Category Archive for: marketing

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

31 Call To Action Examples (And How to Write the Perfect One)

Let’s talk about the call to action. Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action. Almost all of your marketing content should have well-crafted call to actions designed to drive action. It’s an essential part of copywriting that doesn’t always get the attention that it deserves. Read more Source:

Move Slowly and Fix Things

Synoptic Table of Physiognomic TraitsRuminations on the heavy weight of software design in the 21st century.Recently I took a monthlong sabbatical from my job as a designer at Basecamp. (Basecamp is an incredible company that gives us a paid month off every 3 years.)When you take 30 days away from work, you have a lot of time and headspace that’s normally used up. Inevitably you start to reflect on your life.And so, I pondered what the hell I’m doing with mine. What does it mean to be a software designer in 2018, compared to when I first began my weird career in the early 2000s?The answer is weighing on me.As software continues to invade our lives in surreptitious ways, the social and ethical implications are increasingly significant.Our work is HEAVY and it’s getting heavier all the time. I think a lot of designers haven’t deeply considered this, and they don’t appreciate the real-life effects of…

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Mike Sullivan joins Acquia as CEO

Today, I am excited to announce that Michael Sullivan will be joining Acquia as its CEO. The search for a new CEO Last spring, Tom Erickson announced that he was stepping down as Acquia’s CEO. For over eight years, Tom and I have been working side-by-side to build and run Acquia. I’ve been lucky to have Tom as my partner as he is one of the most talented leaders I know. When Tom announced he’d be stepping down as Acquia’s CEO, finding a new CEO became my top priority for Acquia. For six months, the search consumed a good deal of my time. I was supported by a search committee drawn from Acquia’s board of directors, including Rich D’Amore, Tom Bogan, and Michael Skok. Together, we screened over 140 candidates and interviewed 10 in-depth. Finding the right candidate was hard work and time consuming, but we kept the bar high…

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6 Content Strategies to Boost Your Digital PR & Link Building Success by @impressiontalk

Here are six kick-ass strategies you can incorporate into your marketing strategy for optimal content promotion and amplification success.The post 6 Content Strategies to Boost Your Digital PR & Link Building Success by @impressiontalk appeared first on Search Engine Journal. Source:

Copywriting Q&A: How to Draw Work Opportunities to You

Everyone knows someone for whom things just “work out.” Things go along swimmingly for them, and the things they want just seem to magically drop into their laps. Opportunities seem to appear out of nowhere. The truth is that you, too, can make opportunities appear. Here’s how… Today’s question is from Raquel Y., who asks, “I know other freelancers who haven’t been around that much longer than I have who just always have work. I mean, we’re not in the same industries and I get that make a difference, but it still seems like stuff is coming so much easier for them. What’s the deal?” People who seem to have opportunities just fall into their laps aren’t magical—they just know how to be opportunity-oriented. There are opportunities to find new clients around us all the time. There are two parts to being opportunity-oriented (and, thus, attracting opportunities to you). The…

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Make Your Website Fresh Again With These 7 Tips

Back in the day when websites were all about content, web design wasn’t too much of an issue. As long as you had amazing content, the overall look of your website wouldn’t matter. Of course, times are a-changin’, and keeping your website fresh and updated is now a default strategy for any site owner. Site visitors have become more meticulous in choosing the company and brand to patronize, based on the websites that they visit. More than textual content and aesthetically pleasing web design, keeping your website fresh is of utmost importance to retain customers and encourage potential clients. If your website has been around for a while – and you’ve been using the same design and theme for years – maybe it’s time for a little upgrading. Especially when your site begins to get a steady increase in traffic, returning visitors may want to see the same outstanding features…

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A Marketer’s Guide to APIs & API-First Design

What is the key to great marketing today? If you guessed ‘agility’ give yourself a pat on the back. Source:

How Do You Focus?

Especially when you have a lot to doPhoto by Tim GouwA friend of mine, Lachlan Campbell, recently asked me how I focus, especially when there’s so much going on. It’s a great question and I’m sure very apropos to Lachlan’s life. He’s a student, budding entrepreneur, and just a busy busy person.One thing I know is that the most common advice is to “turn off distractions”. There’s software to measure your time. Uninstall apps. Hack your computer’s DNS to make sure when you visit a site like Hacker News it ends up doing nothing. These all have a valid place.But I think there’s a meta problem that needs to be solved first.When I was a sophomore in high school I was insanely stressed out. As a freshman, I had the number one rank so I felt a lot of pressure to keep my grades sky high. I was a decent volleyball player, practiced all year…

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How To Create A Marketing Calendar for 2018 (Free Guide Included)

When people ask me when they should dust off their marketing calendar and start planning their Christmas campaign, I tell them “last month.” It’s not a joke. It’s difficult to know when you should start planning and running your Facebook Ad campaigns for any big event, whether that’s Christmas, Valentine’s day, or even some obscure Read more Source:

How to Market Your Event on Facebook

Hosting an event is always a challenge for a company, it means investing time, money and effort to succeed. But it’s worth it! During important occasions, or even as a regular part of your marketing strategy, events would help you to connect to your customers and give them an experience that will make your brand Read more Source:

Copywriting Q&A: How Do You Get Your First Clients?

