Category Archive for: Mac OS X

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

Apps Have Command Prompts Now

Command lines were an early innovation in computers, and were the dominant way to interact with them in the 1960’s – 80’s. That gave way to GUIs for most users after that. I don’t think we need to launch a scientific study to figure out why. Most users find it more comfortable and intuitive to accomplish things with interactive moments and visual feedback. But command lines never went away. GUI’s are generally a limited abstraction of what you could do through a command line anyway, so power users gravitate toward the closer-to-the-metal nature of the command line. But we might be in the middle of a return to a happy medium. Finder-ing We know Apple is quite fond of cutting features. Particularly little-used features or power-user-only features. Curiously, this one has stuck around: The “Go To Folder” dialog, via Command-Shift-G William Pearson wrote: If there’s only one keyboard shortcut you…

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How to Find Out Everything Facebook Knows About You

If you’re deep in the weeds of Facebook marketing, you probably think a lot about ad targeting at the granular level. You’re trying to juggle everything you know about your product, your advertising goals, and your target demographics to answer the question: How I can be sure that I’m showing this ad to the right people? A great way to reverse engineer that question is to investigate your own Facebook feed! Finding out what Facebook knows about you (and how they know it) can help you to refocus your targeting efforts and understand why some methods of building and targeting an audience can be more effective than others. What Facebook Knows and How As you comb through your Facebook feed, you might see an ad or two and wonder, how could Facebook possibly think I’d be interested in this?! Well, Facebook can put together an incredibly detailed image of you…

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Defining Content to Optimize your Editorial Experience

No doubt you’ve heard the phrase “Content is King.” But what exactly is content? The precise definition is subjective – it is influenced by the context in which it is defined. There is no universal definition within the industry, and it is highly likely there is no single definition within your organization. To have a successful content strategy, it is critical that your organization determines precisely what content means to you, as its definition will inform your entire editorial experience. An Efficient Editorial Experience When designing editorial experiences, there is inherent friction between system architecture and user experience. The more complex the structure, the less usable the editorial experience of your CMS becomes. Content strategists strive to follow best practices when modeling content, but these object-oriented models do not take into account the workflow of tasks required to publish content. Modern content management platforms offer organizations a variety of entities used to…

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