Posts Tagged:drupal agencies

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Giveaways or Viral Quizzes -What Generate More Leads on Facebook?

Lead generation is one of the most effective ways to find new customers. It lets you collect information such as emails and phone numbers—allowing you to contact people individually. That information turns into traffic that you can control through newsletters or lead nurturing sequences. In this short study, we’ll look at the key differences between Read more Source: https://adespresso.com/feed/

The 15 Best Hashtag Campaigns of All Time

Hashtag campaigns can do a lot for your business. They can build brand awareness and brand recognition. They can even shape your brand and encourage the creation of user generated content. Since hashtags dominate on Instagram and Twitter, these are significant advantages that we can’t afford to overlook. Creating branded hashtags can be difficult, and Read more Source: https://adespresso.com/feed/

11 Brands That Are Getting Snapchat Right

Snapchat is a hell for marketers. Complicated interface, short-lived content, lack of meaningful ways to track and measure performance—all this makes for an unlikely communication channel for brands. But just because many marketers feel intimated by Snapchat, doesn’t mean that there aren’t brands that are already using the network to a great effect. In this Read more Source: https://adespresso.com/feed/

The Tools You Get with Cog: The New Drupal 8 Base Theme

Cog, introduced in a previous post, was built as a toolset for satisfying the needs of enterprise clients by Acquia’s Professional Service Front-end Team. It’s used as a basic starting point for a new project and includes tools for reinforcing front-end best practices. In this blog post we will introduce you to some of the tools included in Cog. SMACSS Architecture If you are unfamiliar with SMACSS, it is a Drupal standard method for categorizing CSS rules. On initial setup of a Cog subtheme, a folder titled “sass,” will appear in your theme folder containing partials that are broken out according to SMACSS methodologies. While the initial file structure is intended to enforce SMACSS, it does not inhibit the use of other methodologies. The styles.scss file is responsible for importing all the partials and folders that the sass folder contains using globbing, allowing you to easily add new partials out…

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4 Things You Should Know Before You Start Using Memes on Social Media

Memes are one of the greatest symbols of social media. They’re edgy. They’re funny. They’re easy to iterate on, and every week, a new one pops up. But despite their popularity, it seems like using memes is a risky decision for a brand — or is it? Memes can work well for brands, but only for those that get the essential elements of using a meme right. If you try to use a meme and don’t hit the mark, you’ll look foolish and out of touch at best, but could also end up seriously offending someone. So whether you’re new to memes, or looking to spin your meme mastery into good business, this guide will help you nail marketing with memes. Their simple form and humor give memes inherent virility and a broad appeal. If you’ve been thinking about using memes to promote your brand on social media, you’re in…

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Facebook Messenger Day vs. Snapchat vs. Instagram Stories: Which One Should You Pick?

Snapchat was first. Then came Instagram. And now, Facebook. Snapchat’s defining feature is their disappearing images and videos, which can be shared publicly, to all your followers, or privately. Instagram recreated this with Stories, and Facebook played copycat in their Messenger Day feature and then again with their own Newsfeed Stories. So what’s the difference between Facebook Messenger Day, Snapchat, and Instagram Stories? Which one should you use? Does it even matter? I can tell you one thing: in the battle of Facebook Messenger Day vs. Snapchat vs. Instagram Stories, it does matter. And in this post, we’re going to look at why, along with differences between each platform and which you should use for your business. Facebook Messenger Day vs. Snapchat vs. Instagram Stories: The Similarities This is a pretty good place to start. Facebook Messenger Day, Snapchat, and Instagram Stories all have some overlapping features, including: Images and…

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Welcome to Cog: A New Drupal 8 Base Theme

Cog is a Drupal 8 base theme created and maintained by the Acquia Professional Service Front-end team. Many great Drupal base themes already exist, so what does Cog bring to the table? Cog is not intended to be a framework, or even much to look at out of the box. This is because it focuses on the developer experience. It is a minimal, stripped-down starter kit that is primarily based on the Core ‘classy’ theme. The reason for this direction: our projects typically have very custom design requirements, so imposing a framework would require considerable overriding and abstracting code. And most developers prefer starting with a blank canvas. What Cog does have is a built-in front-end build toolset based on node modules, primarily gulp. Because we have control over these tools, we can orient our development of them to complement other Acquia tools we’ve standardized on internally, such as BLT…

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Facebook Ads Case Study: How This Digital Product Got a 4X Lifetime ROI

