With more than one third of adults overweight in the US, it’s easy to see why the weight loss industry is booming. And while many diet food companies claim to offer healthy food that tastes great, most customers are usually left feeling unsatisfied, disconnected and reaching the end of a Doritos bag. But My Fit Foods has taken a different approach. Founded in the apartment kitchen of personal trainer Mario Mendez in 2006, My Fit Foods offers healthy pre-packaged meals for customers who lead busy lifestyles in over 30+ stores throughout Texas, Arizona and California. My Fit Foods also gives back to their surrounding communities by organizing weekly group runs, movie nights and philanthropic marathons. But myfitfoods.com did not reflect the company’s easy-going nature or provide the high-level functionality needed to engage users and showcase the menu. And while MFF had mastered tasty food and community spirit, they lacked the…

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