Category Archive for: digital

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

Survey of 1,000 Small Businesses Reveals Surprising Digital Marketing Trend by @martinibuster

U.S. Chamber of Commerce survey of 1,000 small businesses reveals surprising Internet marketing trend for small businesses that is spurring growth.The post Survey of 1,000 Small Businesses Reveals Surprising Digital Marketing Trend by @martinibuster appeared first on Search Engine Journal. Source:

Survey of 1,000 Small Businesses Reveals Surprising Digital Marketing Trend by @martinibuster

U.S. Chamber of Commerce survey of 1,000 small businesses reveals surprising Internet marketing trend for small businesses that is spurring growth.The post Survey of 1,000 Small Businesses Reveals Surprising Digital Marketing Trend by @martinibuster appeared first on Search Engine Journal. Source:

Log Cabin

This is amazing: Sometimes I need a reminder of non-digital things. The post Log Cabin appeared first on John Saddington. Source:

Design Systems: Where to Begin

In our last article, we explored reasons you might need a Design System and how they can help. If you’re interested in the promises a Design System can offer, you might be wondering if you need help and where to start. This article is written with that in mind. Why hire an agency? Why not DIY? It’s true that many large companies are beginning to address the need for Design Systems from within their organization. So, why work with an agency when you can start working on this yourself? Here are a few important reasons: Scale We can scale according to your needs—either by doing everything for you or by supplementing your in-house team. An agency has, by design, a diversity of roles—everything from UX, design, copywriting, and development. We have specialists who can consult on your work who you wouldn’t otherwise hire. Maybe you have developers but zero to…

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How Digital Marketing is Evolving with Drupal

With exponential growth in marketing tools and website builders, why are marketers still adopting Drupal and maintaining their existing Drupal systems? And how has Drupal evolved to become a crucial piece of leading brands’ martech ecosystems? For marketing decision makers, there are many reasons to choose and stick with Drupal, including:   Designed to integrate with other marketing tools Increased administrative efficiencies Source:

Design Systems: Problems & Solutions

Why do you need a Design System? In a previous article, we shared our thoughts on why Design Systems may be on the rise. Now, let’s further explore why you might need one. What are some of the common problems organizations face without a Design System, and how can one help? Common Problems Here are a few warning signs that might indicate you need to think about implementing a Design System: Process bottlenecks Through agile development methodologies, rapid release cycles have improved the ability for organizations to make timely and recurring updates. This means that individuals in organizations have had to do things more quickly than they used to. The benefits of speed often come at a cost. Usually, that cost is a compromise in quality. How will you ensure quality without introducing bottlenecks to your release cycles? Design inconsistencies Because your design needs have had to keep up with…

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How to decouple Drupal in 2018

In this post, I’m providing some guidance on how and when to decouple Drupal. Almost two years ago, I had written a blog post called “How should you decouple Drupal?”. Many people have found the flowchart in that post to be useful in their decision-making on how to approach their Drupal architectures. Since that point, Drupal, its community, and the surrounding market have evolved, and the original flowchart needs a big update. Drupal’s API-first initiative has introduced new capabilities, and we’ve seen the advent of the Waterwheel ecosystem and API-first distributions like Reservoir, Headless Lightning, and Contenta. More developers both inside and outside the Drupal community are experimenting with Node.js and adopting fully decoupled architectures. As a result, Acquia now offers Node.js hosting, which means it’s never been easier to implement decoupled Drupal on the Acquia platform. Let’s start with the new flowchart in full: All the ways to decouple…

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Design Systems: Why Now?

Design Systems have been a hot topic as of late—so fiery hot that books are being written, platforms developed, events organized, and tools released to help us all with this growing need. To me, it feels a lot like a ‘what’s old is new again’ kind of topic. I mean, if we’re being real, the notion of systems design has been around since at least the industrial era—it’s not exclusive to the digital age. And, in many ways, Design Systems by their very nature are simply a natural evolution of style guides—a set of standard guidelines for writing and design. Yet, style guides have been around for decades. So, why the newness and why now? As an agency, we’re not here to define what Design Systems are and are not—there are already tons of articles that do so. If you’re looking good starting places, I recommend Laura Kalbag’s Design Systems…

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Acquia retrospective 2017

The entrance to Acquia’s headquarters in Boston.For the past nine years, I’ve sat down every January to write an Acquia retrospective. It’s always a rewarding blog post to write as it gives me an opportunity to reflect on what Acquia has accomplished over the past 12 months. If you’d like to read my previous annual retrospectives, they can be found here: 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009. When read together, they provide insight to what has shaped Acquia into the company it is today. This year’s retrospective is especially meaningful because 2017 marked Acquia’s 10th year as a company. Over the course of Acquia’s first decade, our long-term investment in open source and cloud has made us the leader in web content management. 2017 was one of our most transformative years to date; not only did we have to manage leadership changes, but we also broadened our horizons…

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A Round-Up of 2017 Round-Ups

