Category Archive for: marketing

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

Nine (+1) Best Marketing Podcasts for Facebook Advertising Pros

If you’re reading this and you landed here starting with a Google search it means only one thing: you’re looking for the best. The best tool to make Facebook advertising easy (AdEspresso) the best -and free- Social Media Marketing blog (this) and the most accurate selection of the best marketing podcasts. We know you’re always Read more Source:

Powerful Strategies To Connect Your Website To Social Media

The key to standing out and succeeding over your competitors is by increasing your online presence. Most businesses take advantage of social media because it has become one of the useful and most powerful tools to let people know about your company, products and services. A website that is prominently visible on search engines makes it easier to connect with potential consumers, thereby leading to a positive impact towards the business. What causes websites to rank higher than the rest depends on search engine optimization (SEO), although its main driving force is high quality content. On top of these, you need to connect your website to social channels. In this article, I will share with you some tips and techniques to maximize social media for your website. The Importance of Social Media Social media has become a part of any online business. At least 97% of marketers are currently participating…

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Copywriting Q&A: How to Get More Work From Past Clients

Most copywriters work hard to get their clients. But when the project is over, they let those same valuable clients disappear, never reaching out to them again. Today, we’re going to talk about a strategy to get more work from previous clients. Read on… Today’s question from Molly W., who asks, “I finished up some projects with clients I really, really liked. Do you have any ideas for ways to get more work with them, either now or later on?” One-and-done is never a great strategy for a business, but it’s one that many copywriters adopt. Does this sound like you? You land a client, you do the work, you do the revisions, you send the invoice…and you never talk to them again. Or you do—but only if they reach out to you later. It’s both faster and easier to get more work from previous clients than it is to…

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The Evolution of Content Marketing: What the 1900s Can Teach You by @bsmarketer

Content marketing is always evolving. Tactics and tools and tips change. But these century-old fundamentals remain relevant today.The post The Evolution of Content Marketing: What the 1900s Can Teach You by @bsmarketer appeared first on Search Engine Journal. Source:

10 Steps to Building Faster Websites

Google says websites should load in less than 2-3 seconds and when Google speaks you better damn well listen. Actually, it’s not only Google that comes up with numbers like this; countless studies say you want to be hitting the 2-second benchmark to stop traffic and valuable leads running out the door. There’s a problem, though. As the web becomes a more complex medium, performance tends to take a backseat to glitzy features. Which is fine, if you want a fancy website hidden behind that blank loading screen, but not so good when most people quit the session before your first line of content loads. So how do you find that sweet-spot between a fully-featured website and one that hits the 2-second benchmark? #1: Be careful with website builders Website builders are great for building websites quickly but quite so good when it comes to loading times. Bulky code working under the…

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How To Grow Your User Base With Lookalike Audiences and Email Marketing

Imagine throwing $3 million into Facebook advertisements. Not into a house, or a yacht, or a really nice car. Noah Kagan, SaaS founder of AppSumo, has spent over $3 million dollars on Facebook ads—and he’s not the only one. As companies look to grow aggressively, it’s not uncommon for them to pour a pretty penny Read more Source:

How to Build a Content Marketing Strategy That Works in 5 Steps by @alextachalova

Check out this guide to create the right type of content marketing strategy that guarantees traffic and leads.The post How to Build a Content Marketing Strategy That Works in 5 Steps by @alextachalova appeared first on Search Engine Journal. Source:

The 7 Best Keyword Research Tools to Redefine Your Content Marketing

If you want Google to send you more visitors, a great keyword research tool is a must. How many times in the past week have you gotten onto Google to look something up? Since Google processes an average of 40,000 searches every single second, the answer to that question for most people will be “a Read more Source:

How to Promote a Small Website: Content, Social & Link Building by @grybniak

Help your SEO efforts go further with a content strategy, social media marketing, link building, and PPC marketing.The post How to Promote a Small Website: Content, Social & Link Building by @grybniak appeared first on Search Engine Journal. Source:

Facebook Advertising Strategies: 12 Facebook Pay Per Click Ideas for High-ROI Campaigns

Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies. Let’s start from the beginning. Facebook is a pay-per-click marketing channel. This means that you’ll be paying every time someone clicks on your ads. You can also be charged based on ad impressions, Read more Source:

How to Prepare Your Content Strategy for Virtual Reality by @DholakiyaPratik

Virtual reality has great potential. Here are a few tips to plan out your content marketing strategy for VR.The post How to Prepare Your Content Strategy for Virtual Reality by @DholakiyaPratik appeared first on Search Engine Journal. Source:

