Category Archive for: Drive

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

3 Steps to Getting the Most Value from Your Digital Experience Platform (Part One)

From healthcare to high tech, organizations have named the customer experience as their top strategic performance measure. Proven to increase customer loyalty, drive revenue and boost customer lifetime value, customer experience has become the competitive battleground for business and is predicted to overtake price and product by the year 2020. Source:

3 Steps to Getting the Most Value from Your Digital Experience Platform

From healthcare to high tech, organizations have named the customer experience as their top strategic performance measure. Proven to increase customer loyalty, drive revenue and boost customer lifetime value, customer experience has become the competitive battleground for business and is predicted to overtake price and product by the year 2020. Source:

Copywriting Q&A: Tax Deductions for Copywriters

Taxes aren’t anyone’s favorite task—and I think I could probably include accountants in that group! But as a copywriting professional who likely takes on some amount of freelance work, it’s important that you take your taxes seriously. Today, we’re going to talk about what kinds of deductions your copywriting career can net you. Today’s question comes from Aandre H., who asks, “I’m starting to pull together my tax stuff for last year and I was wondering: Are there any special deductions for copywriters?” Before I answer this question, let me be clear: I am not a tax preparation or accounting professional. Before you utilize any of the following deductions, please contact a licensed tax preparation professional. Okay, now that that’s out of the way, the answer is, unequivocally, yes! Once you’ve figured out how much you’ve earned for the year, it’s time to think about how to offset some of…

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3 Stupid Easy Ways to Drive Conversions by @stoneyd

If you want conversions, you have to ask and give visitors a clear path to the desired action. Here’s how.The post 3 Stupid Easy Ways to Drive Conversions by @stoneyd appeared first on Search Engine Journal. Source:

Insignificant details

We hired a professional photographer this Christmas and he almost lost our business.My wife is one of four kids. One of those kids has four kids. We have a kid. Another sister has two kids.There’s a lot of us.And this Christmas we finally had most of us together. So my wife took to booking a professional photographer to snap some photos.She went through the typical process of reviewing websites and inquiring if they could do a shoot near the holidays.She found one she liked who had availability, but then a wrinkle came up. The end product was that they’d provide a CD-ROM of the photos.That’s a problem. We don’t even have a CD drive in our house anymore. We’re not going to go through extra hoops to get these photos off of this thing.We’ll find someone else.But it occurred to us to just ask to see if they had another method. Could we just give them…

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As Long as Possible

Have you ever thought about how macOS apps choose to design their installers? In other words, when you open up a new app that you’ve downloaded and it mounts to your drive, it will generally open up a new finder window and show you the app to drag-and-drop to your applications folder: A few different looks. I cleaned up an old computer and proceeded to download a bunch of different browsers, like Opera, Chrome, Firefox, and Brave (among many others). I do this mostly because of native testing of the apps that I’m building, but, I happen to download and install all of them around the same time and I noticed that some of the project teams take the time to actually design this part of the installation experience while others do not. In fact, it’s just interesting to note that the least designed one is also the largest organization and company.…

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How To Get Your Google Ads Approved (Fast)

You’ve set up your Google Ads account and linked it to your site. Credit card information for billing is ready to go. You’ve established ad groups and selected your keywords. It’s almost time for the grand finale. You’re writing perfect ads to grab attention and drive sales. But when you click the save button and try to Read more Source:

What is Internet Marketing? Your Guide to Today’s Online Marketing by @JuliaEMcCoy

Here’s everything you need to know about internet marketing to help your business or brand drive traffic, leads, and sales.The post What is Internet Marketing? Your Guide to Today’s Online Marketing by @JuliaEMcCoy appeared first on Search Engine Journal. Source:

Acquia retrospective 2017

The entrance to Acquia’s headquarters in Boston.For the past nine years, I’ve sat down every January to write an Acquia retrospective. It’s always a rewarding blog post to write as it gives me an opportunity to reflect on what Acquia has accomplished over the past 12 months. If you’d like to read my previous annual retrospectives, they can be found here: 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009. When read together, they provide insight to what has shaped Acquia into the company it is today. This year’s retrospective is especially meaningful because 2017 marked Acquia’s 10th year as a company. Over the course of Acquia’s first decade, our long-term investment in open source and cloud has made us the leader in web content management. 2017 was one of our most transformative years to date; not only did we have to manage leadership changes, but we also broadened our horizons…

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A Round-Up of 2017 Round-Ups

This week marked the beginning of a new year and with it came a slew of excellent write-ups from folks in our industry reflecting on the year past. We thought it would be nice to compile them together for easy reference. If you know of any others that should be on everyone’s radar, please leave it in the comments. Now on to the round-up of round-ups! Rachel Andrew Having been wandering the globe talking about CSS Grid for almost five years, Grid finally shipped in browsers in 2017. This was good, as I didn’t really want to be some kind of CSS vapourware lady. I knew Grid was important the first time I read the initial spec. I had no idea how my championing of the specification would change my life, and allow me to get to work with so many interesting people. Read More Geri Coady One of my…

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A New Approach to Feature Requests