You can learn copywriting and practice as much as you want but without clients…well, you won’t get very far. So, when you’re absolutely brand new, where do you get your first clients? Read on… Today’s question is from Guy H., who asks, “I’m about to enroll in your Comprehensive Copywriting Academy, but I have a quick question before I do. How do I land my first clients? Who’s going to hire me before I have any experience?” So, first, let me say that all of this is covered in the Academy — along with the exact step-by-step way to land the clients. But for those readers who aren’t in the Academy, I’ll give a high-level answer here, too. The first step, as you know, is to get training. If you don’t know how to write copy, no one’s going to hire you to write it. (And there’s so much more…

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Helpful Business Advice From Friends Of Highrise

Photo by Toa HeftibaShould Small Companies Offer Online Classes and Demos?Alison Grove makes another appearance on the terrific podcast Support Ops talking about whether companies should offer online classes and demos.# 153 – Back to School with Classes10 Ways to Land High-Paying Gigs As A FreelancerAustin Church talks about how he turned a terrible thing of getting laid off into the opportunity of a freelance career and his tips into making that a success. Hint: use a CRM to keep you focused10 Ways to Land High-Paying Gigs As A FreelancerHow Can Companies Get Better At Personalization?Matthew Grant at Aberdeen Essentials asked me some interview questions on the state of personalization in marketing. I mentioned some mistakes people are making as well as some fantastic marketing campaigns we should be inspired by.How Can Companies Get Better at Personalization? – Aberdeen EssentialsThe Secret To More Deals? The Follow Up.Dee Greene of D&G Media Services started a vlog and…

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7 Ways to Boost Your Conversions Through Social Media by @malleeblue

Here are seven strategies you can develop for your own industry in order to boost conversion through social media marketing.The post 7 Ways to Boost Your Conversions Through Social Media by @malleeblue appeared first on Search Engine Journal. Source:

A Few Thoughts on Product Hunt’s New Ship Platform

I won’t lie… ProductHunt’s new SHIP platform looks dope af. I’ve been eyeing it for quite some time and their launch intersects perfectly with two distinct projects that I’m working on. Last night, I finally had a moment to put it together: Yoooo. It looks good yoooo. You can check it out in-the-real here at That magic temporary 302 htaccess redirect though… I don’t have time for a comprehensive review of Product Hunt’s Ship Platform but I will share a few things off the top of my head… So… What About the Time Commitment? I was initially anxious about the time commitment and effort to put together my landing page. Since I’m incredibly busy building the damn thing, I didn’t want to spend any more time than necessary and required for this type of thing. After getting over my initial anxiety I was able to sit down last night and bang it…

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Do Your Worst

My daughter is taking swimming lessons. She’s three. It hasn’t been going well. Tears. Fear about putting her face in the water. Dread about going to the next class. I found myself telling her the age old wisdom of “Do Your Best”, but I’m curious if that isn’t very good advice at all…The Simpsons is one of the most successful sitcoms and animated shows in history running 29 seasons so far. Each episode takes eight-to-nine months to create! That means many teams and people need to be involved to get an entire season manufactured.But this isn’t a story about The Simpsons. It’s about South Park.The most surprising thing to me about South Park is that a single episode takes 6 days. Sometimes even less. Of course the animation isn’t as sophisticated as The Simpsons. And I’m sure some would argue the writing isn’t either. But South Park has been going on 21…

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Copywriting Q&A: The SWOT Analysis for Copywriters

You already know that thinking strategically is an important part of being a copywriter. But how, exactly, can you start going about doing that? And how can you think strategically when it comes to your own business? A SWOT analysis is a great way to start. Read on… Today’s question comes from Raul B., who asks, “I heard the term ‘SWOT analysis’ being mentioned at work the other day. Is that something I need to know?” A SWOT analysis is a tool for figuring out where you (or your business) is and where it’s going. As such, it’s a great tool to wield when you’re working with your clients/company, and it’s a great tool to wield when thinking about your own copywriting business. SWOT stands for: Strengths, Weaknesses, Opportunities, and Threats. “Strengths” refers to what the entity you’re focusing on has going for it. For our purposes, let’s talk about…

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Google Analytics Metrics: How To Boost Return Visits to your Website

If you’ve been using Google Analytics for a while now, you’ve probably become acquainted with some of the popular features of this nifty web analytics tool. I love how it gives me an accurate picture of how popular my sites are, based on the number of visits and number of unique visitors. Data on Returning Visitors If you’re fairly new to Google Analytics – or if you’ve been monitoring the number of page visits only – then there’s a big chance that you’re missing out on an amazing set of data: returning visitors. To view this piece of data, log in to Google Analytics, then go to Audience > Behavior > New vs Returning. You should see a line graph of the total number of sessions per day, and a table of returning visitors and new visitors at the bottom of the page. Wondering what this particular Google Analytics data…

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Exciting! We’re launching The Watercooler

An online community for leaders looking to become better“How do I become a better leader?”I’ve spent my entire working life trying to answer that question. The answer, unfortunately, has never been very clear. I found books to be one-sided, conferences require you to be there in-person, and mentors who I trust not always available (nor do they always have the experience or answers I’m looking for!)So we built “The Watercooler” — an online community for founders, CEOs, owners, executives, and managers to talk candidly about our struggles and our successes. No matter where you live, no matter where your company is located in the world, we now all can support each other on the path to becoming better leaders.Who The Watercooler is forBusiness owners who don’t have the time (or have never been interested) in attending leadership seminars, but crave thoughtful discussion around how other folks think about leading teams.Managers who are having a tough time transitioning into…

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Freelance Art Director/Designer – Fountain City – Remote

Familiarity working with information architects, project managers and developers. We’re a full service agency that provides marketing, design, and technical… $65 – $85 an hourFrom Indeed – Tue, 17 Oct 2017 15:10:44 GMT – View all Remote jobs Source:

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