Posts Tagged:business

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

Not meeting your goals

I gave up daily vlogging recently. On January 1, 2017, I announced I’d start uploading a video every single day. There was no end in mind. Some people have taken on this challenge and lasted days. Some people have lasted years. I lasted a little over 3 months.The breaking point was a company meetup at Highrise, a simple CRM company I took over from Basecamp in 2014. Our meetup was just a handful of days. But those days were optimized to spend every minute possible together since we’re all working remotely the rest of the year.There was a lot of great footage from the meetup, but I didn’t have any time to edit fun stories together. Or think about pacing. Add music.I shot YouTube live videos to at least get something out and keep my commitment to the daily vlog, but my YouTube stats started to tank.So, I decided to focus on creating better…

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How to Increase Business Revenue with Marketing Automation Campaigns by @KunjalPanchal

Looking for ways to drive more conversions and revenue? Learn how automating your email campaigns can do just that.The post How to Increase Business Revenue with Marketing Automation Campaigns by @KunjalPanchal appeared first on Search Engine Journal. Source:

One door at a time

Entrepreneurs are told to go big or go home. Stop obsessing over scale, and perfect the basics instead.Last year, I met a first-time entrepreneur who was opening a tea shop. We’ll call him John.At the time, he had a pop-up shop in my neighborhood. I really liked him, his vision, and the quality and presentation of his tea, so we kept in touch. When he decided to go from pop-up to permanent shop, he asked for my advice.While we were talking about this permanent shop, which he still hadn’t opened, his attention would often drift to his next shop. And the one after that. And after that. And then building an app to make online ordering easy. And then, becoming the next Starbucks.Whoa. Hold on, man, I told him. I get it, scaling the business seems sexy. But, I said, that is the entirely wrong thing to think about now. I wouldn’t spend…

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Building the Best Relationships We Can

Maslow had it wrong. To get it right, we have to move social needs to the bottom of his pyramid.-Matthew Lieberman (Professor of Social Cognitive Neuroscience at UCLA and author of the book Social)Babies would die without their caregivers at birth. Study after study show the pain and ill we go through when we are isolated from others like us. As humans, we are wired to connect to one another.However, instead of connecting, we seem to be heading the opposite direction. On the streets and in restaurants people are looking at their phones instead of the person right next to them.Businesses strive to make everything quicker, faster, and automated. Sending automated welcome emails with generic information to everyone who signs up. Introducing artificial intelligence to weed through support inquiries instead of having someone read and respond to your query.It’s important to us here at Highrise to help people build great relationships. For many of our…

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2 Things Every SEO & Link Building Champion Must Learn by @thewillrobins

I’m always looking for new ways to take over Google. I want to rank and bank. I want to find ways to make my sites or my clients shoot to the top. I love link building today. The new environment seems more like traditional business prospecting, which I was always good at. The last few years of SEO and link building have seemed stale. Has anything changed in the last couple of years? 90 SEOs Weighed in on White Hat Link Building in 2015 This Ahrefs post was popular back in 2015. It was right on point. Skyscrapers were and […]The post 2 Things Every SEO & Link Building Champion Must Learn by @thewillrobins appeared first on Search Engine Journal. Source:

Introducing “The Heartbeat” Newsletter

I’m fed up with newsletters, so I decided to create my own.I’m not a fan of newsletters.Many of them are full of B.S. or feel sales-y to me… especially when it comes to the topics of leadership, employee engagement, and company culture. And, compiling a million Google alerts for me to try to stay “up-to-date” on insightful reads on leadership wasn’t cutting it, either.So, I decided to create my own. I’m calling it, “The Heartbeat” — a bi-weekly newsletter on leadership. It’s what I wish had previously existed.Starting today, I’ll publish the The Heartbeat every other Tuesday. I’ll put together a roundup of ~10 links to pieces that I’ve found interesting and significant around leadership, employee engagement and feedback, communication, company culture, etc.I’ll also include a short 5–10 minute interview with a CEO, business owner, or founder who I respect. I’ll ask one question that gets to the heart of how that person thinks about…

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Going to the Mattresses

Illustration by Nate OttoTim Masters describes himself as “just a mattress maker,” but that belies the business acumen he’s gained over decades of building and selling beds. Tim’s store in the Chicago suburbs, Quality Sleep Shop, opened in 1969 and has held its own against the proliferation of private equity-backed mattress corporations and chain stores. As Big Mattress has grown more complex, churning out endless permutations of confusingly named products, Tim has embraced simplicity. WONG: Hi everyone, it’s Wailin. We have some news about The Distance that we’ll share at the end of this episode, so please stick around for that. And here’s today’s show.Think about some of the most miserable experiences you’ve had as a consumer. You might say air travel, or trying to cancel your cable service. And then there’s mattress shopping. Where I live, in the Chicago area, there seem to be mattress stores on every corner, sometimes across…

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5 Tools That Will Make Your SEO Life Much Easier

These tools will help your business grow, generate leads, make more money, and keep your clients and teams happy.The post 5 Tools That Will Make Your SEO Life Much Easier appeared first on Search Engine Journal. Source:

Drupal is Good?

