For more than 30 years, the Cactus Cafe has been the soul of live acoustic music in Austin. A local gem in a sea of music tranquility, Cactus Cafe provides a unique, intimate experience that both artists and audiences are unlikely to find anywhere else. It’s a rare place that showcases music in the way that every true fan hopes to experience their favorite artist: live, up close and personal. It’s a place where audiences can savor the music they love. But cactuscafe.org did not provide any information about the venue or give customers any indication of the awesomeness they were about to experience. And while Cactus Cafe’s word-of mouth reputation has reached every corner of Austin, they lacked the ability to connect with artists and customers online.