Posts Tagged:business

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

How 10 Types of Functional Content Fit into a SaaS Lead Funnel by @DholakiyaPratik

Find out how various types of content fit into a functional content marketing strategy for an SaaS business.The post How 10 Types of Functional Content Fit into a SaaS Lead Funnel by @DholakiyaPratik appeared first on Search Engine Journal. Source:

Common Connected Hardware Blunders

Over the last few years we’ve worked with a number of startups who have engaged with Viget for help designing or engineering some aspect of their connected product. Every product is unique, but it may surprise you how similar their challenges are. What is perhaps less surprising is the number of inventive ways we’ve seen solo-entrepreneurs, young startups, and even internal business units with firm foundations go about solving those challenges. I’ll take a moment to reflect on some of those challenges and specifically call attention to the missteps and follies we commonly see early-on in engagements. Building the wrong prototype Viget builds primarily two different kinds of product prototypes. A stakeholder prototype, which focuses on delivering desired functionality by leveraging as many pre-existing solutions as possible. And a functional prototype, which focuses on exploring production options by honing in on core mechanics and functionality. Both prototypes serve specific needs which…

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8 Huge Dangers of Shutting Down Your AdWords Account by @GrpTwentySeven

Here’s how letting AdWords campaigns run without professional oversight, or shutting them down entirely, can negatively impact your business.The post 8 Huge Dangers of Shutting Down Your AdWords Account by @GrpTwentySeven appeared first on Search Engine Journal. Source:

Cultivating an Inclusive Culture

The honest introspection and continuous work for a better teamReconsider DiversityThe typical approach to diversity in corporate environments can usually be summed up in two ways: lazy and superficial.To be fair, diversity is a difficult word to put into action. Most attempts to do so will probably end up feeling superficial. For example, companies often ironically state that they’re “committed to diversity” when the word itself is pretty noncommittal. The ambiguous nature of diversity means it can be interpreted in a number of different ways.That laxity is an allowance for laziness. Initiatives based on diversity are notorious for having vague, or non-existent, standards and accountability. Diversity has become a clichéd ideal versus an agent for change.Diversity is a difficult word to put into action.Attempts to execute diversity in a more specific way can also be problematic. Companies confronted with unfavorable demographic numbers and public pressure to do better find it easy to reach…

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Copywriting Q&A: Why Brand Voice Matters So Much

Copywriting is a craft with a lot of moving parts. One of the easiest to forget—and also, interestingly, easiest to disregard—is the brand voice. Today, we’re talking about what makes the brand voice so important. Today’s question is from Frank P., who asks, “Do businesses really care that much about a brand voice? How much of that should I consider when I’m applying to work for them?” So, the short answer is: Yes. Businesses very much care about their brand voice. It needs to be a major factor in whatever you write for any client. As for the longer part of the answer, here’s why: When the internet was young, (baby internet here) companies could just put their products out there and people would buy it. There was very little competition and people were still amazed at this whole idea of buying products and services over the net. Fast forward…

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The Bigger Man

I spent some time mentoring a younger gentleman the other day and he’s in the middle of some tough professional choices. He’s a founder of a company that is having gasp … founder problems. We chatted for quite some time and one of the things that no business school could teach you is how to be the bigger man and walk away. And I know that it’s never “that simple” and there are a ton of (somewhat) legitimate reasons to “fight on” and ensure that everyone gets their fair treatment and outcome… … but my counsel to him was to consider the cost, especially as wasted resources of time, money, and energy, and emotion that would / will inevitably rob him and his next project. In other words, the time he would have to spend working through these seemingly-irreconcilable differences could be better spent recovering, reflecting, and then investing in…

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Web Design Advice

I have a segment on my YouTube channel, where people send me the things they’re working on and I give them random advice. 🙂 If you want your work featured on my YouTube channel and elsewhere please send your ideas along ([email protected]). And I’ll give constructive, fair advice that I hope won’t leave you sorry you asked.Brandon Wu sent me this awesome site called Markd. He’s received nice organic traction with it so far because it ranked well on Product Hunt.Brandon, you’ve gotten a ton further than a lot of people do by getting an idea out there into the world. Clearly people are using it and it fits a need people have. So a huge congratulations!These are just some things that I’d experiment with if it were my project.Social ProofOne of the first things that stands out to me about the site is “Where are the Testimonials!?” There are a bunch of people…

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3 Steps to Getting the Most Value from Your Digital Experience Platform

From healthcare to high tech, organizations have named the customer experience as their top strategic performance measure. Proven to increase customer loyalty, drive revenue and boost customer lifetime value, customer experience has become the competitive battleground for business and is predicted to overtake price and product by the year 2020. Source:

3 Steps to Getting the Most Value from Your Digital Experience Platform (Part One)

From healthcare to high tech, organizations have named the customer experience as their top strategic performance measure. Proven to increase customer loyalty, drive revenue and boost customer lifetime value, customer experience has become the competitive battleground for business and is predicted to overtake price and product by the year 2020. Source:

A Short History of WaSP and Why Web Standards Matter

In August of 2013, Aaron Gustafson posted to the WaSP blog. He had a bittersweet message for a community that he had helped lead: Thanks to the hard work of countless WaSP members and supporters (like you), Tim Berners-Lee’s vision of the web as an open, accessible, and universal community is largely the reality. While there is still work to be done, the sting of the WaSP is no longer necessary. And so it is time for us to close down The Web Standards Project. If there’s just the slightest hint of wistful regret in Gustafson’s message, it’s because the Web Standards Project changed everything that had become the norm on the web during its 15+ years of service. Through dedication and developer advocacy, they hoisted the web up from a nest of browser incompatibility and meaningless markup to the standardized and feature-rich application platform most of us know today.…

