Posts Tagged:Austin Drupal Development

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Copywriting Q&A: How to Use Blogging to Build Your Copywriting Business

One of the biggest challenges any copywriter will face is finding a steady stream of clients. And while active prospecting can’t be beat, there are also a few other tactics you can use for attracting interest and nurturing potential clients. Read on… Today’s question is from Heidi P., who asks, “Is there anything I can do to get more attention for my portfolio site? I know it’s important to have one, but I feel like I’m not getting a lot of eyes on it.” One great way to attract more targeted traffic to your site is to, essentially, become your own content marketer. That is, put together a content plan to attract your ideal clients to your site. First, you need to have a good idea of who your ideal client is. Are you looking to work with small businesses, solopreneurs, design studios, or large businesses? And are you looking…

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Copywriting Q&A: Should I Pay to Advertise My Business?

If you ever, and I mean ever, look at Facebook or Google, you encounter a ton of ads for a ton of different products and services. After a while, it’s hard not to wonder, “If it’s working for them, wouldn’t it work for me?” Here’s what you need to know about paying to advertise your copywriting services. Today’s question comes from Ava G., who asks, “What are your thoughts about paid advertising? I’m not getting a lot of people who come to my portfolio site and ads seem like a good way to increase that number.” Paid advertising—running ads on Google, Facebook, LinkedIn, or other places online—can be a great place to way to get a lot of traffic. But it can also be a great way to lose a lot of money. Remember that paid advertising constitutes some people’s entire careers. I’m not saying that it’s something that you…

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When You Need to Get Down to Work: The 5 Second Rule

I’d love my clients to think I have a super-human ability to get down to work and churn out amazing copy. However, the truth my students need to know is that I absolutely do not have that super-human ability, and I often find it just as hard to get focused and sit down to work as anyone. And because I know I face this challenge—and because I get the questions about it from students all the time—I’m on a regular quest to find ways to overcome procrastination and lock in motivation. But you know what I’ve recently discovered? Motivation doesn’t work. Or, as coach and speaker Mel Robbins says, “Motivation is complete garbage.” I’d been hearing about Mel Robbins’ work for a while, but when I stumbled across her book “The 5 Second Rule” and its bevy of five-star Amazon reviews, I was intrigued. To be honest, though, I almost…

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How to Mess Up a Call with a Prospective Client

Just a few days ago, I was on one of the worst sales call I’ve ever been on. But, let me clarify: This guy was trying to sell me on a solution. And he was terrible. Periodically, I’ll watch webinars and hop on sales calls to see what kind of new information is out there. I’m not an omniscient marketer; I know there’s always more to learn, and there’s always information I can pass along to our students. So I got on this call. And things got really awkward, really fast. But let me backtrack a bit. It’s highly likely that you’ll have to spend at least some time with each client on the phone. And each phone call before you land the work is, in essence, a sales call. You’re on the phone with the end goal of getting them to hire you for work. (I’d also argue that any…

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Copywriting Q&A: Tough Interview Questions Copywriters Get

No job interview is easy, but interviews for creative positions like copywriting offer additional challenges—especially when it comes to the interview questions. In today’s post, we’ll go over a few of them, and talk about how to answer them well. Read on… Today’s question comes from Liz A., who asks, “I have an interview for a copywriting position coming up and I want the position so badly! Do you have any tips for how I can prep or any ideas for what they’ll ask me?” Obviously, interviews are bound to vary from company to company and interviewer to interviewer. But there are some questions and topics you should be prepared to discuss. And note that I say “prepared,” because these are questions you’ll want to think about beforehand. Also, the answers to these questions are important insights into your understanding of copywriting, your working style, and your skills. Even if…

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5 Unusual Places for Freelance Copywriters to Find Clients

Someone once said that “the richest people in the world look for and build networks, everyone else looks for work.” This was American businessman and author Robert Kiyosaki, one of the most successful book writers of the millennium. His meaning? That building a successful business (and earning a good income as your own boss) starts with finding opportunities, not just jobs. So if you’re new to freelancing, it’s important to keep your mind open about where and when you might be able to make meaningful business connections with others. Because you never know where you might stumble upon your next big break. Here are five unusual places to find copywriting clients that you shouldn’t knock until you’ve tried… 1. Local Farmers’ Markets It may seem like an odd place to go hunting for copywriting jobs but local events like farmers’ markets are great for making connections. Most businesses in the…

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ABP and 7 Other Unbreakable Laws of Copywriting