The Business Cycle, Part 2

Illustration by Nate OttoIn 2010, as Worksman Cycles was emerging from the recession and ready to grow again, the maker of heavy-duty cycles saw an exciting opportunity to supply the bikes for New York City’s bike share program. But the city rejected Worksman’s proposal, and that disappointment lay the groundwork for the company to relocate to South Carolina, leaving behind the city it had been in since its founding in 1898. is the second part of our story on Worksman Cycles. If you missed the first episode, which explores the company’s history and commitment to keep manufacturing bikes in the U.S., be sure to catch up!TranscriptWAILIN WONG: Hi everyone, it’s Wailin. This is the second episode in our two-parter about Worksman Cycles, so you should go back and listen to the previous episode if you haven’t already. It’s about how Worksman found its niche making industrial cycles and kept its manufacturing in the…

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Twitter Advertising in 2017 – The Complete Guide For Amazing Results

Nowadays, Twitter advertising is continuously overshadowed by new trendy marketing channels such as Snapchat and Instagram. With all these cool kids on the block, Twitter might seem like an advertising channel that has long lost its value. But that’s not entirely true. Many brands are still seeing lots of value in Twitter advertising. Moreover, the Read more Source:

5 Signs It’s Time to Stop Your Content Marketing Campaign by @IAmAaronAgius

Not getting results with your campaigns? Here are five signs it’s time to stop and rethink your content marketing strategy.The post 5 Signs It’s Time to Stop Your Content Marketing Campaign by @IAmAaronAgius appeared first on Search Engine Journal. Source:

Bringing Research Home

Any designer who has created a personal portfolio site knows that your toughest client is always yourself. Recently, we have felt particularly sympathetic to the plight of designing for yourself because we have been taking an introspective look at our own site and messaging. We wanted to understand how potential clients perceive and evaluate Viget in their search for an agency partner and the role that our website plays in shaping that impression. We wanted to see our brand and our site through the lens of a potential client, a person getting a first introduction to Viget. To do that, we applied the same research methods we employ for client projects to our own questions. Creating a Setting for Direct Feedback Having conversations with prospective and current clients is something we do all the time. Typically though, those conversations are initiated by the business development team or account managers, people who are heavily involved in…

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Is It Time to Finally Kill Off the Homepage?

As with most things in web design, the homepage has been branded dead or dying many times over the years. They’ve been replaced by magazine-style front page designs, bypassed by landing pages and cut out entirely by social media. Except none of these things killed the homepage. Instead, they joined it as part of a more intricate set of interactions with visitors – each one playing an important role in a more complex web. Now, the latest person calling for the head of homepages is Optimizely’s Cara Harsham, who wrote for the Moz blog last week, claiming her company has “successfully killed THE homepage”. Well folks, looks like it’s time to get those funeral suits pressed again. Personalization killed the homepage The crux of Cara Harsham’s article is that brands need to show users customised content based on their needs and previous interactions, thereby making the generic homepage irrelevant. Her article makes a lot of…

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Why I illustrate all our blog posts, as a CEO

Lately, I’ve been getting asked more frequently: “Claire, do you illustrate your own blog posts?”The answer is, “Yes.”To date, I’ve written forty-three blog posts on Medium. With the exception of a few (where I’ve used a photograph as the main image instead), I’ve illustrated each one myself.I’m not a professional artist by any means (I grew up drawing and painting thanks to my mom, who’s an artist). A much better idea might’ve been to hire someone else who I’m sure could produce higher caliber work and save me some time…But I insist on doing the illustrations myself. Why?An illustration I did last week.It shows we care.These days, everyone is writing something— be it blog posts, e-books, newsletters — and a lot of it sounds and looks the same. A high-resolution, parallax scrolling image as the featured photo. A brightly-colored, minimalist infographic. You can even hire ghostwriters or outsource your writing to content marketing firms who’ll both write and illustrate…

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How to Integrate AI Into Your Digital Marketing Strategy by @cynthialive

AI is the new normal. Don’t get left behind. Here are ways to integrate AI into your digital marketing strategy.The post How to Integrate AI Into Your Digital Marketing Strategy by @cynthialive appeared first on Search Engine Journal. Source:

If you’re reading this, you probably don’t do hard work

Actual hard workDesigners, programmers, tech entrepreneurs, and investors love talking about how hard their work is.Let’s get real.Hard work is picking lettuce 8 hours a day in 90 degree heat.Hard work is being a single mother or father who has to work two minimum wage jobs back to back with nary a recuperative break all day.Hard work is heaving dirt and rock on a construction site. Or working with industrial equipment that could crush you if you make the wrong move.Rule of thumb: If it’s hard you’ll have trouble finding people who want to do it. There’s no shortage of people who want to be programmers, designers, strategists, social media consultants, entrepreneurs, investors, etc… But try finding people to work the farm. Hard work is doing the work other people don’t want to do.Coding, or designing, or writing pitch decks, or making sales calls, or preparing spreadsheets, or writing blog posts, or social media marketing, or buying…

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