The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?
Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.
Not sure whether you want to pay to outsource your social media marketing? Then ask yourself the following six questions.The post Should I Outsource My Social Media? 6 Questions to Ask Yourself by @ashleymadhatter appeared first on Search Engine Journal.
Here are four types of visuals that get high engagement on social media, and tools you’ll need to make them.The post 4 Vivid Visuals That Will Increase Your Social Engagement by @marcushokh appeared first on Search Engine Journal.
This thread is pretty good: Very good questions! Where are you at right now with your business? What work have you done? What roadblocks are you facing? Can you summarize the above answer in 1-2 sentences? Now imagine you’re doing this for a friend you really admire and believe in. Can you make those 1-2 sentences more confident while still being truthful? Let’s imagine that you’re unable to make money off your business. How much money do you have in months before you run out and can’t support yourself or the business anymore? This is called your “runway,” the monthly amount is your “burn rate.” If your runway’s low, what will you do to get short term cash? How can you most align that plan with the long term business plan— ie working toward it with paid work, having enough free time? It’s okay if getting a full time job…
These insights can help you identify a social media posting schedule that works for your brand.The post Is There Really a ‘Best Time to Post’ Social Media Updates? by @brentcsutoras appeared first on Search Engine Journal.
Facebook is banning hundreds of spam accounts that exploited user engagement algorithms to generate traffic.The post Facebook Targets Social Media Optimization Spam by @martinibuster appeared first on Search Engine Journal.
Ahh social networking. Sometimes users are in such a hurry to vent through a status update that they don’t stop to remember who’s going to see it. And if you happen to say something negative about someone or something, the situation can quickly turn ugly.
Yesterday, social media and marketing researcher and scientist Dan Zarrella debuted a new way to see into the minds of Twitter users with TweetPsych. Using two linguistic analysis methods, TweetPsych analyzes the content of a user’s last 1,000 tweets and builds a psychological profile based on the content.
Are you hosting a training for the final 2018 DrupalGTD event this November 30-December 1? Add your event to the list and details will be shared in upcoming emails and social media through Drupal Association channels. For resources to run a training, check out the tools page. If you have questions about Global Training Days, learn about how to host a training or contact one of the group organizers. Thank you for participating.
Looking for a new job? Use these five tips to position yourself for job hunting success on social media.The post 5 Tips for Using Social Media to Find (and Land) Your Dream Job by @jonleeclark appeared first on Search Engine Journal.
If it hasn’t happened yet, very soon clients will start coming to you. They’ll get referred by your previous or current clients or they’ll find you on social media and they’ll come to you. Which is great! It feels great to not have to go out there and prospect for every single new client. But a single question can make the difference between you doing so-so work for a new client, and work that’s crazy effective and makes that new client rave about you to all of their other business-owning friend. So what’s this amazing, insightful question? Here it is: Why? It seems simple, but bear with me for a second. When a new prospective client calls up any other copywriter and says, “I need you to rewrite my website,” that copywriter is probably going to launch into timing and pricing. “Sure. I can write a new website for you…
About a month or so ago I wrote a post about Annie Duke and a podcast that I had listened to that had her as a guest; in short, it was so good that I immediately bought her new book, Thinking in Bets, and it really has changed my life, zero hyperbole. It’s been so good that I’ve told a dozen folks about it and the book ranks very high on my must-read list. It has not only changed the way that I think through decisions but it also has changed the very speech and psychological patterns that I’ve developed over many, many years. I don’t want to talk it up too much, but, I did want to capture a few things here on my blog that I want to be able to reference in the future – my blog often times functions as a repository of thoughts (both complete and mostly incomplete) but also…
One of the many things we use Jetpack for here on CSS-Tricks is all of its features related to social media integration. For example, Jetpack can automatically share published content to different social media accounts simultaneously, add sharing buttons to your site’s theme, and allow for social login on the comment form. There is even more than that, but let’s dig into these three as we use them. Auto-Sharing Posts I like the idea that everything we published goes out to social media. Many people only follow the site that way, so they should see what we’re writing. We’re specifically into Twitter and Facebook. With Jetpack installed connected to WordPress.com, I can now flip on the setting: Then authenticate the services you want to connect: Now as we publish new articles, there are Publicize controls right there allowing us to send it to the services we want along with a…
I don’t do this often, but, I may start doing it more because my little project that could… is growing up a bit (not too much and not too fast… maybe…). I’m looking to hire our very first Social Media and Community Manager. It’s a hybrid-role that’s going to be a huge part of our early-stage team! So, outside of the outlined responsibilities you’ll be a huge part of building the overall company as well, delivering results around process, programming, people, and production… pretty much everything (I couldn’t think of another “p” to add here…)! If you love people (and data!) then we’d love to have a chat with you! Learn more here. Can’t wait to hear from you! (Pardon the terrible stock image as the featured image above… it is what it is…). Also… a few final thoughts about the industry that we’re in as well… might be worth…
Here’s how to research your audience to create a strong social media presence that generates traffic and increases sales.The post 6 Tips to Get the Most Out of Your Social Media Audience Research by @grybniak appeared first on Search Engine Journal.
