Category Archive for: Drive

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

Copywriting Q&A: How to Get More Work From Past Clients

Most copywriters work hard to get their clients. But when the project is over, they let those same valuable clients disappear, never reaching out to them again. Today, we’re going to talk about a strategy to get more work from previous clients. Read on… Today’s question from Molly W., who asks, “I finished up some projects with clients I really, really liked. Do you have any ideas for ways to get more work with them, either now or later on?” One-and-done is never a great strategy for a business, but it’s one that many copywriters adopt. Does this sound like you? You land a client, you do the work, you do the revisions, you send the invoice…and you never talk to them again. Or you do—but only if they reach out to you later. It’s both faster and easier to get more work from previous clients than it is to…

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Enter the dot matrix

Illustration by Nate OttoTroy Henikoff was a college student in 1984 when he wrote his first program, a piece of software to help his grandfather’s steel warehouse manage their inventory. That summer project led Troy to start his own software consulting business a couple years later. This is an atypical Distance story about beginnings, endings and unexpected legacies. Troy Henikoff describes himself as an unintentional entrepreneur. Today he’s a well-known figure in Chicago’s tech scene, but when he began dabbling in computer programming and setting up his own business, there was no established startup culture for him to absorb. No networking events, no hoodies, no cliches about hustle or crushing it or changing the world. Troy’s story starts in 1984, at his grandfather’s steel warehouse on Chicago’s south side. He had just finished his sophomore year of college.TROY HENIKOFF: So that summer when I got to Chicago, I was given a bunch…

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How Can I Drive Traffic to an Existing Site? #AskanSEO by @jennyhalasz

Five ways to get the ball rolling for a website that has never been penalized, but has no traffic.The post How Can I Drive Traffic to an Existing Site? #AskanSEO by @jennyhalasz appeared first on Search Engine Journal. Source:

How SEO & UX Work Together to Drive Your Business by @CJGiarratana

How to combine the benefits of SEO and UX to improve your online presence, drive qualified traffic, and increase sales.The post How SEO & UX Work Together to Drive Your Business by @CJGiarratana appeared first on Search Engine Journal. Source:

New file upload and browsing in Basecamp 3 for Android

Summer brings 4 day work weeks at Basecamp, but that doesn’t mean the Android team takes a break. They just launched a new version of Basecamp 3 for Android, with an updated file browser to make attaching files to your Basecamp faster and easier.With the new file browser, you can attach an image directly from the camera (Android 5 and above), or file from Dropbox or Google Drive:Upload from your camera, or a service like Dropbox/Google Drive.Check out the new camera and file picking features in action: it Today!Basecamp 3 for Android 3.5.4 with the new file browsing and uploading is available today in the Google Play Store. The new file browsing feature is available in Android 4.4 and above (the camera option is in Android 5.0 and above only). Try it out and leave Jay, Dan and Jamie a review in the Play Store.If you don’t have a Basecamp 3 account yet, now is…

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6 Interesting Ways You Can Use Twitter Polls by @wonderwall7

Here are a few interesting ways you can use Twitter polls to help drive more engagement.The post 6 Interesting Ways You Can Use Twitter Polls by @wonderwall7 appeared first on Search Engine Journal. Source:

Stay Away From These User Interface Design Mistakes

The importance of creating a functional site should not be ignored. No matter how the website is beautifully made, yet does not create interest in the site visitors, the website is doomed from the start. In other words, every aspect of the website must engage the visitor, and it all starts with great user interface design. The Importance of User Interface Design for Business Websites Web designers should always keep in mind to provide a functional site that can easily generate interest among the website visitors to create a steady traffic influx. The type of user interface design plays a significant role in driving in a high volume of web traffic. Therefore, carefully deciding which design to use should be of utmost concern. In this day and age, e-commerce has been enjoying a steady growth, raking in sales worth billions of dollars each year. This is the reason why a…

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The Business Cycle, Part 2

Illustration by Nate OttoIn 2010, as Worksman Cycles was emerging from the recession and ready to grow again, the maker of heavy-duty cycles saw an exciting opportunity to supply the bikes for New York City’s bike share program. But the city rejected Worksman’s proposal, and that disappointment lay the groundwork for the company to relocate to South Carolina, leaving behind the city it had been in since its founding in 1898. is the second part of our story on Worksman Cycles. If you missed the first episode, which explores the company’s history and commitment to keep manufacturing bikes in the U.S., be sure to catch up!TranscriptWAILIN WONG: Hi everyone, it’s Wailin. This is the second episode in our two-parter about Worksman Cycles, so you should go back and listen to the previous episode if you haven’t already. It’s about how Worksman found its niche making industrial cycles and kept its manufacturing in the…

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How much should I charge?

