Posts Tagged:Cake

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

Our quest to see the Northern Lights

In February we spent a weekend in the Arctic Circle hoping to see the northern lights. I’ve been so busy, I only now got around to writing about it. We decided to travel to Nellim for an action-packed weekend with outdoor adventure, wood fires, reindeer and no WiFi. Nellim, is a small Finnish village, close to the Russian border and in the middle of nowhere. This place is a true winter wonderland with untouched and natural forests. On our way to the property we saw a wild reindeer eating on the side of the road. It was all very magical. The trip was my gift to Vanessa for her 40th birthday! I reserved a private, small log cabin instead of the main lodge. The log cabin itself was really nice; even the bed was made of logs with two bear heads carved into it. Vanessa called them Charcoal and Smokey.…

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6 Reasons Working Moms Make Good Workers

As of 2010, Women comprised 47 percent of the total U.S. labor force and are projected to account for 51 percent of the increase in total labor force growth between 2008 and 2018. (United States Department of Labor, Women’s Bureau) And according to a Pew Research Center survey, half of U.S. homes today include a full-time working mother. While there are more working moms in the workforce than ever before, old-fashioned stigmas remain that working moms are not as productive as women without kids and/or men in general. The reality is what makes us good moms also makes us good workers. We are just as ambitious, dedicated, and motivated as our peers. The difference is when others are hanging up their hats, we are just starting our second full-time job. 1. We Are Chief Multi-Taskers Have you ever taken a client call, while holding your baby with one hand, and…

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Pong with SVG.js

Everybody loves the vintage game Pong, right? We sure do. What’s more fun? Building it yourself! That’s why we decided to create one with SVG.js – to highlight some aspects of our library. It might seem like a complex idea for a small tutorial, but as you’ll see, it’s simpler than it sounds. Let’s dive into it! Here’s the finished product: See the Pen Fully functional Pong game with effects by Wout Fierens (@wout) on CodePen. Getting started SVG.js is available through Github, npm, bower or CDN.js. There are plenty of options for getting your hands on SVG.js, so use whatever you are most comfortable with. Start out by creating a new HTML document and include the library. Create an empty <div> to serve as a wrapper for the SVG document, and give it an id attribute. Something like pong should be suitable for this project: <div id=”pong”></div> Next, initialize…

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If Your Company Were a Couch…

Without even realizing it, our perceptions are cross-referenced with our memories. Our brains conjure up an emotional reaction when our eyes see familiar shapes, colors, and textures. This fun exercise uses various styles of couches to help you make decisions about the emotional response that best represents the personality of your company (or how you would like your company to be perceived). So, which couch feels most like your company? Parallel your choice with your company’s brand personality attributes. Insights on effective color and hand-picked typography choices (with links to free fonts) are included and will help codify your communication style. See if your choice aligns with your company’s mission and vision. Is your brand… Stylish? Clean lines, modern, current. That’s a stylish company. Being confident and deliberate in your decision-making shows in everything you do. This company may associate themselves with a Mid-Century modern look. Recommendations: For color —…

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AdEspresso joins Hootsuite — Anatomy of an M&A

Yes, we joined forces with Hootsuite: you can find our announcement here. Exciting times! We also wanted to give some visibility to the actual mechanics. M&As (Mergers and Acquisitions) are so rare and there’s always a high confidentiality/pressure involved. So much so that they are by far *the* most obscure processes of the startup industry. Still, as our CTO wisely said: “startups either are acquired, or they go IPO, or they die”. That’s really it. (an IPO – initial public offering – is the first time that the stock of a private company is offered to the public) A few minutes after having signed on the dotted line, there was only one thing in my mind. Four words. “Ok, that was terrifying”. And I don’t mean it in a nice catchy and hyperbolic way. I mean “terrifying” in the most literal way possible. What follows is the insider’s story of how it all went down. The mechanics —…

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5 steps to a scaleable content marketing campaign

There are 2 key points in the life of a content marketing campaign where many fail. The first is the beginning, where you set out to find what your audience is looking for. The second is when you to scale your content creation beyond yourself. You hire a writer… But the brand loyalty you have carefully built up over time can turn against you here. Will the audience that you’ve worked so hard to build up still be interested in following content created by someone else? Will you be able to maintain the quality of what you publish? Can you find a writer to write in your voice? Many content marketing campaigns fail at this crucial stage. But there are a few simple steps you can take to improve your odds and ensure the long-term success of your campaign. Not scaling your content could be dangerous. What if, after many…

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How to get powerful results with your content marketing strategy

It’s easy to see the allure of content marketing, to follow the stories of the many successful startups that have used it to build an army of followers and create a renowned brand. Like Groove HQ, that just 3 years ago was a few months away from running out of cash and now has 5 million in annual recurring revenue. They simply changed their content marketing strategy. If you want to see these same results for your business, you’re going to need a documented content strategy. A long-term vision that not only guides your content but sets you up for success in other aspects of your marketing. In this post, I’m going to show you the key elements of a content strategy that will guide you to long-term success and set you up to get amazing results with your paid traffic campaigns as well. Three years ago Alex Turnbull, CEO…

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Should You Offer A Coupon Code In Your Facebook Ads?

Coupons are the proverbial golden tickets of sales. Or they seem that way, until they devalue your product, slow your growth, and ruin your brand. Though coupons can be a powerful force to drive sales, they can have unintended, disastrous effects. Just ask Rachel Brown of Need A Cake Bakery in London, who lost $20,000 in a nightmarish response to a cupcake coupon. The negative effects of offering coupons aren’t always that obvious (or high in refined sugar), especially because you intend for coupon offers to help your business. Take a look at the different goals you might be hoping to achieve with coupon codes and how each might backfire. Then see how you can achieve these goals without using coupons and build a stronger business in the process. Your goal: Offer lower prices than your competition When you’re in a competitive market with other companies that sell similar products,…

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Facebook: Workplace

I can literally hear all of the IT administrators scream as they have to “unblock” access to Facebook on their local networks at work… The idea of Facebook moving into the team and productivity setting makes complete sense. Even I find myself nodding my head in agreement with their strategy and product direction. It’s just hard to not imagine this system ultimately powering not just your personal relationships but your professional ones as well. It’s always been a bit fluid technologically but not seamless. Now, it seems, you’ll be able to have your cake and eat it too. I am not personally a large user of Facebook after having quit a while ago, but, I won’t lie… I’ve imagined a world that has forced my hand to go back. How I reason through this in my small brain is comparing it to another enterprise solution and toolset that I use but…

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Gatti’s Jingle Campaign Microsite Launches

Pixeldust and Nice Monster launched a microsite for Gatti’s web-based jingle contest. Gatti’s, a rapidly-expanding, long-time Texas pizza chain, is looking to update their current jingle with a public music contest. Pixeldust and Nice Monster built the web application for users and musicians to upload their music and videos for the contest. Submissions will be judged by regular users and a panel of Gatti’s judges. The winning jingle will receive a cash prize of $10,000 and media exposure, and be featured in Gatti’s end-of-contest concert.

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