Posts Tagged:Drive

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

7 Vital Elements of a Successful YouTube Video by @jonleeclark

These seven elements of a successful YouTube video are what will help you convert more customers and drive more sales.The post 7 Vital Elements of a Successful YouTube Video by @jonleeclark appeared first on Search Engine Journal. Source:

Does Social Pain Really Work for Customer Retention?

We’re taught that positivity breeds positivity. “Believe in yourself” wouldn’t be a popular saying if people thought that negativity leads to success. But negative emotions can also drive people to positive actions. In many cases, negative emotions can be more powerful motivators than happiness and love. That’s only, however, if they’re used correctly. Overdo it, Read more Source:

The reason why Acquia supports Net Neutrality

If you visit Acquia’s homepage today, you will be greeted by this banner: We’ve published this banner in solidarity with the hundreds of companies who are voicing their support of net neutrality. Net neutrality regulations ensure that web users are free to enjoy whatever sites they choose without interference from Internet Service Providers (ISPs). These protections establish an open web where people can explore and express their ideas. Under the current administration, the U.S. Federal Communications Commision favors less-strict regulation of net neutrality, which could drastically alter the way that people experience and access the web. Today, Acquia is joining the ranks of companies like Amazon, Atlassian, Netflix and Vimeo to advocate for strong net neutrality regulations. Why the FCC wants to soften net neutrality regulations In 2015, the United States implemented strong protections favoring net neutrality after ISPs were classified as common carriers under Title II of the Communications…

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I do whatever I want at work and I haven’t been fired yet

A few of us at Basecamp were recently discussing how decisions get made to “green light” new projects, and I came to the conclusion that it boils down a simple rule:If you can make a decision and you don’t think it’s going to get you fired, just do it.Basecamp operates without much in the way of formal decision making processes. We don’t have a budgeting process, we don’t have program reviews, we don’t have long term detailed plans. There’s a vision for where we want the company and the product to be going, and a tremendous amount of trust that people will use their time and energy to move us in that direction.The lack of those formal processes means it’s up to each individual to figure out what to do when they have an idea. The amount of implicit “decision making authority” differs for each person, depending on role, tenure, etc., but…

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5 Ways to Drive More Qualified Leads With LinkedIn Sales Navigator by @Jasmine_Sandler

Rock your B2B sales funnel. Here are five ways you can maximize qualified lead generation via LinkedIn Sales Navigator.The post 5 Ways to Drive More Qualified Leads With LinkedIn Sales Navigator by @Jasmine_Sandler appeared first on Search Engine Journal. Source:

Compound Interest

I love this very simple yet profound and powerful reminder about compound interest: Now for the matter of drive. You observe that most great scientists have tremendous drive. I worked for ten years with John Tukey at Bell Labs. He had tremendous drive. One day about three or four years after I joined, I discovered that John Tukey was slightly younger than I was. John was a genius and I clearly was not. Well I went storming into Bode’s office and said, “How can anybody my age know as much as John Tukey does?” He leaned back in his chair, put his hands behind his head, grinned slightly, and said, “You would be surprised Hamming, how much you would know if you worked as hard as he did that many years.” I simply slunk out of the office! What Bode was saying was this: “Knowledge and productivity are like compound interest.”…

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Why Use a Third-Party Form Validation Library?

We’ve just wrapped up a great series of posts from Chris Ferdinandi on modern form validation. It starts here. These days, browsers have quite a few built-in tools for handling form validation including HTML attributes that can do quite a bit on their own, and a JavaScript API that can do even more. Chris even showed us that with a litttttle bit more work we can get down to IE 9 support with ideal UX. So what’s up with third-party form validation libraries? Why would you use a library for something you can get for free? You need deeper browser support. All “modern” browsers + IE 9 down is pretty good, especially when you’ve accounted for cross-browser differences nicely as Chris did. But it’s not inconcievable that you need to go even deeper. Libraries like Parsley go down a smidge further, to IE 8. You’re using a JavaScript framework that…

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If It Ain’t Baroque, Don’t Fix It

Illustration by Nate OttoBen and Larry are longtime owners of two different music-related businesses, a payroll service for musicians and an auctioneer of rare classical LPs. They don’t know each other, but they have something in common: They’re both still running their businesses on custom software written in the 1980s by the same developer. This episode features the soothing, nostalgic hum of a dot matrix printer, variations on “Three Blind Mice,” and more! Do you remember your first computer? Ben does. He got his first computer in 1986, when he hired a programmer to write some custom software for his business.BEN: I was frightened beyond reason and little by little, I got the hang of it. Those computers at that time were just old DOS machines.TROY HENIKOFF: It was a Compaq desktop, and the reason it was a Compaq was because the IBM PC ran at 4.77 megaherz, but the Compaq ran…

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7 Facebook Headline Hacks to drive clicks through the roof

Your problem is attention. It’s competing with friends and family. Breaking through the other three million that already advertise on Facebook. Another two million blog posts or trillions of emails each and every day. You need that little extra inch. That special thing to set your ads apart in this sea of competition. And that’s where proven Read more Source:

Acquia Jumpstarts Data-Driven Personalization with New Starter Kit

We have all heard the buzz around personalization — the key to orchestrating a customer experience that will drive engagement, conversions, and loyalty. Unfortunately, implementing personalization continues to be a challenge for marketers due to an inability to collect data across multiple customer touch points and unify that data across tools into one customer profile. About 80 percent of companies don’t understand their buyers beyond basic demographics and purchase history, and 96 percent of marketers struggle to build a single view of customers, according to VentureBeat. The reality is that personalization throughout the customer journey means nothing without data. It is not possible to deliver the right message at the right time without knowing and understanding the needs and desires of each individual buyer. Even those marketers who invest in technologies to capture customer data are limited by their inability and resource to connect information across all of their various…