Do you sell a digital product? Whether it’s a book, software, or course, digital products are always a lot easier to sell in theory than in reality. Selling a digital product is difficult, and there is a lot of competition on Facebook’s advertising ecosystem. However, as experience has taught us time and time again, with the right strategy, brands can get it right. Today, we are focusing on Mastin Labs, a photography software company that sells Lightroom presets that emulate film. They are long-time AdEspresso customers (almost 3 years!), and they’ve succeeded. Success wasn’t gained from any singular ad, but rather, their overall Facebook marketing and advertising strategy. With a consistent 4X lifetime return on their ads, they have something valuable to teach. Mastin Labs, started by Kirk Mastin, was born from a passion for film photography. The goal of Mastin Labs is not to replace film, but to rather…

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Facebook Ads Case Study: How This Digital Product Got a 4X Lifetime ROI

Do you sell a digital product? Whether it’s a book, software, or course, digital products are always a lot easier to sell in theory than in reality. Selling a digital product is difficult, and there is a lot of competition on Facebook’s advertising ecosystem. However, as experience has taught us time and time again, with the right strategy, brands can get it right. Today, we are focusing on Mastin Labs, a photography software company that sells Lightroom presets that emulate film. They are long-time AdEspresso customers (almost 3 years!), and they’ve succeeded. Success wasn’t gained from any singular ad, but rather, their overall Facebook marketing and advertising strategy. With a consistent 4X lifetime return on their ads, they have something valuable to teach. Mastin Labs, started by Kirk Mastin, was born from a passion for film photography. The goal of Mastin Labs is not to replace film, but to rather…

Read More →

Facebook Ads Case Study: How This Digital Product Got a 4X Lifetime ROI

Do you sell a digital product? Whether it’s a book, software, or course, digital products are always a lot easier to sell in theory than in reality. Selling a digital product is difficult, and there is a lot of competition on Facebook’s advertising ecosystem. However, as experience has taught us time and time again, with the right strategy, brands can get it right. Today, we are focusing on Mastin Labs, a photography software company that sells Lightroom presets that emulate film. They are long-time AdEspresso customers (almost 3 years!), and they’ve succeeded. Success wasn’t gained from any singular ad, but rather, their overall Facebook marketing and advertising strategy. With a consistent 4X lifetime return on their ads, they have something valuable to teach. Mastin Labs, started by Kirk Mastin, was born from a passion for film photography. The goal of Mastin Labs is not to replace film, but to rather…

Read More →

How To Slash Your Facebook Ads Costs with Split Testing

Have you been running campaign after campaign without seeing the results you wanted? You know your products are great because you already sold a bunch of them. Is the cost per lead simply too high? That amazingly cheap, endless stream of leads you were promised is nowhere to be seen, and the few ones you got costed you an arm and a leg. By now you must feel like you’ve just wasted your money and hate that Zuckerberg guy… What you are going through sucks. It feels horrible but it’s completely normal, we’ve all been there. In this article, I’ll show you how to turn that around, what to do next and how you can go from feeling like your money went down the drain to getting the results you are actually looking for. If you are interested in learning more about your audience, build a funnel that works all…

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How To Slash Your Facebook Ads Costs with Split Testing

Have you been running campaign after campaign without seeing the results you wanted? You know your products are great because you already sold a bunch of them. Is the cost per lead simply too high? That amazingly cheap, endless stream of leads you were promised is nowhere to be seen, and the few ones you got costed you an arm and a leg. By now you must feel like you’ve just wasted your money and hate that Zuckerberg guy… What you are going through sucks. It feels horrible but it’s completely normal, we’ve all been there. In this article, I’ll show you how to turn that around, what to do next and how you can go from feeling like your money went down the drain to getting the results you are actually looking for. If you are interested in learning more about your audience, build a funnel that works all…

Read More →

How To Slash Your Facebook Ads Costs with Split Testing

Have you been running campaign after campaign without seeing the results you wanted? You know your products are great because you already sold a bunch of them. Is the cost per lead simply too high? That amazingly cheap, endless stream of leads you were promised is nowhere to be seen, and the few ones you got costed you an arm and a leg. By now you must feel like you’ve just wasted your money and hate that Zuckerberg guy… What you are going through sucks. It feels horrible but it’s completely normal, we’ve all been there. In this article, I’ll show you how to turn that around, what to do next and how you can go from feeling like your money went down the drain to getting the results you are actually looking for. If you are interested in learning more about your audience, build a funnel that works all…

