Posts Tagged:drupal agencies

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Seven Ways To Become A Facebook Ads Expert For Next To No Money

Facebook recently hit the two billion monthly active users mark, and is now one of the largest online advertising platforms with over six million advertisers spending $10 billion every quarter between them. To support this large ad spend, the Facebook Ads manager platform has evolved into an incredibly powerful tool. Along with this, however, comes Read more Source: https://adespresso.com/feed/

Behind the Scenes of Facebook’s New Dynamic Creative Feature

Facebook marketers have been asking for one thing and one thing only when it comes to campaign creation – and that is the ability to A/B test their creatives. Dynamic Creative is Facebook’s way of addressing that fundamental marketing need, making split testing easier and less time-consuming. As any marketer knows, you’re only as good Read more Source: https://adespresso.com/feed/

The “10 Commandments” and the “7 Deadly Sins” of Google AdWords

AdWords is a fickle beast. It’s a love-hate relationship with temptations lurking in every corner. But there are a few major things you must do (we call them The 10 Commandments) and some others that you shouldn’t absolutely do (The 7 Deadly sins). Following the ten commandments could lead you to a wonderful, righteous life for Read more Source: https://adespresso.com/feed/

Why You Can’t Afford to Skip Retargeting

The first time you discover a brand or product, are you ready to pull out the credit card and commit? Probably not. When customers first visit your website, they likely aren’t ready to make a purchase. A recent study found that an enormous 92% of website visitors might only be there for comparison shopping or preliminary Read more Source: https://adespresso.com/feed/

What Cats Can Teach Us About Facebook Ads

It doesn’t matter if you’re a dog person or a cat person. There’s no denying that cats can teach us a lot about all sorts of things. Facebook Ads is one of them. Yep, I just said cats can teach us a lot about Facebook Ads in several different ways, and no, we at the Read more Source: https://adespresso.com/feed/

5 More Advanced Tips for Facebook and Instagram Video Ads

In 2015, we wrote a post called “5 Tips To Increase Conversions Through Facebook Video Ads.” Tricks included creating educational and inspirational videos, integrating really specific calls-to-action (CTAs), using optimized CPM (oCPM) to pay for video ads, choosing the right target audience via the ‘behavior heading’ and ‘custom audience’ features, and of course… a reminder Read more Source: https://adespresso.com/feed/

Everything You Need to Know to Get a Google AdWords Certification

Pay-Per-Click advertising is a ruthless industry. A simple search for “PPC agencies” nets 2,220,000 results on Google. It’s hyper-competitive because Google currently has millions of advertisers on their search network alone. They also dominate the online advertising board, too. Their PPC business brings in over $80 billion in ad revenue each year. But as you already Read more Source: https://adespresso.com/feed/

5 Tools to Improve Your Copywriting That The Pros Love

Copywriting and content marketing are both a combination of creativity and science. You need to choose the exact right words to have a strong-sounding cadence and an immediate appeal to readers, or else they might gloss over it. Using just the right adjectives can make a difference. Is your product “glamorous” or “sleek,” for example? Read more Source: https://adespresso.com/feed/

4 Ways to Skyrocket Organic Reach and Site Traffic using Facebook

Facebook is one of the best places for your business to be. The platform has more than two billion monthly active users, 1.2 billion on Messenger, and 700 million on Instagram, which Facebook also owns. This makes it easier than ever to reach your target market. But that also comes with a big downside: complications Read more Source: https://adespresso.com/feed/

6 Adwords Copywriting Tips That Will Grab Anyone’s Attention

Sometimes, writing ads for Google Adwords sucks. We all hate it. It feels nearly impossible to fit a compelling offer into a 30-character headline or 80-character description. To make matters worse, your entire campaign’s potential success rides on those few characters. It’s literally all you’ve got on Search Ads. So writing a short, snappy copy is Read more Source: https://adespresso.com/feed/

Influencer Marketing Guidelines: The Rules Marketers & Businesses Need to Follow

Forget “experts.” Now everyone wants to be referred to as an “influencer.” Social media and internet influencers range from cult industry bloggers to YouTube stars to local Instagrammers with shockingly impressive follower counts. They can all help you promote your business. There’s a lot of benefits to influencer marketing, especially if you’re able to build Read more Source: https://adespresso.com/feed/

