Posts Tagged:brand

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

Why Do I Care What Somebody Had For Breakfast?

Twitter seems to be everywhere these days. In fact, it was mentioned so many times in one week that Joel McHale and the people at the Soup on E! made a video compilation of references with Joel calling Twitter “the digital macarena.” Like it or not, Twitter and the rest of the social media sites and applications have transformed the Internet and every other traditional form of marketing known to mankind for the last 70 years. And Twitter can transform you.

Mattress Pro

Pixeldust’s challenge was to build an elegant and scalable site giving Mattress Pro an equal presence to Sealy and other large mattress manufacturers. Pixeldust designed a brand-new identity and sleek interface that incorporated Flash and a content management system. The overall result proved to be a huge success: the website played a big role in Mattress Pro’s successful merger negotiations with Mattress Firm.

How to Import a Sass File into Every Vue Component in an App

If you’re working on a large-scale Vue application, chances are at some point you’re going to want to organize the structure of your application so that you have some globally defined variables for CSS that you can make use of in any part of your application. This can be accomplished by writing this piece of code into every component in your application: <style lang=”scss”> @import “./styles/_variables.scss”; </style> But who has time for that?! We’re programmers, let’s do this programmatically. Why? You might be wondering why we would want to do something like this, especially if you’re just starting out in web development. Globals are bad, right? Why would we need this? What even are Sass variables? If you already know all of this, then you can skip down to the next section for the implementation. Companies big and small tend to have redesigns at least every one-to-two years. If your…

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Is There Really a ‘Best Time to Post’ Social Media Updates? by @brentcsutoras

These insights can help you identify a social media posting schedule that works for your brand.The post Is There Really a ‘Best Time to Post’ Social Media Updates? by @brentcsutoras appeared first on Search Engine Journal. Source:

7 Ways to Improve Your Brand Perception with Reputation Management by @jeremyknauff

These reputation management tips can help shape how your brand is perceived online.The post 7 Ways to Improve Your Brand Perception with Reputation Management by @jeremyknauff appeared first on Search Engine Journal. Source:

18 Must-See Video Marketing Secrets & Insights by @lisabuyer

Learn video marketing secrets that can help your brand dominate social video marketing and beyond.The post 18 Must-See Video Marketing Secrets & Insights by @lisabuyer appeared first on Search Engine Journal. Source:

A Charming Example of How to Get Fired Through Facebook

Ahh social networking. Sometimes users are in such a hurry to vent through a status update that they don’t stop to remember who’s going to see it. And if you happen to say something negative about someone or something, the situation can quickly turn ugly.

Best Career Decision?

A very cool thread that has some neat answers from folks who shared about some of their best career decisions. There are some good answers: Emotionally detaching. I was a workaholic from age 16 until 33 and this was my primary identity. I used to always be proud of the work I did, no matter how lame the company or how many times I was screwed over. Then one day my father died, and I was fired from a company who I truly believed in and for whom I had sacrificed. This sounds cynical, but it’s really peaceful. With the emotional energy and sheer time saved I am able to cultivate strong relationships, passionate devote myself to music, be a better father/husband/son, discover new interests that have nothing to do with the internet. I frequently espouse the virtues of a “Fuck you, pay me” work attitude, and I recommend everybody…

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Broken Records Taps Pixeldust to Develop New Identity

Broken Records, a Spicewood, TX, record label and recording studio, has selected Pixeldust as its lead digital agency for all Drupal web development needs. Pixeldust will design and develop the brand identity and website for both the record label and recording studio. The website will feature Broken Records artists and showcase the state-of-the-art recording studio currently under production. Pixeldust will also develop a highly interactive 3d animation to help introduce the brand.

Our new book “It Doesn’t Have to Be Crazy at Work” is out!

Now available in the US, Canada, the UK, Austrailia, and New Zealand. Other countries and languages will follow.A couple years in the making, our brand new book, “It Doesn’t Have to Be Crazy at Work”, is now available in bookstores near you. There’s a hardcover, paperback (UK markets), audiobook, and ebook.The Economist says…“Their book is funny, well-written and iconoclastic and by far the best thing on management published this year.”800ceoread calls it an Editor’s Choice and says……Each [short chapter is] packed with a punch that seems both profound and practical — profound for how clear and different they tend to be from most accepted business wisdom, and practical because almost everything they describe is immediately applicable.And the ⭐️⭐️⭐️⭐️⭐️ Amazon reviews are flowing in as well. And, BTW, if you’ve read the book, please do leave a review. Thanks much.If you’ve read and enjoyed REWORK, you’re going to especially love “It Doesn’t Have to be Crazy at Work”.…

