Category Archive for: social

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Top 5 Reasons Why You Need a Social Media Manager by @tallchickvic

Here are the top five reasons why you need to have a social media manager.The post Top 5 Reasons Why You Need a Social Media Manager by @tallchickvic appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Should I Outsource My Social Media? 6 Questions to Ask Yourself by @ashleymadhatter

Not sure whether you want to pay to outsource your social media marketing? Then ask yourself the following six questions.The post Should I Outsource My Social Media? 6 Questions to Ask Yourself by @ashleymadhatter appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

The Ultimate Guide to Get Results With Social Proof Marketing

Social proof plays a major role in your customers’ purchase decisions. Customers book hotels based on the reviews they read, they try new restaurants based on how many people they see inside, and they buy products based on the testimonials they’ve read. Even when people are impressed by your products and services, they almost always Read more Source: https://adespresso.com/feed/

4 Vivid Visuals That Will Increase Your Social Engagement by @marcushokh

Here are four types of visuals that get high engagement on social media, and tools you’ll need to make them.The post 4 Vivid Visuals That Will Increase Your Social Engagement by @marcushokh appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Mentor Questions for Early Stage Entrepreneurs

This thread is pretty good: Very good questions! Where are you at right now with your business? What work have you done? What roadblocks are you facing? Can you summarize the above answer in 1-2 sentences? Now imagine you’re doing this for a friend you really admire and believe in. Can you make those 1-2 sentences more confident while still being truthful? Let’s imagine that you’re unable to make money off your business. How much money do you have in months before you run out and can’t support yourself or the business anymore? This is called your “runway,” the monthly amount is your “burn rate.” If your runway’s low, what will you do to get short term cash? How can you most align that plan with the long term business plan— ie working toward it with paid work, having enough free time? It’s okay if getting a full time job…

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Is There Really a ‘Best Time to Post’ Social Media Updates? by @brentcsutoras

These insights can help you identify a social media posting schedule that works for your brand.The post Is There Really a ‘Best Time to Post’ Social Media Updates? by @brentcsutoras appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Facebook Targets Social Media Optimization Spam by @martinibuster

Facebook is banning hundreds of spam accounts that exploited user engagement algorithms to generate traffic.The post Facebook Targets Social Media Optimization Spam by @martinibuster appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

18 Must-See Video Marketing Secrets & Insights by @lisabuyer

Learn video marketing secrets that can help your brand dominate social video marketing and beyond.The post 18 Must-See Video Marketing Secrets & Insights by @lisabuyer appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

GTD – Add your November/December event to the list

Are you hosting a training for the final 2018 DrupalGTD event this November 30-December 1? Add your event to the list and details will be shared in upcoming emails and social media through Drupal Association channels. For resources to run a training, check out the tools page. If you have questions about Global Training Days, learn about how to host a training or contact one of the group organizers. Thank you for participating. Source: https://groups.drupal.org/node/512931/feed

5 Tips for Using Social Media to Find (and Land) Your Dream Job by @jonleeclark

Looking for a new job? Use these five tips to position yourself for job hunting success on social media.The post 5 Tips for Using Social Media to Find (and Land) Your Dream Job by @jonleeclark appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

The Client Question that Can Double Your Business

If it hasn’t happened yet, very soon clients will start coming to you. They’ll get referred by your previous or current clients or they’ll find you on social media and they’ll come to you. Which is great! It feels great to not have to go out there and prospect for every single new client. But a single question can make the difference between you doing so-so work for a new client, and work that’s crazy effective and makes that new client rave about you to all of their other business-owning friend. So what’s this amazing, insightful question? Here it is: Why? It seems simple, but bear with me for a second. When a new prospective client calls up any other copywriter and says, “I need you to rewrite my website,” that copywriter is probably going to launch into timing and pricing. “Sure. I can write a new website for you…

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Thinking in Bets

About a month or so ago I wrote a post about Annie Duke and a podcast that I had listened to that had her as a guest; in short, it was so good that I immediately bought her new book, Thinking in Bets, and it really has changed my life, zero hyperbole. It’s been so good that I’ve told a dozen folks about it and the book ranks very high on my must-read list. It has not only changed the way that I think through decisions but it also has changed the very speech and psychological patterns that I’ve developed over many, many years. I don’t want to talk it up too much, but, I did want to capture a few things here on my blog that I want to be able to reference in the future – my blog often times functions as a repository of thoughts (both complete and mostly incomplete) but also…