Read More →

Managing Drupal Sites with Composer

Talking through the growing pains of using Drupal with Composer dependency management at DrupalCon Baltimore. Drupal gets better when companies, organizations, and individuals build or fix something they need and then share it with the rest of us. Open source technologies become better, stronger, and smarter when others take it upon themselves to make a positive difference contributing their knowledge, time, and energy to it. Acquia is proud to play a part, alongside thousands of others, in making tomorrow’s Drupal better than today’s. One of the people making a difference is Jeff Geerling. Jeff Geerling (geerlingguy), Senior Technical Architect at Acquia, is a prolific and valued open source contributor. He has 150+ open source projects around both the Ansible and Drupal projects. His Drupal modules are used by almost 100,000 sites. I spoke with him about the BoF session he set up at DrupalCon Baltimore, Managing Drupal Sites with Composer.…

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10 Facebook Ad Optimization Hacks for Massive Success

Ther’s a ton of articles about Facebook ad optimization. However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.” That’s not very helpful, is it? Optimization implies that your campaign outcomes will improve as a result. It is among the key things that separate the successful unicorn ad campaigns from the rest. This article is about the Facebook ad optimization hacks that really help you take your campaign to the next level. Let’s get straight to the point, in this guide you will learn how to: Increase your ads’ click-through rates Lower your ad campaign’s cost-per-click Reach even more high-ROI audiences Lower your cost-per-acquisition Increase your sales results at the same ad budget Sounds like a difficult promise to keep? That’s because it is. If you want to reach all your target audience members and outpace your competition, you’ll need to optimize…

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10 Facebook Ad Optimization Hacks for Massive Success

Ther’s a ton of articles about Facebook ad optimization. However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.” That’s not very helpful, is it? Optimization implies that your campaign outcomes will improve as a result. It is among the key things that separate the successful unicorn ad campaigns from the rest. This article is about the Facebook ad optimization hacks that really help you take your campaign to the next level. Let’s get straight to the point, in this guide you will learn how to: Increase your ads’ click-through rates Lower your ad campaign’s cost-per-click Reach even more high-ROI audiences Lower your cost-per-acquisition Increase your sales results at the same ad budget Sounds like a difficult promise to keep? That’s because it is. If you want to reach all your target audience members and outpace your competition, you’ll need to optimize…

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5 eCommerce Conversion Mistakes Sabotaging Sales

‘Customer struggle’ is real. And unfortunately, it’s only getting worse. EConsultancy ran one study yeeeeeaaaaaaars ago that discovered UK companies were losing “24% of their annual revenue due to poor customer experiences.” That’s so bad that it brings up the 92:1 ratio. The one that says companies focus almost exclusively on NEW, without giving a dollar or pound or loonie to their existing ones. Think that’s gotten better over the past few years? Guess again. The good news is that you can start by fixing these common 5 conversion mistakes that force people to Bounce.    Here’s where you should start. Mistake #1. Overspending on Customer Acquisition You’ve read all the stats. All the previous posts. You know that carpet bombing people with more untargeted ads, without – you know – actually taking in their preferences, interests, or purchasing history is… not a great idea. Because Search –> Click –>…

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Beyond Code – Contributing to Community Spirit

How the DrupalCon Prenote helps us laugh, learn, and be a community. Four other Acquians joined me on stage in the DrupalCon Baltimore Prenote, helping spread a little joy and silliness. Drupal gets better when companies, organizations, and individuals build or fix something they need and then share it with the rest of us. Our community becomes better, stronger, and smarter when others take it upon themselves to make a positive difference contributing their knowledge, time, and energy to Drupal. Acquia is proud to play a part, alongside thousands of others, in making tomorrow’s Drupal better than today’s. “Welcome to the Prenote! Welcome to DrupalCon! Let’s celebrate this thing we love!” The DrupalCon Prenote Baltimore marked the 14th (!) time the Drupal Association invited me to open DrupalCon. I was proud to put on a fresh new DrupalCon Prenote, “Balti-more Prenote, the Balti-most fun at DrupalCon!”, bright and early on…

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LinkedIn Ads: Everything You Need to Know (Step-by-Step Tutorial Included)

Moment of truth: do you use LinkedIn Ads? If I had to place a bet, I would guess that most people reading this post have not run an ad campaign on LinkedIn. If you haven’t, you’re in the majority—only one of my clients has ever run a LinkedIn campaign. That’s a shame; LinkedIn Ads can provide immense value for certain businesses, especially when they’re used correctly. And that one client? They got results that they were really happy with. Do you want the same? Just keep reading then! We’re going to give you everything you need to get started with LinkedIn Ads, including a step-by-step tutorial. We’ve talked a lot about Facebook Ads, Twitter Ads, Promoted Pins, and Instagram Ads, but LinkedIn Ads don’t get a lot of attention—on any site. We’re going to change that right now! What Do LinkedIn Ads Look Like? LinkedIn Ads works on a bidding…

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