Before joining Viget I built websites on Drupal for Congressmen and Fortune 500 companies. Those websites were good, and they’re visited by millions of people. I’ve been to Drupal Cons, I’ve been to Drupal meet-ups, and I’ve given presentations on Drupal topics. I wouldn’t have a career as a developer without Drupal, but I wouldn’t recommend Drupal. “So if not Drupal, then what?” It depends. Anyone who says they know the solution before they know the problem is lying, wrong, or guessing. At Viget, we can figure out what the best solution is to a problem. That solution may be a static website, a solution with Contentful, a Craft site, a custom-built CMS, or something we haven’t thought of yet. It depends on the project. We’ve written about this before. We have come up with reasons to go off-the-shelf or to go custom-built. We have compared off-the-shelf CMS’s and we…

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How to Mess Up a Call with a Prospective Client

Just a few days ago, I was on one of the worst sales call I’ve ever been on. But, let me clarify: This guy was trying to sell me on a solution. And he was terrible. Periodically, I’ll watch webinars and hop on sales calls to see what kind of new information is out there. I’m not an omniscient marketer; I know there’s always more to learn, and there’s always information I can pass along to our students. So I got on this call. And things got really awkward, really fast. But let me backtrack a bit. It’s highly likely that you’ll have to spend at least some time with each client on the phone. And each phone call before you land the work is, in essence, a sales call. You’re on the phone with the end goal of getting them to hire you for work. (I’d also argue that any…

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You Won’t Get Rid Of Your Problems. Best You Can Do Is Trade Up

body[data-twttr-rendered=”true”] {background-color: transparent;}.twitter-tweet {margin: auto !important;}There are people who would love to have your bad [email protected] notifyResize(height) {height = height ? height : document.documentElement.offsetHeight; var resized = false; if (window.donkey && donkey.resize) {donkey.resize(height); resized = true;}if (parent && parent._resizeIframe) {var obj = {iframe: window.frameElement, height: height}; parent._resizeIframe(obj); resized = true;}if (window.webkit && window.webkit.messageHandlers && window.webkit.messageHandlers.resize) {window.webkit.messageHandlers.resize.postMessage(height); resized = true;}return resized;}‘rendered’, function (event) {notifyResize();});‘resize’, function (event) {notifyResize();});if (parent && parent._resizeIframe) {var maxWidth = parseInt(window.frameElement.getAttribute(“width”)); if ( 500 < maxWidth) {window.frameElement.setAttribute(“width”, “500”);}}I used to have this business partner Jim. He’d drive me nuts. Our startup business was part of the second class ever of Y Combinator during the winter of 2006. We built a virtual stock exchange that businesses could use to improve their forecasts. This was the early days of Ruby on Rails in 2006. Back then, Rails apps required a lot of care and feeding — they crashed, a lot — with our…

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The Ultimate Facebook Business Manager Guide

Twitter ads are easy. You’ve got promoted accounts, promoted tweets, and that’s about it. LinkedIn ads are also easy. You only need to follow our guide. 😜 But Facebook ads are a little more complex in comparison. That’s actually a good thing in the long run because you’re able to run incredibly sophisticated campaigns on Read more Source:

Google My Business Messaging Coming to All US-based Businesses by @MattGSouthern

Messaging via Google My Business is now rolling out to all businesses in the United States.The post Google My Business Messaging Coming to All US-based Businesses by @MattGSouthern appeared first on Search Engine Journal. Source:

Google AdWords Now Supports Remarketing to YouTube Viewers by @MattGSouthern

Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos.The post Google AdWords Now Supports Remarketing to YouTube Viewers by @MattGSouthern appeared first on Search Engine Journal. Source:

Top Services to Build an Appealing Website in a Short Time

Inspired Magazine Inspired Magazine – creativity & inspiration daily Whether you are a business owner willing to establish secure web presence or a user aiming at finding co-thinkers on the web, you will hardly go without a website of your own. It takes time to create a functional and appealing website, but what if you need the one right now and you don’t have time to look for professional web designers? What if your budget is limited to hire the experts, while the need to get a website is still urgent? In this case, you are bound to find out more about website builders. These services have grown in popularity, which is no wonder, taking into account the amount of non-techies struggling with niche competition nowadays. Advantages of Website Builders Readymade Templates. Most website builders, as it mentioned by Howard Steele at, come with their own collections of readymade…

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Show me a business problem and I’ll do my best to avoid it

“One of the greatest ways to avoid trouble is to keep it simple. When you make it vastly complicated — and only a few high priests in each department can pretend to understand it — what you’re going to find all too often is that those high priests don’t really understand it at all…. The system often goes out of control.” -Charlie MungerMany business problems are self-induced. Many wounds self-inflicted. The competition can win, but more often, the competitor loses to themselves.Entrepreneurs are really good at making things hard on themselves. I talk with a lot of them and I see it everywhere. If they’d only put more energy into avoiding future problems rather than solving present ones they previously created, they’d make significantly more progress in less time.We’ve built our business on avoiding problems. It’s the fundamental reason we’ve been able to do what we do, and keep doing it — profitably, and with a small team — for…

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Google Makes it Easier to Find Wheelchair Accessible Locations by @MattGSouthern

Google has opened up the ability for users to add accessibility information to business listings.The post Google Makes it Easier to Find Wheelchair Accessible Locations by @MattGSouthern appeared first on Search Engine Journal. Source:

“I think I’m having a heart attack”

In 2011, I was part of the Summer class of Y Combinator, working on a startup creating online games, and I was stuck on a problem.I hadn’t slept well for days. Weeks. I stayed up as long as I could keep my eyelids open each night, powering through work with tons of caffeine. I NEEDED TO FIGURE THIS OUT.One night, as my hands started to shake, and my heart pounded in my chest, I called my wife and told her:“I think I’m having a heart attack.”We’ve all been in situations where we needed to come up with solutions to tough problems. Probably more times than you want to remember. And, I bet, all that thinking sometimes led to some headaches and stress.But did it lead to a good decision?In 2009, 4 researchers, Loran Nordgren (Northwestern University) and Ap Dijksterhuis, Maarten Bos, and Rick van Baaren (Radboud University Nijmegen), wanted to find out.So they gave study participants…

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