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Posts Tagged:brand

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

12 Steps for Conducting a Successful Social Media Audit by @lisabuyer

A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity levels of your social media efforts. Auditing the performance and outcome of your social media marketing gives insights on how your brand compares to the size, weight, reach and influence. Here’s how you can conduct a successful social media audit in 12 steps. 1. Schedule It Instead of waiting until a potential problem is detected or for failing results to appear, proactively schedule an audit for your brand at least two times a year. A […]The post 12 Steps for Conducting a Successful Social Media Audit by @lisabuyer appeared first on Search Engine Journal. Source:

The 16 Best Video Editing Apps You Must Use In 2018

Social videos are convincing, and they resonate with users; this is good news. Many brands, however, still struggle to create high-quality, professional videos that they can share on social media as a strong representation of their brand. But with the incredible technology available today, we have more resources than ever before to make this task Read more Source:

A Link Building Checklist to Earn More & Better Links by @annaleacrowe

If you want to rank well in organic search, you need links. Google has told us as much, revealing that links are one of the top 3 ranking factors. Quality links increase the overall authority and trustworthiness of a page. Quality links to multiple pieces of content regularly can increase domain-wide rankings with time. Not too long ago, creating links went through a few dark seasons where almost every link we built was boring and spammy. No personalized email, content not needed, and only a dab of brand mentions. Link building was all about quantity instead of quality. But then the […]The post A Link Building Checklist to Earn More & Better Links by @annaleacrowe appeared first on Search Engine Journal. Source:

New on Wufoo: Form Manager Beta, File Manager Beta, Entry Manager Beta

Wufoo really is firing on all cylinders lately! As you may know, I’ve been using Wufoo here on this site, and pretty much every other site I’ve ever made, to power the web forms for over a decade. That’s a dang long time, which more than proves to me Wufoo is a form solution to trust. But also a product that improves! There is a new Form Manager, Entry Manager, and File Manager. Enable the beta stuff through the Account menu: The new Form Manager has a modern and clean look. You can tell this has been a massive cleanup and give them better place to iterate from: The Entry Manager is the biggest upgrade so far. You can view more entries at a time and navigate between entires much easier. I quite like how each entry takes you through kind of a ghosted version of the form itself, seeing…

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Why Advertisers Must Make Brand Safety on Mobile Devices a Top Priority by @cchaitanya

Here’s why and how advertisers should prioritize brand safety on mobile devices – plus actionable tips to combat ad fraud.The post Why Advertisers Must Make Brand Safety on Mobile Devices a Top Priority by @cchaitanya appeared first on Search Engine Journal. Source:

VS Code extensions for the discerning developer palette

I am a VS Code extension snob. I like to hunt down the most obscure extensions for VS Code — the ones that nobody knows about — and impress people at parties with my knowledge of finely aged and little-known VS Code capabilities… then watch as they look around desperately for someone else to talk to. It’s like the “Sideways” of VS Code. In my endless pursuit of the perfect VS Code setup, I reached out to my colleagues here on the Azure team and asked them to share their favorite extension in their own words. So clear your pallet and breathe in the aromatic flavors of productivity; I am your VS Code Extension Sommelier. Christina Warren – Settings Sync I cannot live without this extension. If you use multiple machines (especially on multiple platforms, where a sym-linked Dropbox folder won’t really work), this extension is for you. It syncs…

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What’s It Like to Create Copy for Big-Name Brands?

Writing for big brands is a bit different than creating content for local businesses. When you write for well-known companies, you have to follow stricter content guidelines and more rules. Adopting an overly relaxed demeanor while creating content for such firms won’t get you anywhere. If you are a writer and want to start offering your copywriting services to big-name brands, here are some important things you have to know before making the big leap: 1. You have to do plenty of research When a well-known company hires you for a writing gig, the first thing you have to do is to read up on their existing guidelines and be familiar with their tone. Asking them for their brand and content guidelines will help you avoid a lot of guesswork and misinformation. You should ask your client for sample posts which you can use as a rough guide as well.…

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Framer X

Framer X is a brand new app that’s about to be released and this quick demo reel takes us on a tour through some of the changes to the previous app—it all looks super exciting. As a designer, I’m most interested in the prototyping tools and being able to quickly explore complex scene transitions between one state and another. But as a developer, I’m interested in how it all ties into React. The website describes it like so: Use actual React in your projects to create interactive components from scratch. Want more control? Create custom UI in the properties panel for your components. I can imagine a wonderful near-future where it’s possible to tie Framer X into a design system so that folks on a team can use all the real life React components without having to worry if they’re up-to-date or not. Direct Link to Article — PermalinkThe post…

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10 Reasons Why You Should Start Your New Project in Drupal 8 (instead of Drupal 7)

Sorry Drupal 7, it’s not you, but it’s time to move on… (to Drupal 8). As developers, we sometimes forget that we live in a tech bubble. In our highly technical world we assume things that not everyone sees. For example, there are still reasons that clients frequently cite to justify staying in an old version of Drupal, in this case Drupal 7, instead of starting a new project straight away in Drupal 8. This is true even when we are talking about starting a brand new project (as opposed to just migrating). Most of the time these reasons are business-related, or politically-related reasons — not technical. And the problem is that without having the right technical background, these reasons often cause clients to underestimate the impacts and benefits that are achieved by making the right choice based on the technology. In this post, I’ll try to give you enough…