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Powerful Strategies To Connect Your Website To Social Media

The key to standing out and succeeding over your competitors is by increasing your online presence. Most businesses take advantage of social media because it has become one of the useful and most powerful tools to let people know about your company, products and services. A website that is prominently visible on search engines makes it easier to connect with potential consumers, thereby leading to a positive impact towards the business. What causes websites to rank higher than the rest depends on search engine optimization (SEO), although its main driving force is high quality content. On top of these, you need to connect your website to social channels. In this article, I will share with you some tips and techniques to maximize social media for your website. The Importance of Social Media Social media has become a part of any online business. At least 97% of marketers are currently participating…

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Copywriting Q&A: How to Get More Work From Past Clients

Most copywriters work hard to get their clients. But when the project is over, they let those same valuable clients disappear, never reaching out to them again. Today, we’re going to talk about a strategy to get more work from previous clients. Read on… Today’s question from Molly W., who asks, “I finished up some projects with clients I really, really liked. Do you have any ideas for ways to get more work with them, either now or later on?” One-and-done is never a great strategy for a business, but it’s one that many copywriters adopt. Does this sound like you? You land a client, you do the work, you do the revisions, you send the invoice…and you never talk to them again. Or you do—but only if they reach out to you later. It’s both faster and easier to get more work from previous clients than it is to…

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Enter the dot matrix

Illustration by Nate OttoTroy Henikoff was a college student in 1984 when he wrote his first program, a piece of software to help his grandfather’s steel warehouse manage their inventory. That summer project led Troy to start his own software consulting business a couple years later. This is an atypical Distance story about beginnings, endings and unexpected legacies. Troy Henikoff describes himself as an unintentional entrepreneur. Today he’s a well-known figure in Chicago’s tech scene, but when he began dabbling in computer programming and setting up his own business, there was no established startup culture for him to absorb. No networking events, no hoodies, no cliches about hustle or crushing it or changing the world. Troy’s story starts in 1984, at his grandfather’s steel warehouse on Chicago’s south side. He had just finished his sophomore year of college.TROY HENIKOFF: So that summer when I got to Chicago, I was given a bunch…

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How Can I Drive Traffic to an Existing Site? #AskanSEO by @jennyhalasz

Five ways to get the ball rolling for a website that has never been penalized, but has no traffic.The post How Can I Drive Traffic to an Existing Site? #AskanSEO by @jennyhalasz appeared first on Search Engine Journal. Source:

How SEO & UX Work Together to Drive Your Business by @CJGiarratana

How to combine the benefits of SEO and UX to improve your online presence, drive qualified traffic, and increase sales.The post How SEO & UX Work Together to Drive Your Business by @CJGiarratana appeared first on Search Engine Journal. Source:

New file upload and browsing in Basecamp 3 for Android

Summer brings 4 day work weeks at Basecamp, but that doesn’t mean the Android team takes a break. They just launched a new version of Basecamp 3 for Android, with an updated file browser to make attaching files to your Basecamp faster and easier.With the new file browser, you can attach an image directly from the camera (Android 5 and above), or file from Dropbox or Google Drive:Upload from your camera, or a service like Dropbox/Google Drive.Check out the new camera and file picking features in action: it Today!Basecamp 3 for Android 3.5.4 with the new file browsing and uploading is available today in the Google Play Store. The new file browsing feature is available in Android 4.4 and above (the camera option is in Android 5.0 and above only). Try it out and leave Jay, Dan and Jamie a review in the Play Store.If you don’t have a Basecamp 3 account yet, now is…

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6 Interesting Ways You Can Use Twitter Polls by @wonderwall7

Here are a few interesting ways you can use Twitter polls to help drive more engagement.The post 6 Interesting Ways You Can Use Twitter Polls by @wonderwall7 appeared first on Search Engine Journal. Source:

Stay Away From These User Interface Design Mistakes

The importance of creating a functional site should not be ignored. No matter how the website is beautifully made, yet does not create interest in the site visitors, the website is doomed from the start. In other words, every aspect of the website must engage the visitor, and it all starts with great user interface design. The Importance of User Interface Design for Business Websites Web designers should always keep in mind to provide a functional site that can easily generate interest among the website visitors to create a steady traffic influx. The type of user interface design plays a significant role in driving in a high volume of web traffic. Therefore, carefully deciding which design to use should be of utmost concern. In this day and age, e-commerce has been enjoying a steady growth, raking in sales worth billions of dollars each year. This is the reason why a…

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The Business Cycle, Part 2

Illustration by Nate OttoIn 2010, as Worksman Cycles was emerging from the recession and ready to grow again, the maker of heavy-duty cycles saw an exciting opportunity to supply the bikes for New York City’s bike share program. But the city rejected Worksman’s proposal, and that disappointment lay the groundwork for the company to relocate to South Carolina, leaving behind the city it had been in since its founding in 1898. is the second part of our story on Worksman Cycles. If you missed the first episode, which explores the company’s history and commitment to keep manufacturing bikes in the U.S., be sure to catch up!TranscriptWAILIN WONG: Hi everyone, it’s Wailin. This is the second episode in our two-parter about Worksman Cycles, so you should go back and listen to the previous episode if you haven’t already. It’s about how Worksman found its niche making industrial cycles and kept its manufacturing in the…

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