There are a lot of variables and flexibility in copywriting, which is part of what makes it such an appealing career for people who love to write to write. But I can also tell you that over the course of my 15+ years in the industry, there are also certain inescapable truths. Here, for your learning pleasure, are eight of them. Law of Copywriting #1 ABP You’re probably familiar with the ABC scene in David Mamet’s “Glengarry Glen Ross,” in which he explains that ABC stands for “always be closing.” ABP is similar: It stands for “always be prospecting.” No matter how much work you have coming in, no matter how busy you are, you have to Always. Be. Prospecting. No one is going to bring work to you—at least not in the beginning. The only way to avoid a work dry spell is to make sure you’re prospecting all…

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Copywriting Q&A: How to Get More Work From Past Clients

Most copywriters work hard to get their clients. But when the project is over, they let those same valuable clients disappear, never reaching out to them again. Today, we’re going to talk about a strategy to get more work from previous clients. Read on… Today’s question from Molly W., who asks, “I finished up some projects with clients I really, really liked. Do you have any ideas for ways to get more work with them, either now or later on?” One-and-done is never a great strategy for a business, but it’s one that many copywriters adopt. Does this sound like you? You land a client, you do the work, you do the revisions, you send the invoice…and you never talk to them again. Or you do—but only if they reach out to you later. It’s both faster and easier to get more work from previous clients than it is to…

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Frustrated, Disillusioned, and/or Procrastinating? It’s Time to Go to War

There are some truths that you can’t just remember. When you hear them, they make sense…but after a time, your brain goes back to trying to convince you of something different. I was reminded of this recently when I was doing a springtime purge of all of the things I’ve accumulated over the past year and came across my copies of Steven Pressfield’s The War of Art and Turning Pro. If you’re facing some frustration about your copywriting career, if you’re battling some inner demons, if you’re finding it tough sometimes to sit down and do the work you want to do, if you sometimes doubt that you have it in you to succeed…well, keep reading. (And pick up these books.) Pressfield’s first book The War of Art introduces us to the demon we already know, but likely haven’t named. He calls it Resistance. Resistance is the force that appears…

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Frustrated, Disillusioned, and/or Procrastinating? It’s Time to Go to War

There are some truths that you can’t just remember. When you hear them, they make sense…but after a time, your brain goes back to trying to convince you of something different. I was reminded of this recently when I was doing a springtime purge of all of the things I’ve accumulated over the past year and came across my copies of Steven Pressfield’s The War of Art and Turning Pro. If you’re facing some frustration about your copywriting career, if you’re battling some inner demons, if you’re finding it tough sometimes to sit down and do the work you want to do, if you sometimes doubt that you have it in you to succeed…well, keep reading. (And pick up these books.) Pressfield’s first book The War of Art introduces us to the demon we already know, but likely haven’t named. He calls it Resistance. Resistance is the force that appears…

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Copywriting Q&A: Tips for Copywriters Who Want to be Digital Nomads

Become a digital nomad—someone who travels the world, but works while they do it—is becoming a more and more common goal for copywriters. But making it work isn’t quite as simple as packing up your computer and hopping on a plane. Today, we’re going to talk about important tips to help make sure you can make it work. Read on… Today’s question is from Emma V., who asks, “My goal to is to build my business so that I can become a digital nomad in six-to-nine months. Do you have any tips for when I’m ready to go?” There are a lot of terrific things about being a copywriter—fulfilling work, a creative outlet, a great income—but one of the best is that it can be very flexible. Many people don’t have the kind of career that lets them work from home, much less work overseas. Recently, the Filthy Rich Writer…

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Copywriting Q&A: How to Deal with a Difficult Designer

A designer is a copywriter’s partner in creative work. When that relationship is good, the work is golden. But when that relationship is not as good, the work can suffer and job satisfaction plummets. Today, let’s talk about what to do when that relationship is strained. Read on… Today’s question comes from Elyse H., who asks, “There’s a new designer at work that I’ve had a few projects with, and things just aren’t going well. He makes changes without telling me, and presents work without me there. It’s making me crazy. What can I do?” The first thing to know is that most designers who do things like this—leaving you out of meetings, changing your copy, etc.—aren’t out to get you. They just don’t know that it’s a problem. When you’re experiencing these kinds of problems, the first thing is to simply and clearly address them. Don’t say things like,…

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Copywriting Q&A: How to Deal with Multi-Revision Clients

Clients are a varied bunch. Some of them are easy, and approve your work with minimal changes. Some of them, though, change their minds constantly, change the project constantly, and make you go through round after round of revisions. Let’s talk about how to deal with that second group, shall we? Read on… Today’s question comes from Alton C., who asks, “I have a client that I’ve been working with for about a month. I’m happy to have this client, of course, but it seems like something isn’t working in our relationship. We’ll have the project nailed down, then he’ll change his mind when I’m halfway done. Or, on the last one, after I was already done. Then he’ll want to add things that weren’t even in the original request. How do I deal with that?” Let’s start out this discussion by managing expectations: It’s very rare that a client…