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Black on Black

Fantastic: The imagery, the sound, the icon. It’s interesting to see how other creators make their creations… and how they leave an indelible mark on us as people. The question is… how can we have the same impact on the people in our lives… perhaps, even, our (future) customers. The idea of creating a lasting brand is difficult for even me to comprehend. Most things don’t last, but, a few things leave that mark that is impossible to remove. And, as the video shares… you don’t need to be around long to have that type of impact. It just needs to be meaningful and memorable. The post Black on Black appeared first on John Saddington. Source:

Startups on Instagram: How to Grow from Rookie to Unicorn (With 10 Examples to Copy)

Are you a startup? Have you just received funding and need to scale fast? Are you starting out and looking for ways to put your name out there into the world? Instagram is a perfect way to quickly build your following, generate excitement for your brand, and even immediately generate sales. We’ve collected examples from Read more Source:

From Design Student to Professional

It’s now week 7 of my 10 week design internship at Viget (already!?), and so far during my time here I’ve learned a good deal about things like designing for the web, creating meaningful brand strategies, learning new design tools, how to present to clients, etc. All the good stuff a budding designer would want from a summer internship experience. I’ve also learned about the slightly more evasive, but equally as important art of being a professional in the field. After graduating, I was excited to dive right in to the professional world and finally put the skills I had been honing in design school to work. Since then, I’ve learned that becoming a professional requires more than just a well-rounded set of design skills. I’ve found that one of the more challenging aspects in the transition from student to professional is simply that it’s not something that can be taught, like a new tool. Everyone learns to…

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How to make a modern dashboard with NVD3.js

NVD3.js is a JavaScript visualization library that is free to use and open source. It’s derived from the well-known d3.js visualization library. When used the right way, this library can be extremely powerful for everyday tasks and even business operations. For example, an online dashboard. We can use NVD3.js to compile data into a centralized space that visualizes the information in neat charts and graphs. That’s what we’re going to look at in this post. Making a dashboard with NVD3.js for the first time is daunting, but after this tutorial, you should have the required knowledge to get your hands dirty and start building something awesome. Personally, I have a passion for visualizations on the web. They are both beautiful and meaningful at the same time. Real-world use case: A data dashboard Dashboards can be used for pretty much anything. As long as you’ve got data to analyze, you’re good…

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Kylie Jenner

Whoa: Kylie Jenner, a teenaged model/influencer, has a makeup business that did $330m of revenue last year. The infrastructure is managed by other companies, but she is effectively the distribution, with 111m (sic) Instagram followers. Distribution, reach and customer acquisition are everything for any online consumer brand – how do people know you exist? If you have that, the rest can be added (remember Beats). Unreal. It really doesn’t matter if she has a famous background or that she leveraged her family’s wealth and market power to put this thing together… she still had to bring the goods to a fanbase that cares. And that’s the point: Distribution, reach, and are everything for customer acquisition for any online consumer brand. This is a great reminder since I’m building a project that is going to have a large (and hopefully growing) consumer interest and brand. And, if we have the community…

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The Future of Enterprise Search: Visual, Voice & Vertical by @andybetts1

These three key areas should be your brand’s focus when setting up a long-term enterprise SEO strategy.The post The Future of Enterprise Search: Visual, Voice & Vertical by @andybetts1 appeared first on Search Engine Journal. Source:

The Eleventh Fourth

Holy heck it feels like the last year has flown by! Longtime readers will remember that the fourth of July is CSS-Tricks birthday and we blog it each year. We turned 10 last year, and now we welcome our first palindromic number birthday. Huge thank you First, as ever, thank you for being part of CSS-Tricks. However you end up here, we hope that we’re useful to you, know that we’re always trying to be even more useful to you, and know that you make the site possible. Can we ask you some questions? The whole point of this survey is to understand you better and use that understanding to make choices that serve you better. That’s it! It’s super helpful to us and totally anonymous. Take the CSS-Tricks Reader Survey A new design is coming Hate to be a tease, as there is nothing to show you yet and…

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Clearfix: A Lesson in Web Development Evolution

The web community has, for the most part, been a spectacularly open place. As such, a lot of the best development techniques happen right out in the open, on blogs and in forums, evolving as they’re passed around and improved. I thought it might be fun (and fascinating) to actually follow this creative exchange all the way through. To take a look at a popular CSS trick, the clearfix, and find out exactly how a web design technique comes to be. The clearfix, for those unaware, is a CSS hack that solves a persistent bug that occurs when two floated elements are stacked next to each other. When elements are aligned this way, the parent container ends up with a height of 0, and it can easily wreck havoc on a layout. All you might be trying to do is position a sidebar to the left of your main content…

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Why Your SEO Focus Should Be Brand Building by @bsmarketer

It’s time for smaller brands to invest more into brand building to compete with big brands in Google SERPs.The post Why Your SEO Focus Should Be Brand Building by @bsmarketer appeared first on Search Engine Journal. Source:

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