Rapleaf Publishes Study on the Most Popular Twitter Clients

Friday, August 21st, 2009

One of the most important aspects of engaging your audience on Twitter is understanding how your consumers access it. Although it might seem irrelevant, knowing how your consumers connect with social media can give you more insight into not only what type of consumers they are, but what they are ...

A Charming Example of How to Get Fired Through Facebook

Monday, August 10th, 2009

Ahh social networking. Sometimes users are in such a hurry to vent through a status update that they don't stop to remember who's going to see it. And if you happen to say something negative about someone or something, the situation can quickly turn ugly. Case in point: there's a lovely ...

So Who’s on Social Media Now Anyway?

Monday, July 13th, 2009

"Are you on Facebook?" Even though social media use has become more and more prevalent among users, there has been little insight into exactly who they are and what they like. Until now. According to a new survey by Anderson Analytics, the kind of social media you like or use the ...

Going Viral With Your Company on Facebook

Thursday, June 25th, 2009

In the ever burgeoning world of social marketing, Twitter and Facebook seem to be all the rage right now. And after three years and over 200 million users, it's easy to see that Facebook isn't going anywhere any time soon. After Facebook's recent update to make fan pages look more ...

Consumer Profiling Via Twitter

Tuesday, June 16th, 2009

Yesterday, social media and marketing researcher and scientist Dan Zarrella debuted a new way to see into the minds of Twitter users with TweetPsych. Using two linguistic analysis methods, TweetPsych analyzes the content of a user's last 1,000 tweets and builds a psychological profile based on the content. TweetPsych uses the ...

Dipping a Toe In the Pool of Social Media

Wednesday, June 10th, 2009

Does anyone remember what a press release is? Lately, it seems as if the entire world and web have gone social. Every day, thousands of people are joining some form of social media, and the business world has been taking notice. More and more companies are joining media such as Twitter ...

Why Do I Care What Somebody Had For Breakfast?

Thursday, May 28th, 2009

Twitter seems to be everywhere these days. In fact, it was mentioned so many times in one week that Joel McHale and the people at the Soup on E! made a video compilation of references with Joel calling Twitter "the digital macarena." Like it or not, Twitter and the ...