Category Archive for: social

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Facebook Ads Scrutinized: The Top & Flop Ads We Saw On Social Media

So, you think that advertising is a gamble, that there’s no way to know beforehand if your ad will be a Top or a Flop. And anytime you push that “publish” button you start praying, or you do that private little ritual that nobody knows about, or simply cross your fingers and go to get Read more Source: https://adespresso.com/feed/

AdEspresso’s Top Blog Picks: The Best Posts of 2017 (To Grow Your Results in 2018)

How did you welcome the New Year? With a few champagne toasts, a lot of noise and happiness and plenty of dreams for a prosperous 2018 for your business? That’s what we wish you too. May your 2018 be packed with brilliant social media marketing ideas, full of Facebook Ads campaigns with the highest ROI ever, Read more Source: https://adespresso.com/feed/

More blogging and less social media

Happy New Year! 2017 was a busy and eventful year – both professionally and personally. In many ways, 2017 was the most challenging and best year to date. I’m excited about 2018 and optimistic about what it has in store. I wanted to thank you all for reading my blog in 2017. Entering 2018, I plan on setting a New Years’ resolution of using social media less, and blogging more. I’ve been blogging for over 12 years and have been using social media for about 10. Both are black holes for content, however, I feel that blog content at least has a chance to “survive”. My blog posts have made a bigger impact than my social media posts. It’s not just me. I’ve seen many bloggers get sucked into social media. Many of them stopped blogging altogether, and they’ve lost their impact. Blogging also helps me clarify my thoughts and…

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Thank You (2017 Edition)

As 2017 comes to a close, as we do each year, let’s take a numbers-based glance back at CSS-Tricks. And more importantly, tip our collective hat to all y’all that come here and read the site. We really do think of the site as somewhere you come and read. While a lot of people’s experience with CSS-Tricks is a place that shows up in search results to find the answer to some web design/dev question (and that’s awesome), another way to experience the site is to read it like a magazine. We publish an article (or a couple) nearly every day, from a variety of authors, with the hope that it’s interesting and exposes us all to new ideas. According to Google Analytics, which we’ve had installed and reported from anonymously since day 1 around here, we had 75 million pageviews this year. Very little of CSS-Tricks makes use of…

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How to Use Quizzes and Surveys to Attract Copywriting Clients

In an ideal world, a client who needed copy would magically find your portfolio site, instantly know you’re the right copywriter for him, and immediately hire you for his many, lucrative projects. <sigh> In the real world, it’s a little less simple. First, you have to capture a prospective client’s attention. Then, you often have to “nurture” your prospective client to educate him about yourself and your skills. Finally, you have to convert that prospective client to a paying client. Luckily, all of this doesn’t have to be nearly as painful as it sounds. You can set up intriguing and alluring ways of capturing a potential client’s interest and — just as importantly — contact information, and then create automated systems to nurture and sell that the prospective client. One of the most effective ways to do this right now is by way of quizzes and surveys. People love taking…

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The 15 Best Social Media Marketing Blog Posts of 2017

There is a lot to keep up with in social media marketing. There’s ever-changing algorithms and new features on every platforms (check our never ending Facebook Updates and Instagram Updates posts), you also have to keep up with new best practices, buzzwords, and cutting-edge strategies provided by an endless number of blogs. That’s a lot, especially creating and Read more Source: https://adespresso.com/feed/

Digital editor and social media producer – Tiger Oak Media (Seattle magazine and Seattle Business magazine) – Seattle, WA

Collaborate efficiently with developers and editors in discussions of increasing traffic, strategies for metrics, adapting new content types and platforms….From Indeed – Fri, 22 Dec 2017 23:19:56 GMT – View all Seattle, WA jobs Source: http://rss.indeed.com/rss?q=Drupal+Developer

2018 Digital Healthcare Marketing Trends That Are Here to Stay

After re-designing websites, creating apps, and getting to grips with new channels like social media, 2017 felt like the year healthcare marketers started to look beyond ‘the basics’ of the digital patient experience. With the fundamental building blocks in place, the last 12 months have seen providers double down on technologies and strategies that measurably improve the patient journey, remove friction from provider-patient interactions, and move towards a more personalized digital experience for all. Source: https://www.phase2technology.com/feed/