The Official Facebook Advertising Playbook 2018

With a new year comes new opportunities to engage with your audience. Facebook advertising continues to be a powerhouse for marketers who want to engage customers in new and creative ways. If you have a vision, chances are, Facebook ads has the right set of opportunities for you. Let’s face it, there’s a ton of Read more Source: https://adespresso.com/feed/

The Definitive Guide to Google’s Call-Only Ads

If you’ve noticed one thing about AdWords, it might be that calls dominate your “clicks” or conversions. Despite the increasing use of text-based platforms, calls still dominate when it comes to reaching a business. In 2015, Google released AdWords’ new call-only campaigns to allow advertisers to capitalize on solely calls. According to Google, 70% of Read more Source: https://adespresso.com/feed/

Acquia Headless Lightning and Content API

Acquia Headless Lightning provides an API-first back-end content repository that allows for easy ingestion by front-end applications. Front-end developers requiring a headless or decoupled CMS have immediate access to a cloud-hosted content repository service for development, delivering, and production. Headless Lighting builds on the Acquia Lightning distribution and configures the basic tool set provided by the contrib modules selected and implemented in Lightning’s Content API. Acquia Headless Lightning advantages for front-end developers: It makes the user environment more intuitive for non-Drupalists, and more logical for all developers using Drupal primarily as a content repository. It is more opinionated about and examples of how an external / front-end application should authenticate against and consume the Content API. Features: JSON Content Module Presentation layer that hides or redirects users from content rendered by the Drupal application. User Environment Configures user interface opinions on the administrative back-end, making it intuitive to create and…

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Acquia's Lightning for Headless CMS

Acquia Headless Lightning provides an API-first back-end content repository that allows for easy ingestion by front-end applications. Front-end developers requiring a headless CMS or decoupled CMS have immediate access to a cloud-hosted content repository service for development, delivering, and production. Headless Lighting builds on the Acquia Lightning distribution and configures the basic tool set provided by the contrib modules selected and implemented in Lightning’s Content API. Acquia Headless Lightning advantages for front-end developers: It makes the user environment more intuitive for non-Drupalists, and more logical for all developers using Drupal primarily as a content repository. It is more opinionated about and examples of how an external / front-end application should authenticate against and consume the Content API. Features: JSON Content Module Presentation layer that hides or redirects users from content rendered by the Drupal application. User Environment Configures user interface opinions on the administrative back-end, making it intuitive to create and…

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Why Every Business Needs to Start Testing Their Paid Marketing

The goal of paid marketing for any company is to bring in great quality customers that will stick around for life. But too often, it can feel like you’re just shredding your cash. That’s because when you’re not targeting the right paid marketing channels for your company, you can quickly rack up a lot of Read more Source: https://adespresso.com/feed/

10 Brain Dead Facebook Ad Mistakes (and How to Fix Them)

Cookies are good. Cookie-cutter is not. No two platforms are the same. So, no two strategies will work the same, either. Facebook, for example, doesn’t have the same killer intent that AdWords does. Which changes everything. You can’t convert visitors the same way. So, you can’t create ads the same way, either. Running Facebook ads Read more Source: https://adespresso.com/feed/

5 Ways to Set-and-Forget Your AdWords Campaigns to Automatically Generate New Business

Google AdWords generates a high return due to its intent-based platform. But generating a high return often involves hours of work daily. From combing through thousands of negative keywords to adjusting bids on each campaign to meet fluctuating costs per click and acquisition.   And don’t get me started on tagging each ad’s final URL Read more Source: https://adespresso.com/feed/

Drupal Commerce 2.x: 2017 in review

Now that 2017 is over and we’re back from our well deserved holidays, it’s time to look at what the Drupal Commerce community accomplished over the past year. There is no doubt that Drupal Commerce is one of the largest and most active projects in the Drupal community. The #commerce channel is now the most active channel on the Drupal Slack, with 550 members. Over a hundred modules have received contributions from several hundred contributors working for dozens of different agencies. Just a few months after the initial stable release, there are over 2000 reported installations with new case studies appearing every week! Let’s take a closer look. Tags:  Planet Commerce 2.x Source: Reposted from: drupalcommerce.org

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