My friend Jeff just asked me this question. He was looking for a designer for a one-off graphic design job. He had the project all scoped out. He just didn’t know how to do it. He’s not a fool; he web searched around for stuff, but what you find doing that is a confusing mess with plenty of results that don’t feel right. I figured I’d document that journey here, and contrast it hiring an electrician. A trite comparison, perhaps, but as the light switch in my bathroom doesn’t work right now and I’m actually in the process of hiring an electrician, it seems apt. No To set the stage more accurately, this is what Jeff asked me, verbatim: I have a conference in a month that my boss wants some roll-up banners and data sheets for. I can write OK, but don’t know squat about design. I’ve tried a…

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