How does one go about building a working social network and online community? Perhaps you can borrow (or steal) these great ideas from Caterina Fake. Here are some great things that I’ve been chewing on: That’s why I believe every founder of an online community has a responsibility to shape the culture from day one — because the tone you set is the tone you’re gonna keep. You set the tone and the pace and what is acceptable (and not) from Day #1. All of these things come from who you are as a person, so, if you’re a racist then you’re going to most likely attract (and build) a racist social network. It’s very rare these days for there to be direct communication between companies and their user base. In fact, [user communication] is seen as a customer service problem — you know, eating up customer service hours. Most companies actually try to…
Facebook marketing is the central part of many brands’ social media marketing. Which means, simply put, that Facebook marketing is a central part of most brands’ marketing, period. Whether you’re in a B2B or B2C industry, and no matter what size your actual business is, you need Facebook marketing. But Facebook marketing changes a lot. It’s Read more
Tracking your data is the name of the marketing game. Running social media campaigns or driving organic traffic to your blog is all sunshine and daisies. But if you aren’t tracking that data or using it to your advantage, what’s the point? Tracking can be vastly complex and often overkill for most companies. Thankfully, Google Analytics Read more
This SEMrush review discusses everything you need to know about the solution- it’s primary features and functionalities, plus pricing and overall usability. And to help you further, I’ll also throw in SEMrush’s weak points. Search engine optimization is not the easiest thing right now. Getting noticed by Google takes a considerable amount of resources, time and persistent efforts That’s why a good rank is always refreshingly satisfying. Breaking through to the first page of the search results alone places you in the category of sites attracting 75% of the organic clicks. And if you’re good enough for the first spot, the result is essentially 33% of the clicks. It almost feels like winning the lottery, right? But, let’s be honest here. Deep down you know that making it to that position is not the end game. Maintaining it is even harder since competition at the highest levels is usually extremely…
Most copywriters don’t have the luxury of working on just one project at a time, so they have to be able to juggle multiple assignments at the same time. This is difficult for even the most seasoned writers, but a project management tool can make a huge difference in a copywriter’s organization, time management, and content output. Benefits of project management for copywriters In the shortest of terms, project management software is a tool that streamlines the planning, initiation, execution, completion, and review of all your various tasks and projects. Whereas you’d normally have to keep things like deadlines, client notes, ideas, pitches, and other copywriting mainstays in straight on your own, a project management tool effectively consolidates those processes and data into a single platform. Needless to say, a copywriter has much to grain from selecting a project management tool. But with so many options available, how do you choose…
Pixeldust’s challenge was to build an elegant and scalable site giving Mattress Pro an equal presence to Sealy and other large mattress manufacturers. Pixeldust designed a brand-new identity and sleek interface that incorporated Flash and a content management system. The overall result proved to be a huge success: the website played a big role in Mattress Pro’s successful merger negotiations with Mattress Firm.
Pixeldust worked with The nFusion Group to create an animated hero piece for their client Toshiba. Pixeldust employed Flash technology and a little imagination to bring the piece to life. Pixeldust has also built numerous rich media based banner ads for Toshiba’s many interactive campaigns.
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