Posts Tagged:digital

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

How to Avoid Burnout & Survive Long Term in Digital Marketing by @malleeblue

Here are some tips on how SEOs and digital marketers can avoid burnout and survive long term in the industry.The post How to Avoid Burnout & Survive Long Term in Digital Marketing by @malleeblue appeared first on Search Engine Journal. Source:

5 Best Digital Marketing Courses to Take Your Career to the Next Level

Check out five of the best digital marketing courses that will help take your career to the next level.The post 5 Best Digital Marketing Courses to Take Your Career to the Next Level appeared first on Search Engine Journal. Source:

Facebook Leads Ads: The Definitive Guide

Anytime someone discusses online marketing, the conversation almost always turns towards lead generation; which ironically is also the point where most people start hearing white noise and start tuning out. Although the term lead generation can sound quite dry and monotonous, it’s actually one of the most important parts of your digital advertising funnel. So, Read more Source:

9 Easy Ways to Increase Your Authority & Influence as a Marketer by @brentcsutoras

Whether you’re an SEO or digital marketer, you can become an influencer by increasing your authority. Here’s how.The post 9 Easy Ways to Increase Your Authority & Influence as a Marketer by @brentcsutoras appeared first on Search Engine Journal. Source:

How to Identify Goals for Digital Project Success [Video]

Would you tell me, please, which way I ought to go from here? That depends a good deal on where you want to get to… — Alice in Wonderland Source:

Empathy Prompts

Activities to help you develop empathy for the variety of people that use your thing. Eric Bailey: This project is geared towards anyone involved with making digital products. It is my hope that this reaches both: People who are not necessarily involved in the day-to-day part of the process, but who help shape things like budget, timeline, and scope, and People who work every day to help to give these products shape and form These prompts are intended to help build empathy, not describe any one person’s experience. These prompts are not intended to tokenize the experience of the individuals experiencing these conditions. I love the “share” link on the page. It’s basically window.prompt(“go ahead”); Direct Link to Article — Permalink Empathy Prompts is a post from CSS-Tricks Source: CssTricks

The reason why Acquia supports Net Neutrality

If you visit Acquia’s homepage today, you will be greeted by this banner: We’ve published this banner in solidarity with the hundreds of companies who are voicing their support of net neutrality. Net neutrality regulations ensure that web users are free to enjoy whatever sites they choose without interference from Internet Service Providers (ISPs). These protections establish an open web where people can explore and express their ideas. Under the current administration, the U.S. Federal Communications Commision favors less-strict regulation of net neutrality, which could drastically alter the way that people experience and access the web. Today, Acquia is joining the ranks of companies like Amazon, Atlassian, Netflix and Vimeo to advocate for strong net neutrality regulations. Why the FCC wants to soften net neutrality regulations In 2015, the United States implemented strong protections favoring net neutrality after ISPs were classified as common carriers under Title II of the Communications…

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Let’s Talk About Speech CSS

Boston, like many large cities, has a subway system. Commuters on it are accustomed to hearing regular public address announcements. Riders simply tune out some announcements, such as the pre-recorded station stop names repeated over and over. Or public service announcements from local politicians and celebrities—again, kind of repetitive and not worth paying attention to after the first time. Most important are service alerts, which typically deliver direct and immediate information riders need to take action on. An informal priority A regular rider’s ear gets trained to listen for important announcements, passively, while fiddling around on a phone or zoning out after a hard day of work. It’s not a perfect system—occasionally I’ll find myself trapped on a train that’s been pressed into express service. But we shouldn’t remove lower priority announcements. It’s unclear what kind of information will be important to whom: tourists, new residents, or visiting friends and…

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Designed Lines

Ethan Marcotte on digital disenfranchisement and why we should design lightning fast, accessible websites: We’re building on a web littered with too-heavy sites, on an internet that’s unevenly, unequally distributed. That’s why designing a lightweight, inexpensive digital experience is a form of kindness. And while that kindness might seem like a small thing these days, it’s a critical one. A device-agnostic, data-friendly interface helps ensure your work can reach as many people as possible, regardless of their location, income level, network quality, or device. Direct Link to Article — Permalink Designed Lines is a post from CSS-Tricks Source: CssTricks

Finally! A Marketing Dashboard That Puts You Light Years Ahead by @rankranger

Learn how to get ahead of the marketing race with Marketing Dashboard, the un-average Joe of digital dashboard reporting.The post Finally! A Marketing Dashboard That Puts You Light Years Ahead by @rankranger appeared first on Search Engine Journal. Source:

Why Has a Trip to the Grocery Gone Largely Unchanged in 65 Years?

