Posts Tagged:drupal agencies

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Decoupled Drupal Technologies and Techniques

We’ve got a new installment in the decoupled Drupal project we’re working on with Elevated Third and Hoorooh. The project we’re documenting was one we worked on for Powdr Resorts, one of the largest ski operators in North America. The first installment in the series was A Deep Dive into a Decoupled Drupal 8 Project. Part two offered a radical change of altitude, from Andy Mead, Drupal Developer at Elevated Third: Decoupled Drupal: A 10,000-foot View. And now part 3 is live: Decoupled Drupal Technologies and Techniques In this episode, senior Drupal developer Joe Flores describes a common situation: a company (Powdr) that has many, slightly different sites. The solution he describes is up-to-the-minute: using Drupal multisite, Paragraphs, JSON REST API, and other related tools. Check it out for insights from the cutting edge of web development. Source: http://dev.acquia.com/

6 Handy Hacks to Master Your Facebook Ads Using AdEspresso

I used to avoid 3rd party tools when it came to Facebook Ads. I didn’t have a particular reason. Like many people, I didn’t know much about them and I was slightly skeptical. Luckily for me, a few years ago, my boss insisted on solid and easily implementable processes for Facebook Ads. Fast-forward two years Read more Source: https://adespresso.com/feed/

Template Doesn’t Mean Cookie Cutter

The Challenge The mere mention of website templates makes some clients bristle. Nobody likes being told they have to conform to a set of rules they feel weren’t written with them in mind. They also believe that their site will look like everyone else’s and not meet their unique needs. Developers and designers also get concerned with templates, unsure if content editors will put the correct types of content in pre-built components. Sites that the development and design team spent a lot of time building can end up looking unprofessional if the templates aren’t used properly. No one wins in this scenario. The Solution Let’s first dispel the myth that using templates means your site will look like everyone else’s. When we talk about templates, we aren’t talking about simple differences in colors and fonts. Our Lectronimo website solution takes advantage of Drupal’s modularity and Panelizer to deliver different frameworks…

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The 12 Best Facebook Messenger Ads (So Far)

We’re more digitally connected with one another now than ever before. You can text friends with a smart watch, FaceTime with family on your phone or catch up on social media updates on your tablet. Now, constant communication is expanding beyond your social circle. With the launch of ads on Facebook Messenger, you can chat Read more Source: https://adespresso.com/feed/

15 Essential Tips for Evergreen Facebook Ad Campaigns

We. Love. New. Everyone obsesses over the bleeding edge. The growth hacks. The fancy, shiny new stuff. New ways to target on Facebook. New audience types. New retargeting options. But why? Why change up the strategy when you’ve got multiple Facebook ad campaigns already driving more leads than you can handle? Sure, ad fatigue is Read more Source: https://adespresso.com/feed/

The Best Landing Page Creation Tools of 2017

If you’re running Facebook Ads with the objective of lead generation, video views, or conversions, you’ll need landing pages on your site. It’s not a luxury, it’s a necessity. Most of us, however, are not expert web developers and graphic designers. This makes the creation of quality landing pages time consuming and potentially expensive, especially Read more Source: https://adespresso.com/feed/

Decoupled Drupal: A 10,000-foot View

A few weeks ago, we began a blog series about a decoupled Drupal project we worked on with Elevated Third and Hoorooh. The project was for Powdr Resorts, one of the largest ski operators in North America. The first installment was A Deep Dive into a Decoupled Drupal 8 Project. Now we’ve got part two, and a radical change of altitude, from Andy Mead, Drupal Developer at Elevated Third: Decoupled Drupal: A 10,000-foot View. Check it out, and get Andy’s take on the requirements, the responsibilities, and some of the architectural considerations that go into a project like this. You’ll see how the technology driving Powdr’s digital presence starts to come together on a new platform powered by Drupal 8. And stay tuned for the next entry of this blog series, when Andy’s project partner Joe Flores details some specific Drupal technologies and techniques they used to power Powdr. Source:…

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Snapchat’s Ad Manager: A Beginner’s Guide

A couple of years ago, Snapchat advertising was expensive, costing businesses hundreds of thousands of dollars. Ads could only be purchased through Snap’s sales team or third-party ad tools that often charged a fee. But thanks to Snap Inc.’s new self-service Ad Manager, businesses of all sizes and budgets are now able to advertise on Snapchat. Read more Source: https://adespresso.com/feed/

How to Fake Social Proof to Build Credibility (When You’re a Nobody)

People stick with what they know. They stick with what works. With what’s been around. (Even if it’s not very good.) Does Goodyear create the best tires? Probably not. Does Starbucks sell the best coffee? Absolutely not. Yet here we are, writing this and reading this from a Starbucks. It’s comfortable. It works. Even if it’s not ideal. Guess Read more Source: https://adespresso.com/feed/

How to Create a Compelling Video Story in 60 Seconds Or Less

Have you ever watched videos on social media that seem to fall flat, and it feels like you just wasted those ten seconds of your life? I can almost guarantee that those videos were missing (at least) one thing: a story. Videos get significantly more attention on multiple social platforms than plain text and even still Read more Source: https://adespresso.com/feed/

