Assuming you can put in more hours than someone, or work harder than someone else, is giving yourself too much credit for your effort and not enough for theirs.Hours are never the differentiator — it’s never about working more hours than someone else. It’s about…

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How we structure our work and teams at Basecamp

Six weeks • One cycleAn inside look at the specifics of how we decide what to do and then decide how to do it.“How do you guys actually work? How do you choose what to do? How big are your teams? How do you structure the work itself” are questions I get all the time. I’ve been sharing the details in small group workshops and 1 on 1, but figured it was time to write something up so we can share it at large.We landed on this process after a decade of refinement. Just like we’re always iterating on our product work, we’re also always iterating on how our company works. We consider our company a product too. When you begin to think of your company like a product, you can begin to improve it in entirely new ways. I feel like we’re on version 5.2 of “how we work”.Let’s get into it:We work in…

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Georgia.Gov: Five Years with Drupal

Between applying for a business license or arranging to take a driving test, almost every citizen in Georgia interacts with the suite of Georgia.gov sites at some point in their lifetime. But before 2011, rapidly increasing operation costs, major editorial inefficiencies, and low user conversion rates hindered the state’s 45 agencies from effectively serving their citizens. Five Years with Drupal The Georgia Technology Authority teamed up with Phase2 to move 55 websites from a proprietary system hosted at the state’s data center to a Drupal platform hosted in the cloud. Five years later, Director Nikhil Deshpande of GTA discussed Georgia’s return on investment at DrupalCon New Orleans: Platform Operational Costs Declined by 65% One of the major successes discussed in Nikhil’s talk was an operational budget that declined from $1.5 million in 2012, to $513,000 in 2015 – a 65% reduction in operational costs! Much of the cost savings came from lowered…

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The secret underworld of online advertising and the one tool they use to kick ass

Every morning I’d wake up hoping this ad was the one that worked. Every morning I’d feel bad because it wasn’t. I felt like I was throwing money out the window. After a while, I noticed that whether I felt good or bad that day depended on the performance of my ads. I knew the opportunity that would open up if it worked. So I decided to study people who successfully run ads for a living and to discovered their secret. I’ve tried a bunch of ways to deal with the ups and downs of ads. At first, I ran a couple of ad campaigns and didn’t think much further about the results, except whether it was profitable or not. Something that was the norm in a couple of different jobs I’ve had, and what seems to be the norm in most standard companies, unfortunately. Most often they did not do…

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The secret underworld of online advertising and the one tool they use to kick ass

Every morning I’d wake up hoping this ad was the one that worked. Every morning I’d feel bad because it wasn’t. I felt like I was throwing money out the window. After a while, I noticed that whether I felt good or bad that day depended on the performance of my ads. I knew the opportunity that would open up if it worked. So I decided to study people who successfully run ads for a living and to discovered their secret. I’ve tried a bunch of ways to deal with the ups and downs of ads. At first, I ran a couple of ad campaigns and didn’t think much further about the results, except whether it was profitable or not. Something that was the norm in a couple of different jobs I’ve had, and what seems to be the norm in most standard companies, unfortunately. Most often they did not do…

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