On Oct 22nd we were invited to give a keynote speech at the Mashable Social Media Day 2016 in Milan. While the speech was in Italian, it definitely has a worldwide view and is intended for a global audience. We received lots of requests for an English transcript, so here it is. Hope you enjoy it. First of all: who am I and why should you read this and believe a single word of what I’m going to tell you? Well, I’m just a regular guy that moved from Italy to San Francisco five years ago. I co-founded 6 companies (both tech and non-tech), the last of which is AdEspresso. What is AdEspresso? Technically it’s a SaaS Solution for Facebook Advertising Optimization, but the easy way to describe it is this: it’s a company created to help small and medium businesses get more out of their advertising dollars on Facebook, faster. If you are spending between $3,000 and $100,000 per month in…

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