A Deep Dive into a Decoupled Drupal 8 Project

How Elevated Third, Hoorooh, and Acquia worked together to create a decoupled site for the Powdr Resorts, one of the largest ski operators in North America Part 1: Setting the Stage: Hosting a Decoupled Drupal site. Powdr Ski Resorts was facing a familiar challenge: the web sites in their network of ski resorts were on a collection of disparate content management systems, which made it difficult to govern their digital properties across multiple brands and sites. Powdr needed a digital solution that provides each brand in the Powdr family the flexibility required to deliver customized web experience for their users. Powdr turned to Elevated Third, Hoorooh Digital, and Acquia to build and design the first in the next generation of sites, a Decoupled Drupal 8 site for Boreal Mountain Resort. Elevated Third spearheaded the decoupled Drupal development; Hoorooh Digital supported the website’s frontend design; Acquia provided the cloud hosting, the…

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Facebook Ads Bidding Experiment: Automatic or Manual? The Surprising Winner

When it comes to Facebook ads bidding, marketers have two options: to use automatic bidding or manually set a custom bid. This leaves marketers wondering whether they should set a manual bid or let Facebook decide what’s the optimal cost-per-action. To date, there has been no case study on whether you’ll get cheaper results when using Read more Source: https://adespresso.com/feed/

Everything You Need to Know About Facebook Groups

How many Facebook Groups are you in right now? I bet most of you wouldn’t know the exact number and couldn’t list off every single one. I know I couldn’t. You know what else I’d bet money on? That there are a few groups that you’d be able to think of immediately. Those that offer Read more Source: https://adespresso.com/feed/

Facebook Leads Ads: The Definitive Guide

Anytime someone discusses online marketing, the conversation almost always turns towards lead generation; which ironically is also the point where most people start hearing white noise and start tuning out. Although the term lead generation can sound quite dry and monotonous, it’s actually one of the most important parts of your digital advertising funnel. So, Read more Source: https://adespresso.com/feed/

See what’s new in Drupal Commerce 2.0-rc1

Eight months ago we launched the first beta version of Commerce 2.x for Drupal 8. Since then we’ve made 304 code commits by 58 contributors, and we’ve seen dozens of attractive, high-performing sites go live. We entered the release candidate phase this month with the packaging of Commerce 2.0-rc1 (release notes), the final part of our long and fruitful journey to a full 2.0. Introducing a new Promotions UI: Some of the most exciting updates this Summer center around our promotions system. This work represents a huge leap forward from Commerce 1.x, as we’ve made promotions first class citizens in core. They power a variety of discount types and coupons, and now that they are in core we can ensure the systems are designed to look and work well on both the front end and back end. Read on to learn more about what’s new in promotions, payment, taxes, and…

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5 Steps to Create a Killer Instagram Ad Strategy for eCommerce Products

Instagram’s known for engagement. Some 4x that of Facebook. But what you don’t know is how it excels at driving product sales, too. Quick, without looking — what’s your mobile conversion rate? A paltry 1.55% on average? Compare that to the 30%+ of Instagram users who purchase products on their mobile device. (Which places them at 70% more Read more Source: https://adespresso.com/feed/

The Best Marketing Content You Need to Read On the Beach This Summer

Want to brush up on your marketing skills over the summer, or refresh your knowledge? Looking for a little light (& productive) reading on vacation? We can help you out with that. Marketing changes so rapidly. As a result, all small businesses and marketers need to stay up to date on all best practices constantly. Read more Source: https://adespresso.com/feed/

Acquia Dev Scan: Taming Expanding Databases in Drupal 8, Reservoir on DrupalEasy, and a Conference for Decoupled Drupal Developers

When Acquia-related developer content starts piling up around the Web, it’s time for an Acquia Dev Scan. In this edition: Taming Expanding Databases in Drupal 8, Reservoir on DrupalEasy, and a Conference for Decoupled Drupal Developers Dealing with expanding cache_render tables in Drupal 8 There are a number of scenarios in Drupal 8 where you might notice your MySQL database size starts growing incredibly fast, even if you’re not adding any content. Jeff Geerling, Senior Technical Architect, Acquia, figured out that most of the time the problem stems from a exponentially-increasing-in-size cache_render table. After talking about this problem with a number of colleagues, he decided to write a blog post to cover common scenarios, as well as short and long-term fixes if you run into this issue. Hence: Dealing with Drupal 8 and a giant cache_render table. The DrupalEasy podcast focuses on Reservoir Ebullient DrupalEasy podcast host Mike Anello spent…

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Top 5 Lessons I’ve Learned Working with Drupal 8

Now that Drupal 8 is “production ready,” and agencies are ready to expand their capabilities by building in Drupal 8, clients are asking about it, and the community’s focus has shifted to developing for it. Drupal 8’s predecessor, Drupal 7, has been around since January 2011, which means that by late 2016 everyone working in Drupal was very familiar with the ins-and-outs of how Drupal 7 worked. Writing modules, using the hook system and preprocess functions, figuring out templating and theming quirks — it all became second nature to us. We’d mastered views and webforms, and some of us had written a couple of tricky migrations. In short, we’d all grown comfortable with Drupal 7 — and then along came Drupal 8. With the arrival of Drupal 8, many of those core components — on which we’d built many sites, and a living — have changed dramatically. We are now…

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