Category Archive for: contest

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


4 Strategies to Create Facebook Contests That Will Boost Your Business in 2018

Facebook contests are a great way to interact with your audience, bring attention to your brand, and create some organic engagement. More than 80 percent of marketers believe that contests and other forms of interactive content have the power to capture viewers’ attention better than static posts. A single Facebook contest has the power to Read more Source: https://adespresso.com/feed/

Copywriter Seeking Rejection

There are few things I fear more than rejection. In the past, my method for dealing with the dreaded “no” resembled my method for dealing with spiders: if I saw one coming, I ran. Why? Because rejection hurts. It makes us blush, fidget, and fantasize about sinking beneath the floor (where there are undoubtedly spiders). It makes us feel small and worthless. And avoiding it isn’t all that hard. You can not ask for things that might result in rejection. You can apologize profusely before asking for anything. You can make yourself feel small and worthless before anyone else has a chance. But, as I discovered during my copywriting apprenticeship at Viget, that approach can be problematic. After roughly a week, my advisor sent me a TED talk by Jia Jiang on overcoming the fear of rejection. She then told me that I would be devoting the following week to…

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31 Call To Action Examples (And How to Write the Perfect One)

Let’s talk about the call to action. Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action. Almost all of your marketing content should have well-crafted call to actions designed to drive action. It’s an essential part of copywriting that doesn’t always get the attention that it deserves. Read more Source: https://adespresso.com/feed/

Make Like it Matters

(This is a sponsored post.)Our sponsor Media temple is holding a contest to give away a bunch of stuff, including a nice big monitor and gift cards. Entering is easy, you just drop them an image or URL to a project you’re proud of. Do it quickly though, as entries end on Tuesday. Then the top 20 will be publicly voted on. US residents only. Direct Link to Article — Permalink Make Like it Matters is a post from CSS-Tricks Source: CssTricks

Pinterest Contests: All You need To Know To Run It Now (and Win New Leads)

Pinterest is truly a platform that is unlike any other social media site that we have, where the goal is to store content from outside sources instead of just sharing it or creating it. And it only makes sense that Pinterest contests would be unlike any other social media contest examples that we’re familiar with. Since Read more Source: https://adespresso.com/feed/

How to start

Quite a few years ago I found myself in a situation where I wanted to start my own business. I was sick of working at the places I was working at, and I wanted to get out on my own. Problem was… I had no idea what that was. I didn’t have any obvious breakout ideas. The experimental ideas I did have seemed impossible to market, as in, I had no idea how to sell anything. The thought occurred to me to try to raise money to build something, but I didn’t even know where to begin.It was an awful unmotivating place to be.My daughter, Addison, turned 3 this week. How on earth have these 3 years gone by?If you know toddlers at all, you can imagine the types of games we’re playing. Lots and lots of pretend. She’s often “the teacher” and I have to be the student. A baby student. Complete…

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4 Things You Should Know Before You Start Using Memes on Social Media

Memes are one of the greatest symbols of social media. They’re edgy. They’re funny. They’re easy to iterate on, and every week, a new one pops up. But despite their popularity, it seems like using memes is a risky decision for a brand — or is it? Memes can work well for brands, but only for those that get the essential elements of using a meme right. If you try to use a meme and don’t hit the mark, you’ll look foolish and out of touch at best, but could also end up seriously offending someone. So whether you’re new to memes, or looking to spin your meme mastery into good business, this guide will help you nail marketing with memes. Their simple form and humor give memes inherent virility and a broad appeal. If you’ve been thinking about using memes to promote your brand on social media, you’re in…

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Lead Generation with Instagram—The Definitive Guide

When you’ve mastered lead generation on Facebook, it feels like you’re firing on all cylinders. You have eBooks, free tools, surveys, all types of lead magnets going out. You have traffic and conversions coming in. Everything is going great — your lead generation is better than ever before. Then you turn to Instagram, and everything works a little differently. Suddenly, you can’t push your great new eBook anymore. Instagram is a visual platform, and your text-heavy copy looks clumsy and out of place. Although you want to use Instagram as another lead generation tool, you can’t immediately transfer your Facebook success onto this new platform — until now. We’ll go through the basics of lead generation on Instagram—all the formal and informal ways you can nudge potential customers from Instagram to your product—and offer some tips to get you started. What Is Lead Generation and Why Should I Bother? Lead…

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19 Amazing Native Advertising Ad Examples

It’s easy to hear the phrase “native advertising” and think, “Psh.” Native advertising can sometimes get a bad reputation, especially when advertisers (or publishers) make big mistakes with how and what kind of content they present. Case in point: The Atlantic being forced to eat crow and repent after publishing an editorial that appeared like it was written by the Atlantic editorial team, but in reality came from the Church of Scientology. Certainly bad PR, but it did inspire some good spinoffs. Now there are reports that the FTC plans to force publishers to explicitly signpost when native advertisements exist alongside normal content. #FakeNews is the mantra of the day. Despite this, there’s still one very good reason to not give up on native ads. Why people are wrong about native advertisements One of the big criticisms of native ads hinges on the fact that they “look” like normal content…

