With over 3,000 pets placed a year, it’s safe to say that the Austin Humane Society’s dog-and-cat operation has given thousands of new best friends over the years. They receive an astonishing 32,000 visitors each year while more than 600 volunteers work tirelessly to find good pet homes, educate the community and raise money for the organization. But austinhumanesociety.org did not reflect the shelter’s whimsical tenants or provide the high-level functionality needed to engage users and establish a digital presence. And while AHS excelled at animal placement and man power, they lacked the interactive stature to reach adopters online.