Category Archive for: CNN

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.

7 UX Design Questions We Need to Be Asking in 2017

UX design is moving into a point of real maturity now, no longer in the adolescent stage of mobile friendliness or optimising sales funnels on your website. Google even removed the “mobile friendly” label from search results last year because mobile optimization is now considered the norm, even if it still has a long way to go. So what’s going to dominate the UX design talk throughout 2017? If mobile is old news, what comes next? Well, the web is in a state of transition where the platforms people use and they journey they take between is where we need to focus our efforts. Which means we need to be asking a completely different set of UX design questions this year as the web moves into the next stage of its evolution.   #1: What experience do my users want? The brands that really make it online over the next ten years…

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The 15 Strangest Targeting Categories on Facebook

There are tons of “legit” targeting categories on Facebook: number of people interested in fitness, shopping, sports. etc. Have you ever taken a minute to look at all of Facebook’s ad categories, though? I mean, really look? Well, we did, and we weren’t disappointed. We actually found some pretty interesting categories! Some of them are hyper-specific, such as people interested in scooters. Some of them are a little unexpected, like the 17 million people categorized as being in long distance relationships. As quirky as these examples are, the awesome thing about Facebook’s ad categories are their potential to target very unique groups of people. So without further ado, here’s some of what we found. A New Take on Demographics 1. Friends of Newly Engaged Looking at all of the people using Facebook in the States, would you believe that there are 21 million people who are newly engaged in the last…

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State of the Web 2016

Since starting at Viget over four years ago, I’ve had the opportunity to share a ‘State of the Web’ presentation at many of our quarterly ‘Third Third Thursday’ (TTT) events. These talks offer the chance to explore and share key trends in our industry, and they’re just one of the ways Viget works to stay ahead of the curve. You can watch the Fall 2016 presentation below, or keep scrolling to read the highlights: Mobile Growth It should come as no surprise that mobile traffic is the present and the future. According to some sources, mobile traffic has already surpassed desktop worldwide. This holiday season, comScore predicts that retailers will see three times more traffic from mobile than from desktop. While this growth is obvious even in the U.S., it’s especially prominent in middle and low-income nations. Nigeria, South Africa, Indonesia and India see mobile account for over 66% of…

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How to Find New Facebook Ad Audiences (Without Custom Audiences)

AdWords has intent. But Facebook ads have custom audiences. These are people who’ve already looked at your website. Viewed your products and services. Subscribed to your newsletter. Or purchased previously. And you can segment or target each specifically with a campaign that perfectly matches their interests, personalities, fears or motivations. Audience targeting is easy when you’re dealing with a pre-built custom audience full of people who already know all about you. Clicks, leads, and conversions are easy. But what if you’re starting from scratch? What if you can’t rely on custom audiences to bring in ‘top of the funnel’ people? Here are three steps to get started. Why Custom Audiences Convert Best The best Facebook ad will suffer when targeting the wrong audience. Improve the targeting, and even an average-to-middling quality ad will perform better. The fastest, easiest, most powerful method of audience targeting is to use custom audiences. These are tailor made,…

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RottenNeighbor featured on the AP Newswire

AP Newswire featured RottenNeighbor today as a “website seemingly tailor-made for such suburban woes.” The article covered some of the most popular posts on the site, discussed changing neighborhood trends demonstrated on RottenNeighbor, and touched on the possibility of a reality show based on the site. The story was picked up by more than 200 media outlets including To read more on this story, click here.

RottenNeighbor featured on Living featured RottenNeighbor today as a site that “allows users to post material about disturbing neighbors.” The article covered some of the most popular posts on the site, discussed changing neighborhood trends demonstrated on RottenNeighbor and touched on the possibility of a reality show based on the site. To read more on this story, click here.

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