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Golden Tickets

We started onboarding our first users to YEN and invited a very select group of folks with a few special tickets. Product-market fit is not just about the actual product itself… it’s about thinking through the entire end-to-end experience of interfacing with you, your team, your brand, and then your product (and then any post-product experience like help and support). Perfect product-market fit includes all of this and makes the entire experience worthy of customer’s attention and time – few startups and companies understand this real dynamic. The post Golden Tickets appeared first on John Saddington. Source:

20 Top Digital Marketing Blogs That Accept Guest Posts by @alextachalova

Want to build your personal brand? Here are 20 digital marketing blogs that accept guest posts.The post 20 Top Digital Marketing Blogs That Accept Guest Posts by @alextachalova appeared first on Search Engine Journal. Source:

The immeasurable value of customer friendly policies

A while back we bought a duvet cover from Brooklinen based on, of course, a glowing Wirecutter review. We’ve been happy with it (it’s super comfy!), but sometime in the last couple months the teeniest, tiniest of holes appeared in it.This wasn’t a big deal, but this tiny hole could eventually turn into a big gaping tear sometime in the future, so I wanted to get it fixed up. Thankfully, Brooklinen offers a lifetime warranty.I sent them an email with a few details, and with zero fuss we had brand new replacement duvet sent to us for free. And on top of that, they told me to just keep the torn one so I didn’t have the hassle of shipping it back.And with just that one small interaction, they’d secured me as a customer for life. The product is great, their service was outstanding, and the prices are fair (especially given how…

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SEO Strategy: 3 Trade-offs You Must Consider by @DholakiyaPratik

Every brand is different. Here are three primary strategic trade-offs to consider as you develop your brand’s SEO strategy.The post SEO Strategy: 3 Trade-offs You Must Consider by @DholakiyaPratik appeared first on Search Engine Journal. Source:

Should Your Brand Take a Stand on Controversial or Political Issues? by @gregjarboe

Ask these six time-tested questions before deciding to take a stand on controversial issues.The post Should Your Brand Take a Stand on Controversial or Political Issues? by @gregjarboe appeared first on Search Engine Journal. Source:

Serve the Work

I like a lot of this article on Brené Brown who, like most of us, struggle to present our “authentic selves” while also making sure that we can be effective professionals in our work environments: “Fuuuuuuuck.” Sighing sotto voce, head falling into her hands, Brown is responding to the obvious question: How does she prioritize her load of researching, speaking, writing, and running her company? As soon as she utters the exasperated expletive, Brown regrets it–and starts negotiating to erase it. It’s a perplexing reaction from a self-described “fifth-generation Texan with a family motto of ‘lock and load,’ ” who even admits to me that the F-word is “very comfortable. That’s my cuss word.” So isn’t using it authentic and on-brand for Brené Brown? Yes and no. “It’s on-brand for me, but not for the work,” she says, noting that being known for profanity risks alienating a wider audience. “Here’s…

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Digital Disruption In Financial Services, Retail Banking and Credit Unions

Every interaction a financial institution has with its customers, employees, partners and shareholders is an opportunity to create value. Each customer experience can be perceived as positive or negative, and these experiences form our individual beliefs and realities. Positive experiences lead to happy customers, conversion, revenue, advocacy and loyalty. Negative experiences create frustration,  bad reviews, loss of customers and consumers sharing negative experiences with friends/family which hurts brand value. Source:

A Developers Guide to Acquia Engage 2018

Acquia Engage 2018, which takes place November 7-9 in Austin, Texas, is a sprawling event, broadly focused on what organizations need to know to stay ahead of fast-moving trends in the digital experience world. The Acquia Engage conference was started four years ago to connect Acquia customers, partners, prospects and team members in the spirit of learning and collaboration. It’s been a big success, helping professionals work together to address growing digital challenges, share knowledge and insights, and better serve customers. Naturally, this mission includes a lot of valuable content for developers. So let’s get specific, here in the Acquia Developer Center, in case you are a developer, and considering a trip to Austin for this year’s edition of Engage. Customer Stories This has always been a core offering at Engage: digital leaders taking the stage to share their insights, revelations, and lessons learned working with Acquia in the never-ending…

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How to Break Into Copywriting

Republished from Hey, it’s Alyssa here! In the spirit of fresh starts and new opportunities, I sat down with one of our long-time friends of Dear English Major, Nicki Krawczyk. We interviewed Nicki back in 2014 not long after the launch of, and she has been kind enough to share some excellent information on copywriting with us here and here over the years. Nicki is a copywriter with 15+ years of experience and the founder of Filthy Rich Writer, which provides tools, tips, and training for new and aspiring copywriters. Alyssa Christensen: Hi! Thanks for talking with me today. Nicki Krawczyk: My pleasure! I’m a big fan of your site. It’s doing a great job of filling an information gap for a lot of English majors and writing lovers. People want to use their love of the language and of writing, but they don’t know how they can actually make…

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