We understand Flash cannot make a website design strong if the website was designed poorly from the start. What Flash can do is take a well-designed site and improve the user experience by connecting in a unique way.

When considering Flash for a particular project, we ask the following questions:

1. What specifically will be accomplished with the use of Flash?
2. Is there a particular element that would be enhanced by animation?
3. Can Flash enhance the usability of the website?
4. Can Flash improve the overall quality of the site?
5. Will Flash be appropriate for the defined target audience?

We understand the power of Flash and how it creates unique visual experiences for users. When used appropriately, we are the proponents of Flash to dynamically enhance a website.