Last year, we committed to doing more research at Viget. One of the ways I’ve been able to do my part is by honing in on a repeatable framework for doing lightweight qualitative research on almost any project. In this post, I want to share an approach that has become “methodological muscle memory” for me over the past year. These nine tips form a basic template that can be tweaked to fit the needs of your individual project. This approach doesn’t make the usual distinction between the user research that you’d typically do before design starts and the testing and evaluation that you’d typically do after design is mostly done. In fact, it’s most useful for projects where time constraints would normally limit you to only one (or none) of those types of research. This lightweight approach isn’t intended as an alternative to more formal research like highly technical usability testing or in-depth ethnography. It’s a replacement for doing…

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