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25 Proven Ways to Get More Customer Reviews on Social Media

Engagement on your posts works as social proof, but the reviews on your social media are powerful testimonials that can affect how new users perceive your business. They work as the digital version of word-of-mouth marketing, and have the potential to touch everyone who views your Pages and profiles. If you think reviews are more trouble than they’re worth, consider this fact: 80% of customers trust reviews as much as they trust personal recommendations, and only trust immediate recommendations from friends and family more. There are plenty of sites you can get reviews on, and only a small portion of users will actually leave them. Fortunately, there are plenty of ways to get more customer reviews on social media. Let’s look at the 25 ways to get more social media reviews that we use on a regular basis. Which Platforms Should I Focus On? If you check out your Google…

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Contest: I’ll Come To Your Office

I’ll fly to you and spend the day! Media Temple is sponsoring it, so it doesn’t cost either of us anything. Only one lucky winner, though. All you gotta do is fill out the form (with your email address) and explain why you’re interested. Enter by February 28, winners picked March 24. Direct Link to Article — Permalink Contest: I’ll Come To Your Office is a post from CSS-Tricks Source: CssTricks

A Step-by-Step Guide to Pinterest Marketing

With the ever-growing list of social media sites available to start marketing on, it’s often difficult to choose which ones you want to actually prioritize. Facebook is almost always a given for brands to start with, and Instagram and Twitter are normally ranked high too. Pinterest marketing has also been skyrocketing to popularity amongst marketers. This step-by-step guide to Pinterest marketing is going to provide marketers and businesses with everything they need to build a strong content marketing presence on the platform—including how to get your individual pins noticed. In our January 2017 update, we’ve added sections on getting your pins noticed, Facebook and Pinterest integration, buyable pins,  Pinterest’s Promoted Pins- and more! If you are here just for the tutorial on Promoted Pins you can click here and go straight to the point! But why don’t you take a coffee and refresh your memory going through the whole guide?…

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How Do You Hire a Designer?

My friend Jeff just asked me this question. He was looking for a designer for a one-off graphic design job. He had the project all scoped out. He just didn’t know how to do it. He’s not a fool; he web searched around for stuff, but what you find doing that is a confusing mess with plenty of results that don’t feel right. I figured I’d document that journey here, and contrast it hiring an electrician. A trite comparison, perhaps, but as the light switch in my bathroom doesn’t work right now and I’m actually in the process of hiring an electrician, it seems apt. No To set the stage more accurately, this is what Jeff asked me, verbatim: I have a conference in a month that my boss wants some roll-up banners and data sheets for. I can write OK, but don’t know squat about design. I’ve tried a…

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4 Types of Tools You Should Use to Increase UGC

Let’s go through a hypothetical scenario. You’re looking for a new CPA to help you with tax preparation for your small business. As if local firms know it, you start getting postcards and brochures in the mail and emails in your inbox, all full of perfectly-crafted copy. They all look like great options. Your friend hears you’re looking, and refers you to the CPA they’ve used for three years. Which would you go with? Most, without any hesitation, would go with the referral. This is why UGC is so important to our businesses; we’re more likely to trust this virtual version of word-of-mouth marketing that comes from other users than actual marketing material. We’re going to take a look at the 4 tools that are most effective when you want to increase the creation and sharing of user-generated content. Hard data actually proves this exact fact; a whopping 70% of…

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5 Tools You Need to Prepare for Holiday Marketing

Holiday marketing season is in full swing, and it’s a lot to keep track of. Most brands ramp up their social media marketing this time of year, including the number of both their paid and organic campaigns. This time of year often means increased site traffic and high sales potential, and we want to capitalize on all of it. With the bigger workload and the chaos the holiday season brings, working smarter is essential, and that means high quality, reliable marketing tools. These are the 5 tools you need to prepare for your holiday marketing. 1. Social Media Management Software I normally recommend that brands of all sizes (including one-person LLCs) use social media management software. These tools are designed to let you manage your social media profiles and posts from multiple platforms in one dashboard. They typically include features that let you draft and schedule posts ahead of time,…

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How to Prepare Your Instagram for the Holidays

While it may seem like I might be jumping the gun a bit to some, the holidays are here. If you’re not ready, you want to get ready fast. The holidays are often a period of exceptionally high revenue for a lot of businesses, regardless of industry, and you don’t want to miss out on any of it by not being prepared. Social media marketing is an essential part of holiday marketing preparation, and that includes Instagram. User interaction with brands on Instagram is still high, and the feeling of transparency it offers users makes it an ideal platform for holiday marketing. Today we’re going to take a look at how to prepare your Instagram for the holidays so you can get started right away. 1. Have an Inventory of Holiday Themed Content This seems like such an obvious statement, but it’s where I see businesses drowning every single year.…

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