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Social Support

A few weeks ago my father was taken by ambulance to the emergency room with trouble breathing. After that 5 day hospital stay, he’s been doing really well!But one thing that stands out from the experience was how my own psychology fluctuated. During the initial couple days I’d go to sleep at my parents by myself leaving my mom and father at the hospital. And I was a mess.Plunging ourselves into ice cold water isn’t usually a pleasant experience. So it’s a common practice research psychologists make people do when studying how people deal with pain. They call it the cold pressor test.And in 2003, a group of researchers performed the cold pressor test, but this time they tested what would happen if people with their hands submerged in ice cold water were with someone else. A friend. Even a stranger.The people who had company during that painful moment felt less pain.Things remarkably changed…

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The world needs more modest, linear growth companies. Please make some.

14 years of linear growth at Basecamp.Exponential growth gets all the glory. Every startup story that lands on the cover of a magazine has a hockey-stick chart to flaunt. Yes, disruption is driven by such violent expansion, and the world needs some disruption some of the time. But for the other 360 days out of the year, what it also needs is some modest, linear growth.Linear growth is what happens in domains that aren’t animated by network effects (and when no artificial growth hormones are injected!). It’s the simplicity of good products sold at reasonable prices that find happy customers. These customers talk to friends and colleagues in other businesses, and over time that word of mouth spreads the good vibes, which turns the business up.But the limelight has no patience with such simple, slow methods as word of mouth. It’s not infectious enough. Not exponential enough. That’s a shame.Because the world is…

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You in business? What are you doing to last? Not to grow. Not to gain. Not to take. Not to win. But to last?I wouldn’t advocate spending much time worrying about the competition — you really shouldn’t waste attention worrying about things you can’t control — but if it helps make the point relatable, the best way to beat the competition is to last longer than they do.Duh? Yes, duh. Exactly. Business is duh simple as long as you don’t make it duhking complicated.So how do you last?Obviously you need to take in enough revenue to pay your bills. But we’ve always tried to reverse that statement: How many bills do you need to pay to limit your revenue requirements?Rather than thinking about how much you need to make to cover your costs, think about how little you need to help you survive as long as you want.Yes, we’re talking about costs. The rarely talked about side of…

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On Startup Competition

Worth a repost, for sure: How much should an entrepreneur worry about competition in an early-stage startup? The short answer is easy: Nada. Zip. Zero. Zilch. Spend none of your time  worrying about competition. But, if that’s not enough for you… Jason shares a few more meta-levels on why this makes sense: First, markets get redefined by new entrants that change the paradigm. Who saw that Zoom would rocket to $200m+ ARR in a crowded space that seemed to be a commodity going to free? Or that Slack would remake chat apps? Second, it’s often ok to just be 10x better at something that matters a lot to paying customers. You don’t have to better than Salesforce at everything. You can be Pipedrive, and simply be the best CRM that’s super easy to use. That’s enough to get you to $100m ARR right there. Third, super happy customers win. Yes, winner-takes-most is true in…

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Everything You Need to Know to Get a Google AdWords Certification

Pay-Per-Click advertising is a ruthless industry. A simple search for “PPC agencies” nets 2,220,000 results on Google. It’s hyper-competitive because Google currently has millions of advertisers on their search network alone. They also dominate the online advertising board, too. Their PPC business brings in over $80 billion in ad revenue each year. But as you already Read more Source:

The 8 best questions to put on your next one-on-one meeting agenda

I asked almost 500 leaders from all over the world what questions they ask during a one-on-one meeting. Here’s what they said…That one-on-one meeting is scheduled on your calendar this week. So, what should you talk about?As a manager, executive, or business owner, this is one of the most recurring and perplexing situations you’ll face. Should you prepare an one-on-one meeting agenda ahead of time? Does it feel too stiff to do so? Should you simply have general meetings topics ready to go? What are the questions you should asking during this one-on-one?We posed this dilemma to The Watercooler, our online leadership community with almost 500 leaders from all over the world, to see what they had to say. From that conversation, I’ve shared what these managers, business owners, and executives from The Watercooler have found to be the best questions to ask during a one-on-one meeting.Take a look and see if…

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Copywriting Q&A: Tax Deductions for Copywriters

Taxes aren’t anyone’s favorite task—and I think I could probably include accountants in that group! But as a copywriting professional who likely takes on some amount of freelance work, it’s important that you take your taxes seriously. Today, we’re going to talk about what kinds of deductions your copywriting career can net you. Today’s question comes from Aandre H., who asks, “I’m starting to pull together my tax stuff for last year and I was wondering: Are there any special deductions for copywriters?” Before I answer this question, let me be clear: I am not a tax preparation or accounting professional. Before you utilize any of the following deductions, please contact a licensed tax preparation professional. Okay, now that that’s out of the way, the answer is, unequivocally, yes! Once you’ve figured out how much you’ve earned for the year, it’s time to think about how to offset some of…

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On Startup Integrity

When my brother and I first started putting things together for a new project we didn’t sit down and make any grand mission or vision statement(s)… we didn’t right down any value systems or anything that you could print out on paper and hang on a wall. We didn’t do any of that… instead, we just started building. Along the way we began to build out systems and processes and workflows that mirrored the what we each brought to the table. These include both our strengths and our weaknesses, naturally. The beautiful thing about super early-stage is that you both know what you’re doing and you also understand that, at the exact same time, one does not really have any idea around what one is doing. All you know is that you need to survive the experiments through sheer force of will, execution, and patience. The results will illumine themselves in time and…

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