A few months ago, I got this email from a customer:It would be wonderful if there was a way to tag/assign forwarded emails to specific task lists within client projects. The “email forwards” section is really cumbersome on large scope client projects where we have lots of balls in the air at once.It’s pretty straightforward. Our app doesn’t have this feature and they would like it to be added. It’s a feature request. Our support team sees a dozen or so feature requests every day.Deciding how to handle feature requests like this one is tough. Do you track every single one? Are you only focused on some subset?And most importantly — how do you turn a customer email into something usable for your product teams? That’s the end goal — something usable by others in the company.Early in our days at Basecamp, we would literally “read them, throw them away, and forget them”.“It sounds blasphemous but the ones that…

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The presence prison

Are you chained to the green dot? Turn it off and break free.As a general rule, nobody at Basecamp really knows where anyone else is at any given moment. Are they working? Dunno. Are they taking a break? Dunno. Are they at lunch? Dunno. Are they picking up their kid from school? Dunno. Don’t care.The vast majority of the time, it just doesn’t matter. What matters is letting people design their own schedule around when they can do their best work.This is not nearly as hard as it sounds. But it does require a shift in mindset. Away from “I have to call Jeff into a meeting now to get his take on this new feature idea” to “I’ll write up my feature idea for Jeff to check-out whenever he has some free time, and then, maybe, we can have a chat about it live later, if needed”.If you’re constantly pulling people into things,…

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How transparent should you be as a leader?

Two things I’ve found helpful to consider when trying to decide what to share with my team – and what to keep to myself.How transparent should you be as a leader?This is a question many leaders struggle with — including myself. Do you share financials with the company? Or how about salary? How open should you be about why someone was fired?From open-book management to making compensation public within the company, the concept of transparency in the workplace is more popular than ever.Understandably (and rightfully) so. As a concept, transparency makes sense: If you want your team to behave the way that you would behave, they need access to the same information that you have. And, the more transparent you are, the more you’re likely to build trust within your team.But what about the unintended consequences? Can transparency backfire? Do you inadvertently cause panic in a company when you reveal what the monthly burn rate is? Do…

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Acquia gives back this holiday season

Yesterday in Acquia’s Boston headquarters, there were hundreds of presents covering the lobby. These gifts were donated by over 130 Acquians on behalf of the Department of Children and Family Services’ Wonderfund. For years, Acquia has participated in this holiday gift drive to support children that otherwise wouldn’t receive presents this season. This December, we were able to collect gifts for 200 children throughout Massachusetts. One of Acquia’s founding values is to “Give back more”. Inspired by our Open Source roots, contributing back to our communities is ingrained into the way we work. Acquia’s annual gift drive is one of the most meaningful examples of giving back. It’s incredibly heartwarming to see the effort and passion that goes into making the gift drive possible. Year after year, Acquia’s gift drive remains one of my favorite office moments. It makes me incredibly proud to be an Acquian. Happy Holidays! Source:…

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6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy by @JuliaEMcCoy

Learn how to build a strong content strategy to drive more focused, ROI-based content marketing.The post 6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy by @JuliaEMcCoy appeared first on Search Engine Journal. Source:

​HelloSign API: Your development time matters

(This is a sponsored post.)We know that no API can write your code for you, but ours comes close. We’ve placed great importance on making sure our API is the most developer-friendly API available — prioritizing clean documentation, an industry-first API dashboard for easy tracking and debugging, and trained API support engineers to personally assist with your integration.  Meaning, you won’t find an eSignature product with an easier or faster path to implementation.  It’s 2x faster than other eSignature APIs.   If you’re a business looking for a way to integrate eSignatures into your website or app, test drive HelloSign API for free today. Direct Link to Article — Permalink ​HelloSign API: Your development time matters is a post from CSS-Tricks Source: CssTricks

A More Data-Informed, Action-Prone Culture

According to SoDA’s recent study, “acting on the data” was the most common data challenge — ahead of “getting the data I need,” “accuracy,” “timeliness,” and “interpreting the data that I have.” If an organization has necessary, accurate, timely, and understandable data, shouldn’t acting on it be the easiest step? And if an agency can’t act on its own data, can it credibly guide clients to do so? The “actionability” challenge seemingly occurs at the end of the data collection and analysis process, but the underlying issues often happen earlier. Three upfront factors, described below, must be in place before people can take action on data. 1. Prioritized goals that clarify assumptions Stakeholder feedback should focus on asking: will this approach best achieve our target outcomes, compared to other possible approaches? Instead, stakeholders’ differing assumptions about goals and priorities often cause conflicting feedback — each person may be solving for…

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Social Advocacy: Why Your Business Needs It & How to Get Started by @Jasmine_Sandler

Social advocacy programs can help drive employee retention and customer acquisition. Here’s how you can do it.The post Social Advocacy: Why Your Business Needs It & How to Get Started by @Jasmine_Sandler appeared first on Search Engine Journal. Source:

Save 15% or More on Car Insurance by Switching to Plain JavaScript

Satire disclaimer: This article is as much satire as it is serious insight if there is even any of that at all. Don’t take it too seriously, but do tell all your friends. Also, the bit about Taco Bell is 100% true. I wouldn’t joke about something like that. My day usually begins like this: I wake up at 6:15 a.m. (kill me) to get the kids ready for school. They’re mad. I’m mad. Everyone is on the brink of an emotional breakdown because it’s 6:15 in the morning. Usually the first thing that I do when I wake up is roll out of bed and start hammering out pushups like Christian Bale. BWAHAHAHA. No. Before I’m even fully awake and out of bed, I grab my phone and look at Twitter. It’s a sickness, I know. I’m not proud of it but at least I’m out here admitting that I…

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