Growing up, I can vividly recall our family’s weekly excursion to the local grocery chain. Our food list in hand, kids in tow, and coupons in pocket, we trekked through the grocery store on a quest to conquer what always seemed impossible: getting the week’s food in under an hour. My mother, always the stalwart leader, doled out captivating tasks to keep us amused. We fetched her items, and consequently, tried to sneak junk food into the cart from our mini-tasks. She maintained her role as the cart gatekeeper, blocking contamination from entering the basket. However, if all went well and we were relatively behaved, a small reward awaited us on the last aisle of each weekly journey—a choice of confection from the baker’s counter to all helpful and well-behaved children. We endured the other fifty-eight minutes of choring for that one sweet moment of victory. Mix in some moments of whining, some laughs over how food…

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6 Potential Career Paths for Digital Project Managers

I love being a Project Manager. There. I said it. I love my job for several reasons, but a big one is that I get to be a generalist. I have experiences that vary widely every single day, and there are always new and different challenges. I know my experience isn’t unique. You can see from these articles by Kelly and Emily that the talents and skills we look for in our Digital Project Managers (DPMs) are likely to result in someone that enjoys getting to do a little bit of everything. Unfortunately, as much as I love being a generalist, it can feel limiting for some folks. Not having a speciality makes identifying the next step in a career fairly murky. DPMs need to be fearless and ambitious and ready to tackle anything…so naturally they are going to look for how they can keep growing. With every day as…

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How Google Stole the Internet in 5 Simple Steps

It seems like a lifetime ago since Google emerged from Silicon Valley as a refreshing tech prospect branding the slogan: “Don’t Be Evil”. Now, in 2017, that heart-warming slogan is no more and Google is simply one element of its parent company Alphabet, which seems hell-bent on taking over the world. Progress is good, too. Alphabet is a global leader in artificial intelligence, life sciences and a range of technologies used by the military. The tech giant is quite literally everywhere and it’s on a mission to know everything about us and the world we live in, which makes for some scary aspirations when you think about it (omnipresence + omniscience + omnipotence = God). Alphabet’s global takeover started with Google, of course, which managed to pretty much steal the internet from under our feet in five simple steps. This is no exaggeration either. It’s already happened and, if you don’t realize it yet,…

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Making a Custom, Acquia-Hosted Site Affordable for Higher Ed

With budget cuts and rising expectations, higher education websites have become a challenging balancing act of function and affordability. As one of the main marketing tools to prospective students, higher ed websites increasingly need to do it all. They have to be responsive, accessible, easily navigated, support the brand, contain large bodies of complex content that often require custom functionality not standard in CMSes, and be future-proof enough to last 5-7 years — the next time funds might be available to rework the website. And if those hurdles aren’t enough, institutions typically have limited budgets and limited staff to maintain their web presences. Over the past decade we’ve seen patterns in the needs, challenges, and wants of our higher ed clients. There is clearly a need for a virtual “off-the-shelf” website solution that: Specifically meets the content and functional needs of higher ed institutions Allows room to infuse websites with…

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UI Engineer – If Then – Atlanta, GA

If/Then, a media solutions and marketing agency based in Atlanta, is looking for a Web Developer with Computer Science, Digital Media, and front-end development…From If Then – Thu, 06 Jul 2017 01:00:38 GMT – View all Atlanta, GA jobs Source:

Repeatable, Staggered Animation Three Ways: Sass, GSAP and Web Animations API

Staggered animation, also known as “follow through” or “overlapping action” is one of the twelve Disney principles of animation as defined by Ollie Johnston and Frank Thomas in their 1981 book “The Illusion of Life”. At its core, the concept deals with animating objects in delayed succession to produce fluid motion. The technique doesn’t only apply to cute character animations though. The Motion design aspect of a digital interface has significant implications on UX, user perception and “feel”. Google even makes a point to mention staggered animation in its Motion Choreography page, as part of the Material Design guide: While the topic of motion design is truly vast, I often find myself applying bits and pieces even in smallest of projects. During the design process of the Interactive Coke ad on Eko I was tasked with creating some animation to be shown as the interactive video is loading, and so…

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5 Unusual Places for Freelance Copywriters to Find Clients

Someone once said that “the richest people in the world look for and build networks, everyone else looks for work.” This was American businessman and author Robert Kiyosaki, one of the most successful book writers of the millennium. His meaning? That building a successful business (and earning a good income as your own boss) starts with finding opportunities, not just jobs. So if you’re new to freelancing, it’s important to keep your mind open about where and when you might be able to make meaningful business connections with others. Because you never know where you might stumble upon your next big break. Here are five unusual places to find copywriting clients that you shouldn’t knock until you’ve tried… 1. Local Farmers’ Markets It may seem like an odd place to go hunting for copywriting jobs but local events like farmers’ markets are great for making connections. Most businesses in the…

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The OSTraining Podcast #4: Olivier Karfis and WooCommerce Apps

In this episode, I talk with Olivier Karfis who runs, a successful site teaching people how to speak French. Olivier uses WooCommerce as a platform for digital downloads, and increasingly for mobile and desktop apps, based on the WordPress API. This episode touches on several issues we love to talk about: teaching, e-commerce, traveling and how to constantly re-invent and re-invigorate your career. [[ This is a content summary only. Visit for full links, other content, and more! ]] Source:

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