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Copywriting Q&A: The Best (and Cheapest) Way to Track Freelance Income

Once you get money coming in from several clients, things can get a little chaotic—to say the least. With multiple clients, multiple projects, and multiple invoices in various states of payment, how do you keep track your freelance income and keep it all straight? Read on… Today’s question is from Trevor D., who asks, “I keep seeing ads for invoice tracking software for freelancers. They make it sound pretty essential. (Good copy, I guess!) Is this something I’ll need?” Good copy, indeed! I’ve seen some of these ads, myself. They do a great job of making you feel like, if you were a real freelance professional, you’d use this software. That’s not the case, though. You don’t need this software to keep your invoices straight. However, you do need a system. Here’s what your system needs to track: What projects you’re currently working on What projects you’ve concluded and have…

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Copywriting Q&A: The Best (and Cheapest) Way to Track Freelance Income

Once you get money coming in from several clients, things can get a little chaotic—to say the least. With multiple clients, multiple projects, and multiple invoices in various states of payment, how do you keep track your freelance income and keep it all straight? Read on… Today’s question is from Trevor D., who asks, “I keep seeing ads for invoice tracking software for freelancers. They make it sound pretty essential. (Good copy, I guess!) Is this something I’ll need?” Good copy, indeed! I’ve seen some of these ads, myself. They do a great job of making you feel like, if you were a real freelance professional, you’d use this software. That’s not the case, though. You don’t need this software to keep your invoices straight. However, you do need a system. Here’s what your system needs to track: What projects you’re currently working on What projects you’ve concluded and have…

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Copywriting Q&A: The Self-Care Habit Copywriters Just Can’t Skip

Many new copywriters have questions about which computers are best and which services are best for building their website and things like that. And those are important questions, but they’re putting the cart in front of the horse a bit. There’s one crucial habit that most copywriters skip, and it can be deeply detrimental to their work. Read on… Today’s question is from Regan T., who asks, “I’m trying to take a more holistic approach to my life and my career. Are there any techniques or tips you recommend for copywriters?” I’m sure things like meditation and yoga and getting regular massages would benefit copywriters. (They seem to benefit just about everyone.) But there’s one self-care tactic that’s crucial for copywriters—and it’s also one that copywriters actively choose to skip. What is it? Sleep. Now, wait—before you go, “BORING! I know I should be sleeping,” let me ask you a…

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Copywriting Q&A: The Big Question You Need to Answer to Be Successful

It’s not easy starting a new career, much less building a successful one. It can feel scary and cause you to doubt yourself more than anything else you’ve done in a very long time. If you want to have any hope of sticking with it, there’s one question you need to be able to answer—and need to be able to keep that answer in mind. What is it? Read on… Today’s question comes from Alcea R., who asks, “I know that you say that doubting ourselves is normal, but sometimes I get so consumed with doubt it’s hard to do anything. Do you have any advice?” Building a copywriting career is a big goal, and big goals are almost always challenging. Think about it: Running a marathon, raising a healthy and happy child, writing a book, losing 100 pounds are big goals, and they’re difficult. But people accomplish them. When…

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Copywriting Q&A: The One Question That Makes Networking Easy

Say the word “networking” and most people grimace. But networking is both essential to building a career, and so much easier than most people think. Today, we’ll talk about just one question to ask that makes networking utterly painless. Read on… Today’s question is from Felipe R., who asks, “I know I should network…but it intimidates me. I’m not big on talking to strangers. Do you have any tips to make it easier?” Most people don’t enjoy talking to strangers. And, when it has to do with career advancement and connections, you can double that dislike. The bad news is that networking (read: meeting new people in your industry) is crucial. You need a strong network to help you get work. Even though most people think the web is key to finding a job, some surveys indicate that up to 85% of jobs are found through networking! And you can…

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Copywriting Q&A: The Best Business Card Resources

You’ll hear me say again and again how important your digital presence (online portfolio site, LinkedIn profile, etc.) is, but that doesn’t mean you can overlook your print one. Today, we’re going to talk about resources for getting your business cards created and ready to pass out to friends, contact, and potential clients. Read on… Today’s question comes from Omar B., who asks, “I’m just starting out on my journey to become a copywriter, but I’ve met people who have already asked for my business card. Do you have any tips about how I can get some and what to put on them?” So, yes: You need business cards. They can strike some people as a little “old school,” but they’re still essential. When someone meets you, they need something they can take away that will allow them to contact you or, at the very least, remember you. On your…

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