16 of Our Most Powerful Strategies For Advertising On Facebook

The new year has arrived and with it new marketing goals and a new motivation to step up your company’s social media advertising. And when those big goals come up, you want to put the most effective ads in your arsenal out there. That’s where we come in. We’ve gone through our archives to find Read more Source: https://adespresso.com/feed/

29 Experts on the Most Important 2018 Social Media Trends by @MrDannyGoodwin

Here are the most important 2018 social media trends you need to know, according to 29 top marketing experts.The post 29 Experts on the Most Important 2018 Social Media Trends by @MrDannyGoodwin appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

10 Content Types That Will Boost Your Traffic by @alextachalova

Learn the 10 most effective content types that can help you boost your organic and social traffic.The post 10 Content Types That Will Boost Your Traffic by @alextachalova appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

How to make my company big

How do we get bigger? Get more money? Grow the team? Get bigger office space? More clients?My three year old daughter has been literally dreaming of going to a magic show. So we went to the first one that crossed our path and seemed relatively kid-appropriate.I regretted going immediately.The tickets were general admission. We got there early just to wait in long line. The heat was cranked up. I had to lug around our winter gear while trying to entertain my kid as her boredom progressed.Sitting in the theater made the regret stronger.A larger ballroom had some of those temporary moveable walls inside to make smaller rooms. We were in a smaller room.I’ve been doing and watching magic my whole life. I’ve seen the David Copperfield and Penn & Tellers. This wasn’t any of those.It felt claustrophobic.And then there was the stage. There weren’t many rows of people. We were in row 8.…

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23 Restaurant Marketing Tips & The Instagram Ads That Will Make You Drool

Let’s talk restaurants. Or, more specifically, let’s talk about social media restaurant marketing and Instagram Ads for restaurants. We talk a lot about business-to-consumer marketing (B2C), and while restaurants do technically fit that bill, they also are in a league of their own. They aren’t selling products that can be used several times, or even a Read more Source: https://adespresso.com/feed/

13 Social Media Stories You May Have Missed in November by @thebigdebowski

Miss the latest social media news? Here’s a recap of the latest updates on Facebook, Instagram, Snapchat, Twitter, and YouTube.The post 13 Social Media Stories You May Have Missed in November by @thebigdebowski appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

5 Ways to Use Social Profiles to Get Quality Links by @_kevinrowe

Here are some of the best ways to use profiles to help build quality links.The post 5 Ways to Use Social Profiles to Get Quality Links by @_kevinrowe appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

Managers, screw the Golden Rule

Don’t treat employees the way you want to be treated. Here’s why.“Treat others the way you’d like to be treated.”This is The Golden Rule we all learned growing up. As a manager or CEO in a company, you’d think it would make sense to follow it too. Managers should treat their employees the way they’d like to be treated, right?Not quite.In a recent interview I did with David Heinemeier Hansson (DHH), the Creator of the popular web framework Ruby on Rails and Chief Technology Officer at Basecamp, he shared this insight: You shouldn’t treat other people the way you want to be treated because the other person isn’t you.The other person has different preferences (beliefs, ideas, and experiences) and is going to react to a situation differently than you. You might think something is reasonable or fair, but that’s you thinking that, not the other person. You cannot assume that the way she…

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The Best Times to Post on Instagram

If you follow our blog, you’ve probably seen a post or two about the best times to post on Facebook. This is a pretty common question, and it’s one marketers have been trying to answer through multiple algorithm changes and shifting usage of the social media site for years. A lot of the time, we’ll Read more Source: https://adespresso.com/feed/

Social Advocacy: Why Your Business Needs It & How to Get Started by @Jasmine_Sandler

Social advocacy programs can help drive employee retention and customer acquisition. Here’s how you can do it.The post Social Advocacy: Why Your Business Needs It & How to Get Started by @Jasmine_Sandler appeared first on Search Engine Journal. Source: https://www.searchenginejournal.com/feed/

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