This week Acquia was named a leader in the Gartner Magic Quadrant for Web Content Management. We’re quite excited about it at Acquia as it’s the third year in a row that we received this recognition from Gartner.
Organizations planning large WCM deployments rely on reports such as the Gartner Magic Quadrant for Web Content Management to give them a comprehensive view of the competitive landscape. Acquia’s strong placement will cause many organizations to give Drupal a closer look for their content management projects. Acquia is the only open source company included among the six leaders, and as CMSWire’s Dom Nicastro reported, “Acquia made the biggest positive move” of all the solutions ranked in Gartner’s report.
What I found especially interesting in this year’s report was their observation that the WCM market is beginning to split in two subcategories: the first subcategory treats the web as an ever more important channel for marketing and communications; the second subcategory is focused on more profound digital transformations, where WCM is a strategic technology to create new business models and build new digital experiences.
Drupal is used for both. Johnson & Johnson, MillerCoors and Motorola are examples of brands that are creating digital experiences to support their marketing and communications. Look to the City of Boston’s work to reimagine citizen engagement, or the innovation at Hubert Burda Media to transform the publishing industry for the next digital age as examples of the latter.
Source: Dries Buytaert www.buytaert.net