The Chicago Botanic Garden is large garden and tourist attraction that opened to the public in 1972. (It’s a funny name though since it’s actually in a suburb of Chicago called Glencoe.)Besides the name, one thing I find interesting about the Chicago Botanic Garden is how they charge.Most museums in Chicago, like most museums everywhere, charge an entrance fee. If you plan on visiting those museums with some frequency, they offer a membership where you get “free” entrance to the museum on all your visits.But the Botanic Garden is free. For everyone. You just walk in the door and go.What they charge for is parking. When you get a membership, really all you’re getting is free parking.It’s an interesting take on membership for a couple reasons. One, they do something different than most of their peers.And two, they charge money for something that actually encourages better behavior that makes the experience better for all their…

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5 Use Cases to Drive More Engagement with Twitter Moments

Twitter engagement can be difficult to come by. It’s so difficult, in fact, that out of the several core necessity social media profiles, it’s the last one I typically recommended for most small and medium businesses. There are ways, however, to get more Twitter engagement. I wrote a post detailing 23 of them a few Read more Source:

Acquia's next phase

In 2007, Jay Batson and I wanted to build a software company based on open source and Drupal. I was 29 years old then, and eager to learn how to build a business that could change the world of software, strengthen the Drupal project and help drive the future of the web. Tom Erickson joined Acquia’s board of directors with an outstanding record of scaling and leading technology companies. About a year later, after a lot of convincing, Tom agreed to become our CEO. At the time, Acquia was 30 people strong and we were working out of a small office in Andover, Massachusetts. Nine years later, we can count 16 of the Fortune 100 among our customers, saw our staff grow from 30 to more than 750 employees, have more than $150MM in annual revenue, and have 14 offices across 7 countries. And, importantly, Acquia has also made an…

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How You Can Rise Above the Social Media Noise by @@jess12davis

Several brands have learned to engage communities and drive business through social networks. Here’s how you can, too.The post How You Can Rise Above the Social Media Noise by @@jess12davis appeared first on Search Engine Journal. Source:

Friduction: the internet's unstoppable drive to eliminate friction

There is one significant trend that I have noticed over and over again: the internet’s continuous drive to mitigate friction in user experiences and business models. Since the internet’s commercial debut in the early 90s, it has captured success and upset the established order by eliminating unnecessary middlemen. Book stores, photo shops, travel agents, stock brokers, bank tellers and music stores are just a few examples of the kinds of middlemen who have been eliminated by their online counterparts. The act of buying books, printing photos or booking flights online alleviates the friction felt by consumers who must stand in line or wait on hold to speak to a customer service representative. Rather than negatively describing this evolution as disintermediation or taking something away, I believe there is value in recognizing that the internet is constantly improving customer experiences by reducing friction from systems — a process I like to…

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Paying customers, not paying Facebook, Google, or Twitter.

Our new Basecamp Referral Program splits $100 between existing customers and new customers rather than putting it in the pocket of those that track your every move online.Last year we experimented with running ads on Facebook, Google, and Twitter. All-in we spent 6 figures on the experiment. And then we stopped.But what stopped us wasn’t the spend, it was the feel. Every dollar you spend is a vote, and we were casting hundreds of thousands of votes for big companies that are tracking people’s every step, every move, every curiosity, and every detail of their lives. Fuck that.Yeah, they could bring us customers. But we don’t like the way they do it. We don’t want to be complicit in the how. No thank you, no vote.So, armed with the dollars and the drive, how do we introduce Basecamp 3 to more people? Who can we vote for to help us do this? The answer…

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Account Management – Pantheon – San Francisco, CA

Fun at Drupal community events. Practical knowledge of Drupal and WordPress. Identifying and engaging with new technical buyers to increase awareness and drive…From Pantheon – Tue, 16 May 2017 16:58:12 GMT – View all San Francisco jobs Source:

Derailed: Mental Illness

Mental illness is more than just an occasional nuisance… it can destroy the very best things in our lives. Nothing is outside its reach and grasp. This vignette about Paul Alexander hits very close to home: Description: Paul Alexander was a young British skateboarder full of charisma and drive. He discovered the opportunities of sponsorship, travelling and recognition during a move from Leicester to Bristol in his late teens. Living with professional skateboarder Danny Wainwright he became engulfed in the fun, responsibility free lifestyle that came with his chosen pursuit of becoming a pro skateboarder. Paul seemed destined for success then something came to get him, something he’d never experienced before that would take his personal goals and freedom far away from his grasp in a seemingly never ending battle. It can definitely be a never-ending battle, but, it’s one worth fighting for. It’s one worth fighting with others, too,…

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5 Ways a Blog Can Help Your Business Right Now by @matt_secrist

Here are five big benefits of blogging for business, plus examples of companies using blogs to drive more traffic.The post 5 Ways a Blog Can Help Your Business Right Now by @matt_secrist appeared first on Search Engine Journal. Source:

Zen and the Art of Legacy Web App Maintenance

Before we jump into the nerdy bits here, let’s take a moment to honor the true thinker of Zen, author Robert M. Pirsig, who passed away April 24th, 2017. Quality . . . you know what it is, yet you don’t know what it is. But that’s self-contradictory. But some things are better than others, that is, they have more quality. But when you try to say what the quality is, apart from the things that have it, it all goes poof! — Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance We make a lot of websites and web apps here at Viget. And since we don’t like to hand off our work and tell clients to get lost, we’ve found ourselves maintaining a decent amount of large codebases over the years. While the mere uttering of the words “legacy code” can send developers running for the hills,…

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8 Conversion Optimization Tools to Make You a Better Designer (and Earn More Money)

Conversion rate optimization (CRO) is a great service to compliment your design skills. Half of the process comes down to design anyway but running CRO campaigns gives you great insights into how your design choices impact a brand’s performance in the wild – and it can earn you a nice extra wedge of cash in the same process. Conversion rate optimization means expanding on your existing skills but with today’s CRO tools, this is well within the reach of you as a web designer. here are eight conversion optimization tools to make you a better designer and earn more money. Why offer conversion optimization as a web designer? From a financial perspective, the best thing about conversion optimization is it gives you the opportunity to turn one client into a long-term earner. It’s also a service that businesses are screaming out for right now – and for good reason. After all, who…

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