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Basecamp is hiring a data analyst

Come work with us!Basecamp is hiring a data analyst to help us make better decisions in all areas of the business. This includes everything from running A/B tests with statistical rigor to forecasting revenue for the year to tracing performance problems to analyzing usage patterns.We’re looking for an experienced candidate who’s done similar work elsewhere (as you’ll be the only one at Basecamp with this specialty). But nobody hits the ground running. You won’t be able to answer every question immediately or know how all the systems work on day one — and we don’t expect you to.We want strong, diverse teams built from different backgrounds, experiences and identities. We’re ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career. That starts with working no more than 40 hours a week on a regular basis and getting 8+ hours of sleep…

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Jetpack’s Social Integration Features

One of the many things we use Jetpack for here on CSS-Tricks is all of its features related to social media integration. For example, Jetpack can automatically share published content to different social media accounts simultaneously, add sharing buttons to your site’s theme, and allow for social login on the comment form. There is even more than that, but let’s dig into these three as we use them. Auto-Sharing Posts I like the idea that everything we published goes out to social media. Many people only follow the site that way, so they should see what we’re writing. We’re specifically into Twitter and Facebook. With Jetpack installed connected to WordPress.com, I can now flip on the setting: Then authenticate the services you want to connect: Now as we publish new articles, there are Publicize controls right there allowing us to send it to the services we want along with a…

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Pinterest Hits 250 Million Monthly Active Users by @MattGSouthern

Pinterest announced that it has hit a milestone of 250 million people using the social network each month.The post Pinterest Hits 250 Million Monthly Active Users by @MattGSouthern appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

“Killing the URL”

It was Safari who first started hiding the complete URL. Here’s what CSS-Tricks looks like even when you’re on an article page by default in Safari: The full URL path is hidden. You can only fix it (YES, FIX IT) by checking “Show full website address” in settings. Preferences > Advanced We’ve already damaged the sanctity of URLs in a way with URL shorteners. Thankfully, those are used less and less with social networks, like Twitter, not counting the URL toward the total tweet character count anymore. Now, Lily Hay Newman reports Chrome sees problems as well: “People have a really hard time understanding URLs,” says Adrienne Porter Felt, Chrome’s engineering manager. “They’re hard to read, it’s hard to know which part of them is supposed to be trusted, and in general I don’t think URLs are working as a good way to convey site identity. So we want to…

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Hiring: Community & Social Media Manager

I don’t do this often, but, I may start doing it more because my little project that could… is growing up a bit (not too much and not too fast… maybe…). I’m looking to hire our very first Social Media and Community Manager. It’s a hybrid-role that’s going to be a huge part of our early-stage team! So, outside of the outlined responsibilities you’ll be a huge part of building the overall company as well, delivering results around process, programming, people, and production… pretty much everything (I couldn’t think of another “p” to add here…)! If you love people (and data!) then we’d love to have a chat with you! Learn more here. Can’t wait to hear from you! (Pardon the terrible stock image as the featured image above… it is what it is…). Also… a few final thoughts about the industry that we’re in as well… might be worth…

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6 Tips to Get the Most Out of Your Social Media Audience Research by @grybniak

Here’s how to research your audience to create a strong social media presence that generates traffic and increases sales.The post 6 Tips to Get the Most Out of Your Social Media Audience Research by @grybniak appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Bare Midriffs

How does one go about building a working social network and online community? Perhaps you can borrow (or steal) these great ideas from Caterina Fake. Here are some great things that I’ve been chewing on: That’s why I believe every founder of an online community has a responsibility to shape the culture from day one — because the tone you set is the tone you’re gonna keep. You set the tone and the pace and what is acceptable (and not) from Day #1. All of these things come from who you are as a person, so, if you’re a racist then you’re going to most likely attract (and build) a racist social network. It’s very rare these days for there to be direct communication between companies and their user base. In fact, [user communication] is seen as a customer service problem — you know, eating up customer service hours. Most companies actually try to…

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