This week marked the beginning of a new year and with it came a slew of excellent write-ups from folks in our industry reflecting on the year past. We thought it would be nice to compile them together for easy reference. If you know of any others that should be on everyone’s radar, please leave it in the comments. Now on to the round-up of round-ups! Rachel Andrew Having been wandering the globe talking about CSS Grid for almost five years, Grid finally shipped in browsers in 2017. This was good, as I didn’t really want to be some kind of CSS vapourware lady. I knew Grid was important the first time I read the initial spec. I had no idea how my championing of the specification would change my life, and allow me to get to work with so many interesting people. Read More Geri Coady One of my…

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Keep These Three 2018 Customer Experience Resolutions

Over 2017 we saw customer expectations and the demand for enhanced digital experiences skyrocket. As you kick off 2018, resolve to keep these three digital experience resolutions to deepen engagement with your audience and attract new customers.   Understand and Map the Customer Journey The key to creating and maintaining a great digital customer experience is understanding the customer journey your prospects undergo as they gather information on your products or services, compare you to competitors, and reach out to make a decision and purchase. Source:

What You Build

I tweeted this yesterday and it seemed to resonate with some folks: Just a little reminder that it’s about 100 times more important what you build than how you build it. — Chris Coyier (@chriscoyier) December 10, 2017 What I was feeling when I wrote that was a little tired of endless discussions on tech minutia and yearning for more focus on what we are building and discussion about why. If you’re a reader of this site, you and I live in the same bubble. It’s a nice bubble. It’s full of smart people who like to chat about web design and development. I live it and love it. It’s easy to get into a heated discussion about frameworks, what type of class names make the most sense, which optimization techniques are most important, or what part of your code base is should be responsible for styling. Those are great…

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Limiting Access

In a world where accessibility is simple and easy it’s very powerful to head in the opposite direction. More specifically, it’s just insane that anyone, anytime, anywhere can ping you via 1,000 different systems or tools or apps with the click of a button. Instead, shutting things down and closing things off is not only a necessary ingredient to maintain one’s sanity, it also helps curate and filter out the noise that might make it through if it wasn’t for making it slightly more difficult. And it’s not even that much more difficult either. By letting folks know that you only communicate via X, Y, or Z medium or tool forces folks to ask themselves how motivated they really are to connect with you. I’ve been doing this for years. For instance, I don’t communicate with folks via LinkedIn or Facebook or Twitter DM. Instead, if they want to chat with…

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Digital editor and social media producer – Tiger Oak Media (Seattle magazine and Seattle Business magazine) – Seattle, WA

Collaborate efficiently with developers and editors in discussions of increasing traffic, strategies for metrics, adapting new content types and platforms….From Indeed – Fri, 22 Dec 2017 23:19:56 GMT – View all Seattle, WA jobs Source:

How to Pull off a Pointless Crime

It’s the most wonderful time of the year. There are tiny Christmas trees interspersed throughout the office, folky holiday tunes on the speakers, and tubs of special popcorn in the kitchen. But most importantly, there’s Pointless Weekend. If you’re unfamiliar with the origins of Pointless Corp, read this. In brief, Pointless Corp is neither pointless nor a corporation. It’s a chance for Vigets to come together like techy Seuss Whos and create amazing things. We brainstorm ideas, and work in teams to bring them to life over the course of one magical weekend.   Our team (consisting of two developers, a project manager, a digital analyst, a designer, and a copywriter) wanted to create an escape room experience users could play on their phones. We referred to it as “Dial M for Murder” — but the title, like so many aspects of the game, changed rapidly once we got started. We…

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How to Create a Digital Marketing Predictive Analytics Model by @overthetopseo

Here’s how predictive analytics models can help you completely transform every aspect of digital marketing.The post How to Create a Digital Marketing Predictive Analytics Model by @overthetopseo appeared first on Search Engine Journal. Source:

2018 Digital Healthcare Marketing Trends That Are Here to Stay

After re-designing websites, creating apps, and getting to grips with new channels like social media, 2017 felt like the year healthcare marketers started to look beyond ‘the basics’ of the digital patient experience. With the fundamental building blocks in place, the last 12 months have seen providers double down on technologies and strategies that measurably improve the patient journey, remove friction from provider-patient interactions, and move towards a more personalized digital experience for all. Source:


At Acquia, our mission is to deliver “the universal platform for the greatest digital experiences” and we want to lead by example. This year, Acquia’s marketing team has been working hard to redesign We launched the new last week. The new site is not only intuitive and engaging, but “practices what we preach”, so to speak. Over the course of our first decade, Acquia’s website has seen a few iterations: The new site places a greater emphasis on taking advantage of our own products. We wanted to show (not tell) the power of the Acquia Platform. For example, Acquia Lift delivers visitors personalized content throughout the site. It was also important to take advantage of Acquia’s own resources and partner ecosystem. We worked in partnership with digital agency, HUGE, to create the new design and navigation. In the spirit of sharing, the marketing team documented their challenges and…

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