Category Archive for: brand identity

rfp-robotRFP ROBOT: Website Request for Proposal Generator

The time has come for a new website (or website redesign), which means you need to write a website request for proposal or web RFP. A Google search produces a few examples, but they vary wildly and don’t seem to speak really to your goals for developing or redesigning a new website. You need to write a website RFP that will clearly articulate your needs and generate responses from the best website designers and developers out there. But how?

Have no fear, RFP Robot is here. He will walk you through a step-by-step process to help you work through the details of your project and create a PDF formatted website design RFP that will provide the information vendors need to write an accurate bid. RFP Robot will tell you what info you should include, point out pitfalls, and give examples.


Tips In Choosing Website Color Schemes (With BONUS Online Tools)

When you create a website, one of the first things that you need to focus on is web design. Aside from picking the right layout for your pages, your choice of color schemes can make or break the whole package. Color scheme is about considering the interplay of colors in three major aspects: complementation, contrast, and vibrancy. Choosing the right colors is one of the most difficult phases in web designing and the process can be very challenging especially for those who are new in the field. You should not worry too much, though, because there are available online tools that you can use to help you select the perfect color schemes to use for your page. What is the importance of colors in websites? Here are some of the reasons why choosing the right color schemes is extremely important: 1. Creates an emotional connection Colors generally trigger moods or…

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What Not to Wearable: Part 1

With every advance in connected technology, potential new features abound. Sensors monitor your fitness performance or sleep quality. Haptic vibrations in insoles guide you to take a left or a right, allowing you to navigate without looking at a screen. NFC technology in a ring allows you to pay for a purchase without fumbling around in a bag or combing through pockets. These technologies allow our accessories to become devices for input and output. All this sounds exciting, freeing even. These innovations could allow us to turn our focus away from screens and back to the material world, to be simultaneously connected to technology while also present in the moment. And that’s incredible. However, this also presents new challenges. Besides the multitude of complex technical problems we must address, from charging and battery life to data networks and security, we will also have to solve some key strategic and design problems. When Fashion and Tech Collide Connected technology has migrated from appliances,…

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Regular or 360°? Both! Our Top 29 Amazing Facebook Video Ads

It’s no secret that Facebook’s video ads are a powerful marketing tool. Forbes reported in November of 2015 that video had the most reach out of any post on the network, and Fortune reported that Facebook users watch about four billion video streams a day. 360° video came right on the heels of this regular video boom. From comparisons to virtual reality to early adoption by big brands, 360° emerged as a challenger to the supremacy of video ads. But luckily, you don’t have to choose between regular or 360° video ads — you can harness the power of both. With Facebook advertising bigger than ever on mobile, and more time spent consuming video than ever before, here are 30 amazing video ads to inspire you to kick off with one, the other, or both. 1. LG G5 Phone release To launch their flagship smartphone, LG made a short video…

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