Category Archive for: Orbit

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

Big Ask

Art from Roger DisneyEvery summer, Chicago is filled with outdoor art fests. We close off a big city street and artists pitch hundreds of tents selling their creations. My wife, Lynette, especially looks forward to the one in our neighborhood.This year she stumbled on an artist selling his art as greeting cards. Lynette loves unique things she can’t just buy at the Hallmark section of Walgreens.Each greeting card was $2. How can an artist survive on $2 greeting cards? What a terrible idea.In 1966, Jonathan L. Freedman and Scott C. Fraser, while researchers at Stanford University, picked random people from a telephone book and called them up for an experiment. The researchers wanted to convince people to let a group of strangers into their home for 2 hours to audit what they had in their cabinets.As you’d expect, only 22% of the people asked agreed to let this research team into their…

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What Works Now: 13 Content Marketing Secrets from Kissmetrics, WordStream, Unbounce, KlientBoost, & More

“Content Shock” was first discussed in 2014. Mark Schaefer’s prescient concept that there was too much content to read. More supply than demand. If consumers were struggling to keep up in 2014… they must be completely overwhelmed today. The content marketing bar has never been higher. People are pumping out more awesome stuff than ever before. Faster and more frequently. So what are the pros doing? The best and brightest. The ones who’re on the front lines, slogging it out every single day. The content marketers themselves and content leaders within today’s leading marketing technology companies. Thankfully, they’re also very nice and happily agreed to share their insight. Here’s what works now in content marketing according to Aaron Orendorff, Zach Bulygo, Claire Suellentrop, Edward Dennis, Elisa Gabbert, Casey Armstrong, Bill Widmer, Brian Sun, Amy Wood, Kaleigh Moore, Andy Crestodina, Johnathan Dane, and Steli Efti. Welcome to the Content Marketing Hunger Games ‘Thin…

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